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KNBR Up In San Francisco Summer Ratings Book

“COVID-19 has made it difficult to compare year-over-year numbers, but despite impacts of the global pandemic on the sports schedule for the first month of the book, KNBR finished top-five for all dayparts.”

Brandon Contes

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After a ratings dip of more than a full point in the spring book, the Bay Area’s KNBR 104.5/680 enjoyed a strong rebound during the summer months. 95.7 The Game did not fare as well, with their numbers remaining mostly steady. 

COVID-19 has made it difficult to compare year-over-year numbers, but despite impacts of the global pandemic on the sports schedule for the first month of the book, KNBR finished top-five for all dayparts. 

In weekday prime (M-F 6a – 7p), KNBR ranked second overall for their target demo of Men 25 – 54, with a 5.3 share, 1.5 points ahead of their spring book. Their sports radio competitor, 95.7 The Game finished the summer ratings period with a 2.4 share. For the full week, (M-SU 6a – Midnight) KNBR finished fifth with a 4.7 rating, while The Game produced a 2.1 share, according to Nielsen Audio data.

KNBR’s morning show featuring Brian Murphy and Paul McCaffrey regained more than what they lost in the spring book, jumping almost two full points with a 6.1 share for the summer. The Game’s morning show which began the book as Joe, Lo & Dibs did a 2.0 in the 6a – 10a timeslot. But they experienced significant change midway through the ratings period as morning show quarterback Joe Fortenbaugh departed the station for a new role with ESPN.

In middays, KNBR’s Greg Papa and John Lund went from 12th to second, earning an impressive 5.3 share for the summer book. The Game’s Bonta, Steiny & Guru stayed the same, finishing with a 2.1 for the second straight ratings period.

KNBR again finished strong in afternoons with Tolbert, Krueger & Brooks turning in a 4.8 share. The Game’s Damon, Ratto & Kolsky garnered a 3.0, which was up a tick from their spring performance. 

In evenings, KNBR’s Mark Willard helped to more than double the station’s spring performance, jumping from 2.4 to a 5 share for the summer book. The MLB season starting in late July also provided a boost, with KNBR serving as the San Francisco Giants flagship radio station. From 6p – 10p, The Game’s weeknight duo of Ryan Covay and Joe Shasky earned a 2.9 share, up by half a point from their spring book.

Ratings for the fall book should be interesting, with an unprecedentedly jam-packed sports season and a retooled lineup for The Game. Although one month of the fall ratings period has already passed, The Game just announced changes to their weekday lineup that will begin Oct. 12. 

Sports Radio News

Joy Taylor Says Aaron Rodgers Is More Likeable After Pardon My Take Appearance

“It makes him astronomically more likeable,” Taylor said.

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Joy Taylor

On Monday, the Pardon My Take podcast dropped their latest episode which featured an interview with Green Bay Packers quarterback Aaron Rodgers. Big Cat, one of the show’s co-hosts, is a Chicago Bears fan and has spent a lot of time not liking Rodgers publicly.

Colin Cowherd saw one of the many clips that the show shared and brought up how much he thought that Rodgers took ribbing from Big Cat and the podcast in stride. That’s when Joy Taylor offered that the interview could help Rodgers in the long run.

“It makes him astronomically more likeable,” Taylor said. “When you can show that you don’t take yourself that seriously, all of the animosity that people have towards you just kind of starts to wither away.”

She added that the disarming quality helps if people don’t perceive Rodgers as thinking he has all the answers.

“When people feel like they are projecting ‘I know more than you’ and ‘I’ve got it all figured out’ energy, people are like: ‘you got to be the smartest guy on the room all time time? You’re not.’

This is so likeable,” Taylor said. “It’s really funny.”

Cowherd agreed and even said he is probably going to go listen to it after the show.

“Aaron is genuinely laughing as they make fun of him and that is an incredibly endearing quality.”

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Sports Radio News

WNSR Debuts ‘Power Hour’ with Sami Kincaid

Nashville’s WNSR debuted Power Hour with host Sami Kincaid.

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Power Hour with Sami Kincaid

Nashville has a brand new voice to listen to on WNSR and her name is Sami Kincaid. On Saturday, the station debuted Power Hour with host Sami Kincaid.

The debut show featured Associated Press writer Teresa Walker, Vanderbilt women’s basketball guard Jordyn Cambridge and North Georgia assistant softball coach Alea White. The show is focused on women that are operating inside sports.

The show airs Saturdays from 9-10a CT.

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Sports Radio News

Toucher and Rich: Dennis Eckersley’s Retirement a “Huge Loss”

“When Eckersley got in there (the booth),” Shertenlieb started, “he was great. It made all of them better when Dennis Eckersley was around. It’s going to be a huge loss.”

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Dennis Eckersley

On Monday, Dennis Eckersley announced that he was going to retire from the Boston Red Sox television booth at the end of this season. The current NESN analyst is leaving after twenty years on the air with the team.

The news broke during Toucher and Rich on 98.5 the Sports Hub and it gave show co-host Rich Shertenlieb a chance to mention the news and praise the departing personality.

“When Eckersley got in there (the booth),” Shertenlieb started, “he was great. It made all of them better when Dennis Eckersley was around. It’s going to be a huge loss.”

The show spent the rest of the segment talking about what Eckersley offered that made him so unique. That’s when Matt McCarthy, fill-in for Fred Toucher, said that Eckersley was exactly what you wanted in an analyst.

“You want someone that’s going to give you an opinion,” McCarthy said. “Eck gave you an opinion. He’ll be missed.”

McCarthy also pointed out that this is the latest major shakeup that has happened to the television broadcast in recent years.

“There’s no doubt this is a blow,” McCarthy added. “This is a tremendous loss to that Red Sox broadcast to which has taken a lot of hits over the years with the loss of Jerry Remy, the decision to move on from Don Orsillo and now Dennis Eckersley retiring… they are going to have to find an entertainer in there. Matt McCarthy

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