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YouTube Renews Partnership With NFL

“The NFL launched its official YouTube channel in 2015 and the online video-sharing platform has shown an interest in acquiring even more rights and content in recent years.”

Brandon Contes

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YouTube and the NFL announced a renewal of their partnership, bringing exclusive content to the social media giant for the 2020 season. Previews, highlights, analysis and original shows will all be featured on the NFL’s official YouTube channel. 

Included in the partnership, is a return of NFL Game Day All-Access, which launched last year. The series’ second season premiered Sept. 16 where each 20-minute episode will feature wired game sound and other unique production elements to offer the gameday perspective of players and coaches. 

“YouTube continues to be an important partner in accessing millions of highly engaged fans around the world” said Blake Stuchin, NFL Vice President of Digital Media Business Development. “We look forward to providing fans with more exciting content, from game previews and recaps of every game, to growing franchises like NFL Explained as well as the second season of NFL Game Day All-Access.”

The NFL launched its official YouTube channel in 2015 and the online video-sharing platform has shown an interest in acquiring even more rights and content in recent years. In 2018, YouTube CEO Susan Wojcicki acknowledged the platform’s desire to stream NFL games, noting their 1.5 billion logged-in monthly users as a great audience-base. YouTube previously bid on the NFL’s Thursday Night Football streaming package, but lost out to Twitter and Amazon.  

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Channing Frye Retells ‘Road Trippin’ Origins

“Road Trippin’ was something we did during that championship year that was just supposed to be practice for Richard Jefferson.”

Ricky Keeler

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Back in 2016, Channing Frye and Richard Jefferson were both on the Cleveland Cavaliers team that won the franchise’s first championship. During that season, they both started the Road Trippin’ podcast with then Cavaliers sideline reporter Allie Clifton, and the two players have gone on to premier broadcasting jobs once their NBA careers ended.

Frye was a guest on the latest edition of the Sports Business Radio podcast and he explained that he was only going to be a guest on Jefferson’s podcast to help Jefferson get some broadcasting practice. Then, Frye all of a sudden had to jump into a different role

Road Trippin’ was something we did during that championship year that was just supposed to be practice for Richard Jefferson. Richard called me in the hotel and said hey, I need to practice because I want to get into broadcasting when I’m done. Come up here and let me interview you. I’ve got Allie up here. I was like, I’m not coming up there unless you feed me and give me a bottle of wine.”

“We go up to the training room and there’s one mic. We are sitting there and getting ready to start…then Kyrie walks in…He comes and sits down. I turned into one of the hosts and that’s how it actually started.”

Frye mentioned that he loves to talk basketball and sports in general. However, when he is giving his analysis and criticisms on the game, he tries to keep it strictly to what he is seeing on the court only.

“I always want to do right by the player. I’m going to call it how I see it, but I’m trying my best at all times to never talk about the person, only the product that’s out there. I think sometimes a lot of broadcasters kind of melt into that area by talking about the player instead of the product that the player put out there. I think we have to keep those things separate especially in today’s age because guys are very sensitive to that because of how much that is happening to them on social media or other broadcasts.”

When Frye is hosting his show Handles on social media, his goal is to show clips of every game, even for the ones where two bad teams might be playing.

“For my show Handles on Fridays, I have 4-5 games going on TVs and I am sitting there with 2-3 other people and we are choosing the games and the clips to pull. I think regardless of your record, each team deserves to get looked at. If you remember old school ESPN would play a clip of every single game that was on. I think we need to get back to that…Those players are all pros. They get paid. They deserved to get shown especially if they have good highlights or especially if they are playing well. Sometimes, your team stinks, but you are good.”

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Cris Collinsworth: John Madden Always Found the Funny in Football

“Those were the kind of things that for the generation that didn’t get to hear John on a daily basis, they missed a lot of fun,” he said.

Jordan Bondurant

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It’s been several months since the passing of NFL legend John Madden, but the remembrances of the Super Bowl winning coach and beloved broadcaster continue.

Sunday Night Football analyst Cris Collinsworth told Bryan Curtis on The Press Box podcast that one thing that he’ll always remember about Madden is his ability to keep things lively on broadcasts.

“John could always find something fun or funny in football. It never detracted from the game,” Collinsworth said. “Like he never would talk about any of that stuff, but if a bird flew on the field or the guy took off his helmet and steam was coming out, or as a former offensive lineman it was ok for him to talk about an offensive lineman’s gut hanging over his belt buckle.”

Cris added that given Madden’s unique personality, newer football fans have missed out.

“Those were the kind of things that for the generation that didn’t get to hear John on a daily basis, they missed a lot of fun,” he said. “They just missed the ability to have a laugh. He was the same way in real life too.”

Collinsworth told a story about how Madden showed up to a party he was hosting and spent an hour talking football with his two sons. That was just true to Madden’s nature.

“My kids are sitting there wide-eyed that John Madden is doing all this stuff, and at the end of it, he gets up, he goes over gives my wife Holly a hug, shakes my hand, he goes, ‘This was a great party. It was just a great party, I gotta go, I had the best time, see ya guys, we’ll see ya.’ That’s it,” Collinsworth said. “He didn’t talk to anybody else, he got engaged with football with my two boys, and that was it. That was the whole thing. I go, ‘He’s the coolest guy in the world right there.’ I love John Madden.”

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Amazon Unveils Theme Music for ‘Thursday Night Football’

“Our goal is to create a new NFL tradition on Thursday nights,” Amazon vice president for global video Marie Donoghue said. “Part of that is creating an iconic theme.”

Jordan Bondurant

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Thursday Night Football

Amazon has released the theme music that will be used for its Thursday Night Football broadcasts set to begin on Prime Video next month.

The score was composed by Pinar Toprak. Toprak has composed scores for films like Captain Marvel and elements for the popular video game FortNite. She told USA Today that her first submission to Amazon was ultimately the music selected.

Toprak also said she tried to pull from other NFL theme music for inspiration, which she hopes will draw a range of emotions out of people when they hear it.

“Excitement, anticipation, power, strength, team, togetherness,” Toprak said. “In the other versions, we have some really fun moments, too. The contrasts between joy and tension and relief mirror the ebbs and flows of a football game.”

“Our goal is to create a new NFL tradition on Thursday nights,” Amazon vice president for global video Marie Donoghue said. “Part of that is creating an iconic theme. You listen to this once, you’re humming the theme. We think it’s really identifiable and will really set the tone in getting our audience excited for that night’s broadcast.”

The theme will make its debut on August 25 during preseason coverage. Amazon’s regular season slate of games begins in Week 2 on September 15.

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