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Craig Carton: I’ve Paid My Debt, Deserve 2nd Chance

“I’ve essentially been unemployed for three years. I’m bankrupt. And I went to prison for over a year.”

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Craig Carton will officially become Evan Roberts’s new co-host in afternoon drive on WFAN next month. On Thursday, he sat down with Andrew Marchand of the New York Post for an interview.

Marchand asked if Carton “deserved” the prime sports radio real estate he has been given. Carton answered by asking if there is any good reason he hasn’t earned a second chance.

“I’ve made terrible mistakes. I’ve paid dearly for those mistakes,” Carton said. “I’ve essentially been unemployed for three years. I’m bankrupt. And I went to prison for over a year.”

Carton was released from prison earlier this year. He was one year into a three year sentence for fraud. He misappropriated investor money in a ticket reselling scheme to pay off his own debts.

Carton added that if it is his criminal past that some believe makes him unworthy of a second chance, he wants those people to know that he has paid his debt to society.

“I believe that I have and I will continue to do so because my mistakes will follow me for the rest of my life.”

He has also been forced to deal with his gambling addiction. He owes his victims $4.8 million in restitution.

“It was really one of the most significant, positive life-changing moments for me, when I was able to look at a group, face-to-face, eye-to-eye and say the words, ‘Hello, my name is Craig, I’m a compulsive gambler,’” Carton said of facing his addiction. “I”m very proud to say I have not made a wager of any kind in two years now. I’m hoping that continues.”

Marchand asked an interesting question. Would that gambling addiction make it hard to work on WFAN in 2020? Marchand describes the station as being “inundated in betting ads”.

Chris Olivero, Entercom’s New York Market Manager said that the station would show respect to Carton and his addiction. Carton added that he is not going to promote gambling, but instead try to serve as an example. He says that he will advocate for responsible gambling and also remind people that “there is a dark side of it.”

Sports Radio News

SURVEY: 16.9% of All Sports Radio Listeners Are Streaming

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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