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VSiN Exiting SiriusXM To Pursue Broader Audiences on Free Audio Platforms

“VSiN’s free audio programming will become available starting January 1st. Their partnership with SiriusXM will end on December 31st.”

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VSiN has its sights set on expanding its national footprint by distributing their content on free audio platforms. To do so, the sports betting content company will soon be leaving SiriusXM, with additional announcements to come regarding the network’s terrestrial plans.

Since arriving on the scene in 2017, VSiN has produced high quality sports betting audio, video and written content. The company has hired a number of top personalities including Brent Musburger, Mike Lombardi, Mitch Moss, Pauly Howard, and Mike Pritchard, just to name a few. The network has partnered with groups such as SiriusXM, MSG, NESN, Marquee Sports Network, Rogers SportsNet, the English Premier League and iHeartMedia, as well as many of America’s sports radio stations as a result of producing daily Action Updates.

But to increase its audience and path to larger revenues in legalized sports betting states, a bold move had to be made. VSiN made the difficult decision to leave satellite radio, and is now focused on ramping up their podcasting and “betcasting” efforts, while also gearing up for terrestrial expansion.

VSiN’s free audio programming will become available starting January 1st. Their partnership with SiriusXM will end on December 31st. The two companies have been partners since February 2017, 18 months before the Supreme Court ruled in favor of allowing states to legalize sports betting.

“We’re ready to take things to the next level and are close to announcing a deal that will even further expand that reach by making VSiN available to significantly more people and on more devices for free, across the globe” said VSiN founder and CEO Brian Musburger in an internal memo. “Additional reach on more devices will also mitigate some of the new challenges brought by the pandemic, specifically the fact that more and more people are listening from home instead of during their daily commutes to and from work.”

SiriusXM was an important part of VSiN’s launch. Musburger said he appreciates the company offering his brand a platform when it was the first and only network dedicated to sports betting. The exposure on SiriusXM helped VSiN ignite its exponential growth over the past nearly 4 years, but now the company must expand its offerings in order to reach the next phase of its growth. 

With sports betting now legal in 22 states, and others expected to follow suit, VSiN is well positioned to attract interest from radio operators across the country. Currently, the network distributes seven podcasts through the iHeartRadio platform. Expect more news on the company’s expansion plans in the near future.

Sports Radio News

Jeff Rickard Named Program Director of WFNZ in Charlotte

“After our first conversation I knew Jeff was the one to take us to the next level.”

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Jeff Rickard is headed to Charlotte. The sports radio veteran has been named the new program director of WFNZ. He takes over the station immediately.

Rickard replaces Terry Foxx who announced in February that he was leaving Charlotte to take over KUT in Austin. 

“We are committed to making sports radio even bigger in Charlotte, adding the 92.7 FM signal in March was just the beginning of that commitment,” Marsha Landess, Regional Vice President of Radio One, said in a press release. “Having a successful veteran like Jeff Rickard join our team will help take us to the level that a passionate sports city like Charlotte deserves. Jeff brings to WFNZ extensive sports experience, talent, drive, and a passion for success. He will be a great complement to our incredibly talented local Charlotte on-air team. After our first conversation I knew he was the one to take us to the next level. As the flagship station for the Charlotte Hornets as well as Charlotte FC we are looking forward to an incredibly successful future with Jeff leading the charge.”

Rickard’s resume in sports radio speaks for itself. He was most recently the brand manager at WEEI in Boston, a role he exited in January. Prior to that, he spent six years at 107.5 The Fan in Indianapolis serving as both a weekday host and the station’s program director. He has also worked nationally for ESPN Radio, FOX Sports Radio, and SiriusXM, and spent time during the early part of his career working in Denver and Salt Lake City.

“I had been planning on taking a professional sabbatical this year but after meeting with Marsha Landess and learning more about Radio One, I began to get more excited to get back to work,” shared Rickard. “Radio One as a company, combined with Marsha’s leadership and the potential for WFNZ, was just too appealing to not be a part of. I am extremely grateful to Radio One for this opportunity and can’t wait to start working with the talented staff in Charlotte. My family and I are all in on this situation and can’t wait to get started on this new chapter.”

Not one to waste time diving in, Rickard officially stepped into the Charlotte offices today to meet his new staff.

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Sports Radio News

Kirk Herbstriet Wants To Be Held To Same Standard For NFL As College Football

“Herbstreit was on The Pat McAfee Show on Friday and he said he is already at Pro Football Focus in Cincinnati doing his research.”

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The NFL schedule was released last week, and Thursday Night Football has a lot of interesting matchups for its first year on Amazon Prime. It is also a new broadcast booth with Al Michaels and Kirk Herbstreit on the call. 

With Herbstreit now adding Thursday Night Football to College Gameday, he has already started preparing for the upcoming season. Herbstreit was on The Pat McAfee Show on Friday and he said he is already at Pro Football Focus in Cincinnati doing his research.

“I’m just trying to lay a foundation,” said Herbstreit. 

Herbstreit told McAfee that whenever anyone asks him to talk about a college team, he can quickly tell them what the DNA of that team is. Now he wants to bring that level of preparation to his NFL broadcasts. He will look at a different matchup every week this summer to get a more detailed idea of what each team is about: 

As for his connection with Al Michaels, Herbstreit mentioned he has gone out to dinner with him a couple of times and he wants to make going out to eat with his broadcast partner a frequent deal.

“Hung out with him 2-3 times. Had a chance just to get to know him. When you go into a new deal, I love like Wednesday night dinner, I want to make a staple and just hang out and get to know him and hopefully he will get to know me. When you do that, it allows you to have natural chemistry.”

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Andrew Mason To Succeed John Clayton At 104.3 The Fan

“Mason comes to The Fan from DNVR, a digital outlet where he provided written and audio content for the last three seasons.”

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John Clayton passed away earlier this year. That left 104.3 The Fan without a lead Broncos writer for the 2022 season. On Monday, the station announced that it had hired a successor in Andrew Mason.

Mason comes to The Fan from DNVR, a digital outlet where he provided written and audio content for the last three seasons.

“Mase’s work speaks for itself as one of the market’s most respected analysts when it comes to writing about and discussing the Broncos,” Raj Sharan, The Fan’s program director, said in a press release. “Replacing someone of the legendary stature of John Clayton was not something we took lightly, and we believe Mase is the perfect person to pick up that mantle and bring tremendous credibility and content to our rapidly growing digital platforms.”

Andrew Mason has a lot of credibility with Broncos fans. He has covered the team for 19 years. He has also written a book called Tales from the Denver Broncos Sideline.

The Fan won’t be his first foray into Denver radio either. Mason has previously been a host on Mile High Sports Radio and the defunct KDSP- AM.

“I’m thrilled to join The Fan team and add what I can to the efforts of building Denver’s premier online destination for Denver fans,” said Mason. “Being tasked with replacing a legend like John Clayton is a responsibility I take very seriously, and I’m honored The Fan has entrusted me with this opportunity.”

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