Outside of sports, the Thanksgiving holiday does not usually attract as many households to television viewing compared to normal levels. This was especially exhibited with the depressed ratings of most prime time programs, especially on the cable news front.
With that, combined with a featured special guest, the Sunday Nov. 29 morning edition of Fox News Channel’s “Sunday Morning Futures” became the most-watched cable news telecast during the entire Thanksgiving weekend (Nov. 26-29). An average of 2.35 million viewers checked in to the Maria Bartiromo-hosted program. She spoke with outgoing President Donald Trump in his first interview following the Nov. 3rd election. Trump continued to present unfounded claims of voter fraud amidst the multiple results certifications that confirmed Joe Biden’s victory from various states.
In addition, “Sunday Morning Futures” delivered 382,000 adults 25-54 — the top mark for a cable news program from Nov. 26-29 in the key demographic.
As stated here on BNM last week, for the week ending Nov. 22, the three major cable news networks were separated by just 94,000 viewers, based on their total day viewer averages. For the week ending Nov. 29, 2020, the margin got even narrower: a mere 29,000 viewers. According to total day data (from 6 a.m. to 5:59 a.m. each day), CNN — despite not airing a single telecast that landed in the top-25 most-watched cable news programs for the week — rose back up to the No. 1 cable news network spot with an average of 1.114 million viewers. It is the third week within the past four weeks CNN has led all cable news in total viewers. They also remained the key demos cable news leader (for the fourth consecutive week) with 273,000 adults 25-54; 378,000 adults 25-54 in prime time (8-11 p.m.). CNN came 1,000 total viewers short of topping cable altogether, but the Christmas movie-laden Hallmark Channel earned those top honors.
Fox News Channel led cable news in prime time among total viewers with an average of 2.048 million. Nonetheless, in total day, FNC averaged 1.095 million viewers and 169,000 adults 25-54.
MSNBC, with the Nov. 23 and Nov. 24 editions of “The Rachel Maddow Show” being the top two most-watched cable news telecasts of the holiday week, averaged 1.085 million viewers and 168,000 adults 25-54.
The three cable news networks were three of the top four most-watched networks on cable overall; also, they were three of cable’s top five in prime time behind “Monday Night Football”-enhanced ESPN (3.085 million) and Hallmark Channel (2.53 million). Here are their prime time averages during the Thanksgiving week:
- Fox News Channel: 2.049 million viewers; 289,000 adults 25-54
- CNN: 1.43 million viewers; 378,000 adults 25-54
- MSNBC: 1.635 million viewers; 253,000 adults 25-54
Top 10 most-watched cable news programs (and the top CNN program with associated rank) in total viewers:
1. Rachel Maddow Show (MSNBC, Tue. 11/24/2020 9:00 PM, 60 min.) 3.680 million viewers
2. Rachel Maddow Show (MSNBC, Mon. 11/23/2020 9:00 PM, 60 min.) 3.465 million viewers
3. Tucker Carlson Tonight (FOXNC, Mon. 11/23/2020 8:00 PM, 60 min.) 3.444 million viewers
4. Tucker Carlson Tonight (FOXNC, Tue. 11/24/2020 8:00 PM, 60 min.) 3.378 million viewers
5. The Five (FOXNC, Mon. 11/23/2020 5:00 PM, 60 min.) 2.883 million viewers
6. Hannity Special (FOXNC, Mon. 11/23/2020 9:00 PM, 60 min.) 2.839 million viewers
7. Tucker Carlson Special (FOXNC, Wed. 11/25/2020 8:00 PM, 60 min.) 2.814 million viewers
8. The Five (FOXNC, Tue. 11/24/2020 5:00 PM, 60 min.) 2.715 million viewers
9. Last Word with Lawrence O’Donnell (MSNBC, Tue. 11/24/2020 10:00 PM, 60 min.) 2.703 million viewers
10. Rachel Maddow Show (MSNBC, Wed. 11/25/2020 9:00 PM, 60 min.) 2.695 million viewers
26. Erin Burnett Outfront (CNN, Mon. 11/23/2020 7:00 PM, 60 min.) 2.330 million viewers