If the comparison points are market size, finances, pedigree, ballpark charm and American magnetism, heh, this World Series would end in three games. The Los Angeles Dodgers are a cultural machine, a force in sports and life, the franchise of Jackie Robinson and Kirk Gibson’s home run and legends from sea to sea, cradled by a timeless stadium dug from a canyon off Sunset Boulevard and Vin Scully Avenue that overlooks hills, palm trees and the southern California dream.
The Tampa Bay Rays? They are baseball orphans, stuck with the worst ballpark, lowest payroll, weakest attendance and flimsiest existence of any contending sports team in the 21st century. With local politics quashing a new home, the Rays were desperate enough to consider a split season in Montreal, except Canada can’t even have them now due to COVID-19. And while there’s no shortage of celebrities rooting for the Dodgers in their homes — Kim and Kanye, McConaughey, Snoop, J.Lo — the Rays have one lonely but robust voice echoing across Florida’s west coast.
“Awesome, baby!” bellows their superfan, Dick Vitale.
Yet the mammoth disparities in status, lineage and sparkle are exactly what makes this Series watchable. Unlike the Rays, who already have won just by getting here, the Hollywood Dodgers can’t lose now, certainly not to these humble dishrags from St. Petersburg, not when they’ve botched so many October chances that Clayton Kershaw — and his heavy-rotation tire commercials — are cringeworthy in L.A. Up there atop the ravine, which somehow looks down upon the skyline as if you’re in Dodger Blue heaven, a toy owned by a cold, faceless investment firm called Guggenheim Partners still managed a prorated team payroll of almost $100 million for a 60-game shotgun season. The Rays came in at — ready? — a mere $29.3 million, trailing only Pittsburgh and Baltimore in the race to spend the least.
Which might explain why manager Dave Roberts, so often blamed (and deservedly so) for postseason strategic blunders, was prematurely giddy after Cody Bellinger won the National League pennant with a home run still flying past tumbleweeds in Amarillo. It certainly feels like circumstances are lining up for the Dodgers to win their first Fall Classic since GIbson’s gimpy blast in 1988. Waving a finger for emphasis, Roberts stood on the field and told a scant crowd inside Major League Baseball’s Texas Bubble, “I don’t want to get too emotional, but I’m just so proud of these guys. It’s been a crazy year — guys away from their families, social injustices — (but) our fans stuck together and these guys all stuck together. We have a lot of work to do, but … “
And then, as fans gasped from Thousand Oaks to Rancho Cucamonga, Boyle Heights to the beach, Roberts went THERE — to a dangerous place he never should go, a place that will devour him if he’s wrong.
“This is our year! This is our year!” he shouted, louder than Dickie V, a few feet from where his boss, Andrew Friedman, was applauding furiously.
Well, guess what? This might not be their year, either. Despite built-in advantages that border on obscene, the Dodgers are capable of another crash, especially if Kershaw again forgets he’s the pitching G.O.A.T. of his generation and keeps performing like an actual goat, as in farm animal. For sure, the series won’t be a sweep as much as a potential seven-gamer that will please MLB and Fox, even if America is too brainwashed by pre-election madness to partake in even decent numbers. I’m picking L.A. in seven, but not without trepidation. With history as a witness, stuff happens to the Dodgers every October that reduces them from favorites to farces. Witness the dugout celebration after Bellinger’s spectacular blast, when he traded forearm bashes with Kike Hernandez and dislocated his right shoulder. “I hit Kike’s shoulder a little too hard and my shoulder popped out,” he said. “They had to pop it back in so I could play defense. It kinda hurt. I’m going to maybe use my left arm (in the future). I’ve never dislocated that one.”
Funny, but the Rays don’t dabble in slapstick. They are too focused, too professional. For the uninitiated, they will keep the series close because they are an ongoing scientific miracle, prioritizing math mastery, high character and maximum efficiency when relatively paltry revenues give them little choice. The story line that hovers over the Series, of course, is Friedman. He started the Tampa Bay minimalist experiment 14 years ago, joining the Rays as a 28-year-old general manager after leaving Wall Street. Two years later, he was in the World Series, where the Rays lost to the Phillies, and by 2015, he was leaving the small-budget scrappers for the unlimited resources of Dodger Stadium. He already has his own industry tree of data-first geeks — including Erik Neander, his former intern and now the Rays’ baseball operations boss. Meaning, the pressure on Friedman is even more intense than usual. Imagine if he loses to his former team when he has almost four times the payroll?
“Obviously, I have close personal relationships there, some of my closest friends,” he said. “But my focus is what we’re doing here. We’re focused on four more wins.”
The Guggenheim money men didn’t blink upon acquiring Mookie Betts and showering him with a 12-year, $360 million extension — an addendum to a gold mine of homegrown talent including Bellinger, October storm Corey Seager, rotation ace Walker Buehler and emerging bullpen weapon Julio Urias. The Rays, meanwhile, are symbolized by wanky castoffs who happen to fit a data-and-brainpower system that must involve artificial intelligence on some level, in that this organization hatched revolutionary ideas such as the single-inning pitching opener, bullpenning and an all-lefty lineup. America simply doesn’t know much about them, even if Blake Snell won the Cy Young Award, centerfielder Kevin Kiermaier is an consistent acrobatic presence on “Web Gems,” and Charlie Morton is the most reliable starting pitcher in the ballpark.
“If they don’t know the names by now, they’d better learn,” Kiermaier said of the American people. “Because we’ve got some boys who can play.”
One such find: Randy Arozarena, cut loose by the Cardinals only to morph into Mr. October, hitting .382 with seven homers and 10 RBI. If he keeps slamming bombs and clutch hits for a team built on a sturdy rotation and a fireballing bullpen, they should change the name of dismal Tropicana Field to The Arozarena. Not that he’s taking himself too seriously, like the rest of the Rays. This is a man who escaped Cuba on a raft at 19, knowing his family needed money after his father’s death. “You honestly just have to risk your life for your family,” Arozarena told MLB.com. “When you’re in the ocean, the only thing you’re thinking about and hoping for is that you get there safely. There’s been people that are out in the ocean for days and months, and there are others that don’t make it because they die. But when you’re in one of those fake boats in the middle of the Gulf of Mexico, the only thing you do is hope that you survive. I took the chance and, thankfully, I got here without any problems.”
Similarly, you won’t see manager Kevin Cash making any Roberts-like proclamations. How can he? “We’re not a team built with superstar after superstar,” he said. “We’re a team that maximizes opportunities and tries to get matchups to help us win games. And we did that really, really well this year.” What you will see is Cash inevitably make the correct pitching move, an element that should terrify Dodgers fans still leery of Roberts and his decisions, such as his befuddling loyalty to Kershaw in tight moments. In Game 7 of the American League championship series, Morton was sailing with a two-hit shutout, having thrown only 66 pitches against the flailing Astros. Admittedly relying on textbook algorithms, not human instinct, Cash pulled Morton for reliever Nick Anderson. Morton wasn’t happy, nor was Snell the night before after an early hook. But Anderson and closer Pete Fairbanks, despite tense moments, retired the final 10 Houston hitters and eliminated the electronic sign-stealers. If you pitch for the Rays, your feelings might get hurt.
“That’s what we do,” Cash said. “We believe in our process, and we’re going to continue doing that.”
Said 6-foot-8 ace Tyler Glasnow, who will start Game 1: “Cash made the right move again — shocker!”
Glasnow will be facing Kershaw. That quickly, the joy of Sunday night gave way to familiar anxiety in southern California. You’d think, after the manager and scuffling future Hall of Famer were bailed out of a 3-games-to-1 hole against Atlanta, that Roberts will stop overtrusting Kershaw in middle-inning jams and rely on his stable of young arms, including ferocious Brusdar Graterol. Friedman, the numbers guy, would be the first to know Kershaw has fared well this season the first two times he sees a lineup in a game, then craters the third time. In fact, Braves slugger Marcell Ozuna was convinced Graterol was coming into the game. “You know, I thought about it,” Roberts said of making the change. Relieved to see Roberts stay the course, Ozuna ripped an RBI double that again made Kershaw the subject of amateur shrinks everywhere: What’s with the double identity?
Here is where Friedman is vulnerable to criticism, if not another autumn failure. In the offseason, he allowed three key pitchers to get away — elite starter Hyun-Jin Ryu and veterans Rich Hill and Kenta Maeda — and traded another, Ross Stripling, in August. If even one was still around, Kershaw wouldn’t have to start Game 1. Will he bounce back with a lights-out performance like the one against Milwaukee in the wild-card round? Or will he be Mystery Clayton, the one with the 5.72 ERA in his last two starts, the one with an 11-12 record and 4.31 ERA in 35 postseason appearances?
“I’m doing good, doing good,” Kershaw said Monday. “Every year is different. Obviously, you have that experience to draw from. I’m trying to learn from that the best I can. I’m going to prepare like I always do, and I’m excited about another opportunity to get it done.”
And the team? “We do feel good about our momentum and confidence about winning games at any point,” Kershaw said. “We do feel confident going into the World Series, I do know that.”
It would have been delicious, sure, had the Astros won the AL pennant, giving the Dodgers a chance to avenge the cheaters who beat them in the 2017 World Series. Those thoughts ended the minute Tampa Bay beat them. “You can’t think like that,” Kershaw said. “The Rays are a very formidable opponent. Winning a World Series is going to be special no matter who you play. 2017 is over. This World Series is what we’re preparing for now.”
The Rays are not trash-can-banging frauds, we know that. They’re just the sneakiest little ballclub ever to reach late October. I live in L.A., by the beach, and I am feeling tremors.
It is not an earthquake.
Jay Mariotti, called “the most impacting Chicago sportswriter of the past quarter-century,’’ writes a weekly media column for Barrett Sports Media and regular sports columns for Substack while appearing on some of the 1,678,498 podcasts in production today. He’s an accomplished columnist, TV panelist and radio talk host. Living in Los Angeles, he gravitated by osmosis to film projects. Compensation for this column is donated to the Chicago Sun-Times Charity Trust.
Twitter Blue Debacle Showcases Company’s Ongoing Concerns
“If you start giving away blue badges to everyone, then it has no value. It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”
For years, a blue “verified” check mark on Twitter has long been considered a symbol of status. Anyone — entrepreneurs, journalists, business executives — could potentially end up in the same exclusive space as celebrities like Taylor Swift and Tom Brady.
Perhaps the one quality that the blue check mark represented that had been overlooked was its authenticity stamp. The badge has been used all across social media platforms to signal an account’s authenticity — a verification that recently has proven to be of significant importance to not only people, but brands as well.
Shortly after Elon Musk’s $44-billion takeover of Twitter, the billionaire swiftly made his mark which, among many things, included a democratization of the app’s verification system. With a $7.99 monthly subscription to Twitter Blue, which launched last year as the company’s first subscription service, users could now possess what had long evaded them: a blue check mark.
“Theoretically, this would have made it easier for some brands or influencers to get verified than it has been in the past,” Galen Clavio, director of undergraduate studies for the Media School at Indiana University Bloomington, wrote in an email about the possible benefits of Twitter Blue’s verification accessibility.
“From an algorithmic perspective, that would have made sense to pursue under the Twitter setup that everyone had come to know,” he added.
While perhaps not a surprise to Musk or Twitter executives, everyday people were paying for the newly revamped Twitter Blue to boast their social media clout. Whether Twitter leadership knew it or not, though, those same subscribers took the opportunity to verify themselves using the alias of actual people.
Very quickly, Twitter Blue created an abundance of impersonators masquerading as verified celebrities and companies. Misinformation was hard to identify, making it tougher to find information in an era already plagued by discrepancies between fact and fiction.
“If you start giving away blue badges to everyone, then it has no value,” Alessandro Bogliari, CEO of the Influencer Marketing Factory, an influencer marketing agency, wrote in an email. “It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”
Shortly after the Twitter Blue re-launch, a tweet was sent from an account using the same logo and name of Eli Lilly, a pharmaceutical company. It read, “We are excited to announce insulin is free now.” The tweet seemed legit — the branding seemed real, as did the company name. It also boasted a blue-check mark, so it had to be true.
As just one of many misrepresentations that succeeded it, the Eli Lilly tweet was a fake. Even when Twitter finally removed the tweet, more than six hours later, the fraudulent account had more than 1,500 retweets and 10,000 likes. The pharma company’s stock also plummeted $368 a share to $346 a share, reportedly erasing billions in market cap, according to several economic reports. Eli Lilly’s stock price currently sits at roughly $352 as of Nov. 16th.
“I can only imagine the damage a tweet like that made for the company, its employees, stakeholders, shareholders and anyone really related to their offering,” Bogliari said. “Some were able to tweet from their official accounts and restore it a bit. Others, I imagine, used PR and reputation firms to get to a solution fast. But it’s not that easy for all of them… for others it could be potentially a damage so big they won’t be able to survive, not just in terms of market cap/stock value, but also in terms of reputation and customers love.”
The verification mishap affected not only Eli Lilly’s reputability and profitability, but could also spell trouble for Twitter’s revenue stream.
“It’s making it really easy for advertisers to say: ‘You know what, I don’t need to be here anymore,’ and walk away,” Jenna Golden, who previously ran Twitter’s political and advocacy ad sales team, said in an interview with The Washington Post. “People are not just providing inaccurate information but damaging information, with the ability to look legitimate. That is just not a stable place for a brand to invest.”
Sports personalities were also hurt by the preponderance of fake users across Twitter. Basketball star LeBron James trended on the platform after a tweet from someone with the user handle, @KINGJamez, claimed that the 37-year-old was leaving the Los Angeles Lakers to join his former club, the Cleveland Cavaliers.
Adam Schefter, a notable football analyst at ESPN, also trended after someone with the user handle, @AdamSchefterNOT, revealed that Las Vegas Raiders head coach Josh McDaniels lost his job. While the user handle clearly indicates that it didn’t come from the actual Adam Schefter, the fact that it was quote tweeted could have led many people to assume it was really Schefter, since many were unlikely to take the time to click and confirm the tweet — and tweeter’s — validity.
These are just a few specific instances where, while a more open verification system could have helped Twitter users, the idea did not lead to a successful implementation.
“Being verified would have given those brands more credibility and be marked as the official brand — impersonation happens also for smaller brands and not just for Fortune 100 companies,” Bogliari said. “So the idea was theoretically good — I would say only for brands and certain individuals and not just for everyone… documents and proof (are still) required but the execution showed us all the flaws.”
Verification issues aside, Twitter faces an uncertain future under Musk’s leadership. As much as 50% of the company’s 7,500 employees predating Musk’s ownership have been laid off under his tenure. The billionaire also revealed that Twitter’s cost-cutting methods are a result of the company losing upwards of $4 million daily. He’s even announced potential bankruptcy if Twitter doesn’t correct its financial woes.
“I see the Twitter Blue controversy as one of several items that are likely to just make brands and creators look elsewhere in the social media landscape,” Clavio said. “Twitter offers minimal exposure for creators and brands to the public when compared to other networks, and a much higher risk of doing or saying something that can cause a crisis.”
As more people grow skeptical about Twitter, alternatives have started to emerge. More people are visiting platforms like Discord, Reddit, even Tumblr. Others are joining Mastodon, a free and open-source microblogging site that has drawn comparisons to Twitter for its timeline of short updates arranged chronologically rather than algorithmically.
As recently as Nov. 12th, Mastodon boasted approximately 6.63 million accounts, a 17% increase from the 5.65 million users it had on October 28th.
From internal struggles to increased competition, Musk inherited a Twitter that, for better or worse, might be on a continual spiral to irrelevancy.
“It’s clear that the Twitter platform is pretty fractured right now,” Clavio said. “At the end of it all, I think a lot of brands will just opt out of having a presence on Twitter, paid or otherwise. It’s just not big enough of a platform to justify the potential negative exposure.”
Eddie Moran is a sports media reporter for Barrett Sports Media. He is a graduate of Boston University’s College of Communication, and has previously written for Front Office Sports, The Basketball Tournament, the USGA, and BU’s independent student newspaper, The Daily Free Press. He can be reached on Twitter @EddieMorannn.
Christian Arcand Returns To Where It All Started At WEEI
“Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”
Since the turn of the century alone, Boston has hosted 12 ticker tape parades to celebrate championships. Christian Arcand has had the opportunity to experience that success firsthand, initially as a diehard Boston sports fan and then as a voice of the fan. Now as he begins his second stint at the WEEI — this time as a producer and weekend host — he aims to ensure a seamless transition for both the Merloni, Fauria, & Mego afternoon drive show and his career in sports media.
Returning to a station where his Boston radio career began, Arcand enters the same building where he started his last sports media job with 98.5 The Sports Hub. Once the station moved to Dorchester, Massachusetts, WEEI moved its studios to the location – and it is where its shows are broadcast from today. Arcand’s time at 98.5 The Sports Hub ended in being laid off last month; despite that though, going to work evokes feelings of nostalgia and déjà vu.
“Walking back in there for the first time was pretty wild,” Arcand said, who returned to WEEI earlier this week. “I was laid off from The Sports Hub and it was a big surprise to me and to, I think, everybody that [it] happened.”
After graduating from the University of Colorado, Arcand moved back east to work for WDIS AM 1170 in Norfolk, Massachusetts, which he says isn’t really an option for those entering the business today.
“These little stations are all gone,” Arcand expressed. “Those were pipelines to places like WEEI and WFAN and other places in the area. You’d work in Connecticut or you’d work in Rhode Island or whatever and these places all just disappeared.”
Just over a year later, Arcand made the move to ESPN New Hampshire, initially co-hosting Christian and King with Tom King, a sportswriter for the Nashua Telegraph covering the New England Patriots, Boston Bruins and other college and high school sports. The show was broadcast during the midday time slot from noon to 3 p.m. and sought to entertain the audience while informing them about the day’s action.
After nearly four years on the air, Arcand transitioned to work with Pete Sheppard, a former member of the heralded WEEI program The Big Show hosted by Glenn Ordway, on Arcand and Sheppard. Additionally, Arcand was named as the show’s executive producer, meaning that while the show was going on, he was often focused on many different tasks. Once Christian and King was brought back, he continued working in this dual role before the show ended in January 2017, six months before the format flipped from ESPN-branded sports to oldies.
“It was a lot – cutting up all the audio you want to play, then playing it during the show, then cutting the commercial [and] trying to answer the phone,” Arcand said. “It was this whole thing, but I really loved it; we had a lot of fun up there.”
While Arcand currently works at WEEI, it is his second stint with the station – and this time, he is working in a brand new role. He initially joined the station in 2013 as a sports anchor and co-host of the evening program Planet Mikey featuring Mike Adams. Shortly thereafter, he helped launch WEEI Late Night, airing from 10 p.m. to 2 a.m. where he became known in the Boston marketplace going on the air after the conclusion of Boston Red Sox live game broadcasts.
Unlike his time in New Hampshire though, he was solely hosting and not producing – requiring him to adjust to not having as much oversight regarding the inner workings of each program.
“I’m not a control freak, but I remember [thinking], ‘Wow, this is different. I’m not running the board anymore. I’m not playing my own stuff,’” Arcand said. “….That was kind of jarring at first [but] I ended up working with a lot of great producers and I still am today.”
Mike Thomas, who currently serves as the senior vice president and market manager for Audacy Boston, was integral in building 98.5 The Sports Hub from its launch in August 2009. He was responsible for signing Arcand away from WEEI to join the brand as co-host of The Adam Jones Show airing weeknights.
Working alongside show producer Jeremy Conley, he gained an in-depth understanding of what it entails to produce a sports talk radio show in a major market, helping broaden his knowledge of the craft and position him for his current job with WEEI.
“I really had a good opportunity to learn from some of, I think, the best [producers] in the business,” Arcand said. “….It’s cool being a fan of these guys and then getting to work with them and learn from them and all that other stuff…. It’s really a job that requires a lot, and the guys who are really good at it, I think, are just top-notch.”
Over the last several years, 98.5 The Sports Hub has earned massive wins across the Nielsen ratings, recently finishing number one in the summer book across all dayparts in the men 25-54 demographic. Days later though, the station’s parent company Beasley Media Group made budget cuts, resulting in Arcand and Toucher and Rich producer Mike Lockhart’s employment being terminated.
While Lockhart has since been re-hired after Fred Toucher and Rich Shertenlieb lobbied for the decision to be reversed, Arcand was in the job market quickly mulling over his future in the industry. In fact, it was reported that Arcand was on the verge of signing a three-year contract that would have kept him at the station before the termination of his employment.
“I was so shocked that it had happened and it was sort of hard to deal with it,” Arcand expressed. “Then I was angry about it and then I sort of channeled that into, ‘Okay, what am I going to do next here?’ You start thinking, ‘Is this it? Is this the end of the career? Are you going to even continue doing this?,’ and that was a thought I had a couple of times.”
Arcand’s abrupt departure from 98.5 The Sports Hub and Boston sports radio was short-lived though, as there was a substantial market for his services. In the end, he communicated with Thomas and WEEI operations manager Ken Laird, utilizing industry connections and his own versatility to return to the place where he began working professionally in Boston.
“Seeing that WEEI was in the market for someone on-air and to produce [the afternoon] show, I was right there and willing to try out something I hadn’t done in a while,” Arcand said. “It was a no-brainer, really. Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”
As someone once again “new” to the station, Arcand is looking to foster a working chemistry with afternoon hosts Lou Merloni, Christian Fauria and Meghan Ottolini, along with radio producer Ryan Garvin. Arcand enters the role replacing show executive producer Tyler Devitte who left the station to pursue other opportunities and feels that the composition of the show is unique in the sports radio landscape. In short, it gives them an opportunity to further differentiate themselves from other afternoon programs across multiple platforms of dissemination.
“It’s an interesting show because Lou and Christian are both ex-jocks,” Arcand explained. “It’s rare that you sort of see shows where it’s just two guys like that and it was just them for a while but then with [Glenn] Ordway and then they brought in Meghan [Ottolini].”
Arcand had been listening to the afternoon drive program long before the offer to return to WEEI was made to him and now looks to offer his insight and expertise when necessary. He does not want to enter his new role with insolence or by coming off as dogmatic when expressing his opinions about the show.
“I’m sort of taking the approach of observing more than maybe I would in a couple of weeks from now or something,” he said. “I want to sort of make sure I get the rhythm of the show and the clock and everything like that. Those are all things that you have to be more aware of when you’re behind the glass as opposed to on the air.”
Arcand will be hosting a solo radio program on WEEI every Saturday afternoon, reminiscent of Sunday Service, a weekend show he used to host on 98.5 The Sports Hub. He is excited to be able to return to the Boston airwaves and connect with his audience once a week to bring them the latest sports news and entertaining talk – all while bringing his trademarks of sarcasm and congeniality.
“I’m really comfortable just sitting in the room, cracking the mic and talking with the callers or putting out my points and getting to certain things that I want to touch on,” Arcand said. “….I think my style is one that you just sort of tune in and you’re hanging out with me for a couple of hours.”
Ultimately, Christian Arcand has made the move back to what he refers to as his radio home. As he concludes his first week back at WEEI, he is focused on producing the afternoon drive program and complimenting that with his solo show on Saturdays, the first of which will take place tomorrow from noon to 2 p.m. Through all of his endeavors, he will talk about Boston sports with his listeners no matter the season, giving them a platform to engage with the hyperlocal coverage.
“Being back at WEEI is something that I’m really happy about,” Arcand expressed. “I was excited to get started, [and] now that I’m there, I’m excited to see where we can take this show.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he serves as the production manager for the New York Islanders Radio Network and lead sports producer at NY2C. He has also worked on live game broadcasts for the Long Island Nets and New York Riptide. He previously interned for Paramount within Showtime Networks and wrote for The Long Island Herald. To get in touch, find him on Twitter @derekfutterman.
What Twitter Alternatives Exist For Sports Media?
Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information.
The reality of Twitter dying as a platform was looked at as a bit hyperbolic when Elon Musk first took over the social media network. Now though, it is slowly coming closer and closer to potential reality.
Musk has been on a quest to salvage Twitter’s economic stability but has done so in an irrational and unplanned fashion. The actions he has taken include publicly criticizing his employees and firing them after pushback and firing essential engineers who literally keep the platform from crashing. Developers have even warned Twitter users with two factor authentication to either remove the feature or to remain logged in because the function that handles that process no longer works.
Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information. It has helped establish the careers of insiders such as Adrian Wojnarowski, Shams Charania and Adam Schefter. In case Twitter does actually come to an end, what should reporters who rely so much on the platform do?
Establish an email list through Substack
With permission from their employers, I would suggest starting a newsletter list that they would be able to carry with them in case they decided to leave their employer at some point (all three of the mentioned journos recently signed extensions). Posting on Substack through a mobile device is just as easy as posting on Twitter and it gives users an almost similar experience to what they had with using Twitter in the sense that they could have their email notifications turned on and they could interact with other basketball lovers through Substack’s comments section.
Create a live blog that always exists on your employer’s page
A running page of information that was sponsored and existed on ESPN or Stadium’s page would make digestible, quick hit commentary monetizable for the networks that employ Shams, Woj and Schefter. It brings people back to their employer’s page and establishes even more of a bond between consumers and apps/websites – a connection that has been taken away from many due to the existence of social media.
Establish a Mastodon server
With over a million users, Mastodon has become the closest thing to a Twitter alternative that’s available. Even though signing up for an account is a little confusing and the ability to search for unique users and takes isn’t fully established in comparison to Twitter – Mastodon has a similar look and feel to Elon’s platform and it gives employers more control over who is and isn’t interacting with their employees and what they are able to see. It would make it easier on ESPN or Stadium’s part to constantly promote links to their pages for viewers and readers to consume.
It’s the closest thing that is available to establishing your own social media network without the startup costs, hiring of engineers and figuring out tech issues. An advertising mechanism hasn’t been established yet but ESPN or Stadium could be in the forefront (because of the credibility they bring to the table) of establishing the revenue side of things alongside Mastodon.
Stick it out with Elon
NBC Universal’s advertising head recently told AdAge that NBC is sticking it out with Twitter. Twitter’s ad program has faced setback since Elon’s takeover but it is still much more established and streamlined that anything else available out there that is similar to Twitter. She also said that Twitter is the biggest host of NBC content on the internet (besides NBC owned platforms of course).
If a major company like NBC is standing with Twitter and if most major advertisers haven’t left yet, maybe sports reporters should also stay put for now. Twitter is not a startup. Despite the disarray we read about everyday, it’s still an established company that is up and running. We are all using Twitter itself to talk smack about its mismanagement but the reality is we are all still using Twitter. Even those who have gone away from the platform still come back more often than not to check in on what is happening directly on Twitter.
Maybe the grass will eventually be greener on the other side and Elon will have Twitter on more established ground. Maybe Elon files for bankruptcy and sells it to bankers who create an environment of stability for the company.
The reality is there is no other platform as good at real time reaction than Twitter so maybe sticking it out and keeping status quo is the best thing for everyone to do. See you later on Twitter (follow me @JMKTVShow).
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.