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Take A Deep Breath And Make A Plan

“November 4 could be one of those times that your role as a voice in the community becomes more important than your role as an entertainer.”

Demetri Ravanos

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Uncomfortable conversations are kind of my specialty. I like forcing broadcasters, programmers, and executives to ask themselves tough questions. Radio is considered by some to be a stagnate medium, which means we have to be a progressive business, constantly considering what comes next and thinking two or three steps ahead.

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So, let’s have an uncomfortable conversation – I mean like REALLY uncomfortable. I’m talking about the kind of conversation that is easier to dismiss as ridiculous than actually having.

Have you thought about what your station will sound like on November 4th?

That will be the day after an election that is truly unlike any we’ve ever seen before. The smart money says that morning, we won’t know who the President of the United States is. Many expect an unresolved situation until January. Between the uncertainty and the vitriol the two sides have for each other, I’m sorry, but “we don’t do politics” won’t be good enough, particularly on your morning show.

Your hosts don’t need to be partisans that morning. They don’t need to tell the audience how they voted. They do need to be prepared to wake up to a very strange scene though and talk with listeners that rely on them for comfort as part of their morning routine.

I’ll be the first to admit, this seems extreme. Look, I told you that this conversation would be easier to dismiss than to actually have. Civil unrest is absolutely a worst case scenario and something no rational human being wants. Given everything that 2020 has dropped on us so far though, why would you not at least indulge thoughts on what the worst case scenario might look like?

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We have a president that is telling domestic terrorists to “stand back and stand by” and those terrorists are ready for action. Those that oppose Trump have shown their numbers are large, and they are organized and ready to take to the streets. Anyone that thinks he knows what will happen is lying to himself.

So what will be your role the morning of November 4th?

Let’s start with the obvious. Every broadcaster’s first job is to serve the community. That means you need to practice the three Es: educate, enlighten, and entertain. People are coming to you for some level of distraction, so bring your hot takes and line up a couple of solid guests. Don’t forget the education and enlightenment, though.

Maybe add a fourth E that day: empathy. Think back to the show Paul Finebaum did after tornadoes ravaged Tuscaloosa in 2011 or the shows Carmichael Dave did in 2018 to help those displaced by wildfires in Northern California. November 4 could be one of those times that your role as a voice in the community becomes more important than your role as an entertainer. It doesn’t have to be what you are rooting or planning for, but if you’re a program director, you need to make sure your talent are prepared for this possibility.

You’ve got time to have this conversation with hosts, bosses, and producers. The goal isn’t to turn your show into the town forum for airing grievances or discussing revolution. The goal is to be prepared for what reality dictates is and isn’t relevant content.

Usually the moments that require radio stations to comfort their communities happen suddenly. Talent and programmers are either skilled enough to rise to the occasion or they bury their heads in the sand.

I truly hope, with all my heart, that November 4 is a boring ass day. I hope that the most important topic on sports radio that morning is how an agreement between players and owners is progressing to start a new NBA season the following month or an in-depth preview of a full slate of MACtion that night (which to be fair, is kind of what I always want to be the most important topic on sports radio). You have to admit though that 2020 is the year of the worse case scenarios.

Donald Trump is not committing to a peaceful transfer of power. We are virtually certain not to know who has won the election the morning after. In a strange way though, we have been given a really shitty gift.

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You have time to make a game plan and discuss it with all the relevant parties. What do you do if there is chaos in the streets? What does a show airing in the midst of civil unrest need to sound like?

It’s time to make your radio station’s version of the plan that fire marshals visiting elementary schools tell so many kids to make. You plan, you hope you never have to use that plan, but if you end up needing it, you’re in better shape than you would have been otherwise.

BSM Writers

Being Wrong On-Air Isn’t A Bad Thing

…if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign.

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WRONG BAD

In the press conference after the Warriors won their fourth NBA title in eight years, Steph Curry referenced a very specific gesture from a very specific episode of Get Up that aired in August 2021.

“Clearly remember some experts and talking heads putting up the big zero,” Curry said, then holding up a hollowed fist to one eye, looking through it as if it were a telescope.

“How many championships we would have going forward because of everything we went through.”

Yep, Kendrick Perkins and Domonique Foxworth each predicted the Warriors wouldn’t win a single title over the course of the four-year extension Curry had just signed. The Warriors won the NBA title and guess what? Curry gets to gloat.

The funny part to me was the people who felt Perkins or Foxworth should be mad or embarrassed. Why? Because they were wrong?

That’s part of the game. If you’re a host or analyst who is never wrong in a prediction, it’s more likely that you’re excruciatingly boring than exceedingly smart. Being wrong is not necessarily fun, but it’s not a bad thing in this business.

You shouldn’t try to be wrong, but you shouldn’t be afraid of it, either. And if you are wrong, own it. Hold your L as I’ve heard the kids say. Don’t try to minimize it or explain it or try to point out how many other people are wrong, too. Do what Kendrick Perkins did on Get Up the day after the Warriors won the title.

“When they go on to win it, guess what?” He said, sitting next to Mike Greenberg. “You have to eat that.”

Do not do what Perkins did later that morning on First Take.

Perkins: “I come on here and it’s cool, right? Y’all can pull up Perk receipts and things to that nature. And then you give other people a pass like J-Will.”

Jason Williams: “I don’t get passes on this show.”

Perkins: “You had to, you had a receipt, too, because me and you both picked the Memphis Grizzlies to beat the Golden State Warriors, but I’m OK with that. I’m OK with that. Go ahead Stephen A. I know you’re about to have fun and do your thing. Go ahead.”

Stephen A. Smith: “First of all, I’m going to get serious for a second with the both of you, especially you, Perk, and I want to tell you something right now. Let me throw myself on Front Street, we can sit up there and make fun of me. You know how many damn Finals predictions I got wrong? I don’t give a damn. I mean, I got a whole bunch of them wrong. Ain’t no reason to come on the air and defend yourself. Perk, listen man. You were wrong. And we making fun, and Steph Curry making fun of you. You laugh at that my brother. He got you today. That’s all. He got you today.”

It’s absolutely great advice, and if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign. It means they’re not just listening, but holding on to what you say. You matter. Don’t ruin that by getting defensive and testy.

WORTH EVERY PENNY

I did a double-take when I saw Chris Russo’s list of the greatest QB-TE combinations ever on Wednesday and this was before I ever got to Tom Brady-to-Rob Gronkowski listed at No. 5. It was actually No. 4 that stopped me cold: Starr-Kramer.

My first thought: Jerry Kramer didn’t play tight end.

My second thought: I must be unaware of this really good tight end from the Lombardi-era Packers.

After further review, I don’t think that’s necessarily true, either. Ron Kramer did play for the Lombardi-era Packers, and he was a good player. He caught 14 scoring passes in a three-year stretch where he really mattered, but he failed to catch a single touchdown pass in six of the 10 NFL seasons he played. He was named first-team All-Pro once and finished his career with 229 receptions.

Now this is not the only reason that this is an absolutely terrible list. It is the most egregious, however. Bart Starr and Kramer are not among the 25 top QB-TE combinations in NFL history let alone the top five. And if you’re to believe Russo’s list, eighty percent of the top tandems played in the NFL in the 30-year window from 1958 to 1987 with only one tandem from the past 30 years meriting inclusion when this is the era in which tight end production has steadily climbed.

Then I found out that Russo is making $10,000 per appearance on “First Take.”

My first thought: You don’t have to pay that much to get a 60-something white guy to grossly exaggerate how great stuff used to be.

My second thought: That might be the best $10,000 ESPN has ever spent.

Once a week, Russo comes on and draws a reaction out of a younger demographic by playing a good-natured version of Dana Carvey’s Grumpy Old Man. Russo groans to JJ Redick about the lack of fundamental basketball skills in today’s game or he proclaims the majesty of a tight end-quarterback pairing that was among the top five in its decade, but doesn’t sniff the top five of all-time.

And guess what? It works. Redick rolls his eyes, asks Russo which game he’s watching, and on Wednesday he got me to spend a good 25 minutes looking up statistics for some Packers tight end I’d never heard of. Not satisfied with that, I then moved on to determine Russo’s biggest omission from the list, which I’ve concluded is Philip Rivers and Antonio Gates, who connected for 89 touchdowns over 15 seasons, which is only 73 more touchdowns than Kramer scored in his career. John Elway and Shannon Sharpe should be on there, too.

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BSM Writers

Money Isn’t The Key Reason Why Sellers Sell Sports Radio

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.

Jeff Caves

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Radio Sales

A radio salesperson’s value being purely tied to money is overrated to me. Our managers all believe that our main motivation for selling radio is to make more money. They see no problem in asking us to sell more in various ways because it increases our paycheck. We are offered more money to sell digital, NTR, to sell another station in the cluster, weekend remotes, new direct business, or via the phone in 8 hours. 

But is that why you sell sports radio?

In 2022, the Top 10 highest paying sales jobs are all in technology. Not a media company among them. You could argue that if it were all about making money, we should quit and work in tech. Famous bank robber Willie Sutton was asked why he robbed twenty banks over twenty years. He reportedly said,” that’s where the money is”. Sutton is the classic example of a person who wanted what money could provide and was willing to do whatever it took to get it, BUT he also admitted he liked robbing banks and felt alive. So, Sutton didn’t do it just for the money.

A salesperson’s relationship with money and prestige is also at the center of the play Death of a Salesman. Willy Loman is an aging and failing salesman who decides he is worth more dead than alive and kills himself in an auto accident giving his family the death benefit from his life insurance policy. Loman wasn’t working for the money. He wanted the prestige of what money could buy for himself and his family. 

Recently, I met a woman who spent twelve years selling radio from 1999-2011. I asked her why she left her senior sales job. She said she didn’t like the changes in the industry. Consolidation was at its peak, and most salespeople were asked to do more with less help. She described her radio sales job as one with “golden handcuffs”. The station paid her too much money to quit even though she hated the job. She finally quit. The job wasn’t worth the money to her.

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions. I never wanted to sell anything else and specifically enjoyed selling programming centered around reaching fans of Boise State University football. That’s it. Very similar to what Mark Glynn and his KJR staff experience when selling Kraken hockey and Huskies football.  

I never thought selling sports radio was the best way to make money. I just enjoyed the way I could make money. I focused on the process and what I enjoyed about the position—the freedom to come and go and set my schedule for the most part. I concentrated on annual contracts and clients who wanted to run radio commercials over the air to get more traffic and build their brand.

Most of my clients were local direct and listened to the station. Some other sales initiatives had steep learning curves, were one-day events or contracted out shaky support staff. In other words, the money didn’t motivate me enough. How I spent my time was more important. 

So, if you are in management, maybe consider why your sales staff is working at the station. Because to me, they’d be robbing banks if it were all about making lots of money.  

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BSM Writers

Media Noise: BSM Podcast Network Round Table

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Demetri Ravanos welcomes the two newest members of the BSM Podcast Network to the show. Brady Farkas and Stephen Strom join for a roundtable discussion that includes the new media, Sage Steele and Roger Goodell telling Congress that Dave Portnoy isn’t banned from NFL events.

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