It was a crazy Wednesday morning over on the Boomer & Gio Show on WFAN. With Jerry Recco filling in for Boomer Esiason, Chris Lopresti was scheduled to be in the morning update studio, but did not come in. For part of the morning, it was a mystery as to where LoPresti was.
LoPresti did end up calling the show during the second hour of the program and said he had no idea that he was on the schedule and that he had no idea that he missed it.
‘Jerry and I exchanged emails about February recently, but these were Boomer dates. I will go back and look, but I am almost certain I was never informed about this. I am not trying to make light of it. If I screwed up, it is on me. I will have to go review the tape as they like to say. I am sorry. I just don’t always go right to my phone with two young kids.”
Lopresti took to Twitter to thank the people who reached out for their support and explained what had happened.
With everything that was going on, the show had to find someone to do the updates. The producer, Al Dukes, did the update at 6:30 A.M. Then, for the 7:30 and 8:30 updates, they brought in Dave Ettinger, who Is the executive producer of After Hours hosted by Amy Lawrence on CBS Sports Radio.
Throughout the morning, the show also took auditions from callers to do the 9:30 update via phone. After a couple of bad auditions, Claudia from Rhode Island impressed them with her knowledge and personality and she ended up doing the update with Recco having the audio clips ready to cut to.
After the update was over, Gio asked her if she ever had experience working in radio and Claudia said that before she moved to Rhode Island, she was an engineer, but she never did any work behind the microphone. Now, she works at a bank, but she works as a musician and has a studio, so she volunteered her services for the show going forward.
Recco and Dukes added to the praise that Claudia deserved after she went off the air for doing great work considering the circumstances:
“If I would have time to actually write her a legit update and put more sound into it, she would have nailed it. You have to see what I sent her. She had it,” said Recco.
“I thought she was great considering she was on the phone, she was throwing to clips, having to know when the clips were ending. I think she did a great job. Even when she stumbled a little bit, she didn’t let it get caught up in her brain and she plowed right through it,” said Dukes.
Throughout the show, the listeners were kept updated as to what was going on behind the scenes as it went from busting LoPresti’s chops for not showing up to being genuinely concerned about what was going on. Luckily, he is okay. In the meantime, one woman got to do something that a lot of people wish they could be doing.
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.