Marc Moser, Vic Lombardi, and Brett Kane are taking their act to television. The popular Denver sports radio trio heard on Altitude Sports 92.5 FM will now also be seen on sister TV network Altitude Sports weekday mornings at 7am MT.
“Doing the radio on TV thing has been a dream of mine for years,” said Lombardi. “Now we finally have the firepower to pull it off. Moser’s face got us to the finish line.”
Moser and Lombardi are no strangers to local television viewers. Marc serves as the TV play-by-play voice of the Colorado Avalanche, and has been part of the team’s broadcast crew in various capacities since 1997. Vic on the other hand is a 3-time Emmy winner and anchors studio coverage of the Denver Nuggets. The duo has a combined 50 years of experience covering Denver sports. Brett Kane joined the two Denver broadcasters on radio in 2019.
“Honestly with faces like ours, this can go two ways….total connection and the ability to commiserate, which would be great, or complete avulsion” joked Moser. “It’s going to bring our show to a larger audience and we have our listeners to thank for it. If it weren’t for them already making our show one of the most watched sports shows online period, none of this would have happened.”
Moser’s point about the show’s online success is an important one. The morning team branched out beyond radio last year, adding a live stream of their show on Twitch. Since doing so it’s become one of the top five sports offerings in the country.
The opportunity to expand the program’s local presence on local television also has Kane excited. He added “The simulcast is exciting because if nothing else, it’ll give listeners a true glimpse at the absolute nonsense that this show prides itself in, and an opportunity to laugh along with us.”
Just two years into its move on to the FM dial, Altitude Sports 92.5FM is still in growth mode. Program Director Dave Tepper summed up the television expansion as another step in the right direction for the brand.
“This is another accomplished goal on our journey,” said Tepper. “Special credit is deserved by our Digital Coordinator Alex Rajaniemi who took producing a sports radio simulcast on Twitch TV to a higher level. We appreciate the opportunity that Altitude TV has given us to expand the awareness of this entertaining show and Altitude Sports Radio 92.5.”
Poll Data Shows Tepid Response To Tom Brady Joining FOX
“A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.”
FOX Sports reportedly signed Tom Brady to a 10-year deal worth $375 million to make the seven-time Super Bowl champion the new lead analyst for its top NFL broadcast once his playing career is over.
A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.
The poll said 2 in 5 NFL fans have a better opinion of FOX Sports following the deal, with 41% of NFL fans being at least somewhat more likely to watch a game with Brady as an analyst.
Data shows one-third of NFL fans think the deal Brady reportedly agreed to is worth about the same as its reported value.
That reaction could probably be described as “tepid”. That may be exactly what FOX expects and maybe all it wants.
Last week, Domonique Foxworth of ESPN suggested that the paycheck is less about what the network thinks Tom Brady means to viewers and more about showing the NFL that the network values its product.
FOX Not Interested In Joining Streaming Sports Wars
“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take?”
The CEO of FOX doesn’t plan on forking over billions of dollars to be people’s last choice for paid streaming services.
Lachlan Murdoch said at a time when more than 80% of American homes already have some kind of paid streaming service, it’s not worthwhile to jump on that train.
Amazon, Netflix and Disney+ typically account for the average streaming presence in a household.
“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take,” Murdoch said at a tech conference earlier this year. “And so the billions of dollars that’s being spent by multiple aspirants is all for that last position. And so we are extraordinarily — I want to say that — we’re happy to be sort of sitting on the sidelines.”
Murdoch told Benjamin Swinburne that when it comes to the NFL, FOX’s media rights are the same as CBS, NBC and ESPN. The main focus for the company remains on keeping games on TV.
“We don’t believe it helps us to put those rights under a streaming service or free on over-the-air. We think it’s very important that those rights remain exclusive to the broadcast environment,” Murdoch said.
FOX does stream games through its app, but it is only the games it is also carrying on its broadcast network or FS1.
NBA Draft To Get Simulcast From ESPN & ABC
“This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.”
ESPN is set for the 2022 NBA Draft coming up on June 23 at 8 p.m. from the Barclays Center in Brooklyn. The network announced Wednesday the crews that will handle coverage on both ESPN and ABC.
ABC will broadcast the first round in primetime. Kevin Negandhi will host and will be joined by Stephen A. Smith, Chiney Ogwumike and Jalen Rose. Monica McNutt will be reporting and interviewing draftees.
This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.
Malika Andrews will host both rounds for ESPN. Jay Bilas, Kendrick Perkins and Adrian Wojnarowski will share the set. Analysts Bobby Marks and Mike Schmitz will contribute.
“We’re thrilled that Malika Andrews will host this year’s ESPN presentation as she brings her well-documented, widespread skillset to our main set,” said David Roberts, head of NBA and Studio Production for ESPN. “The event will showcase the scope and depth of our NBA and college basketball talent roster with accomplished journalists and high-profile personalities across ESPN, ABC and ESPN Radio.”
ESPN will air a pre-draft red carpet show hosted by Cassidy Hubbarth from 5-6 p.m. Perkins and Richard Jefferson will also make appearances.