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Women in Sports Radio Should Not Be An Anomaly

“Any woman who loves the sports radio industry enough to want to pursue a career in it should be welcomed with open arms if they have the talent to do the job.”

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I contributed a few thoughts and pieces of information to a story The Athletic published earlier this week titled Why Do So Few Women Work in Sports Radio? If you haven’t read it yet I encourage you to do so. The research done by Lisa Dillman and Sean Fitz Gerald was fantastic.

As I read the piece, I saw example after example of why this issue should be a thing of the past, and as the social responses began flooding in I thought ‘good for them, make your voices heard‘. Most involved in the conversation shared why women deserved better treatment in a format that’s largely ignored them, and just seeing the issue receive attention was a positive reminder that our business has a lot of room for improvement.

But then it hit me. It’s a great read, a valid question, and an issue which should produce far greater results in 2020 than it did in 2000 or 2010, but having traveled down this road many times before I’m not sure much is going to change anytime soon.

I saw the same public reaction to similar stories I wrote in recent years. I heard the same frustrations from women in the industry who I’ve talked to throughout the years. I’ve led on stage discussions on this topic with women and industry leaders, and the results are always the same – the problem is acknowledged but no plan, strategy or commitment is made to change it.

This may rub a few of you the wrong way. If it does, I don’t apologize. The truth hurts sometimes. In a format with nearly seven hundred stations, it’s inexcusable to have such little involvement from females. Spare me the excuses, show me the results.

Any woman who loves the sports radio industry enough to want to pursue a career in it should be welcomed with open arms if they have the talent to do the job. All these ladies have sought is a chance to prove they too love sports and can contribute to daily conversations while connecting with audiences. Yet there are programmers who fear the idea of a woman’s voice chasing away listeners. Others who don’t have the balls to take a risk and try something different. And some who just lack the ability to scout talent, resorting instead to hiring retread after retread because it’s easier.

Lineups across the country look similar to the way they did a decade ago. Sure there’s been a little progress when you see women like Sarah Spain, Amber Wilson, Joy Taylor, Jen Lada, Kayce Smith, Maggie Gray, Kate Scott, Michelle Smallmon, Sandra Golden, and Amy Lawrence occupying on-air roles on top stations and shows, but if sports radio leaders think hiring 15-20 women in a format that features hundreds of male voices represents a firm commitment to address the issue they’re sadly mistaken.

Answer me this, why is it that we don’t have one single sports station in this country featuring an all woman lineup on it? How many brands exist with a full roster of male talent? Hundreds would be the correct answer. Are you going to tell me that stations offering sports talk content that produce less than a 1 or 2 share couldn’t be used to try something different to actually create buzz and a potential new approach? What’s the worst that could happen, it fails? Isn’t that what a 1 share radio station is in the first place? By the way, you could raise the same question about no stations existing that feature a full roster of minority voices but I’m trying to keep this column focused on women.

And how about on the programming end. Why is it that I can count all of the women who oversee sports radio brands with less than ten fingers? Women can coach and referee men’s sports, excel on television and in podcasting, guide some of the largest media companies in the world, and run for the highest office in the land, but they can’t hold a prime position on a sports radio station?

I’m not naive, I recognize that the majority of the audience is male, and guys are more interested in sports radio than women. Ladies may not want to hear that but it’s true. Having run stations for a decade and spent the past five consulting brands and managing this website, the interest level is significantly higher among men seeking opportunities in the industry than it is of women. But it’s better now than it was ten years ago, and it could be even better in the future if we actually invited them to the party instead of telling them it’s an invitation only event.

The other side of the conversation that those advocating for change don’t like to hear about is that radio is first and foremost a business. If a sports station has 6-7 male personalities on the air producing strong ratings which help the station earn high revenues, why would they change it? Just because someone thinks they should have more on-air balance? If the numbers are strong and the dollars are coming in, radio groups aren’t going to mess with a winning formula. We can talk all day about being agents of change but if you’re running a business and it’s doing well, you’re going to be less focused on other issues because the current strategy is working.

That’s even more important in 2020 where this pandemic has created a lot of economic pain for radio operators. We can talk about diversity, the financial benefits of changing personnel, expanding the audience, and a whole list of other reasons of why it makes sense to consider adjustments, but we’ll be blue in the face before things take a different turn because profitable businesses don’t change until they’re forced to.

But that’s not the situation for the majority of brands in the format. For every 98.5 The Sports Hub, 97.1 The Ticket and KFAN that dominates its market and reserves the right to say ‘sorry guys, we’re thriving here and not screwing with it‘ there are plenty in need of a jolt to put ears and dollars on their airwaves.

One brand that does a great job elevating women is 1010XL, the sports radio leader in Jacksonville. The station has the rights to the Jaguars, features strong personalities who’ve been with the station for over a decade, and delivers results without subscribing to Nielsen. They could embrace the ‘it’s working so leave it alone‘ approach, yet they’ve consistently made it a priority to feature women on their airwaves. Lauren Brooks, Lauren Rew, Jessica Blaylock, Amanda Borges, Jordan DeArmon, Donna Murphy and Taylor Doll have all been part of on-air shows on the station and guess what – the predominantly male audience continues to listen to the radio station. Incredible right?

Let me give you another example. This one may surprise you even more. By most accounts, sports betting is seen as a male dominated space. Have you seen how many women are already contributing to sports betting brands? Go ahead and look them up – Ali Burns, Minty Bets, Lisa Kerney, Anita Marks, Lauren Joffe, Alyssa Rose, Ariel Epstein, Kelly in Vegas, Danielle Alvari, Jessie Coffield, Erin Kate Dolan, Rachel Bonnetta, Sara Perlman, and Chelsa Messinger. Sports betting content has grown in popularity over the past 5-6 years, and already groups like VSiN, DraftKings, FanDuel, FOX Sports, ESPN, SportsGrid and others are involving women faster than sports radio has.

Just thinking about this issue, and the prior work I’ve done examining it frustrates me. The solution to this problem isn’t going into every sports radio station and blowing out every male who occupies a spot. Many are doing their part to produce ratings and revenue. But there are certainly a lot of people who’ve been given numerous chances despite poor results, simply because they’re familiar to those in hiring positions. It’s fair to say that if a woman performed poorly for the same period of time as a male host, the likelihood of her getting a second opportunity to get back behind the mic and prove she could be successful is much lower.

If we’re going to make this situation better, Market Managers have to be more involved during the hiring process. How many have ever asked one of their PD’s ‘which women are you talking to for this position?’ I never had a GM ask me that question as a PD. They simply trusted me to do what I felt was best. I’m also embarassed by how little we see of women and minorities in PD roles. How does that change if GM’s and executives don’t prioritze it? Maybe you think the current results are acceptable. I don’t see it that way.

Continuing on the PD front, you guys in charge of brands also have to ask yourself if this situation really matters to you or not. I’m not sure everyone cares enough about it even if they publicly claim to be bothered by it. I am hardly ever asked by today’s programmers ‘are there any strong female hosts out there I should be looking at? and I rarely hear anyone mention female talent when on-air openings arise at their station. I did see Mitch Rosen in Chicago bring in Leila Rahimi for auditions with Dan Bernstein and Danny Parkins, Jen Lada was added in Milwaukee to ESPN 94.5 by Brad Lane, and Matt Nahigian hired Kate Scott to the morning show on 95.7 The Game. Those examples should be normal, not an anomaly.

Women also have a responsibility in this process too. Being relentless in the pursuit of opportunity is on you. Most PD’s aren’t going to come find you, and not every agent is going to call with news on your next gig. For every female who applied to one of my sports radio stations, I’d see 500-1000 emails, resumes, and applications from men. Since going on my own and launching BSM, the level of interest from females writing here compared to men is also very low. I was lucky to find Chrissy Paradis and previously had a female social media director, but the desire to work in the industry is higher among men, so women who want to be part of it need to be ready to knock on doors, dial phone numbers, and litter inboxes until they’re given the opportunity to chat. It’s fair to say you’re under represented. I agree with you. But that doesn’t excuse a lack of persistence.

As far as companies are concerned, executives need to put a higher priority on talent, and decide if they want to be great or just live quarter to quarter worrying about the bottom line. In the talk business, you’re nothing without unique talent striking a chord across multiple platforms. You can ask your morning host who runs a 4-hour radio show to write a daily blog, cut a weekly video, produce an original podcast and meet with current and potential advertising clients, but that’s not a path to long-term digital success. All you’re doing is stretching someone thin and attempting to play in a space you deem important without committing any real resources to it.

Our brands can create and distribute radio programs, original podcasts, social video, and online written content, but to do it effectively you need people. I’m sure there are many women who’d love to contribute to your digital content, but if stations won’t spend money to develop digital talent, and tomorrow’s radio stars, what are women supposed to think? You’re telling them the path to opportunity in sports radio doesn’t exist.

If there’s one thing I was good at as a programmer it was finding talent. I didn’t hit homeruns every time, but I never stopped scouting and looking in different places. I also wasn’t afraid to roll the dice and live with the results. What’s the worst thing that could happen? I lose a job? If you program in fear, I question if you should be managing the brand. Too many people look at what could go wrong rather than what could go right. I’d rather go down trying to create something special than stay afloat being lost in the noise.

Case in point, I hired Joe Fortenbaugh to be a host on the morning show in San Francisco depite never previously hosting a radio show full time. I did the same hiring John Middlekauff, Aubrey Huff, and Rick Venturi as hosts. I went to smaller markets to hire Guy Haberman and Zach McCrite, watched videos of Anna Kagarakis on YouTube to hire her as an update anchor, named Tony Softli a Rams Reporter/Host the week after he exited an NFL front office, and after studying San Francisco’s demographics and the lack of minority voices that existed on-air, I launched a promotion ‘Lucky Break’ in San Francisco to give an unknown person a chance to become a host. The final 4 contestants were a mix of Black and Hispanic voices, and the two Hispanic guys (Rudy Ortiz and Brandon Santiago) went on to host shows in the market, and the winner, Daryle ‘The Guru’ Johnson, is now in middays on 95.7 The Game and is one of the best people and talent in the market.

I’m not bringing up those examples in search of credit. I raise them to explain that one person with vision and confidence CAN make a difference. Nobody told me I had to improve the station’s diversity, hire unproven talent or dig thru YouTube looking for interesting people. I did it because my job was to look anywhere and everywhere to find people to build a great radio station. I see people out there today that fit this bill too but more times than not, the names and faces hired in sports radio look and sound the same.

This notion that female personalities can’t be successful in sports radio is nonsense. Many who see the business that way are out touch and unlikely to evolve. Rather than listening to someone who’s living in the past and lacks the spine to do something different, maybe take a chance to try and do something epic. Who knows, it might just strengthen your job security. But that’d require thinking about what could go right, and welcoming women to a party they’ve been given limited access to.

Barrett Blogs

Angiolet, Borod, Craig & Sottolano Added To 2022 BSM Summit

“If you’re planning to attend, please buy your tickets as soon as possible. We have limited room and it’s first come, first serve.”

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We promised we had more great news to share regarding the 2022 BSM Summit. Just four days after revealing the addition of ESPN Chairman Jimmy Pitaro to this year’s show, we’ve added four more heavyweights to March’s sports media industry conference.

First, it’s a pleasure to welcome for the first time, DraftKings Chief Media Officer Brian Angiolet to the BSM Summit. Brian joined DraftKings in April 2021 after two decades with Verizon where he helped the company strike a number of multi-billion dollar broadcasting, sports and entertainment content and advertising deals. Some of the key groups to do business with Verizon during Brian’s tenure included the NFL, NBA, Amazon, Microsoft and IBM. DK has been a large advertiser and supporter of the sports media industry for many years, in addition to becoming a larger content provider following the acquisition of VSiN. We look forward to having Brian join our sports betting executive panel (hosted by ESPN’s host Joe Fortenbaugh) to share his insights on how he sees sports betting groups participating now and in the future in the sports media content world.

Second, it’s an honor to add Fanatics Chief Commercial Officer Ari Borod to the sports betting executive panel for his first appearance at the BSM Summit. Ari’s fingerprints have been all over the sports betting business for years, first with FanDuel, then with the Action Network. He joined Fanatics in June 2021, reuniting with former FanDuel CEO Matt King, and in less than a year, the company became the official trading cards partner of MLB, purchased the Topps Trading Company, and applied for a sports betting license in New York. Possessing a massive customer base, deep executive knowledge of the sports betting business, and a desire to make a larger dent in the sports betting arena, we’re thrilled to have Ari lend his perspective on how Fanatics views the future of sports betting and the evolution of the sports media industry.

Next, I am thrilled to have Audacy’s EVP of Programming Jeff Sottolano appear on stage for the first time at the Summit. In his current role, Jeff is responsible for the content strategy and performance of Audacy’s local brands in all formats across all broadcast and digital platforms. Jeff has played a key role in the launch, development and growth of the BetQL Network, while also helping Audacy evolve its position as one of America’s top audio companies. Jeff will be part of one of my favorite sessions, The Power Panel, which includes SVP of Premiere Sports and EVP of iHeart Sports Don Martin, Cumulus and Westwood One SVP Bruce Gilbert, and SiriusXM SVP of Sports Programming Steve Cohen. All four men will participate in a lengthy discussion on sports talk programming and the various challenges facing brands, talent, and programmers today.

A BSM Summit can’t just feature new faces though, especially when familiar ones add valuable knowledge to important programming conversations. ESPN Radio Program Director, former colleague and longtime friend Justin Craig will join us for our Programmers Masterclass alongside a few other notable leaders. The group will examine what does and doesn’t work from a content standpoint when trying to capture ratings. They’ll also share which ingredients are essential in successful talent/shows, and provide an on-site review of a piece of audio content. Those interested in learning how great programmer’s think will want to be present for this panel.

If you haven’t purchased a ticket to the Summit but are planning to attend, please do so before seats are no longer available. We have limited room inside the theater and it’s first come, first serve. Additionally, all attendees in New York will receive an online registration to be able to watch the show on-demand afterwards. This can be helpful when looking to share insight with local staffs who aren’t able to attend.

For those not able to travel but interested in enjoying the Summit, we do have virtual tickets available. Details on tickets, speakers, and hotel rooms can be found on BSMSummit.com. I hope to see you there!

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ESPN Chairman Jimmy Pitaro To Speak At The 2022 BSM Summit

“Having Jimmy with us will allow our attendees to learn how ESPN views the current sports media landscape in order to better understand where the business is headed in the future.”

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The largest player in the sports content business today is ESPN. From television to radio to streaming, social, podcasts, websites and more, the network remains a force in satisfying the appetites of sports fans around the globe.

But creating sustainable global success isn’t easy. It requires investing billions of dollars in key programming partnerships, holding off competitors who seek to elevate their own standing, and hiring and retaining talented professionals and providing an environment for them to thrive in. If that wasn’t difficult enough, a company must also embrace new technology, and accept that certain things will fail while pursuing a path to excellence.

The man charged with making sure ESPN thrives in each of these areas is Chairman Jimmy Pitaro, and I’m excited to share that he’ll be joining us in March in New York City for the 2022 BSM Summit.

I’ll have the pleasure of spending 35 minutes on stage with Jimmy discussing the state of the sports media industry, the opportunities and challenges facing operators in 2022 and beyond, the growth of sports betting, network radio, podcasts, subscriptions, social, and many other issues. No matter what space we’re talking about, ESPN has held a dominant position among all media brands. Having Jimmy with us will allow our attendees to learn how ESPN views the current sports media landscape in order to better understand where the business is headed in the future.

Jimmy has been with the Walt Disney Company since 2010. He became ESPN President in 2018 and was elevated two years later to his current role as Chairman of ESPN and Sports Content. You can learn more about his professional background by clicking here.

A reminder that the 2022 BSM Summit is an industry-only event. You must work in the media business in order to attend the show. This includes sales, public relations, advertising agency professionals and agents, as well as programming folks. If you haven’t had the pleasure yet of attending the Summit, feel free to visit our YouTube page to see some clips from past shows. It’ll give you an idea of what you can expect. You can also see the full list of speakers scheduled to appear at our 2022 show by visiting BSMSummit.com. We’ll announce a few more executive additions to March’s event later this week.

For those who manage brands and have joined us before in New York, Los Angeles and/or Chicago and are planning to come but haven’t bought a ticket yet, please do so asap. Seating is limited and once we’re full, we can’t add seats inside the room. You can also take advantage of a great hotel deal ($109 per night) with our partner Hotel Edison by clicking here.

One additional note, for those who are concerned about traveling, there is an opportunity to buy a virtual ticket. This year’s show is available both online and in person. For those planning to join us in NYC, in addition to receiving your live ticket, you’ll also get an online account so you can view the event on-demand afterwards. This can be especially helpful if you wish to replay a session or use any information afterwards to help members of your team. A big thanks to our virtual partner Nuvoodoo Media for helping make it happen.

We’re just 49 days away from putting on a spectacular show for industry folks in the big apple. We hope to see you there!

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BSM, BNM Ready To Grow In 2022

“We’ve ended 2021 with record high’s for monthly traffic and social impressions, and our client and advertiser base the best its ever been thanks to the support of outstanding partners.”

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It’s commonplace in our business to self-reflect when a new year full of possibilities arrives. We should probably do it more often rather than reserving it for the final day of the year or the first day of the next, but in the media business, finding time isn’t always easy.

As I look back at 2021, and the obstacles, adversity, accomplishments, enlightenment, and unpredictability that awaits BSM and BNM in 2022, I’m grateful to be able to do work that many enjoy and benefit from. Since I left the programming world in 2015 not a day has passed where I thought ‘I need to get back to running a radio station‘. That may sound crazy considering I spent two decades inside of buildings, loving the job, and living and breathing it 24/7, but from the second I moved into this space, I knew it was where I needed to be.

I had my fun building brands, chasing ratings, leading corporate programming calls, and making good money, but that restricted me to working in one city for one company with one brand and one staff. Now, I get to wake up each day and help clients in multiple cities, and run my own brand, collaborating with a great group of people to tell stories about the business we love. Combine that with hosting an annual conference, working with advertising partners and industry friends to create cool content and examine ways to grow their businesses, and connecting with folks to stay plugged in on details that others won’t know about until weeks or months later, and I consider myself very lucky. The added bonus, I get to do it in running pants and t-shirts inside the comfort of my home office/studio.

But with operating a business comes a different set of challenges. In 2020, we ended the BSM Summit on a high only to watch the entire world spin out of control weeks later due to the Covid-19 pandemic. That created a bunch of short-term issues, which fortunately we were able to overcome. Fast forward to this year, and we’ve ended 2021 with record high’s for monthly traffic and social impressions, and our client and advertiser base the best its ever been thanks to the support of outstanding partners. I never assume we’re in the clear because things can change quickly, but the support we’ve received is appreciated. It fuels me to reinvest in others to continue growing our operation and helping the industry.

So let’s talk a little bit about how we’re doing that in 2022.


First, we merged Barrett Sports Media and Barrett News Media in May 2021 to bring news and opinion from both the sports/talk and news/talk worlds under one roof. We tried running them independently initially but that wasn’t the best strategy for a new brand. Since bringing them together, BNM’s exposure has increased, the content has been read more regularly, and though we have more to do to get the brand on par with BSM, we’re making progress. BSM had a 5+ year head start on BNM, and though I know at times it may seem weird to read a sports media and news media story on the same website or social media account, as I tell those who ask, sports and news have mixed together since the invention of television, radio and newspapers.

Boosting BNM’s awareness and content is a goal for 2022, and to do that I want to share two things we’re creating to help us make progress.

I’m excited to share that we are launching The BNM Rundown. This will be a newsletter we distribute 3x per week (Monday-Wednesday-Friday) via email similar to what we’ve done with the BSM 8@8. The Rundown will go out around 5pm ET on each of those three days, and it’ll contain ten (10) news media stories, five (5) advertising slots, and the latest stock prices for radio groups. There will be additional content and advertising added in the future, and we may increase delivery to five days per week down the line. I’m happy with the layout and think you’ll enjoy it. If you’d like to receive the BNM Rundown or discuss advertising opportunities inside of it, click here to sign up. A big thanks to Ryan Jaster for all the work he’s done getting it ready for distribution.

In addition to the newsletter, 2022 will become the first year where we roll out BNM’s Top 20 of 2022. Similar to how we’ve produced the BSM Top 20, we are going to do the same for the News/Talk format. Categories will be announced at a later time, and we’re expecting to present our results towards years end. There’s a lot to be done to make it a success, but if we’re able to do for News/Talk what we’ve done for Sports/Talk during the past 6 years, I’m confident folks will appreciate it.

When I look at BNM right now, I see a number of excellent writers on the site. If you’re not reading Pete Mundo, Jerry Barmash, Douglas Pucci, Rick Schultz, McGraw Milhaven, Ryan Hedrick and Eduardo Razo, you really should. Each of those guys have been rock stars for the brand, but we need more help, especially another columnist or two. If you work in news radio or TV, love writing, and live and breathe the business, email: JBarrett@sportsradiopd.com.

Though we do need to add columnists, a bigger hole has been a dedicated Assistant Content Editor. I’ve poured my heart and soul into BSM over the years, Demetri Ravanos has as well, and that’s helped us build a strong connection with sports radio folks. For BNM, that love, interest, and unwavering passion for telling stories about news radio and news television has been missing in the editor role. Though frustrating at times, it’s all part of building a brand. You have to go thru a few things before it all starts to click. Now after talking to a bunch of talented people over the past two months, and thinking about the brand’s need for TLC, I’m happy to announce the internal promotion of Eduardo Razo.

Since joining us Eduardo has been a steady fixture on the site, writing news, scheduling social posts, and putting an extra set of eyes on the content that comes in from our team. He cares about the site being clean, conducts himself neutrally and professionally when adding news, and he believes in the brand. If hours go by and the site doesn’t have new content, he’s the one who points it out. When Eduardo first joined us he was just learning the ropes. Over the past fifteen months he’s been consistently excellent, and I have no doubt he’ll make even more progress in his new role as BNM’s Assistant Content Editor.


Making sure Eduardo has support to help him though is also important. I’d love to be that person myself, but client projects require much of my focus, so having a strong #2 is key. I’ve been lucky to have a great one in Demetri Ravanos who I’m excited to share is being elevated to the new role of Director of Content. In his new position, Demetri will continue producing columns, creating original feature stories, and hosting a weekly podcast. He’ll also be responsible for daily social creation and scheduling, working with yours truly on client projects and Barrett Media events, recruitment of writers, growth of the BSM Member Directory, BSM merchandising, additional BSM audio projects, and oversight of BSM and BNM’s Assistant Content Editors.

That last line implies that there will be multiple editors involved in shaping BSM and BNM’s content, and with Demetri and Eduardo promoted, that means we’re adding someone to help grow BSM. I’m thrilled to welcome Ian Casselberry to our team as BSM’s new Assistant Content Editor. Ian is familiar to many in the sports media universe for his work with Awful Announcing and The Comeback. He’s also contributed to Bleacher Report, Yahoo! Sports, SB Nation Detroit, and MLive.com among others.

I’ve read Ian’s work for years and have always appreciated his passion for sports radio and sports television. Adding someone with his experience, creativity, and attention to detail has been a huge priority for me. I’m looking forward to turning him loose on January 17th when he officially begins working with us. Under his direction, and in tandem with Demetri and I, we’re going to aim to produce more quality sports media content, and continue expanding BSM’s footprint across the industry.

As awesome as all of these moves are for creating interest in reading the site, if you don’t have someone in position to help sell it, the upside is going to be limited. For the past six years I’ve been the one making those sales myself. But I’ve also had to be a consultant, social scheduler, content creator, summit organizer-creator-host, finder of new clients, and the one in charge of billing and payroll. I love being busy, but a brand’s potential can’t be maximized without help.

Placing the company’s sales efforts in someone else’s hands though requires trust. I’ve learned the past few years that unless you’re inside my world and understand everything that goes on with BSM and BNM, it’s not an easy brand to sell. Media sellers are used to working with more assets, bigger dollars, and they expect things to move faster. They’re also used to corporate environments where a crew provides support from the beginning to the end of a sale. That’s not how it works here. This is more of a family business. Our success depends on one on one relationships, accessibility, being a self-starter, and patience. It means keeping in touch with industry friends and partners even when there isn’t a sale to be made. Nobody knows this brand, business, and who we serve better than the person who’s lived it with me for the past six and a half years, Stephanie Eads, my new Director of Strategic Partnerships.

Not only has Stephanie worked in sales and customer service most of her adult life, she’s honest, organized, and outstanding with people. She’s been exposed to every aspect of my radio life for the past sixteen years, and if you’ve been to a BSM Summit before then you already know how on the ball she is at making sure things get done. This is something we’ve talked about for years, but the timing was never right. Now it is, and I’m excited to watch her blossom. Having her add extra support to help me with billing and payroll is an added bonus.

The BSM brand will also welcome a few additional writers starting this week. First, I’m glad to have Danny O’Neil joining us as a weekly columnist. I got to know Danny in Seattle at 710 ESPN Seattle over the past six years, and he’s always been smart, passionate about media, and an exceptional writer. He’s now based in NYC and his debut column will hit the site this Friday. Also joining us in a daily news writer role is Will Dundon. Will is based in Nashville where he works as a producer for 102.5 The Game. Having him involved will help us stay on top of day to day news stories.


In terms of upcoming content, the BSM Top 20 of 2021 will be released February 7-11 and 14-15. The series moves back a week this year in accordance with a later Super Bowl date. During the seven day span we will highlight the best local sports radio stations, program directors, and morning, midday, and afternoon shows. We will also recognize the best national sports talk shows and original sports podcasts. To do that, we will once again involve more than 50 program directors and executives in the voting process.

One thing we will do differently this year is create an extra piece which recognizes the top performer in twenty smaller categories. These will be determined by a combination of BSM staff and select experts for specific fields. Some of these categories will include Best Sports Betting Content Brand, Best Wrestling Audio Show, Best Sports Radio Social Brand, and more.

After the Top 20 concludes, we’ll turn our attention to the 2022 BSM Summit, which is scheduled for March 2-3, 2022 in New York City at the Anne Bernstein Theater. The show will also be available virtually for those who can’t attend in person. I’m excited about the guest speakers we’ve lined up for this year’s event, and have more tremendous additions to announce later this week and next week. I realize the Omicron/Covid-19 situation has created some concern over the past month, and we continue to monitor the situation closely. As of today, we’re planning to host the event. If the situation were to worsen and we couldn’t keep people safe and comfortable, we’d reschedule the show. I’m hopeful of seeing familiar faces and many of sports media’s best and brightest in sixty days. If you haven’t bought your ticket, log on to BSMSummit.com and do so before you’re on the outside looking in. In the meantime, stay tuned to this website and the BSM 8@8 for details. We should all know more January 15th when New York State updates everyone on their mask ordinance.

Other content projects are in the works as well for March-December. We’ve got a number of ideas we’ve talked about for March Madness, and the NFL Draft. Items like last year’s Meet The Market Managers or a programmer’s version of it may also land on the content calendar. Not to be forgotten is the importance of continuing to improve the BSM Member Directory to help people stay informed, ready, and land in front of the right decision makers when job openings arise. Seeing a few of our members earn gigs the last 4-5 months of 2021 was very cool, and we hope to see more of that in 2022. Last but not least, I’m hopeful of giving the website a new layout in either quarter 2 or 3.


As I bring this column to a close, I’d like to remind you that BSM and BNM exists because we love the business and advocate for it daily. Since 2015, I’ve prioritized professional storytelling, research, industry news, relationship building, social media marketing, and consulting. Inside information and building relationships are important, and sure, it’s occasionally fun being first, but I’ve never worried about clicks, scoops, cash grabs or ruining reputations to elevate my own. I try to think about the big picture, even if it means missing out in the short-term. That applies to who I work with in a consulting capacity as well as how I operate the site. There’s no better example of it than last week. Most of our crew had the week off. It was tough missing out on stories when we were taking a mental timeout, but people come first. If you want long-term productivity and a staff to stick with you, support and sacrifice are essential.

If there’s one thing I know, this outlet has been a great resource for industry professionals. I wasn’t as fortunate during my studio days to have a site this rich in content to learn from, debate with, and stay connected to. We’ve hired 20+ contributors to help serve the industry, and I’m honored to have each one of them here. The additions we’ve made to improve the brand in 2022 will make us even better. We’re not perfect by any stretch, but we try to be fair and accurate. I also try to be accessible, especially when difficult situations arise. There are going to be times when our crew deliver strong opinions or tackle sensitive issues, and when those instances occur, I hope you’ll remember what I said about accuracy and fairness. We won’t operate as shills for the industry but we’re also not going scorched earth on folks.

Our goal here is simple, help folks stay informed about the sports and news radio/television formats, overdeliver for clients who place their trust in us, connect our advertising partners and members to others who can benefit from their services, and give industry people access to content from other professionals so they can do their jobs better.

If we can do these things consistently we’ll be in great shape. If we miss along the way, we’ll clean up the mess, and try to learn from it. We’re nine months away from celebrating seven years in operation, and we couldn’t have made it this far without your full support. Thanks for riding with us, now let’s make 2022 a year to remember.

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