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Matt Jones Talks Politics Because His Listeners Talk Politics

“People who are good at radio relate to people in their lives. People who are bad at it don’t.”

Brian Noe

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I’m a firm believer that anybody can learn something from everybody. It has never made sense to me why so many people close themselves off to others based on affiliation or differing beliefs.

Matt Jones is the creator of Kentucky Sports Radio. He hosts an entertaining show for 40 affiliates across the state. It wouldn’t make sense for listeners to steer clear of Matt based on his liberal views. It also wouldn’t add up for anyone in the sports radio industry to dismiss Matt’s philosophies simply because they vote red.

Matt’s approach to radio enables him to connect with people. One of his core philosophies is the belief that his job is to mirror the discussions that the audience is having. Matt also stresses the importance of relating to people and being authentic. If a host is authentic, relatable, and talks about the stuff the audience is already talking about, it’s impossible not to connect with listeners. 

I walked away from our conversation thinking, man, this dude gets it. His approach just makes sense. Whether it’s sports, politics, Kroger Plus cards, or mostly anything else under the sun, Matt has a talent for finding what will interest a wide range of people. In the immediate aftermath of Election Day when tensions are high, if you dismiss Matt’s wisdom because he leans left, you’re only hurting yourself. Enjoy.

Brian Noe: You’re a very liberal guy in a very conservative state. In what ways does that help and hurt your show?

Matt Jones: I’m not sure being a progressive in a conservative state helps the show at all necessarily. My reasoning for talking about things other than sports — and just so you know I don’t set out to talk about politics on the show and I only do it occasionally — but my view is as a radio host your job is to mirror the discussions that your audience is having. So in Kentucky my view has always been what are people in Kentucky, specifically Kentucky fans, what are they talking about? Over the last four years, if you try to act like people are not talking about politics, you’re just fooling yourself.

I think most people talk politics in a disrespectful way that people don’t like. They say this is what I think and if you don’t think it, you’re an idiot. That’s what most political discussion is. But that’s not what I do. What I try to say is look here’s what’s going on. This is kind of interesting. This is how I think about it, but if you think about it differently, that’s okay. That’s the way we do it.

I don’t sit and try to convince people that Trump is this or that. I tell people what I think about him, but it’s very light-hearted. A lot of conversation in sports about politics is kind of preachy, like you should believe this. I don’t do that. I don’t think an audience wants that. But that doesn’t mean you can’t talk about it in a respectful way of what you believe and why. I think my audience for the most part appreciates that.

BN: Do you get feedback of hey I disagree with you, Matt, but I appreciate what you’re saying?

MJ: Oh, all the time. Probably 75 percent of my audience, maybe a little less, but about 75 percent are Trump fans. If they didn’t think I was doing it in a respectful way I would have lost them. I’m not sitting there saying “Okay, Trump’s immigration policy is wrong for this reason or that reason”. But what I might say is, “Trump has just done this, here’s how it might affect you”. That to me is a conversation worth having. I think people can do that in a way that’s entertaining and respectful.

There’s no doubt in my mind that doing this has caused me to lose some listeners. But it has also gained listeners. One of the reasons my show is so popular and sort of dominates our area in a way very few sports shows do is because we have people listening who don’t really care about sports. There are a lot of people that listen to my show that would never listen to another sports show because they know we’re going to talk about things beyond who’s going to win a game.

BN: It’s a broad question, but what are some of the topics that might get commonly discussed on sports radio that you don’t find to be very interesting?

MJ: Everything. [Laughs] I find most sports radio mind-numbingly boring. We all watch these games. How much can you really say about them? There’s only so much you can say. Especially a local show where you only cover one team. How much is there to say?

Six months out of the year they’re not even playing. I have very little interest in reviewing play by play of a game. Everybody watched it. They already know what happened. If there’s a compelling moment — I’ll give you an example — Kentucky got a commitment from a recruit. I talked about it. I talked about what kind of player they got. I spent two or three minutes on it. But what else is there to say? There’s no debate. My audience has never seen this kid play. What can I say? There’s really not much more to say.

What’s much more interesting is Lane Kiffin got fined $25,000 for tweeting about a bad call that the SEC then admitted was a bad call. Should you get fined for saying something that’s true? That’s a good conversation. That’s how I do everything with the show. Is it an interesting conversation?

Lane Kiffin on paying his fine $25,000 fine in nothing but pennies. MUST  WATCH. - YouTube

I think people think I talk about politics all the time. I don’t. I talk about politics at most once a week. But what I don’t do is say well you can’t talk about politics because I just think that’s stupid. My view is the best radio hosts in America — for me the three most talented radio people of all time are Howard Stern, Rush Limbaugh, and in sports I like Tony Kornheiser. What all three of those have in common, they are talking about their lives as a part of the subject that they’re talking about. That’s how you have success is doing it like that.

BN: Which presidential candidate winning would benefit your show more?

MJ: I guess on some level Trump is more entertaining and does more stupid things so it’s easier to have stuff to talk about, but it’s not about for me who wins or loses. It’s about what is happening that affects my listeners’ lives because compelling radio, in my opinion, whether it’s sports or anything else is just about relating to people and their lives. People who are good at radio relate to people in their lives. People who are bad at it don’t. I don’t care who’s in charge or what’s going on. Every person in America every day has something that interests them and that is affecting their life. My job is to figure out how to have that conversation on the radio.

BN: Is it a fair assessment to say your show is what it is whether it’s before the election or after it?

MJ: Yeah, my show is what it is every day. Our ratings during COVID when there were no sports did not go down because our show is not so much about sports, it’s just about life. Again you go back to my premise, what is the average Kentucky fan caring about right now? Well in March during the NCAA Tournament the average Kentucky fan is caring solely about basketball. But in May when no sports are going on around here, they’re caring about other stuff.

You want to know the biggest thing I had on my show this year? We had a bet between me and my producer that he couldn’t walk 50 miles in 16 hours. I offered him $5,000 if he could walk 50 miles in 16 hours. It became a month long of talk on the show. He ended up doing it and literally all across Lexington people stood on the sides of the roads and cheered him on. That was the most listened to show we had all summer and it had nothing to do with anything. But every person in the state could listen and go well I think you can do it, or I don’t.

BN: Did you say 15 or 50?

MJ: Fifty. JFK when he was president apparently had this thing called the JFK challenge. He put five different things and wanted every American to try to do one of them. The physical component was walk 50 miles in 16 hours. When I said that my producer was like well I can do that. I was like no you can’t.

BN: [Laughs] How did it turn out?

MJ: He got it. He finished it. He finished in about 14 and a half hours. The last two hours we timed it so it was during my show, so that we walked next to him as he finished.

BN: Aww, man. That’s a great bit. What happened with the Republican Party getting you pulled off the air last year when you were thinking about running for Senate?

MJ: Yeah, that was a bunch of bullshit. I was considering whether to run. As part of that I had created this committee so that I could raise a little bit of money to poll and stuff like that. The Republican Party of Kentucky filed something with the Federal Election Commission basically saying it wasn’t fair that I was on the radio while I was thinking about running.

It was complete nonsense. They were wrong and ultimately if the Federal Election Commission ever actually exists again that will be proven. But my radio station understandably didn’t want to worry about it. So I just went off the air until I decided officially not to run.

BN: How long were you off the air?

MJ: About a month. It was ridiculous. Mitch McConnell is on television every single day whenever he wants raising millions upon millions of dollars but it was unfair of me to have a sports radio show. That’s just so stupid. But McConnell is the master of cheating the system for his own gains.

McConnell to keep grip on GOP even if Republicans lose Senate - POLITICO


BN: Why did you ultimately not run for Senate?

MJ: I ended up not doing it for a variety of reasons. Mostly just that it wasn’t the right time in my life and I thought it was going to be difficult to win because in the primary and the general election there was a candidate that had a ton of money. Amy McGrath in the primary and Mitch McConnell in the general. It was going to be tough to leave this thing I created. I created this whole enterprise kind of out of nothing and it was going to be hard just to walk away.

BN: What are some of the specific things in your own life that you incorporate into the show?

MJ: I just talked about experiences I have. I went to the grocery store a couple of weeks ago and I didn’t have one of those little Kroger Plus cards. I asked the woman behind me if I could borrow hers and she said no. It really annoyed me. We literally turned that in to a half hour of radio. It was me telling the story and being like why did she do that? That became one of our most popular bits. Little stuff like that.

Not everybody cares about politics. Not everybody cares about sports. But everybody has to go to the grocery store. Everybody eats food. That’s the way you connect to people on other levels.

BN: How big of a role does your supporting cast have on the show?

MJ: Huge. The three other people on the show — Ryan Lemond, Drew Franklin, and Shannon Grigsby — we’ve made it to where everybody knows who they are. We have our fill-in producer Billy Rutledge and people know who he is. I think the key to radio is authenticity. The reason why I genuinely believe KSR is more popular in Kentucky than virtually any sports radio show in America is popular where they are is because our whole purpose is to connect to the personality and community of the state.

To me the shows that work are about a sort of lifestyle or thought process rather than about a sport or even politics. The reason why most shows can’t do politics or shouldn’t is they believe their job is to preach the politics to the listener. I don’t think the listener wants that. I believe the job is to make the subject — politics or whatever — interesting. That’s a different thing than preaching.

BN: It’s interesting, Matt; talking to you I’m just thinking about some of the hot-take artists that try to stand out that way. Would you be of the opinion that you can stand out more just simply by connecting with people instead?

MJ: A hundred percent. This is not the way people do radio, but to me anybody can have a strong opinion on who should be the MVP. Who cares? But if you can get people to care about your lives and to care about what’s going on in your existence, that’s what talent is to me. I can’t listen to people argue is LeBron the GOAT. There’s not going to be one thing they say that is any more unique than anything I’ve ever heard.

Tony Kornheiser used to talk every day on his show about the Washington Nationals. I couldn’t care less about the Washington Nationals. But I did care about Tony caring about the Washington Nationals. When he would talk about watching the game and being frustrated, if the Nationals lost in a torturous way, the next day I wanted to hear what he said just because I cared about him. I think that’s what good radio is. When you think to yourself “I know this is going to affect this person and I can’t wait to hear what they say about it”.

Famous broadcaster Tony Kornheiser inducted into the Washington DC... News  Photo - Getty Images

BN: If you find something interesting regardless of what category it’s in, you want to talk about it. Could you thrive in a place that was strictly about sports and didn’t let you do that?

MJ: I don’t know. It’s a great question. Could I do a straight Mike and Mike morning show? I don’t know, man. I think I’d have to do a show where whoever was my boss trusted me to sort of — I’ll follow the parameters of whatever they want, but I’ve got to have the ability to sort of do it my way.

Would some boss let me do it nationally daily? I don’t know. But I do know this, the radio show hosts that are transcendentally good — Dan Patrick, Colin Cowherd, Tony Kornheiser, Le Batard — they all do that. Those shows are all based on their personalities. I don’t know why radio executives don’t want that. Isn’t that what the goal is? To create shows that are sort of machines? To do that you have to base it around the personalities of the people that do it. The two best sports TV shows of all time in my opinion are the TNT NBA show and Pardon The Interruption. Why? Because they just let those people be themselves. I don’t know why that’s not what every show tries to be. You just have to let people be themselves.

BN: This might be a stupid question, but I’m interested in what your answer is. There are a lot of women that have to jump over hurdles because a lot of idiots say, “Ehh, you’re a woman. What do you really know?” Do you think you might face similar hurdles being from the South with a lot of people saying, “What’s this backwoods hick going to tell me about sports?”

MJ: Oh, of course. When people hear a Southern accent they think you’re stupid. I get that. The only times you hear Southern accents on the radio nationally is if they do a show that’s like look we’re Southern, sort of like Marty & McGee. That’s their thing; look we’re Southern guys. That’s fine. I like their show a lot. Those are good dudes.

There are a lot of people that know more about sports than me. A lot. Most people. But just be honest with the audience and be like look I don’t know. That doesn’t mean we can’t talk about it.

I’m in Kentucky. Hunting is huge here. I don’t know any of it. I’ve never shot a gun. I don’t know. But my audience likes the fact that he may know about law and politics but he doesn’t know anything about hunting. I let them make fun of me for how little I know about it. Just be honest with them and I think people appreciate that.

BN: When you look to your future in broadcasting, what do you think would make you happiest?

MJ: I’d love to have a national show someday just to see if it would work. I think it would. But it has to be the right one. I’ve had opportunities to do some national stuff that I just didn’t think would work.

I’d love to have a chance to see if what I have done locally can transcend to a regional or national level. I’m not sure that it’ll ever happen to be honest. We’re very successful here so I can’t leave unless it’s the perfect opportunity. I don’t know if it’ll ever happen, but I would love to do that at some point.

Beyond that I wrote a book that was a best seller. I really enjoyed that. I’d like to do some more writing. I think the best thing in life is to try as many things as possible. Some things you find you’re good at. Some things you don’t. To me try everything and enjoy it whether you succeed or you don’t.

BSM Writers

In Defense Of Colin Cowherd

“How did we get to this place where there are sites and Twitter accounts going through The Herd with a fine-toothed comb to create content out of ‘oh my god, look at this!’?”

Demetri Ravanos

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I don’t understand what it is about Colin Cowherd that gets under some people’s skin to the point that they feel everything the guy says is worth being mocked. I don’t always agree with a lot of his opinions myself, but rarely do I hear one of his takes and think I need to build content around how stupid the guy is.

Cowherd has certainly had his share of misses. There were some highlights to his constant harping on Baker Mayfield but personally, I thought the bit got boring quickly and that the host was only shooting about 25% on those segments.

Cowherd has said some objectionable things. I thought Danny O’Neil was dead on in pointing out that the FOX Sports Radio host sounded like LIV Golf’s PR department last month. It doesn’t matter if he claims he used the wrong words or if his language was clunky, he deserved all of the criticism he got in 2015 when he said that baseball couldn’t be that hard of a sport to understand because a third of the league is from the Dominican Republic.

Those missteps and eyebrow-raising moments have never been the majority of his content though. How did we get to this place where there are sites and Twitter accounts going through The Herd with a fine-toothed comb to create content out of “oh my god, look at this!”?

A few years ago, Dan Le Batard said something to the effect of the best thing he can say about Colin Cowherd is that he is never boring and if you are not in this business, you do not get what a compliment that is.

That’s the truth, man. It is so hard to talk into the ether for three hours and keep people engaged, but Cowherd finds a way to do it with consistency.

The creativity that requires is what has created a really strange environment where you have sites trying to pass off pointing and laughing at Cowherd as content. This jumped out to me with a piece that Awful Announcing published on Thursday about Cowherd’s take that Aaron Rodgers needs a wife.

Look, I don’t think every single one of Cowherd’s analogies or societal observations is dead on, but to point this one out as absurd is, frankly, absurd!

This isn’t Cowherd saying that John Wall coming out and doing the Dougie is proof that he is a loser. This isn’t him saying that adults in backward hats look like doofuses (although, to be fair to Colin, where is the lie in that one?).

“Behind every successful man is a strong woman” is a take as old as success itself. It may not be a particularly original observation, but it hardly deserves the scrutiny of a 450-word think piece.

On top of that, he is right about Aaron Rodgers. The guy has zero personality and is merely trying on quirks to hold our attention. Saying that the league MVP would benefit from someone in his life holding a mirror up to him and pointing that out is hardly controversial.

Colin Cowherd is brash. He has strong opinions. He will acknowledge when there is a scoreboard or a record to show that he got a game or record pick wrong, but he will rarely say his opinion about a person or situation is wrong. That can piss people off. I get it.

You know that Twitter account Funhouse? The handle is @BackAftaThis?

It was created to spotlight the truly insane moments Mike Francesa delivered on air. There was a time when the standard was ‘The Sports Pop’e giving the proverbial finger to a recently deceased Stan Lee, falling asleep on air, or vehemently denying that a microphone captured his fart.

Now the feed is turning to “Hey Colin Cowherd doesn’t take phone calls!”. Whatever the motivation is for turning on Cowherd like that, it really shows a dip in the ability to entertain. How is it even content to point out that Colin Cowherd doesn’t indulge in the single most boring part of sports radio?

I will be the first to admit that I am not the world’s biggest fan of The Herd. Solo hosts will almost never be my thing. No matter their energy level, a single person talking for a 10-12 minute stretch feels more like a lecture than entertainment to me. I got scolded enough as a kid by parents and teachers.

School is a good analogy here because that is sort of what this feels like. The self-appointed cool kids identified their target long ago and are going to mock him for anything he does. It doesn’t matter if they carry lunch boxes too, Colin looks like a baby because he has a lunch box.

Colin Cowherd doesn’t need me to defend him. He can point to his FOX paycheck, his followers, or the backing for The Volume as evidence that he is doing something right. I am merely doing what these sites think they are doing when Colin is in their crosshairs – pointing out a lame excuse for content that has no real value.

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BSM Writers

Even After Radio Hall of Fame Honor, Suzyn Waldman Looks Forward

WFAN recently celebrated its 35th anniversary, but that’s not something that Waldman spends too much time reflecting on.

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Yankees radio broadcaster Suzyn Waldman was at Citi Field on July 26th getting ready to broadcast a Subway Series game between the Yankees and Mets. A day earlier, Waldman was elected to the Radio Hall of Fame and sometimes that type of attention can, admittedly, make her feel a bit uncomfortable.

“At first, I was really embarrassed because I’m not good at this,” said Waldman. “I don’t take compliments well and I don’t take awards well. I just don’t. The first time it got to me…that I actually thought it was pretty cool, there were two little boys at Citi Field…

Those two little boys, with photos of Waldman in hand, saw her on the field and asked her a question.

“They asked me to sign “Suzyn Waldman Radio Hall of Fame 2022” and I did,” said Waldman.  “I just smiled and then more little boys asked me to do that.”  

Waldman, along with “Broadway” Bill Lee, Carol Miller, Chris “Mad Dog” Russo, Ellen K, Jeff Smulyan, Lon Helton, Marv Dyson, and Walt “Baby” Love, make up the Class of 2022 for the Radio Hall of Fame and will be inducted at a ceremony on November 1st at the Radisson Blu Aqua Hotel in Chicago.

Waldman, born in the Boston suburb of Newton, Massachusetts, was the first voice heard on WFAN in New York when the station launched on July 1st, 1987. She started as an update anchor before becoming a beat reporter for the Yankees and Knicks and the co-host of WFAN’s
mid-day talk show. In the mid 1990s, Waldman did some television play-by-play for Yankees games on WPIX and in 2002 she became the clubhouse reporter for Yankees telecasts when the YES Network launched.

This is Waldman’s 36th season covering the Yankees and her 18th in the radio booth, a run that started in 2005 when she became the first female full-time Major League Baseball broadcaster.

She decided to take a look at the names that are currently in the Hall of Fame, specifically individuals that she will forever be listed next to.

“Some of the W’s are Orson Wells and Walter Winchell…people that changed the industry,” said Waldman. “I get a little embarrassed…I’m not good at this but I’m really happy.”

Waldman has also changed the industry.

She may have smiled when those two little boys asked her to sign those photos, but Waldman can also take a lot of pride in the fact that she has been a trailblazer in the broadcasting business and an inspiration to a lot of young girls who aspire, not only to be sportscasters but those who want to have a career in broadcasting.

Like the young woman who just started working at a New York television station who approached Waldman at the Subway Series and just wanted to meet her.

“She stopped me and was shaking,” said Waldman. “The greatest thing is that all of these young women that are out there.”

Waldman pointed out that there are seven women that she can think of off the top of her head that are currently doing minor league baseball play-by-play and that there have been young female sports writers that have come up to her to share their stories about how she inspired them.

For many years, young boys were inspired to be sportscasters by watching and listening to the likes of Marv Albert, Al Michaels, Vin Scully, Bob Costas, and Joe Buck but now there are female sportscasters, like Waldman, who have broken down barriers and are giving young girls a good reason to follow their dreams.

“When I’ve met them, they’ve said to me I was in my car with my Mom and Dad when I was a very little girl and they were listening to Yankee games and there you were,” said Waldman. “These young women never knew this was something that they couldn’t do because I was there and we’re in the third generation of that now. It’s taken longer than I thought.”

There have certainly been some challenges along the way in terms of women getting opportunities in sports broadcasting.

Waldman thinks back to 1994 when she became the first woman to do a national television baseball broadcast when she did a game for The Baseball Network. With that milestone came a ton of interviews that she had to do with media outlets around the country including Philadelphia.

It was during an interview with a former Philadelphia Eagle on a radio talk show when Waldman received a unique backhanded compliment that she will always remember.

“I’ve listened to you a lot and I don’t like you,” Waldman recalls the former Eagle said. “I don’t like women in sports…I don’t like to listen to you but I was watching the game with my 8-year-old daughter and she was watching and I looked at her and thought this is something she’s never going to know that she cannot do because there you are.”

Throughout her career, Waldman has experienced the highest of highs in broadcasting but has also been on the receiving end of insults and cruel intentions from people who then tend to have a short memory.

And many of these people were co-workers.

“First people laugh at you, then they make your life miserable and then they go ‘oh yeah that’s the way it is’ like it’s always been like that but it’s not always been like this,” said Waldman. 

It hasn’t always been easy for women in broadcasting and as Waldman — along with many others — can attest to nothing is perfect today. But it’s mind-boggling to think about what Waldman had to endure when WFAN went on the air in 1987.

She remembers how badly she was treated by some of her colleagues.

“I think about those first terrible days at ‘FAN,” said Waldman. “I had been in theatre all my life and it was either you get the part or you don’t. They either like you or they don’t.  You don’t have people at your own station backstabbing you and people at your own station changing your tapes to make you look like an idiot.”

There was also this feeling that some players were not all that comfortable with Waldman being in the clubhouse and locker room. That was nothing compared to some of the other nonsense that Waldman had to endure.

“The stuff with players is very overblown,” said Waldman. “It’s much worse when you know that somebody out there is trying to kill you because you have a Boston accent and you’re trying to talk about the New York Yankees. That’s worse and it’s also worse when the people
that you work with don’t talk to you and think that you’re a joke and the people at your own station put you down for years and years and years.”

While all of this was happening, Waldman had one very important person in her corner: Yankees owner George Steinbrenner, who passed away in 2010.

The two had a special relationship and he certainly would have relished the moment when Suzyn was elected to the Hall of Fame.

“I think about George Steinbrenner a lot,” said Waldman. “This is something that when I heard that…I remember thinking George would be so proud because he wanted this since ’88.  I just wish he were here.” 

Waldman certainly endeared herself to “The Boss” with her reporting but she also was the driving force behind the reconciliation of Steinbrenner and Yankees Hall of Fame catcher Yogi Berra. George had fired Yogi as Yankees manager 16 games into the 1985 season and the news was delivered to Berra, not by George, but by Steinbrenner advisor Clyde King.

Yogi vowed never to step foot into Yankee Stadium again, but a grudge that lasted almost 14 years ended in 1999 when Waldman facilitated a reunion between the two at the Yogi Berra Museum in New Jersey.

“I’m hoping that my thank you to him was the George and Yogi thing because I know he wanted that very badly,” said Waldman.

“Whatever I did to prove to him that I was serious about this…this is in ’87 and ’88…In 1988, I remember him saying to me ‘Waldman, one of these days I’m going to make a statement about women in sports.  You’re it and I hope you can take it’ (the criticism). He knew what was coming.  I didn’t know. But there was always George who said ‘if you can take it, you’re going to make it’.”

And made it she did.

And she has outlasted every single person on the original WFAN roster.

“I’m keenly aware that I was the first person they tried to fire and I’m the only one left which I think is hysterical actually that I outlived everybody,” said Waldman.

WFAN recently celebrated its 35th anniversary, but that’s not something that Waldman spends too much time reflecting on.

“I don’t think about it at all because once you start looking back, you’re not going forward,” said Waldman. 

Waldman does think about covering the 1989 World Series between the A’s and Giants and her reporting on the earthquake that was a defining moment in her career. She has always been a great reporter and a storyteller, but that’s not how her WFAN career began. She started as an update anchor and she knew that if she was going to have an impact on how WFAN was going to evolve, it was not going to be reading the news…it was going to be going out in the field and reporting the news.

“I was doing updates which I despised and wasn’t very good at,” said Waldman.

She went to the program director at the time and talked about how WFAN had newspaper writers covering the local teams for the station and that it would be a better idea for her to go out and cover games and press conferences.

“Give me a tape recorder and let me go,” is what Waldman told the program director. “I was the first electronic beat writer.  That’s how that started and they said ‘oh, this works’. The writers knew all of a sudden ‘uh oh she can put something on the air at 2 o’clock in the morning and I can’t’.”  

And the rest is history. Radio Hall of Fame history.

But along the way, there was never that moment where she felt that everything was going to be okay.

Because it can all disappear in a New York minute.

“I’ve never had that moment,” said Waldman. “I see things going backward in a lot of ways for women.  I’m very driven and I’m very aware that it can all be taken away in two seconds if some guy says that’s enough.” 

During her storied career, Waldman has covered five Yankees World Series championships and there’s certainly the hope that they can contend for another title this year. She loves her job and the impact that she continues to make on young girls who now have that dream to be the next Suzyn Waldman.

But, is there something in the business that she still hopes to accomplish?

“This is a big world,” said Waldman. “There’s always something to do. Right now I like this a lot and there’s still more to do. There are more little girls…somewhere there’s a little girl out there who is talking into a tape recorder or whatever they use now and her father is telling her or someone is telling her you can’t do that you’re a little girl. That hasn’t stopped. Somewhere out there there’s somebody that needs to hear a female voice on Yankees radio.”

To steal the spirit of a line from Yankees play-by-play voice John Sterling, Suzyn Waldman’s longtime friend, and broadcast partner…“that’s a Radio Hall of Fame career, Suzyn!”

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BSM Writers

No Winners in Pittsburgh vs Cleveland Radio War of Words

“As talk radio hosts, we often try to hold the moral high ground and if you’re going to hold that position, I can’t help but feel integrity has to outweigh popularity. “

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For nearly 18 months, we’ve known the NFL would eventually have to confront the Deshaun Watson saga in an on-the-field manner, and that day came Monday. After his March trade to the Browns, we also could more than likely deduce another item: Cleveland radio hosts would feel one way, and Pittsburgh hosts would feel another.

If you’re not in tune to the “rivalry” between the two cities, that’s understandable. Both are former industrial cities looking for an identity in a post-industrial Midwest. Each thinks the other is a horrible place to live, with no real reasoning other than “at least we’re not them”. Of course, the folks in Pittsburgh point to six Super Bowl victories as reason for superiority.

I wasn’t entirely sure what to expect when news started to leak that a Watson decision would come down Monday. I was sure, however, that anyone who decided to focus on what the NFL’s decision would mean for Watson and the Browns on the field was in a no-win situation. As a former host on a Cleveland Browns radio affiliate, I always found the situation difficult to talk about. Balancing the very serious allegations with what it means for Watson, the Browns, and the NFL always felt like a tight-rope walk destined for failure.

So I felt for 92.3 The Fan’s Ken Carman and Anthony Lima Monday morning, knowing they were in a delicate spot. They seemed to allude to similar feelings. “You’re putting me in an awkward situation here,” Carman told a caller after that caller chanted “Super Bowl! Super Browns!” moments after the suspension length was announced.

Naturally, 93.7 The Fan’s Andrew Fillipponi happened to turn on the radio just as that call happened. A nearly week-long war of words ensued between the two Audacy-owned stations.

Fillipponi used the opportunity to slam Cleveland callers and used it as justification to say the NFL was clearly in the wrong. Carman and Lima pointed out Fillipponi had tweeted three days earlier about how much love the city of Pittsburgh had for Ben Roethlisberger, a player with past sexual assault allegations in his own right.

Later in the week, the Cleveland duo defended fans from criticism they viewed as unfair from the national media. In response, Dorin Dickerson and Adam Crowley of the Pittsburgh morning show criticized Carman and Lima for taking that stance.

Keeping up?

As an impartial observer, there’s one main takeaway I couldn’t shake. Both sides are wrong. Both sides are right. No one left the week looking good.

Let’s pretend the Pittsburgh Steelers had traded for Deshaun Watson on March 19th, and not the Browns. Can you envision a scenario where Cleveland radio hosts would defend the NFL for the “fairness” of the investigation and disciplinary process if he was only suspended for six games? Of course, you can’t, because that would be preposterous. At the same time, would Fillipponi, Dickerson, and other Pittsburgh hosts be criticizing their fans for wanting Watson’s autograph? Of course, you can’t, because that would be preposterous.

When you’re discussing “my team versus your team” or “my coach versus your coach” etc…, it’s ok to throw ration and logic to the side for the sake of entertaining radio. But when you’re dealing with an incredibly serious matter, in this case, an investigation into whether an NFL quarterback is a serial sexual predator, I don’t believe there’s room to throw ration and logic to the wind. The criticism of Carman and Lima from the Pittsburgh station is fair and frankly warranted. They tried their best, in my opinion, to be sensitive to a topic that warranted it, but fell short.

On the flip side, Carman and Lima are correct. Ben Roethlisberger was credibly accused of sexual assault. Twice. And their criticism of Fillipponi and Steelers fans is valid and frankly warranted.

You will often hear me say “it can be both” because so often today people try to make every situation black and white. In reality, there’s an awful lot of gray in our world. But, in this case, it can’t be both. It can’t be Deshaun Watson, and Browns fans by proxy, are horrible, awful, no good, downright rotten people, and Ben Roethlisberger is a beloved figure.

Pot, meet kettle.

I don’t know what Andrew Fillipponi said about Ben Roethlisberger’s sexual assault allegations in 2010. And if I’m wrong, I’ll be the first to admit it, but I’m guessing he sounded much more like Carman and Lima did this week, rather than the person criticizing hosts in another market for their lack of moral fiber. Judging by the tweet Carman and Lima used to point out Fillipponi’s hypocrisy, I have a hard time believing the Pittsburgh host had strong outrage about the Steelers bringing back the franchise QB.

Real courage comes from saying things your listeners might find unpopular. It’s also where real connections with your listeners are built. At the current time in our hyper-polarized climate, having the ability to say something someone might disagree with is a lost art. But it’s also the key to keeping credibility and building a reputation that you’ll say whatever you truly believe that endears you to your audience.

And in this case, on a day the NFL announced they now employ a player who — in the league’s view — is a serial sexual assaulter, to hear hosts describe a six-game suspension as “reasonable” felt unreasonable. As talk radio hosts, we often try to hold the moral high ground and if you’re going to hold that position, I can’t help but feel integrity has to outweigh popularity.

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