What we wouldn’t do for one gonzo story, one what-the-hell moment that forges a redeeming 2020 memory, one breakout to offset the outbreaks. It would be something we never saw coming, like the coronavirus itself, and the crackpot absurdity of it all would make us laugh and shriek and emote in ways we haven’t in sports since February.
Well, the Miami Marlins are that crazy phenomenon, the revelation that silhouettes the surreal. And if they somehow win the World Series late this month, perhaps we all can just die before Election Night — particularly if they beat the cheatin’ Houston Asterisks, who are alive and (disgustingly) well thus far in the American League playoffs. Any year can be defined by LeBron James in the NBA Finals and Tom Brady throwing five touchdown passes in a game. But the rise of the Marlins from COVID-19 hell? Their escape from numerous self-inflicted ailments through time? It’s another indication that the world never will be normal again, which is exactly what 2020 had in mind.
The consensus says Major League Baseball, straining for eyeballs more than ever this October, needs traditional powers and neon stars to carry the postseason. Some even relish a chance to embrace hatred and brawls — the Astros against the A’s and the former teammate who ratted them out, Mike Fiers; the Yankees and Rays regenerating mutual contempt. But why promote animosity during a pandemic when we can embrace long, lost joy?
When the year we want to forget has the tale we’d always remember?
In July, the Marlins were the first North American sports team to be attacked and shuttered by COVID-19. Eighteen players were isolated, leaving manager Don Mattingly with scraps and oddities he barely knew, including a former Olympic short-track speed skater named Eddy Alvarez. I remember demanding they be exorcised from the regular season, not just because of virus implications but because they were THE MARLINS — 105 defeats the previous year, no winning season since 2009, the franchise gallingly known for either breaking up rosters after winning championships or shipping away great players before their prime so they didn’t have to be paid market value. This is the organization that dumped Giancarlo Stanton, Christian Yelich, J.T. Realmuto and Marcell Ozuna in a single swoop. What was the point of competing?
“Bottom feeders,’’ Phillies TV analyst Ricky Bottalico called the Marlins on Opening Day. That was one of the kinder descriptions.
Yet here they are, a youthful rebuild arriving way ahead of schedule, one of eight teams remaining while awaiting a National League divisional series against the Braves. The Marlins probably won’t win, but then, that’s what was said last week, when they swept the Cubs in Wrigley FIeld without needing Steve Bartman’s help. They won the World Series during that fall of 2003, for the second time in seven seasons, but the reviled owner, Jeffrey Loria, drove away the fan base and took substantial public money to build a ballpark/art gallery that sat mostly empty even before the pandemic. Would the new leadership hierarchy — Derek Jeter as the baseball boss, Bruce Sherman as the money man — somehow be worse?
If such an award exists in 2020, Jeter would be Executive of the Year, which surprises some but shouldn’t — wasn’t he an all-time champion and leader with the Yankees? Making the right calls on talent acquired in those painful trades, Jeter assembled a baby rotation featuring Sandy Alcantara, Sixto Sanchez and Pablo Lopez. Does it matter that we just recently grew familiar with them? The bullpen is loaded with hot kids and cool veterans. And if the offense is thin, castoffs Jesus Aguilar and Corey Dickerson dinged the Cubs when necessary, which is more than Kris Bryant, Javier Baez and Anthony Rizzo can say in Chicago.
The Marlins, more than any team in sports, have persevered this year. The Cardinals were eliminated after their COVID breakout. The Tennessee Titans have been derailed after starting 3-0 in the NFL. The Bottom Feeders keep eating — and wearing the slogan on their t-shirts — after a regular season of quarantines, postponements, seven doubleheaders, mad travel and no days off between Sept. 3 and this past Saturday.
“I don’t think we’re going to be satisfied. We’re going to be looking to win,’’ said Mattingly, whose managerial career looked dead before this miracle. “The one thing we talked about all year was, `Why not us?’ These guys believed in each other and never quit.’’
“We know that everybody just thinks we’re `the Marlins.’ It’s kind of like a stigma,” Dickerson said. “We know how much talent we have. The depth is crazy, and people will start to realize it.”
What people will fall in love with is their resolve. “We’ve been screwed around all year,” closer Brandon Kintzler said. “With scheduling, fake rain delays and fake postponements, it’s just been a frickin’ whirlwind. Everyone tried to screw with us — we’re still here. You can’t get rid of us. I don’t care if we’re bottom-feeders. I want to thank Ricky Bottalico for that inspiration by the way.’’
It’s understandable why the Asterisks are getting attention. They are the villains every postseason needs and still potent — Alex Bregman, Jose Altuve, George Springer, Carlos Correa — despite their disgraceful sign-stealing scandal. They aren’t showing much remorse, with Correa riling the haters with this recent morsel: “I know a lot of people are mad. I know a lot of people don’t want to see us here. But what are they going to say now?” Josh Reddick followed with this doozy: “It’s all about silencing the haters. That’s what this year was about.’’
But there they were Monday, rallying to beat the A’s at, of course, Dodger Stadium — home field of the Astros’ 2017 World Series heist victims — behind two home runs by Correa, who raised an index finger that might as well have been the middle digit during one trot. When MLB commissioner Rob Manfred failed to vacate the Houston’s title or punish players for their roles in the scheme, he assured that Astros Hate never would dissipate. Now they lead an American League divisional series against the A’s and Fiers, who didn’t start a game against the Astros in the regular season but surely will be used in this series. The A’s insist they are keeping their focus on the prize: the World Series always cherished by architect Billy Beane, going back to “Moneyball,’’ but never attained.
“it’s about not being petty and letting our emotions get the better of us by trying to be over the top and vengeful and everything,” closer Liam Hendriks said. “We’ve played them enough times this year. I believe in this team, and we’re going to try to stick it to ’em as much as we can and prove that we’re the best team.’’
But the Astros do have an unfair advantage created by the pandemic: No fans in the stands to harass them. In the regular season, they dealt with retaliation from other teams — such as the purpose pitches and infamous pouty face of the Dodgers’ Joe Kelly. But even in Los Angeles, they have no distractions, unless you’re counting the cardboard cutouts of Dodgers fans in the seats or the Dodgers’ front office making known their pleasure that the Astros wouldn’t be in the home clubhouse. That didn’t stop Correa from cupping his ear as he rounded third base.
Just thinking aloud: What if the Astros meet the Dodgers in the World Series … in Texas? “I love October baseball,’’ said Correa, rubbing it in after the 10-5 victory. “The energy is just different. I know there’s no fans this year, but the energy to know you win or go home is what drives me.”
“The way people want to perceive us is fine,’’ pitcher Lance McCullers Jr. said. “People are allowed to feel any way about the Houston Astros. We have a good team. We may not have the big names and big bank accounts, but we’ve got guys with balls.’’
And guys who beat trash cans to alert hitters to pitches, though in an empty stadium, I suppose the Astros are showing they don’t need to cheat to win — the gist of their shame. “The role of villain was given to us,’’ said manager Dusty Baker, hired this year for what was presumably a thankless job. “It’s not something I took on, even though some of it — or most of it — was warranted.’’
Baker has been the right medicine man in steadying the cause. After general manager Jeff Luhnow and manager A.J. Hinch were fired, the 71-year-old skipper has urged players to have fun and ditch the past, including the so-called snitch. “Nobody has mentioned his name,” Baker said. “I haven’t heard Mike Fiers’ name all year, until you just said it right now, you know what I mean? It’s like he’s not even present.” Baker might want to have a talk with the Astros’ social-media staffers.
“Stay mad. We’ll stay winning,’’ they tweeted.
Baseball’s business purists will love Yankees-Rays. By the way, is MLB still testing for steroids? Are the balls juiced again? Both California-based series are hosting home-run derby, with the Yankees getting to Blake Snell and Stanton smacking a grand slam in their Game 1 victory. Once again, the algorithmic wizards of small-revenue Tampa Bay are threatening to shame the slugging, uber-market behemoths. This series has the best chance of combustibility, with memories fresh of a September purpose-pitch war that included Yankees closer Aroldis Chapman throwing a wicked heater at Mike Brosseau’s scalp. Said Rays manager Kevin Cash, aiming his wrath at rival skipper Aaron Boone: “We’re talking about a 100 mph fastball over a young man’s head. It’s poor judgment, poor coaching, it’s just poor teaching what they’re doing and what they’re allowing to do, the chirping from the dugout. Somebody’s got to be accountable. And the last thing I’ll say on this is I got a whole damn stable full of guys that throw 98 mph. Period.”
Said Rays center fielder Kevin Kiermaier: “With all the history we’ve had the last couple of years, it is what it is. I’ve said many times they don’t like us and we don’t like them. It’s going to continue to stay that way.’’
By comparison, the Dodgers-Padres series — in Arlington, Texas, of course, while the AL plays in Los Angeles and San Diego — is all about starpower. If Clayton Kershaw can dominate October with his renewed killer slider, it’s hard to imagine anyone beating Mookie Betts and the Dodgers … unless closer Kenley Jansen beats himself again. It will be a hoot watching the bat-flipping Tatis and those disruption-minded Padres.
“I feel like we’re back,’’ Tatis said of a traditionally sadsack franchise. “We’re back to Slam Diego.’’
Imagine a Padres-Marlins NL championship series. Imagine a Yankees-Astros AL championship series. Imagine a Marlins-Astros World Series. Imagine anything you want.
Jay Mariotti, called “the most impacting Chicago sportswriter of the past quarter-century,’’ writes a weekly media column for Barrett Sports Media and regular sports columns for Substack while appearing on some of the 1,678,498 podcasts in production today. He’s an accomplished columnist, TV panelist and radio talk host. Living in Los Angeles, he gravitated by osmosis to film projects. Compensation for this column is donated to the Chicago Sun-Times Charity Trust.
Jason Barrett Podcast – Dave LaGreca
How did Dave LaGreca convince the bosses at SiriusXM to let him talk about wrestling as a full-time job? He didn’t. He tells Jason why wrestling fans are the kind of loyal audience every show and network want.
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
Evan Roberts, Self-Professed Sports Maniac, Thrives at WFAN
From an early age, Roberts knew that radio was the medium through which he wanted to express his fandom, especially WFAN.
Evan Roberts made his first appearance on WFAN at just 10 years old, filling in for NBA play-by-play announcer Mike Breen delivering sports updates on Imus in the Morning. The opportunity came after he sent a letter on a whim to the station asking for a job since he enjoyed listening to the station with his father. Desiring to become a radio host was the result of dynamic career aspirations that transitioned from wanting to work as an architect to trying to become the play-by-play announcer for his favorite baseball team, the New York Mets.
“Listening to Mike and Chris, and Benigno in the overnights and Somers – I was like ‘That’s what I want to do’,” Roberts recalled. “….It couldn’t be any more specific when I’m listening to the Fan saying ‘I want to be on the Fan.’ About a decade and a half later, I was able to get it done and I’ve been there ever since.”
From an early age, Roberts knew that radio was the medium through which he wanted to express his fandom, especially WFAN. As a native New Yorker, Roberts connected with the teams in the area and sought the chance to talk about them for a living on a sports radio station with a storied history in the area.
Since 1989, WFAN has been one of the pillars of New York sports coverage and a place that helped pioneer the sports talk radio format. Getting there, though, required that Roberts had deft knowledge of sports, an ability to connect with fans, and experience that ensured he was ready for an opportunity in the number one media market in the world.
While attending school, Roberts was hosting a radio show called Kidsports on WGBB, a radio station based in Freeport, N.Y. serving Nassau County on Long Island. He then moved to Radio AAHS to host What’s Up With Evan Roberts and Nets Slammin’ Planet, the latter with famed high school basketball player Albert King and NBA insider Brandon “Scoop B” Robinson. Aside from being able to refine his hosting skills, Roberts made valuable connections in these roles including one that would help him land his first job out of high school: Danny Turner.
Before he was named the senior vice president of programming operations at XM Satellite Radio in Washington, D.C., Turner served as the engineer for Roberts’ shows on Radio AAHS. He helped to coordinate the technology associated with broadcasting since the shows were done remotely rather than from out of a studio.
“[He] ended up working at XM Radio and heard one of my tapes as it went on and said ‘I remember him. I like him,’ and then sent it to the right person and they ultimately hired me,” said Roberts. “It was my first real, real job working out of high school, and that was about meeting someone earlier on and remembering who that person was and sending as many tapes as I could.”
As a graduate of Lawrence High School, Roberts quickly made the move from Cedarhurst, N.Y. to Washington, D.C. to begin working at XM Satellite Radio, a place he would stay for the next two years. Then, he made the move down I-295 from D.C. to Baltimore, Md. where he worked at 105.7 The Fan WJFK-AM and had to adjust his sports consumption to align with the interests of those listeners. It taught him the importance of research and preparation, important aspects of working in sports media that he still utilizes to this day.
“When I was in Baltimore, I had to be Baltimore,” said Roberts. “I had to understand what makes the Orioles fan tick; what makes the Ravens fan tick. I didn’t grow up as an Orioles fan or a Ravens fan. The Ravens had won the Super Bowl years earlier. I know nothing about winning Super Bowls; I’m a Jets fan.”
At 21 years old, Roberts made the move back to “The Big Apple” when he was hired by WFAN as an overnight host, a role he stayed in for the next two-and-a-half years. Simultaneously, Roberts was working on Maxim Radio doing a night show on the Sirius Satellite Radio channel. Balancing those two roles, while it may have seemed daunting, gave Roberts the chance to broadcast in his home market and talk about the teams he grew up rooting for; the aforementioned Mets and Jets, along with the then-New Jersey Nets and New York Islanders.
Then in 2007, Roberts got his big break when he was named the midday co-host with Joe Benigno on the program Benigno & Roberts in the Midday. Benigno, who got his start on WFAN as a regular caller, had grown a rapport with listeners since joining the station in 1995, making the task for Roberts, a 23-year-old at the time, more difficult in terms of fitting in. Roberts is grateful that Benigno, a host he grew up listening to on WFAN, was accommodating and amicable towards him – plus it helped that they aligned in their rooting interests as Mets and Jets fans.
“He was very welcoming, and he didn’t have to be because I was a lot younger; he had no idea who the hell I was,” said Roberts. “….Right out of the gate, I think he saw my passion [and] my knowledge; he saw a little bit of himself in me, and we were able to bond right away.”
To make a name for himself in the new midday time slot, Roberts stuck to the principles that had been given to him from his early days of radio; that is, to be himself. From the start of his foray into sports media, Roberts and most people around him knew that he was, in his own words, “a sports maniac”, and he needed to maintain that genuine identity on the air. His relatability and passion for the teams as a fan made him an ideal fit for the station synonymous with New York City bearing those iconic call letters and an unbeatable afternoon duo.
“I think as time [went] on and Joe and I developed even more and more chemistry, the audience knew who we were,” said Roberts. “They certainly knew who he was, but they learned ‘Evan’s a die-hard Mets fan. He doesn’t miss a game.’”
While it was important for Roberts to emulate his fandom for the teams he roots for, he quickly developed a cognizance for trying to talk about other teams impartially while on the air. It is a challenge, to a degree, to maintain objectivity daily with intrinsic fandom for certain teams, but being able to understand how other fan bases feel after monumental victories or crushing defeats renders the art of appealing to the listening audience easier. It also upholds WFAN’s commitment to serve as an outlet for all New York sports fans rather than just certain cohorts of them.
“We’re trying to appeal to everybody,” said Roberts. “We want everybody listening. Not just Yankees fans; not just Mets fans; not just die-hard sports fans; not just casual fans. How do you keep every single person wanting to listen to the radio?”
When Roberts first joined the station in 2004, most New York sports teams were rebuilding aside from the Yankees. Today, the preponderance of professional teams in the New York Metropolitan area are contending or at least have the chance to appear in their league’s playoffs, something that is exciting for fans like Roberts but presents a challenge in doing effective sports radio that accurately depicts the emotions of listeners.
“I think what’s going to be a real challenge… is [when] the Mets are in the playoffs, the Yankees are in the playoffs, the Jets look competent, and the Giants look competent, and it’s a Monday,” Roberts expressed. “You’ve got four monstrous fan bases that care about their team. How the hell do you find a way to keep them all entertained?”
To express the true extent of his fandom for niche sectors of the audience, Roberts turns to another form of aural consumption: podcasts. There has been much discussion over the ability of traditional radio and podcasts to coexist in this digital age of media; however, Roberts believes that the two mediums provide a unique combination that was previously nonexistent.
In his opinion, podcasts are a method to delve deeper into topics or teams that do not garner as much time on the radio, specifically those that do not generate as large of a market share or which are not as representative of the interests of the majority of listeners.
“I do a Mets podcast specifically – I called it Rico Brogna because I loved Rico Brogna as a kid and I figured ‘Why the hell not?’”, Roberts said. “…I do an hour breaking down the Mets in a hard-core way that I’m not going to do on WFAN for an hour. I may do it for a couple of minutes. I think those two things work perfectly side-by-side.”
Still, most listeners, according to Roberts, will likely turn to terrestrial radio to get their sports fix, especially if they do not express allegiance to solely one team.
“The majority of people are still going to turn on WFAN and say ‘Okay, entertain me. I don’t know what I want to hear. You just entertain me’,” said Roberts. “I think those two forms of entertainment can work side-by-side. That’s why we do it.”
When Mike Francesa signed off WFAN in December 2017, the station had to make changes in the afternoon drive-time slot which it did with the debut of Carlin, Maggie & Bart. The show was eventually disbanded though when Francesa ended his retirement just over four months later, returning to afternoons. His return to WFAN did not last long though, departing the station again in December 2019. Again, WFAN had to make a change in afternoons, this time moving Joe Benigno and Evan Roberts to do a 2 to 6:30 p.m. show renamed Joe & Evan.
For Roberts, the opportunity to host in the afternoon slot that he had grown up listening to Mike Francesa and Christopher “Mad Dog” Russo make famous with their program Mike and the Mad Dog was an opportunity he did not hesitate to accept. Yet the change in time also required a change in approach regarding topic selection; after all, since the show would be starting later in the day, it was more important to preview the forthcoming action than recap that of the previous day.
“Even though you’re doing the same thing because you’re the same person, you’ve got to realize the audience is thinking about things a little bit differently; they’re not always analyzing what happened last night,” said Roberts. “I always find that interesting [trying to] balance the two [and] it’s almost like a game.”
When Benigno retired from the station in November 2020, Craig Carton made his return to the New York City airwaves pairing with Roberts to form the new afternoon duo Carton & Roberts. Carton had previously been with the station hosting mornings with Boomer Esiason on Boomer and Carton from 2007 until his arrest in 2017. He served time in prison for fraud-related charges, and ultimately sought and received help for addiction related to gambling.
Since his return to WFAN, Carton has been vocal about his struggle to overcome addiction and the lessons learned from his time serving in prison, hosting a special weekend program titled Hello, My Name Is Craig to discuss these issues in-depth. On Carton and Roberts, the duo has experienced immense success, recently topping ESPN New York 98.7 FM’s The Michael Kay Show in the spring ratings book. From the onset of Carton and Roberts working together though, there was some trepidation as to whether their personalities would blend well together on sports talk radio.
“I remember the first time I was told ‘Hey, there’s a possibility of you and Craig together.’ I was like ‘What?,’” Roberts said. “My first reaction was ‘Really?’”
Now nearly two years in, Roberts enjoys working alongside Carton and learning more about his perspectives and thoughts on the radio industry. Following advice he was given from both Russo and Esiason on working with Carton, Roberts has let him take the lead and discover how the show can effectively inform and entertain its vast listening audience.
“Let’s take a step back; don’t have an ego,” Roberts recalls thinking when he started the new show. “Watch this magician figure out how this show is going to work and then lean into it. I think that’s what I did and it has worked, and I feel very comfortable, I know he feels very comfortable and we’ve got a successful thing going on now.”
Roberts views Carton as an informed talent in the radio industry, aware of the changing nature of the medium and the potential it has to serve its audience. Roberts indeed experienced success in his previous roles, most notably when working in middays with Benigno; however, he is always willing to try new things and form new approaches towards jaded industry practices and show formats.
“I know that I have a guy who I’m working with who knows the medium as well as anybody,” said Roberts. “If he has a vision on how this could work with his personality and my personality, I’m going to listen; I’m going to follow along.”
WFAN and SportsNet New York (SNY), the flagship network for the New York Mets and New York Jets, agreed last year to simulcast Carton and Roberts from 4 to 6 p.m. on weekdays. While the move, which has been made with various other WFAN programs over the years including Mike and the Mad Dog and Boomer and Gio puts the radio program on a visual medium, Roberts’ approach to the show did not change.
The thought always was that he would be doing a radio show with the curtain pulled back, giving longtime listeners the chance to see the two co-hosts during their discussions and on-air interactions.
“They’re listening to the radio, and it’s cool sometimes when you get to peek in and say, ‘Oh, look at Craig’s expressions. Look at Evan’s expressions. Look at the way they’re looking at each other. Boy, they hate each other right now,’” Roberts said. “I think it’s people looking in on a radio show, and that’s what I always try to remind myself. It’s on TV – that’s great – but we’re a radio show first, and I think a lot of people kind of like to eavesdrop on that.”
One of the challenges of doing a radio show whether or not it is simulcast is in taking calls, and various hosts and producers have differing opinions when it comes to their value on the air. Still, while the hosts, producers, and caller themselves may enjoy their interactions, it is fundamental awareness is placed on the audience that does not call in and their enjoyment of listening to a caller.
“I think when you’re talking [to] somebody, you’re not just thinking about the conversation you’re having with them,” said Roberts. “You’re thinking about the 98% of the audience that doesn’t call in and if this is entertaining or not; if this is informative or not; what are they getting out of this?…. I love callers – it’s a big part of WFAN – but as I interact with them… I think the thought that I always try to have is ‘How is everyone else listening feeling about this discussion?’”
While Carton and Roberts continues to do well in afternoon drive among the demographic of men 25-54 years old, the way the ratings are interpreted by each person and entity in radio differs. Something the Nielsen ratings do not take into account is the number of people listening to the show on-demand as a podcast or watching its simulcast on SNY. During his time with Benigno, Roberts scrutinized the numbers, looking at copious and exiguous details, similar to how he consumes professional sports.
The difference is that while it may be good to have a complete understanding of show performance, getting caught in the minutiae of ratings and trying to improve in weaker areas can sometimes be, according to Roberts, a means without an end.
“I think I realized as time went on that’s going to give you a headache and it’s not going to really help anything,” said Roberts. “I think I learned a little more that you still look at numbers but maybe with a broader view of things; not as specific. I look at [them] a lot, but sometimes it’s tough. I don’t think you want to alter a show too much based on what you think is a pattern but may not necessarily be a pattern.”
This fall, both Carton and Roberts will be starting new roles in media while continuing to host their afternoon show. Carton is going to begin hosting a new national morning show on Fox Sports 1 with a co-host yet to be determined, a move that will place him primarily on television in mornings against WFAN and CBS Sports Radio’s simulcast of Boomer & Gio. Roberts will continue to stay on WFAN, adding a new Saturday program with his former co-host Joe Benigno beginning on September 10.
“It’s like getting back on a bicycle,” Roberts said of working with Benigno. “It’s always comfortable…. It’s going to be [like] our old show – just once a week on a Saturday.”
WFAN was the sound of Evan Roberts’ childhood, and a large reason he became as invested in professional sports as he considers himself to be today. Throughout his time at the station, he has worked with various hosts and recently welcomed new program director Spike Eskin to the station. He says the contrast between Eskin and previous program director Mark Chernoff is stark – yet they are similar in where it matters most: being able to effectively lead WFAN.
“I think they both very much understand radio, and that’s the most important thing,” said Roberts. “You’re the program director of WFAN; I think you have an idea of what good radio is… [They are] both very, very intelligent radio guys that I trust, but everything else about them is probably polar opposite.”
For aspiring professionals looking to pursue a career in sports media, Roberts advises them to take advantage of the innovations in media and communications especially when it comes to podcasts. With widespread evolution and progression in technology coupled with altering consumption habits and means thereof, putting in the time allows novices to hone their skills and position themselves well in sports media. That and always being willing to learn and study to be the most prepared and informed host as possible – especially when talking to listeners, many of whom have seen teams in their ebbs and flows.
“My wife knows that I’m going to watch every pitch of the Yankees and Mets game,” said Roberts. “I may do it on DVR, and I may do it at 2 in the morning because we need to have a life; I don’t want to get divorced, and I want my kids to love me, but she also knows that I want to be as informed as anybody on the radio and that’s not going to stop.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, Derek serves as a production manager, broadcaster, voiceover artist, technical director, audiovisual editor, and media engineer for Hofstra University’s WRHU. He has also worked on New York Islanders radio broadcasts. To get in touch, find him on Twitter @DerekFutterman.
Jake Paul, Betr Pair Micro-Betting With Media
There are plenty of hurdles, though, that still need to be overcome before this takes over the betting landscape.
I’ll be completely honest: I can’t get into TikTok. I’m closing in on 40 years spent on this planet, and it’s simply not my thing. It’s not meant to be, though. The current generation is one with shorter attention spans, the kind that wants a quick highlight of a sporting event so they can shift their focus to something else. When I tell folks a decade younger than me stories about how I–and others of my age group–would sit around and watch an entire SportsCenter, they look at me like I’m crazy. Not sure how they’d look at me if I told them we used to often watch the rerun an hour later, but that’s another discussion.
It’s a big reason why micro-betting is considered the “next big thing” in sports betting. Similar to in-game betting, micro betting goes a step further and focuses on individual events within a sporting event, such as the outcome of a drive, whether a baseball player will get a hit in his upcoming at-bat, or even something such as a coin toss at the Super Bowl. A perfect example of micro-betting is the rise in popularity of betting on whether or not a run will be scored in the first inning of a baseball game. For a generation that wants a quick resolution to their bets, it makes total sense. You place a bet, you find out how it did, and then you move on–whether that’s to another bit of action or something else entirely.
Something else I can’t get into is the whole hoopla surrounding the Paul brothers. Logan and Jake Paul have built an empire for themselves on the back of YouTube, with Jake Paul having more than 70 million followers on social media. For various reasons, I’m not a fan of either individual. Again, though, they aren’t coming after my demographic. Like them or hate them, you have to respect their grind –and you have to admire their business acumen — as they parlay their notoriety and success into sports entertainment by way of boxing and the WWE, as well as a new sports drink company that has already partnered with Premier League side Arsenal.
Monday’s announcement by Jake Paul of a new micro-betting site simply furthers the narrative and does so in a manner that can’t be ignored by those in the sports betting space. Betr, a joint venture between Paul, sports betting entrepreneur Joey Levy, and the sports betting company Simplebet, was announced yesterday morning. Backed by a $50 million investment from multiple venture capital firms, the new company is backed by ownership groups of franchises such as the Boston Celtics and San Francisco 49ers, and also has financial backing from current and former NFL players including Dez Bryant, Ezekiel Elliott, and Richard Sherman. Musician Travis Scott has also put his financial backing behind the product.
The other very interesting tidbit from the press release was the announcement of a media company that would feature, among other shows, “BS w/ Jake Paul”. Their new YouTube channel, which already has over two million subscribers despite not a single video being posted as of Monday afternoon, will feature sports-betting content from Paul and other content creators and will focus on micro betting. In an interview with Axios, Levy said that consumers can “expect 10+ videos a day from emerging content creators we’ve brought into the company,” but that things would begin with a focus on “premium content natives, starting with Jake’s show.”
Sports radio and television have long been focused on making their products more appealing to younger generations. Just take a look at ESPN, where they’ve long been doing “SportsCenter” episodes on Snapchat. This could be a game-changer, provided they can help drive micro-betting into a wider market.
There is plenty of potential in the space, a big reason Paul was able to acquire such high amounts of funding. Just last year, JP Morgan estimated that more than $7 billion per year would be wagered on micro bets by the year 2025. And earlier this year, the CEO of Oddisum stated in an interview that micro-betting would account for the majority of wagers placed on sporting events within the next three years. Even DraftKings CEO Jason Robins has talked about plans on how his company expects to embrace the trend.
There are plenty of hurdles, though, that still need to be overcome before this takes over the betting landscape. The biggest one is the delivery of data. As we move more towards a society that streams sporting events and other digital content, the delay between real life and what shows up on your mobile phone can be the difference between placing a wager or not. For some services (I’m looking at you, Peacock) there’s often a delay of more than 90 seconds, which means the play I want to bet on is still two or three plays away from being seen with my own eyes. That makes it difficult to place a bet with any sort of confidence.
The other major obstacle will be getting their gambling service legalized. In their press release, Betr stated they will start as a “free-to-play” app in all 50 states, and eventually they will add real money gambling services as they become licensed to operate within individual states. That’s not going to be so simple, though, as gambling addiction concerns continue to rise and multiple state legislatures are already having discussions regarding the matter.
As addictive as betting on sporting events can be, micro-betting is often exponentially more. A study last year from CQ University in Sydney, Australia indicated that micro bettors are more likely to be younger players and that they usually “have high trait impulsivity”. An author of the report also stated, “there’s a very strong link between micro betting and gambling problems”, and pointed out that the short amount of time between placing a bet and having it resolved leaves little time to evaluate performance or track one’s bankroll.
Whether or not those things are overcome in every state possible is a discussion for another day. The fact is, micro-betting is more likely than not to become a huge growth market for sports betting companies over the next two to three years, and Paul and Levy have become the first big players to jump into the media space. It’s not a question of if, but when, others will follow them into the realm of micro betting sports content, but their announcement on Monday raises the stakes. It also reminds those of us in business, especially sports media, that while we may not fully understand the allure of what the younger generation enjoys, we ignore it at our peril.
Jason Ence resides in Louisville, KY and is fully invested in the sports betting space. Additionally, he covers Premier League and Serie A soccer, college football, and college basketball for ESPN Louisville 680 including serving as the station’s University of Kentucky correspondent, and co-host of the UK football and basketball post-game shows. He can be found on Twitter @JasonUK17 and reached by email at email@example.com.