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Unrivaled Authenticity Fuels TikTok’s Success

“TikTok might not be forever, but its relevance is.”

AngelJames

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In the immortal words of Kesha, “TikTok” was on the clock.

Just another day in the soap opera that is TikTok. It was going to be banned, then it wasn’t—or will it still be? No one really knows. But, let’s get you up to speed.

Citing national security concerns, NEW downloads of the Chinese-owned app were supposed to be banned starting on Sunday, September 20. But even rival Instagram chimed in on TikTok’s behalf, while also chiding a Wall Street Journal headline.

But, then in perfect soap opera fashion: A day before the new downloads ban was supposed to take effect: A plot twist.

President Trump gave his “blessing” to the marriage of TikTok and Oracle & Walmart and TikTok announced: “We aren’t going anywhere.”

In the deal:

  • Oracle will be TikTok’s cloud provider and will become a minority investor with a 12.5% stake
  • Walmart has tentatively agreed to purchase a 7.5% stake
  • TikTok’s Chinese parent company, ByteDance, will own the remaining 80% of TikTok

WHY IS WALMART INTERESTED IN TIKTOK?

E-commerce. And, a fast pass to the next generation of consumers.

But, it’s not over. TikTok still remains on shaky ground.

That’s the news you read. You heard all sides of the story, except for one. In none of those stories were the people who actually use the app on a daily basis. The people who are left in the middle of this international tug-of-war, the 100 million monthly active U.S. users, including thousands of small businesses and well, me.

I went onto TikTok last year to learn it for a client that was interested in it and was reeled in by a TikTok done by ABC Denver 7, who in a short :15 described exactly what it was like to work on a morning show, something I did for nearly 20 years.

I had no clue what I was doing. I posted a few of my Instagram Stories on TikTok, violating my #1 social media rule:

Respect. The. Platform.

Then, I consumed a lot of content. Because my #2 social media rule: You have to listen before you talk. And, I do mean A LOT.

And, that was a rabbit hole I wasn’t prepared for.

This is what makes TikTok well, TICK. It’s secret sauce is its algorithm. Specifically targeting what it is you want to see and before you know it, you’ve been watching :15 videos for HOURS.

But, it’s algorithm also does this: It levels the playing field. You don’t have to be a celebrity to succeed on TikTok. In fact, regular teenagers are not just keeping up with the Kardashians, they’ve long since surpassed them.

Just ask Charli D’Amelio, a 16-year old girl-next-door, who joined TikTok in 2019 and has amassed 85 million followers and a net worth of $4 million dollars.

ajgirl1 link: https://vm.tiktok.com/ZMJDwXubk/

I started making videos, fascinated by the green screen effects and special effects that you can control with your hand— things that would have taken us days, if not weeks, to do back in the golden days at a TV station, not really paying attention to the numbers and before I knew it, I had generated 75,000 followers and nearly 1.5 million likes as “ajgirl1.”

Not a lot in the land of TikTok, but not bad for a 49-year old mom, who mostly just showed up in the morning with her coffee to lip sync to the only songs I know from the 80s, which brings me to this:  TikTok is no longer just for GENERATION Z.

Who is using TikTok? The short answer is: Everyone.

There was a time when only teenagers were on Facebook, until mom and grandma took it over. Then, the kids went over to Instagram, until moms in their 40’s started posting selfies, then came TikTok.

It happens on every platform over time.

It just happened way faster than it normally would have.

WHY DID TIKTOK BECOME SO POPULAR, SO FAST?

You can thank COVID-19 for that, too.

Suddenly, we had a lot of time on our hands and a lack of positive content. We were stuck at home and the world was suddenly a very strange and scary place. My daily coffee check-in with that community was a life saver for me, personally. But, I’m not the only one. TikTok offered an escape and a way to cope for many.

“The platform is a place I can truly be myself. Whatever version that I want and I know many people feel the same way. I’ve met some I incredible people. Those people bring laughter, smiles, good vibes and me the motivation I need when days are hard. Honestly, I’d be lost without it.” -TikTok User

TikTok was the app that was in the right place at the right time.

Viral videos on the app do at least one of these four things and sometimes two or three of what I call “The Four E’s” of content.

  • Entertain
  • Educate
  • Empower
  • Evoke Emotion

No platform has been able to do what TikTok has done, the way TikTok has done it. Authenticity was a huge marketing buzzword going into 2020. And, with shelter-in-place orders all across the country, it got really real, really fast.

We started to embrace or no longer care how we looked first thing in the morning in our pajamas and posted anyway. And, you’re seeing that kind of content everywhere now. You’re seeing TikTok like content in commercials and even LinkedIn professionals changing their professional headshot photos to a simple iPhone photo of what they actually look like in just normal, everyday life.

Authenticity. Compared to its rivals, TikTok maintains a level of authenticity that is unrivaled.

90% of customers say authenticity is important to them and that includes TV viewers: Where’s the authenticity?

Where’s the good morning in Stories?

Where’s you getting your first cup of coffee?

Where’s the showing up with curlers in your hair?

Where’s talking TO your viewer, instead of AT them?

                          Authenticity = Loyalty = Trust

Small businesses were in a perfect position to jump on board the authenticity train. They didn’t have to wait for a corporate boardroom vote or focus group results. They jumped on that train, while others keep checking their tickets.

And now, in the middle of a pandemic, they’re not just surviving, they’re thriving.

Color My Credit: Alisa Glutz is a former producer from Politically Incorrect. She wrote a book on how to clean up your credit, but no one listened. Then, she went on TikTok. Her book is #147 on Amazon now. She provides value on credit repair every day, which has resulted in stories about people, who never imagined they’d be in a position to buying a house, becoming homeowners.

TSP Baking Co: Kari Garcia’s personality is as glittery as her eyeshadow and she simply jumped in front of the camera one day and said, “Did you know we ship cookies?!” She spent this past Labor Day weekend baking non-stop and preparing to ship more than 200 orders of cookies after that one post and she documented it ALL. She didn’t go viral and disappear into filling orders. She brought them along for the journey.

So, you might be saying to yourself: That’s great, but TikTok might still get banned. And, you’re absolutely right.

It might be gone tomorrow.

First of all, if you’re doing it right, the brand goes WHERE you go. Case in point, I haven’t been able to budge my Instagram account in four years, but it’s increased ten-fold, thanks to TikTok’ers, who’ve crossed over. And, second of all…

TikTok might not be forever, but its relevance is.

Short form, mobile-first, vertical videos are here to stay. Just watch what the competition is doing.

  • Facebook already tried and failed to duplicate TikTok with Lasso.
  • Instagram introduced its TikTok carbon copy, Instagram Reels, in August
  • YouTube is currently testing “YouTube Shorts” in India
  • Triller, another TikTok copycat has lured TikTok’s biggest star, Charli D’Amelio

TikTok is right. They’re not going anywhere.

It’s provided a different option, a new way to tell stories and connect with our audiences like we never have before.

“Innovation is the ability to see change as an opportunity—not a threat.” -Steve Jobs

BNM Writers

Chris Cuomo Interview Gives NewsNation Ratings Uptick

NewsNation hopes the upward ratings momentum continues as Cuomo joins their prime time lineup later this fall.

Douglas Pucci

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In his first interview since his CNN firing, Chris Cuomo appeared on the July 26th edition of Dan Abrams Live on nascent outlet NewsNation. Cuomo’s departure from CNN stemmed from an investigation which determined how he had advised his brother, former New York Gov. Andrew Cuomo, amid sexual harassment allegations.

Abrams pressed Cuomo on several matters concerning CNN, as well as on what he’s been doing since he left.

Cuomo stated he’s neither a victim nor guilty of many of the things that led to his ouster. Nor did he claim to be a victim of “cancel culture”, as he commented, “I don’t think I’ve ever been a victim of anything ever in my life…I don’t feel sorry for myself.”

Dan Abrams Live featuring Chris Cuomo drew 187,000 total viewers, according to Nielsen Media Research. While that pales in comparison to what the three major cable news networks deliver throughout the day, the figure marked a giant boost from the program’s normal levels — it more than tripled it; for July 18-22, the original 9 p.m. telecast of Abrams averaged 56,000 viewers per weeknight.

Time-slot wise, Abrams was able to best Newsmax’s competing Prime News (115,000 viewers). But on that evening, Newsmax’s Eric Bolling: The Balance (188,000) and Greg Kelly Reports (194,000) still managed to top all NewsNation fare.

NewsNation hopes the upward ratings momentum continues as Cuomo joins their prime time lineup later this fall. His former nightly show Cuomo Prime Time — although rated behind FNC’s Hannity and MSNBC’s Rachel Maddow Show in the 9 p.m. slot — had been CNN’s No. 1 program during its brief run.

Cable news averages for July 25-31, 2022:

Total Day (July 25-31 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.378 million viewers; 182,000 adults 25-54
  • MSNBC: 0.688 million viewers; 71,000 adults 25-54
  • CNN: 0.485 million viewers; 95,000 adults 25-54
  • HLN: 0.190 million viewers; 55,000 adults 25-54
  • CNBC: 0.147 million viewers; 38,000 adults 25-54
  • Fox Business Network: 0.122 million viewers; 10,000 adults 25-54
  • Newsmax: 0.110 million viewers; 13,000 adults 25-54
  • The Weather Channel: 0.106 million viewers; 22,000 adults 25-54

Prime Time (July 25-30 @ 8-11 p.m.; July 31 @ 7-11 p.m.)

  • Fox News Channel: 2.139 million viewers; 277,000 adults 25-54
  • MSNBC: 1.138 million viewers; 101,000 adults 25-54
  • CNN: 0.620 million viewers; 129,000 adults 25-54
  • HLN: 0.227 million viewers; 68,000 adults 25-54
  • CNBC: 0.205 million viewers; 55,000 adults 25-54
  • The Weather Channel: 0.138 million viewers; 24,000 adults 25-54
  • Newsmax: 0.137 million viewers; 14,000 adults 25-54
  • NewsNation: 0.057 million viewers; 6,000 adults 25-54
  • Fox Business Network: 0.055 million viewers; 6,000 adults 25-54

Top 10 most-watched cable news programs (and the top programs of other outlets with their respective associated ranks) in total viewers:

1. The Five (FOXNC, Mon. 7/25/2022 5:00 PM, 60 min.) 3.482 million viewers

2. Tucker Carlson Tonight (FOXNC, Mon. 7/25/2022 8:00 PM, 60 min.) 3.286 million viewers

3. The Five (FOXNC, Wed. 7/27/2022 5:00 PM, 60 min.) 3.281 million viewers

4. The Five (FOXNC, Tue. 7/26/2022 5:00 PM, 60 min.) 3.204 million viewers

5. The Five (FOXNC, Thu. 7/28/2022 5:00 PM, 60 min.) 3.128 million viewers

6. Tucker Carlson Tonight (FOXNC, Thu. 7/28/2022 8:00 PM, 60 min.) 3.090 million viewers

7. Tucker Carlson Tonight (FOXNC, Wed. 7/27/2022 8:00 PM, 60 min.) 3.028 million viewers

8. The Five (FOXNC, Fri. 7/29/2022 5:00 PM, 60 min.) 2.951 million viewers

9. Tucker Carlson Tonight (FOXNC, Tue. 7/26/2022 8:00 PM, 60 min.) 2.855 million viewers

10. Hannity (FOXNC, Wed. 7/27/2022 9:00 PM, 60 min.) 2.706 million viewers

20. Rachel Maddow Show (MSNBC, Mon. 7/25/2022 9:00 PM, 60 min.) 2.354 million viewers

171. Anderson Cooper 360 (CNN, Mon. 7/25/2022 8:00 PM, 60 min.) 0.780 million viewers

220. Real Time With Bill Maher “Episode 606” (HBO, Fri. 7/29/2022 10:01 PM, 59 min.) 0.656 million viewers

337. Last Week Tonight (HBO, Sun. 7/31/2022 11:00 PM, 34 min.) 0.458 million viewers

344. The Daily Show (CMDY, Tue. 7/26/2022 11:00 PM, 31 min.) 0.448 million viewers

351. Forensic Files II “Unraveled” (HLN, Sun. 7/31/2022 10:30 PM, 30 min.) 0.432 million viewers

376. Varney & Company (FBN, Fri. 7/29/2022 11:00 AM, 60 min.) 0.386 million viewers

408. Full Frontal with Samantha Bee “Episode 7215” (TBS, Thu. 7/28/2022 10:00 PM, 30 min.) 0.346 million viewers

442. Shark Tank “Shark Tank 805” (CNBC, Sun. 7/31/2022 11:00 PM, 60 min.) 0.311 million viewers

694. Deep Water Salvage “(209) Salvage 911” (TWC, Sun. 7/31/2022 9:00 PM, 60 min.) 0.191 million viewers

705. Dan Abrams Live “Chris Cuomo Interview 7/26/22” (NWSN, Tue. 7/26/2022 9:00 PM, 60 min.) 0.187 million viewers

Top 10 cable news programs (and the top  programs of other outlets with their respective associated ranks) among adults 25-54

1. Tucker Carlson Tonight (FOXNC, Mon. 7/25/2022 8:00 PM, 60 min.) 0.501 million adults 25-54

2. Tucker Carlson Tonight (FOXNC, Wed. 7/27/2022 8:00 PM, 60 min.) 0.494 million adults 25-54

3. The Five (FOXNC, Wed. 7/27/2022 5:00 PM, 60 min.) 0.415 million adults 25-54

4. Tucker Carlson Tonight (FOXNC, Thu. 7/28/2022 8:00 PM, 60 min.) 0.413 million adults 25-54

5. Tucker Carlson Tonight (FOXNC, Tue. 7/26/2022 8:00 PM, 60 min.) 0.403 million adults 25-54

6. The Five (FOXNC, Mon. 7/25/2022 5:00 PM, 60 min.) 0.397 million adults 25-54

7. Jesse Watters Primetime (FOXNC, Wed. 7/27/2022 7:00 PM, 60 min.) 0.385 million adults 25-54

8. Hannity (FOXNC, Wed. 7/27/2022 9:00 PM, 60 min.) 0.383 million adults 25-54

9. The Five (FOXNC, Thu. 7/28/2022 5:00 PM, 60 min.) 0.380 million adults 25-54

10. The Five (FOXNC, Fri. 7/29/2022 5:00 PM, 60 min.) 0.366 million adults 25-54

52. Rachel Maddow Show (MSNBC, Mon. 7/25/2022 9:00 PM, 60 min.) 0.212 million adults 25-54

67. Forensic Files “Trail Of A Killer” (HLN, Thu. 7/28/2022 12:00 AM, 30 min.) 0.182 million adults 25-54

82. The Daily Show (CMDY, Tue. 7/26/2022 11:00 PM, 31 min.) 0.171 million adults 25-54

90. Don Lemon Tonight (CNN, Wed. 7/27/2022 10:00 PM, 60 min.) 0.165 million adults 25-54

114. Full Frontal with Samantha Bee “Episode 7215” (TBS, Thu. 7/28/2022 10:00 PM, 30 min.) 0.148 million adults 25-54

156. Last Week Tonight (HBO, Sun. 7/31/2022 11:00 PM, 34 min.) 0.134 million adults 25-54

166. Shark Tank “Shark Tank 614” (CNBC, Sun. 7/31/2022 12:00 AM, 60 min.) 0.128 million adults 25-54

318. Real Time With Bill Maher “Episode 606” (HBO, Fri. 7/29/2022 10:01 PM, 59 min.) 0.093 million adults 25-54

496. America’s Morning Headquarters (TWC, Fri. 7/29/2022 9:00 AM, 60 min.) 0.064 million adults 25-54

733. Newsnation: Rush Hour (NWSN, Thu. 7/28/2022 5:00 PM, 60 min.) 0.038 million adults 25-54

745. Kudlow (FBN, Wed. 7/27/2022 4:00 PM, 60 min.) 0.037 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

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BNM Writers

Katie Pavlich Has Experienced Success at an Early Age

Pavlich is a journalist, editor, and freak of nature regarding achievement and success. 

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She’s done more in her 34 years than my high school class combined. Katie Pavlich is a journalist, editor, and freak of nature regarding achievement and success. 

As a reporter, she has covered presidential and congressional elections, the White House, the Department of Justice, the Second Amendment, and border issues.

Her story gets better/more humbling, depending on where you stand. When she was 26, Pavlich was named Woman of the Year by the Clare Boothe Luce Policy Institute. Most 26-year-olds are consumed with growing out their man-bun or increasing their number of Tik-Tok followers. 

Did I mention she is just 34 years old? 

“I guess I was born older,” Pavlich said. “I’m kind of a grumpy millennial. I call myself an old soul that doesn’t really fit in with my generation. I was the youngest kid in camp when I was young.” 

She wrote a letter to Bill Clinton about taxes when she was eight years old.  

“My mom took me to Disneyland, and I broke down and cried because I was missing homework.”

Walt Disney’s frozen head must be sobbing. 

Pavlich grew up in the mountains of northern Arizona, rafting the Colorado River through the Grand Canyon and hunting big game with her father in the forests and deserts.

She was an athlete growing up through high school but not a runner. But, as you might expect from the last few paragraphs, that didn’t deter her. In 2019, Pavlich ran the Marine Corps Marathon in Washington, D.C. 

“I should have trained more than I did,” she explained. “It was one of those things I needed to do for myself. There were people from so many demographics running alongside me. It was special because I was running alongside people who were injured during their service to our country overseas. I was getting passed by runners with prosthetic legs.”

She still finds time to run with friends in D.C. 

“It’s fantastic to run past the monuments and all the history. I’m not sure if I’ll run another marathon. I probably don’t have the time to train for one. I’ll probably still run some ten miles.” Pavlich said there’s a sobering mile in D.C. while running past monuments dedicated to soldiers killed in action. 

Pavlich can do more than name all 50 states; she’s been to 45 of them.

“I haven’t made it to North Dakota, South Dakota, Mississippi, or Alabama,” Pavlich said. “It’s easier to remember the states I haven’t been to. I heard pheasant hunting in South Dakota is great.”

Pavlich has family in Westfield, Wisconsin, outside of Madison. It’s on her mother’s side of the family—a dairy farm with 800 cows. We celebrated my grandmother’s 80th birthday there. I haven’t been there in far too long.”

She was born in Flagstaff, Arizona, a place Pavlich says is a lot like Colorado.

“We lived on five acres in a house built in the woods. We had beautiful views of peaks and valleys. Surrounded by elk, deer. We had a lot of snow days from school. My father was a big hunter. It’s a way of life for our family. Dad  gave me my first rifle on my 10th birthday.”

For my 10th birthday, I got a baseball mitt.

The family is steeped in respect for the land, and Pavlich’s grandfather was a park ranger in Yellowstone. She said he removed a lot of problem bears from campgrounds. 

Instead of hanging out at the mall, Pavlich rode horses in the wilderness and camped. “Even in late June, it still snowed. We were a family that lived the outdoor life.”

Cable TV was not a thing in her home until she was in high school. They couldn’t run cables out to their house. 

“We only had three channels, so I was watching a lot of local news, Hercules and Xena. I wasn’t allowed to watch MTV. I was mostly outside anyway.”

In addition to being a fan of legendary heroes, Pavlich was always fascinated with debate and politics. “I was always in tune to what was going on. When we finally got Fox News on cable, I knew I wanted to be debating on the channel.”

After graduating from college, she drove from Tucson to D.C., hungry to pursue different avenues. 

“It was a pretty big culture shock going from Arizona to D.C.,” Pavlich said. “I remember thinking to myself, ‘what have I done?  Both places have a lot to offer, and it makes no sense to compare them. Virginia is beautiful and has a large black bear population. Fall is beautiful here. I’ve told myself I never want to take for granted the opportunity I’ve had to be here.”

Pavlich said she knows D.C. is known for a lot of corruption, but it’s an amazing place to see all the monuments and the National Mall. 

“This is the greatest country in the history of the earth, and so many people come here from all over to experience it. The day I can’t appreciate all of that is the day I should move somewhere else.”

After arriving in D.C., Pavlich became a contributing editor at Townhall.com, promoted to editor five years ago. “I started out low on the totem pole, but I dove in head-first. I manage a team with great writers and reporters. I’ve got some amazing columnists that submit every day. Producing new pieces by the hour. It’s exciting to see how they’ve grown in their careers. It has been very rewarding.”

Pavlich likes to give her writers and reporters a lot of freedom to pursue stories they are interested in, giving them some creative freedom. 

Keeping abreast of national news, Pavlich watched the video that recently emerged of a store owner in Narco, California. A man was protecting his store from a heavily armed, snot-nosed, wannabe robber. Before he could get close to the counter, the owner blasted the kid before he knew what hit him. 

“I loved it,” Pavlich said. “You never like to see an innocent person in a position where they have to defend themselves, but it’s great to see it when they do. It’s harrowing. The store owner had a heart attack afterward, but he’s doing okay.

I have very little tolerance for those who want to do innocent people harm. It’s our right to defend ourselves when a gun is pointed at us.”

Pavlich said the basic crux of the gun argument is that bad people will find a way to do bad things. She explained in her experience that people have a standard answer when they are asked why they choose to buy a gun. 

“The most common answer is self-defense. Surprisingly, involvement cuts across gender lines. The stats from the past few years show more women and minorities involved. As a white woman, I’m the minority there. Some of it is skeet shooting. Shooting alligators.” 

Alligators? By the way, do you know what type of gun is preferred when you prepare to shoot an alligator? An AR-15, of course.

“You shoot them right behind the jaw,” Pavlich said. “An accurate shot there will kill them.”

When shooting alligators gets a little boring, Pavlich is busy with her new Fox Nation show, “Luxury Hunting Lodges of America.” The show consists of four episodes where Pavlich and her crew visited Honey Break in Louisiana, Highland Hills in Oregon, Three Forks Ranch in Wyoming, and Gray Cliffs Ranch in Montana.

“What I love about our Fox Nation show is how we show people are more comfortable in a hunting setting. They can come back day in and day out. They can go fly fishing, ride horses.”

Shooting an elk and returning to the cabin for a glass of red wine might take away some of the ruggedness we’ve associated with hunting. But that’s not necessarily a bad thing. 

“I’ve had a lot of experience with the rugged outdoors and hunting,” Pavlich said. “I know what it’s like to pitch a tent and cook over a fire. It’s not for everybody, but that goes both ways. What we convey on the show is the experience can be a lot like glamping but certainly a step up from tenting. (Glamping is when stunning nature meets modern luxury accommodations.)

“I’m excited we can show these hunting lodges. Every single experience was completely different. When we show the lodges, we also talk about the architecture, the history of the land. How people are using private conversation dollars, restoring properties.”

A lot of what they shot was predicated on weather, and what was available at that time. 

“I was actually surprised I caught fish when I was out there,” Pavlich said. “I caught a brown trout and a rainbow trout.”

Alligators must have breathed a collective sigh of relief. 

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BNM Writers

Will Cain Calls Out the Inflation Shell Game

Will Cain has fully hit his stride and shown the versatility network executives knew they were getting when they brought him to the network roughly two years ago.

Rick Schultz

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If anyone doubted the ability of Will Cain to jump from sports media back into news, the past two years have laid those questions aside. 

The Fox News host has fully hit his stride and shown the versatility network executives knew they were getting when they brought him to the network roughly two years ago.

Cain filled in for Tucker Carlson on Friday evening’s Tucker Carlson Tonight, and, as is his style, he wasted exactly zero minutes making his opinions known.

“If you want to know what is in a bill in Congress and what it’s actually going to do, take a good look at the name of the bill. Whatever it is, you can be sure the legislation will do the exact opposite,” Cain began. “The American Recovery and Reinvestment Act of 2009, for example. It led to the worst economic recovery this country had seen since World War 2.”

Cain referred to the “Marketplace Fairness Act,” which he said is nothing more than an internet sales tax that helps more prominent players “price out smaller competitors.”

“So we should all be very nervous. Very, very concerned that Congress just passed something called the ‘Inflation Reduction Act.’ It mandates hundreds of millions of new dollars in spending that will increase the money supply in this country,” Cain told his viewers. “That will, in turn, devalue the currency. And that, in turn, will cause more inflation. That’s basic supply and demand.” 

Relying on the basics, Cain believes the real-world results matter far more than any fancy title, a talking point, or political spin. More money printing equals more inflation. Two-quarters of negative GDP equals a recession. Higher gas prices equal less money left over in Americans’ pockets.

“Life is already so expensive in this country that we literally have bread lines in major cities,” he said, cutting to a segment where Camden, New Jersey, residents said they couldn’t even afford rice and beans. “That’s America. And that’s happening all across America, and you have to wonder, why then is the Biden Administration devaluing money when we have bread lines?”

True enough, political leaders of both parties have fired up the money printer to go Brrrrrrr for decades, and there is plenty of blame to be shared by any politician unwilling to make the necessary but tough choices. In this instance, however, many feel it is ridiculous to cite global warming as the impetus for heaping more economic pain on middle and lower-income Americans.

“Well, their justification for the bill is that it will stop the climate from changing. That’s why the bill includes 50 billion dollars in subsidies for electric vehicle purchases, which by the way, will lead manufacturers to jack up the price of electric vehicles. We’ve learned that lesson from healthcare subsidies and subsidies for college tuition,” Cain pointed out. “There’s also billions of dollars for the postal service to buy new mail trucks that don’t pollute as much. And of course, there’s 100 billion dollars for the so-called renewable industry.”

Cain then explained how China, while at the forefront of the “renewables” industry, continues to see annual carbon dioxide emissions increase. At the same time, the United States has experienced a steady decline in such emissions over the past couple decades. In his opinion, “China wants the rest of the world to run on so-called renewables but China doesn’t want renewables for themselves.” He pointed out the financial and strategic benefits to China when Western countries “sabotage their own energy supply in the name of protecting the climate.” 

“Like any good dealer, they don’t get high on their own supply, and most Americans recognize that,” Cain said, referring then to a recent poll by Rasmussen. “People in this country care about, of course, things like inflation, the economy, crime, immigration. By contrast, most Americans recognize the media is far more interested in pushing false narratives about climate change.”

Cain asks, where is the media drumbeat against China or India for their world-leading levels of emissions?

“Instead, the media blames Americans,” Cain said, leading into footage of cable media hosts and analysts downplaying the pain caused by higher prices and monetary inflation. 

Cain briefly highlighted the 80 billion dollars in the bill designated to grow the IRS, and wondered aloud “why do we need to make the IRS even more powerful, exactly?” He noted that the bill keeps the carried interest loophole, benefiting “wealthy individuals and institutions, in particular,” along with “hedge fund managers, who are some of the Democratic party’s biggest donors.”

Will Cain believes inflation is real, and it is painful for most everyday Americans.

He also seems to believe the media, and their Democrat partners in Washington, don’t seem to care or have any interest in leveling with citizens.

“What do Americans get out of the deal?” Cain asked. “Probably a lot more inflation, and a lot more audits.”

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