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Social Justice Messages Likely Gone From NBA Next Year

“What isn’t clear is whether the league originally intended to keep those messages on the court next season, and if public opinion is influencing the decision to remove them.”

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According to NBA commissioner Adam Silver, the league will likely remove all social justice messages from players’ jerseys and the basketball hardwood next season. 

The NBA and NBAPA agreed to restart the season from a bubble in Orlando shortly after George Floyd was unjustly killed, leading to heightened racial tension nationwide. The players felt it was important to use their platform to push for social justice, and the league displayed a unified front by placing “Black Lives Matter” on the court for every game played in the bubble. Joining NBA Countdownearlier this week, commissioner Silver noted that he doesn’t expect those messages to be displayed next season. 

“I would say, in terms of the messages you see on the court and our jerseys, this was an extraordinary moment in time when we began these discussions with the players and what we all lived through this summer,” Silver said. “My sense is there’ll be somewhat a return to normalcy, that those messages will largely be left to be delivered off the floor.”

What isn’t clear is whether the league originally intended to keep those messages on the court next season, and if public opinion is influencing the decision to remove them. ESPN’s Adrian Wojnarowski previously reported that not all NBA owners were in favor of adding Black Lives Matter to the court, but Silver recognized the timing and importance of supporting a league comprised mostly of Black players. 

TV ratings have been down since the league restart in late July and it’s culminated into record low audiences during the NBA Finals. There are a multitude of reasons and explanations for the ratings decline, but some have blamed the NBA’s stance on social issues for the down viewership.

Outkick’s Clay Travis has led the mob in criticizing the NBA for its messages of social justice, and recently Texas Senator Ted Cruz joined him which drew ire from Mavericks owner Mark Cuban. “Personally speaking, this is the first time in years that I haven’t watched a single game in the NBA Finals. #GoWokeGoBroke” Cruz tweeted. 

It’s certainly possible that BLM messaging has impacted the NBA’s TV ratings with some fans preferring a “stick to sports” policy, but they’re also not the only league experiencing down viewership during the pandemic. Empty arenas, shifted seasons and competing schedules all played a role in the ratings dip for nearly every sport. But there’s no hiding the fact that NBA viewership has been largely abysmal in the last two months.

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FOX Thanksgiving MLS Game Sets Viewership Record For League

“It turned out to be the most-watched MLS match on English-language TV since 2004, and the most-watched MLS match ever on FOX.”

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It was a record viewership day for Major League Soccer and FOX on Thanksgiving Day. The network saw nearly 2 million viewers tune in to an MLS Cup Playoff match following the Chicago Bears victory over the Lions in Detroit’s traditional holiday NFL game.

Thanksgiving Day is usually the NFL’s day, outside of Super Bowl Sunday, to shine on America’s televisions. MLB has the 4th of July, the NBA over the last decade and a half has claimed its stake on Christmas Day, and one could argue that New Year’s Day is one of the NHL’s biggest TV days with the Winter Classic. But typically NFL games are always associated with Thanksgiving Day.

MLS continues to grow its viewership, especially as the league expands into new media markets. In recent seasons you’ve seen expansion teams pop up in Minneapolis, Miami, Nashville and Austin, with Charlotte set to become the league’s newest franchise home in 2022. The league around this time of year is finishing its postseason and crowning a champion, and this year, MLS decided to have an MLS Cup Playoff game played on Thanksgiving Day in a tight window between the end the start of the NFL’s two marquee annual holiday matchups.

The Western Conference first round match between the Colorado Rapids and the Portland Timbers on Thanksgiving turned out to be a success for MLS in terms of viewership. FOX Sports, which is the primary English-language broadcast rights holder for MLS, benefitted greatly from having the Lions game this year. The network was able to seamlessly transition from its NFL post-game show into a quick pre-match show for MLS, allowing the table to be set before kick-off.

According to FOX, the early afternoon game in Portland, mid-afternoon on the east coast, drew a record 1.85 million viewers. It turned out to be the most-watched MLS match on English-language TV since 2004, and the most-watched MLS match ever on FOX.

That number outdrew the Copa America final that aired on FS1 over the summer, which saw international soccer star Lionel Messi claim his first major tournament title with Argentina. An audience of 1.836 million tuned in for the battle between Argentina and Brazil.

While a tad below 2 million viewers didn’t make the contest the most-viewed sporting event on Thanksgiving this year, it appears MLS seems to have discovered something that could only get better in future years if the league wants to make futbol part of the football-dominated holiday media landscape.

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Bob Iger Reportedly Wants To Buy Phoenix Suns

“Forbes currently values the Suns at $1.8 billion.”

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ABC/Disney

Should the NBA’s Phoenix Suns come up for sale, it appears there’s at least one person potentially interested in buying them. That is former Disney CEO Bob Iger.

The team’s current majority owner, Robert Sarver, is being investigated by the league based on a detailed ESPN report that alleges Sarver created a toxic working environment within the franchise. The report cites incidents where Sarver exhibited racist or misogynistic behavior.

The league investigation is being spearheaded by NBA commissioner Adam Silver. Like former Los Angeles Clippers owner Donald Sterling, who was eventually banned for life from the league after video showing him using racist language surfaced, Sarver could be forced to sell his ownership stake.

Forbes currently values the Suns at $1.8 billion.

Media reports say what makes Iger an appealing candidate is his connection to the commissioner and the commissioner’s office while with Disney, which owns ESPN and ABC. Both television brands are NBA broadcast rights holders.

The franchise’s current co-owners can turn down any potential buyer, and the league does have a formal sale process. So, it’s likely the team would sell for north of $2 billion if it hit the open market. That would likely require Iger to bring in ownership partners to make the sale happen.

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Sports TV News

Colin Cowherd Lets Listeners Decide If He Ever Talks About Baker Mayfield Again

“I am no longer captivated by Baker Mayfield topics.”

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Colin Cowherd has been a critic of Cleveland Browns quarterback Baker Mayfield ever since he was drafted in 2018, but Cowherd may be out of the Baker Mayfield business going forward.

The Fox Sports host put up a video on Twitter about his feelings on Mayfield, and gave his fans of the show a rare opportunity to control some content that he talks about on the show.

“I was watching Baker Mayfield and Lamar Jackson play on Sunday Night, and Lamar had four picks, and still won, I thought he was fascinating. Didn’t play well but I thought he was fascinating, and I thought, Baker is easily the second most interesting quarterback in this game,” said Cowherd. “He is 28-28 as a starter, I was clearly right about the argument, I am no longer captivated by Baker Mayfield topics.”

That led to Cowherd putting up a Twitter poll and leaving the decision about how to proceed in the listeners’ hands.

“People ask me why I still talk about Baker, and I thought you know what, you are right. That is why I am going to let you decide whether or not I talk about Baker ever again. At 8:30 Pacific I am putting up a poll on Twitter which will decide whether or not I talk about Baker going forward.”

Cowherd then said that if the poll says that he should stop talking about Mayfield, that he will be done regardless of the circumstances.

“If he goes on a 5 game win streak, he gets to the playoffs, the AFC Championship, the Super Bowl, I won’t be talking about him, you can’t have it both ways.”

The results of the poll showed that the fans no longer wanted Cowherd to talk about Mayfield, a result which seemed to be the obvious choice considering how often his name comes out of Cowherds mouth.

It remains to be seen whether or not Cowherd will honor this going forward. If the Browns were to make the Super Bowl I find it extremely hard to believe that it won’t be a topic on his show, but it will be good to hear no repetitive Baker Mayfield talk for at least a little while from him.

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