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New York Times CEO Bullish on the Future of Podcasting

“Meredith Kopit Levien told investors the New York Times’ podcasting division could be a “very big business”.”

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New York Times CEO Meredith Kopit Levien sees a bright future for podcasting. The new chief executive of the historic New York newspaper told investors this week at the Goldman Sachs media conference that the company will continue with its efforts to move further into the digital audio space, and beyond the world of print.

“Audio is an area we are particularly excited about,” said Kopit Levien.

On average, “The Daily” generates four million downloads per day, nearly twice as many as it was delivering a year ago. Kopit Levien realizes the NYT’s audience in digital audio is significantly larger than the printed newspaper.

“Most of the people who are listening to The Daily everyday look quite different than traditional newspaper readers,” added Kopit Levien. “In many cases they’re new people to having a daily habit with The Times. They tend to be younger than traditional Times readers in print or even in digital, they’re much more likely to be female, the vast majority of the audience is under 40, and a lot is under 30, and they come every day and they listen in many cases the whole way through.”

The Times has shown it’s committed to investing millions of dollars to grow popular programs like ‘The Daily’, and to invest in major brands like Serial Productions, which the company spent 25 million dollars to acquire. They also struck a multiyear licensing deal with Ira Glass’ This America Life and recently added Kara Swisher’s new podcast Sway.

Second quarter was especially strong for the company, with digital revenue passing print revenue for the first time in company history. Podcast-specific revenues weren’t released, but second-quarter digital ad revenues were down 32% while print advertising revenues dropped 55%. A decline is expected for third-quarter too, with losses being attributed to the COVID-19 pandemic.

Kopit Levien believes the podcasting division for the company could be a “very big business” and likes that it not only helps grow subscriptions, but it produces cash on its own. She also cites the value of shows like “The Daily” introducing listeners to other new programs under the company’s banner. For instance, the new education podcast “Nice White Parents,” has already become the 10th biggest podcast in August according to Podtrac.

Despite audio producing significant traction and elevating optimism throughout the company, Kopit Levien is less bullish on the possibilities in video.

“I don’t know of any companies that were not born out of linear television that have succeeded in making video itself, original video production, as a standalone business, a strong business,” she said. “The economics were much different than in text. I think for the Times and many others in journalism. [Audio] is a clearer lift and one we have more optimism around as a standalone business.”

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MSNBC Cancels Pair of Shows on Streaming Platform Peacock

TheWrap reports that the programs hosted by Zerlina Maxwell and Ayman Mohyeldin are heading to cancelation. 

Eduardo Razo

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MSNBC has canceled two shows on NBCUniversal’s streaming platform, Peacock. TheWrap reports that the programs hosted by Zerlina Maxwell and Ayman Mohyeldin are heading to cancelation. 

The two shows are canceled due to the effort to change the programming of the MSNBC hub on Peacock. Both hosts will remain with the network in other roles despite the programs ending.

“MSNBC would like Maxwell, who started at MSNBC in 2018 and is a former campaign aide to Hillary Clinton, to continue her role as an analyst for the network,” TheWrap wrote on Wednesday.

“Similarly, Mohyeldin will remain a host for his weekend prime show on cable and will also continue reporting and serving as a fill-in host for weekday primetime shows.”

The changes will go into effect beginning in September. While the two shows are now off Peacock, it is unknown what else the network intends to shift in this movement.

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Katie Pavlich Hosting New Series on Fox Nation

Pavlich will host a new series on the network’s streaming platform, “Luxury Hunting Lodges of America.”

Ryan Hedrick

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Fox News contributor Katie Pavlich will host a new series on the network’s streaming platform, “Luxury Hunting Lodges of America.”

Recently featured in a Barrett News Media column, Pavlich tours a 20,000-acre property in Louisiana wetlands at the Honey Brake Lodge. According to a news release, Pavlich took the opportunity to hunt for gators.

“There are more gators swimming around here than I have ever seen in my life, but we’re looking for one sunning itself on the bank,” Pavlich said. “This way, we can confirm its size and ensure a lethal shot, and finally, after a long day of searching, we found the one.”

CEO of Honey Brake Lodge Drew Keeth appears in the series with Pavlich. The lodge features 13,000 square feet, which is spread over three levels. The lodge typically hosts up to 1,500 hunters per year.

 “We’re trying to let as many people as possible see it and experience it,” said Keeth.

 “Luxury Hunting Lodges of America” is streaming now on Fox Nation.

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Elon Musk Unloads $6.9 Billion of Tesla Stock In Advance of Twitter Legal Clash

With his most recent sale, Bloomberg reports Musk has sold more than $32 billion in Tesla stock in the past 10 months.

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Billionaire Elon Musk sold nearly $7 billion of Tesla shares, new fillings with the Securities and Exchange Commission reveals.

Musk, who finds himself in legal proceedings with Twitter over his reneging on a $44 billion deal to purchase the company, told a Twitter user “In the (hopefully unlikely) event that Twitter forces this deal to close *and* some equity partners don’t come through, it is important to avoid an emergency sale of Tesla stock.”

With his most recent sale, Bloomberg reports Musk has sold more than $32 billion in Tesla stock in the past 10 months.

Twitter’s lawsuit against Musk is expected to being in October. Jim Dixon, a trader with Mirabaud Securities, told Bloomberg it’s “very unlikely” Musk is done selling Tesla stock.

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