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Just What America Needs: The Riveting NFL Playoffs

As we wonder about Mahomes, marvel at Brady and bid adieu to Brees, this is a postseason where #HenneThingIsPossible, with Rodgers and the Bills Mafia ruling social media and America talking … football, like the old days.

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Chad Henne

Dare I say this country, just for a moment, felt normal again? That we were whisked away from the inauguration violence awaiting us, and the vaccines eluding us, by a dose of majestic postseason football? By a day that prompted shouts from the couch, texts to our sports friends and passionate analysis of play calls and penalties … the way life used to be?

Tom Brady’s midlife crisis continues to thrive — not with a clandestine affair or a Lamborghini but a 14th trip to a conference title game. Drew Brees’ career ends abruptly, with tears and blown kisses, amid dismal interceptions in the city he helped rebuild New Orleans after Hurricane Katrina. All after the disturbing sight of Patrick Mahomes, supposedly not human, wobbling cross-eyed into the arms of a teammate after his head had been smacked hard into the turf by Cleveland’s Mack Wilson.

Was Mahomes also limping on an injured toe that must function, along with his brain, if he is to win another AFC title and Super Bowl? Ruled out with a concussion, was he setting an absurd stage for Chad Henne, a 35-year-old relic who represents the anthesis of All Things Mahomes, to save the season by scrambling like a rodeo bull and diving head-first for 13 yards on 3rd-and-14 … then playing a role in one of the ballsiest play calls in football history?

Dare I say the NFL playoffs feel … commonplace? Aaron Rodgers heaving the football into the Lambeau stands, through snow flurries, as Packers fans belted out their bang-on-the-drum-all-day anthem. Hearts breaking again in New Orleans, where Brees beat himself and Brady played a smart, mistake-free game in his ongoing defiance of age, health and Bill Belichick. The Bills welcoming the NFL commissioner and his wife to the game as their raging fans rattled Lamar Jackson, who suffered his own wooziness.

Nothing is normal in America. Nothing will be normal for a very long time, if ever. To even utter the word “normal” is to foolishly ignore the madness that awaits us — I’m surprised Dana White isn’t in Washington promoting 25,000 National Guardsmen vs. Right-Wing Extremists — while expecting vaccines to be distributed equitably and efficiently. But at least the NFL is striving to make January as traditional as possible. And if it all seems force-fed and dangerous and still vulnerable to a Super Bowl virus outbreak, the league has succeeded like no other in deflecting our thoughts from COVID-19 to Championship 55.

“Take care,” Brady said to Brees at midfield after a warm embrace as the Tampa Bay Buccaneers, not the New England Patriots, advanced.

Said Brees, mercifully off to the NBC studio, asked if playing at age 42 was worth it after breaking 11 ribs this season and losing the final game: “I would never regret it. Never. No complaints. No regrets. Man, I’ve always tried to play this game with a great respect and great reverence for it. I appreciate all that this game has given me. From the injury to all this COVID stuff, It was worth every moment, absolutely.”

At one point, we thought Henne, a QB who succeeded Brady at Michigan, and Jameis Winston, the skittish QB who preceded Brady in Tampa Bay, were going to win as he lost. Lining up wide, then taking a pitch from Alvin Kamara, Winston came off the Saints bench and threw a 56-yard scoring pass against the team that dumped him. Turned out that was a desperation ploy by coach Sean Payton, who had lost faith in Brees. Brady marches on as a modern miracle in a show aired not on the History Channel, but Fox.

“We’ve got to go beat a great football team,” he said of the next matchup against Rodgers and the Packers in frigid Green Bay. “Aaron is playing incredible. We’re going to have to play great to beat him.”

Our collective troubles vanished all day. Such as when Henne, after his right tackle slapped himself on the butt to signal the play, rolled right in the shotgun formation — on 4th-and-inches at his own 49-yard-line, 1:16 left in the fourth quarter, Chiefs leading 22-17, Baker Mayfield salivating on the Cleveland sideline — found Tyreek Hill open in the flat for the game-ending play. Wasn’t this the moment that will define Andy Reid as the ultimate gambler in a high-rolling sport? Was Tony Romo screaming so madly in the CBS booth that we couldn’t hear Jim Nantz — never a bad thing, actually?

“#HenneThingIsPossible,” tweeted Mahomes, apparently coherent enough in the Kansas City locker room to locate an accompanying GIF of basketball great Kevin Garnett famously chanting the same message.

Cracked Henne, an 11-year journeyman with his third NFL team: “I don’t think a #HenneGivenSunday or #HenneThingIsPossible hashtag is going to be on LinkedIn. … I’m always a competitor. All through the years, if it went my way or didn’t, I’ve always loved the game. This is why I play: Prepare each week to be the best me.”

As for the conspiracy theorists in Cleveland, who never will forget a killer fumble in 1988, why didn’t officials see a violent hit to the head late in the first half, helmet to helmet, that should have resulted in first-and-goal instead of a Rashard Higgins fumble being ruled a touchback? If the Browns had scored there, might they be going to Buffalo for the title game?

Somehow, Reid would have found a way to win anyway. How prepared is this man? He made sure Henne played in Week 17 against the Chargers, sitting Mahomes and other starters. Saturday night, he went though every possible option with Mahomes — and Henne — in that scenario. “Fourth-and-1 to win the game? What do you want? And that play happened to be there,” said Reid, the only coach in creation who would have taken a chance with a backup QB who’d just thrown a bad interception.

Did Reid even hesitate about the gamble? “No doubt. My coaches were on board,” he said. “There’s no tomorrow. Let’s go.”

And how is Mahomes doing? “He kinda got the wind knocked out of him and everything else with it. He’s doing great now. So that’s a positive,” reported Reid, not noting the five-step concussion process this week. “He passed all of the deals he had to pass.” Meaning, Bills Mafia can stop the Labatt’s toasts for now. Mahomes won’t be missing the game.

How fitting, in a country where older and younger factions rarely have been more divided, that two conference title games will be defined by a generational chasm. At the most important and glamorous position in sports, Gen Next is trying to shove aside Gen Legends in a transitional quarterbacking drama. The NFC will be represented in Tampa by either the incomparable Rodgers, who is 37 and wears black cleats that make him look older, or Brady, who would be trying to win his seventh Super Bowl. Countering for the AFC will be Mahomes — who continues to challenge another senior citizen in his world, LeBron James, as the Face Of American Sports — or Josh Allen, who, at 24, has become such a commanding presence and unifying force that he made people forget about those racist high-school tweets that surfaced on draft night.

Roger Goodell doesn’t need Nickelodeon to engage young audiences when he has such a compelling story line, for all demographics. Seems everyone has a QB to root for in the Final Four, and seeing how Rodgers and Mahomes have mastered the art of throwing a touchdown pass and immediately starring in another State Farm ad, they will garner the most attention. They’re also most likely to advance to Super Bowl LV — LV should be marketed as Live or Love — because the Packers and Chiefs are playing at home as No. 1 seeds who were the only teams allowed rest via bye weeks. It isn’t a format the league should embrace beyond this year, because we’d see only top seeds winning titles, but it’s a byproduct of Pandemic Ball that works.

After all, Rodgers and Mahomes rule the sport and should face each other as the reigning playmakers of their respective age classes. But here’s what you need to know about their 12-year difference: Rodgers is trying to wipe it out and prove, like some sort of football Benjamin Button, that he’s still the coolest kid. You’d think a hardened veteran who has seen it all wouldn’t be fazed by 8,456 fans who, for the first time this season at the venerable Green Bay stadium, were allowed to socially distance and drink Wisconsin’s finest Saturday. Rodgers grew teary-eyed and said the Packers were inspired by the small but raucous crowd that brought back, well, a sense of normalcy.

“Just thinking about what we’ve been through got me emotional with the crowd out there today,” he said after the 32-18 victory. “Talk about just pure joy running out of that tunnel. It felt like 50,000 when we ran out of the tunnel, it really did. It was such a special moment. Forgot how much you truly, truly miss having a crowd there. It felt like 50,000, 60,000.”

The fans used signs and snow boots to bang on Lambeau’s steel foundation, not typically audible when 81,500 are in attendance. It created a home-field advantage that will continue Sunday in Rodgers’ first NFC title game in Green Bay, against Brady and the warm-weather Bucs, with an afternoon forecast of snow showers and highs in the mid-20s. “Hopefully, it’s a little colder,” said Rodgers, aware of the narrative at work. As the Packers were riding a robust running game and Rodgers’ quick strikes for 484 yards of offense against the Rams’ top-rated defense, did you see the game’s signature moment? Rodgers, looking 25, raced toward the end zone, pump-faked, deked Leonard Floyd out of his pants, then won the race to the pylon. He whipped the ball into the stands, then stared at the heavens and shouted something. This will sound Boomerish, probably, but Rodgers has been channeling the 2002 movie “Austin Powers In Goldmember” during end-zone celebrations as a tribute to Packers offensive coordinator Nathaniel Hackett, who likes the movie.

“I love gold!” he shouts.

The red zone, you see, has become known as the gold zone in the Packers’ locker room, befitting a team that leads the league in scoring efficiency inside the 20-yard line. “One of my New Year’s resolutions is definitely Mike Myers in a gold suit in Green Bay or Zoomed into Green Bay,” Rodgers said.

As for Mahomes, Rodgers is growing weary, in a half-joking sense, about constant references to his no-look passes and similar on-field magic. “Late in the game, I had — they wouldn’t show it because I play for the Packers — but I had a pretty sweet no-looker to Davante (Adams) in the last drive that kind of set up for a few plays,” he said on a recent radio appearance.

“I’m so thankful Patrick Mahomes brought that into the NFL,” said host Pat McAfee, oozing sarcasm.

“Yeah, I know,” Rodgers said. “Since none of us have been doing it for a long time.”

Damn right there’s a friendly rivalry that should extend beyond their TV commercials, though Mahomes has enough problems with now to taunt a boomer. And damn right Rodgers doesn’t want anyone telling him that he’s culturally obsolete, just because he’s 37. He can reclaim the world by beating Brady, then winning his second Super Bowl a full decade after winning his first and only. “It’s been a long time,” Rodgers said. “There’s been a lot of ball between now and February 6, 2011, which was a beautiful day.”

If a city has claimed the nation’s allegiance this season, it’s Buffalo. Who doesn’t feel for a place that dealt with four consecutive Super Bowl losses in the 1990s, then sunk into NFL oblivion when the Bills are their identity and reason for being? A small market, characterized by a rowdy and surprisingly generous fan commune called Bills Mafia, is enraptured by Allen, a small-town kid from Firebaugh, Calif. — 45 miles west of Fresno, middle of nowhere — who played college ball at Wyoming and became a fireball in western New York. He could have been a quick NFL bust if those ugly tweets, which he dismissed as being “young and dumb,” had been followed by more immaturity. But after struggling with on-field inconsistency in his first two seasons, Allen has emerged as a dual-threat badass who is such a central part of what the Bills do, they abandoned their running backs Saturday night in beating the Ravens.

He won’t win the league MVP award this year. That’s going to Rodgers, with Mahomes a close second. Nor will he go to Kansas City and beat the Chiefs, despite Mahomes’ issues. But Allen, at 6-5 and 240 pounds, is a monster who will win trophies of all sorts the next decade. He has become a popular leader who dances with his teammates before practices and loves the fans. Noting how Bills Mafia members literally jump through tables, Allen vowed on a radio show to jump through several tables if the Bills win a Super Bowl.

“And light them on fire. Let’s do it,” he said.

The Mafia, meanwhile, continues donating to causes that wouldn’t cross the minds of fans in other cities. It’s understandable when they raised tens of thousands to a children’s hospital — Allen’s favorite charity — after the death of his grandmother. But now they’re donating to a Jackson-related charity after the Baltimore quarterback suffered a concussion that forced him out of the game, assuring the Bills’ first AFC title game appearance since 1994. This after 6,700 fans, after documenting negative tests for coronavirus, had tormened Jackson with noise that resulted in offsides flags on a wickedly windy night.

“What a great environment. I know all of our fans couldn’t be in the building, but it was loud again. Great atmosphere,” said head coach Sean McDermott said, who has changed the culture in four years when so many predecessors could not. “We came here with a vision, and seeing it move forward in the right direction feels good.”

The Bills can’t take the fans with them to Kansas City, where the Chiefs have their own unique home edge in a pandemic. But the matchup will be no less fascinating — Mahomes vs. a Bills defense trying to knock him out — as Brady tries to rekindle the New England blood on the frozen tundra. Chances are, we’ll be seeing a three-hour State Farm ad in Raymond James Stadium, sandwiched around a Weeknd concert at halftime.

But the very fact we’re discussing such football matters, when no one knows what this country resembles or whether it exists in a few days, is a throwback blast we needed. I would thank the NFL with a handshake, except, the league still might infect me.

BSM Writers

Adam The Bull Is Giving Cleveland Something It’s Never Had Before

“It was only more recently that I was like why do I have to only be a radio guy?”

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After spending 22 years on the radio, Adam “The Bull” Gerstenhaber was ready for a new adventure.  In fact, the former co-host of Bull and Fox on 92.3 The Fan in Cleveland did not have a new job lined up when he signed off from his 11-year radio home last month.

“I was already leaving without having a new project,” admitted Gerstenhaber during a recent phone interview with BSM.  “I left before I knew for sure I had a ‘next project’.”

Gerstenhaber was preparing for his final show with co-host Dustin Fox on April 1st when he was contacted by an executive producer for TEGNA, a company that was developing a Cleveland sports television show on YouTube.  The executive producer, who had just found out that Bull was a free agent, made it clear that he wanted Bull to be a part of the new project.

It all came together very quickly. 

“Let’s talk on Monday,” Gerstenhaber told the executive producer. “And within a week they signed me up.”

The Ultimate Cleveland Sports Show on YouTube featuring Gerstenhaber, former ESPN personality Jay Crawford, 92.3 The Fan’s Garrett Bush, and rotating hosts to make up a four-person round-table show, made its debut last Monday.  The show, which airs weekdays from 11am to 1pm, features passionate Cleveland sports talk, live guests, either in-studio or via Zoom, as well as interaction from the audience through social media.

“I’m very excited,” said Gerstenhaber.  “It’s a definite adjustment for me after 22 years on radio doing television.  For the last 11 years, I’ve been doing a radio show with just one other host and I was the lead guy doing most of the talking and now I’m on a show with three other people and it’s such an adjustment.  So far, I’m having a ball.”  

And so far, the reaction to the show has been very positive.

A big reason why is that it’s something that Cleveland didn’t have and really never had, unlike a city like New York, where there are local radio shows that are simulcast on regional sports channels. 

“There’s nothing like that in Cleveland,” said Gerstenhaber.  “And there was certainly nothing like this with a panel.  Cleveland is such a massive sports town and now people that don’t live in Cleveland that are maybe retired in Florida or Arizona, now they actually have a TV show that they can watch that’s Cleveland-centric.”

The new venture certainly represents a big change in what Bull has been used to in his radio career.  He’s enjoying the freedom of not having to follow a hard clock for this show. In fact, there have already been some occasions where the show has been able to go a little longer than scheduled because they have the flexibility to do that on YouTube.

Doing a show on YouTube gives the panel a great opportunity to go deep into topics and spend some quality time with guests.  And while there is no cursing on the show at the moment, there could be the potential for that down the road.

Don’t expect the show is going to become X-rated or anything like that, but the objective is to be able to capture the spirit and emotion of being a sports fan and host.

“It’s something we may do in the future,” said Gerstenhaber.  “Not curse just to curse but it gives us the option if we get fired up.  It is allowed because there’s no restrictions there.  The company doesn’t want us to do it at the moment.”  

There’s also been the shift for Gerstenhaber from being the “point guard” on his old radio show, driving the conversation and doing most of the talking, to now taking a step back and having Crawford distributing the ball on the television show.

For a guy called “The Bull”, that will take some getting used to. 

“Jay is a pro’s pro,” said Gerstenhaber.  “He’s the point guard for this but he’s also part of the conversation.  I’m not used to not being the point guard so I have to adjust to that.  I think it’s gone pretty well and the chemistry is pretty good and with time we’ll get used to the flow of it.”  

Gerstenhaber’s move from sports radio to an internet television show is a perfect example of how the industry is changing.  A good portion of the listening and viewing audience these days, especially those in the younger demographic, are not necessarily watching traditional television or listening to terrestrial radio.  For a lot of sports fans, watching and listening on a mobile device or a computer has become a very important way of life.

The desire to adapt, along with a shorter workday, was very enticing to him.

“It was only more recently that I was like why do I have to only be a radio guy?” wondered Gerstenhaber.  “There were things about my job that I was unhappy about.  I was doing a five-hour radio show.  It’s too long. That’s crazy.  Nobody should be doing a five-hour radio show at this point.” 

Broadcasting on the internet has arrived and it’s not just a couple of sports fans doing a show from their garage anymore.  The business has evolved to the point where the technology has provided more opportunities for those who have already enjoyed success in the industry and are looking for new challenges.

Kind of like Adam The Bull!

“I think years ago, probably like many people in the radio business, we looked at internet and podcasts as like whatever…those guys aren’t professionals…they’re amateurs,” said Gerstenhaber.  “But the game has changed.”

Gerstenhaber, Crawford and everyone associated with the “Ultimate Cleveland Sports Show” should not have much of a problem attracting the younger audience. That demographic is already accustomed to watching shows on YouTube and other streaming platforms.  The challenge now is to get the more mature audience on board. There are certainly some obstacles there.

I know this from experience with trying to explain to my mother in Florida how she can hear me on the radio and watch me on television simply by using her tablet.

Bull can certainly relate to that.

“My mother is still trying to figure out how to watch the show live,” said Gerstenhaber with a chuckle.  “The older fans struggle with that. A lot of my older fans here in Cleveland are like how do I watch it? For people that are under 40 and certainly people that under 30, watching a YouTube show is like okay I watch everything on my phone or device.  It’s such a divide and obviously as the years go by, that group will increase.” 

With the television show off and running, Gerstenhaber still has a passion for his roots and that’s the radio side of the business.  In the next couple of weeks, “The Bull” is set to announce the launch of two podcasts, one daily and one weekly, that will begin next month.  But he also hasn’t ruled out the possibility of returning to terrestrial radio at some point.

“I have not closed the door to radio,” said Gerstenhaber.  “I still love radio.  I would still, in the right set of circumstances, consider going back to radio but it would have to really be the perfect situation.  I’m excited about (the television show) and right now I don’t want to do anything else but I’m certainly going to remain open-minded to radio if a really excellent opportunity came up.”

The landscape of the broadcasting industry, particularly when it comes to sports, has certainly changed over the years and continues to evolve.  Adam Gerstenhaber certainly enjoyed a tremendous amount of success on the radio side, both in New York and in Cleveland, but now he has made the transition to something new with the YouTube television show and he’s committed to making it a success.

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BSM Writers

I Heard A Lot of Boring, Uncreative Sports Radio On Friday

“Sometimes your first idea is your best one. You don’t know that though if you stop thinking after one idea. That is what it feels like happens a lot the day after NFL schedules are released”

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Maybe this one is on me for expecting better. Maybe I need to take my own advice and accept that there are times the sports radio audience just wants a little comfort food. Still, this is my column and I am going to complain because I listened to probably six different stations on Friday and all of them were doing the exact same thing.

The NFL schedule was released on Thursday night, so on Friday, regardless of daypart, every show seemingly felt obligated to have the same three conversations.

  1. How many games will the home team win?
  2. What does the number of primetime games we got mean for how much respect we have nationally?
  3. Why do the Lions still get to play on Thanksgiving?

Football is king. I get that. Concrete NFL news is always going to take priority. That is understandable. But where was even an ounce of creativity? Where was the desire to do better – not just better than the competition, but better than the other shows in your own building?

I listened to shows in markets from across the league. The conversations were the same regardless of size or history of success. Everyone that picked in the top 5 in last month’s draft is going to go 10-7. Every team that got less than 5 primetime games feels disrespected. It was all so boring.

Those of us in the industry don’t consume content the way listeners do. We all know that. Perhaps I am harping on something that is only a problem to me because I listen to sports talk radio for a living. If you don’t ever want to put more than the bare minimum of effort into your show, decide that is the reason for my reaction and go click on another article here.

Consider this though, maybe the fact that I listen to so much sports radio means I know how much quality there is in this industry. Maybe it means that I can spot someone talented that is phoning it in.

I want to be clear in my point. There is value in giving your record prediction for the home team. Listeners look at the people on the radio as experts. I will bet some futures bets in a lot of markets were made on Friday based on what the gambler heard coming through their speakers. All I want to get across is there is a way to have that conversation that isn’t taking two segments to go through each week one by one. I heard no less than three stations do that on Friday.

Sometimes your first idea is your best one. You don’t know that though if you stop thinking after one idea. That is what it feels like happens a lot the day after NFL schedules are released. It’s a very familiar rhythm: pick the wins, get a guest on to preview the week 1 opponent, take calls, texts and tweets with the listeners’ predictions.

I didn’t hear anyone ask their listeners to sell them on the over for wins. I didn’t hear anyone give me weeks that you could skip Red Zone because one matchup is just too damn good. I didn’t hear anyone go through the Sunday Night Football schedule and pick out the weeks to schedule dates because the matchup isn’t worth it.

Maybe none of those ideas are winners, and that is fine. They are literally three dumb ideas I pulled out of the air. But they are all ways to review the schedule that could potentially leave a smile on your listener’s face.

Show prep is so important, especially in a group setting. It is your chance to tell your partner, producer, or host that you know you can do better than the idea that has just been thrown out. Quit nodding in agreement and challenge each other! It may mean a little more work for you, but it means more reward for the listeners. And if the listeners know they can rely on you for quality, creative content, that leads to more reward for you.

And lay off the Lions. It’s Thanksgiving. You’re stuck at home. The NFL could give you Lions vs Jaguars and you’d watch.

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BSM Writers

Why You Should Be Making Great TikTok Content

“We’re specially trained in the world of TSL (time spent listening), and the longer people view your content on TikTok, the more the app rewards you by shoving your content into more and more feeds.”

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It feels like there’s a new social media platform to pay attention to every other week. That makes it easy to overlook when one of them actually presents value to your brand. It wasn’t long ago that TikTok was primarily used by teenagers with the focus being silly dance trends filmed for video consumption with their friends and followers alike. Now, as the general public has become in tune with how this complicated app works, it’s grown far beyond that.

TikTok is now an app used by all types of demographics and unlike TikTok’s closely related cousins Instagram and Facebook, this app provides a certain type of nuance that I think people in our line of work can really excel in. 

Before I get into the nuts and bolts of how you can use TikTok to your advantage and how to make your videos catch on, I think it’s important to first mention why this matters for you. Now, if I’m being realistic, I’m sure there are some that have already stopped reading this or those that could scroll away fast enough when they saw the words TikTok. You might be thinking that this doesn’t fit your demo, or maybe that it’s a waste of time because productivity here won’t directly lead to an uptick in Nielsen ratings. But I’m not sure any social network directly leads to what we ultimately get judged on, and we aren’t always pumping out content directly to our core audience.

TikTok, like any other app you may use, is marketing. This is another free tool to let people out there know who you are and what you offer in this endless sea of content. And the beauty of TikTok is that it directly caters its algorithm to content creators just like us. Bottom line, if you are a personality in sports talk, there’s no reason you can’t be crushing it on TikTok right now. All it takes is a little direction, focus, consistency, and a plan. 

Unlike Instagram, Facebook, and Twitter where you can throw a photo up with a caption and be done for the day, TikTok’s whole model is built on creative videos that keep users engaged for longer periods of time. This approach works. According to Oberlo, a social media stat tracking site, people spend more time per day on TikTok than any other popular social media application. 38 minutes per day!

This is where this is good news for us in talk radio. We’re specially trained in the world of TSL (time spent listening), and the longer people view your content on TikTok, the more the app rewards you by shoving your content into more and more feeds. TikTok’s algorithm doesn’t care how many followers you have, your level of credibility, or the production on your video. All ir cares about is 1) Is your content good. and 2) Are people watching it. 3) How long are they watching it. The more people watch and the longer they watch creates a snowball effect. Your videos views will skyrocket, sometimes within hours. 

So, how do you create content that will catch on? It’s really not all that different than what you do every day. Create thought-provoking commentary that makes people think, argue, or stay till the end to get the info you teased up for them. I’ve found through my own trial and error that it’s best if you stay away from time-sensitive material, I’ve had more success the more evergreen my content is. That way, the shelf life expands beyond just that day or week. This is different for everyone and there’s no one-size-fits-all, but this is where I’ve seen the most success. 

Also, put yourself out there, don’t be afraid to say something that people are going to vehemently disagree with. Again, it’s not unlike what we do every day. It’s one thing to get someone to listen, it’s another to get them to engage. Once they hit you in the comment section, you’ve got them hooked. Comments breed more views and on and on. But don’t just let those sit there, even the smallest interaction back like a shoulder shrug emoji can go a long way in creating more play for your video. 

If you want to grow quickly, create a niche for yourself. The best content creators that I follow on TikTok all put out very similar content for most of their videos. This means, unlike Instagram where it’s great to show what a wildly interesting and eclectic person you are, TikTok users want to know what they’re getting the second your face pops up on that screen. So if you are the sports history guy, be the sports history guy all the time. If you are the top 5 list guy, be the top 5 list guy all the time, and on and on, you get the point. 

Other simple tricks

  • Splice small videos together. Don’t shoot one long video. 
  • 90 seconds to 2 minutes is a sweet spot amount of time. 
  • Add a soft layer of background instrumental music (this feature is found in the app when you are putting the finishing touches on your video) 
  • Label your video across the screen at the start and time it out so that it disappears seconds later. This way a user gets an idea of what the content is immediately and then can focus on you delivering your message thereafter.  
  • Research trending hashtags, they are far more important than whatever you caption your video. 
  • Use closed captions so that people can follow your video without sound. 

Finally, don’t be intimidated by it or snub your nose at it. Anything that helps your brand is worth doing and anything worth doing is worth doing well. 

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