Earlier this week, former ESPN personality Dan Le Batard and the former president at ESPN, John Skipper, announced the name of their new media company, Meadowlark Media. It will be a company that focuses on sports and storytelling.
To help announce this venture, Le Barard had Skipper as a guest on the Le Batard and Friends podcast. The one hour podcast released this week is the first of multiple parts, but Skipper did reveal the purpose and goal of the venture.
“What we are going to do is create a company that will take great content and make content out of those stories,” he said. “We want to tell stories. We want to have associations, relationships with great, talented storytellers and help them tell those stories across all platforms and mediums and genres. The meadowlark is the songbird of the new dawn and I figured post-Trump, post-COVID, the songbird as the new dawn might be welcome.”
In addition to talking about the new company, Skipper and Le Batard started off the podcast by talking about what led to Le Batard being hired at ESPN: The Magazine in 1998. For Skipper, his goal was always to have a diverse workforce at the magazine.
“The story of me trying to hire you started with the beginning of ESPN: The Magazine. I made the decision that we were going to create a diverse workforce for the magazine,” Skipper told Le Batard. “We were going to create a magazine with a great business plan. I looked at Sports Illustrated and believed that they were not in touch with the times. Sports Illustrated was a weekly gathering of sports fans who got the magazine and read about things that happened the week before, I thought that was a little out of date.
“Well, somebody got me a list of every hispanic sportswriter that has a regular column in the top 50-to-100 newspapers in the country. It was just one person. You. When I traveled and read the Miami Herald, I read many things that you wrote and they were great. I think he can speak to Hispanic sports fans and become a national figure.”
“You brought me in as one of the fire starters because you were trying to change the culture a little bit,” said Le Batard.
During this podcast, Le Batard got into what he felt was one of Skipper’s greatest failures at ESPN. It was a conversation Le Batard said the pair had in North Carolina after Skipper resigned from ESPN.
“I thought your greatest failure at ESPN for all the good work you did is that you couldn’t pour enough of that money back into content to make the content even better than it was. You did change it from it’s not just sports and highlights. You had the spirit of Page 2 in your heart and I wanted to see some great content across the network where at one point they brought in Rush Limbaugh. I believe you would be fascinating on the subject of ESPN was not a political company, all you did was put minorities on the air. The moment you did that, it became a political company because you were giving minorities voices.”
“I never understood why people can’t decouple the idea that diversity and tolerance and accepting people for who they are is political,” Skipper answered. “I don’t think that’s political. I think that’s human values. Why wouldn’t you want to populate your on-air talent with people from all different kinds of experiences? That’s not political. That’s respect for people for who they are.”