In 10 days, the Super Bowl will be here. That means one thing – VSiN will have your sports betting fix covered.
VSiN, the Sports Betting Network, announced on Thursday that their wall-to-wall coverage of Super Bowl LV will be their biggest yet. This will be the fifth year that VSiN is covering the biggest sports betting event of the year. Coverage from February 1-7 will include appearances from dozens of sports betting experts across the country from various casinos, NFL insiders, bookmakers, professional bettors, and the network’s own analysts and on-air personalities to provide a content experience unlike any other. Among the casinos VSiN will have on-air representation from include the South Point Hotel & Casino, Circa Resort, and Mandalay Bay in Las Vegas, MGM Grand in Detroit, BetRivers in suburban Chicago, and the Borgata in Atlantic City.
“Sports betting in the U.S. has exploded since we hosted our first Super Bowl special in 2017,” said Brian Musburger, founder, and CEO of VSiN. “Four years later, VSiN has assembled our strongest lineup and a team with unmatched sports betting expertise to cover sports betting markets across the country and around the world,” he concluded.
The network’s Super Bowl programming will be available across various distribution channels, including VSiN.com, the VSiN mobile app, iHeartRadio, Comcast Xfinity, Sling TV, fuboTV, Rogers’ Sportsnet, NESN, MSG Networks, Marquee Sports Network, TuneIn, YouTube, Twitch, Twitter, and Facebook. Fans can stay informed of upcoming content thru the network’s social media channels too.
Among The Big Game packages VSiN is offering to support the big game include:
VSiN’s Super Dashboard – tracking compelling stats from some of the biggest markets and live updates of the betting lines.
VSiN’s FREE Big Game Betting Guide – comprehensive advice for first-time bettors.
Betting The Big Game with Brent Musburger (managing editor for ViSN and Play-by-Play announcer for the Raiders) – a one-hour long show special with some professional bettors along his side. The video will be available on-demand at VSiN.com/SuperBowl.
15 LIVE linear hours of day of game coverage featuring sports betting experts from sportsbooks throughout the USA. Expanded coverage will include input from VSiN’s entire line up with insights from former athletes and league executives, pro bettors and those setting the lines.
A LIVE BetCast throughout the entire game to analyze the twists and turns with a focus on how it impacts sports bettors. VSiN’s team of experts will break down rapidly changing betting lines and odds to give viewers the actionable data they need to inform wagering decisions in real-time. Hosts and special guests will also join the raucous crowds from Stadium Swim at the Circa Casino for a mid-game check of the betting markets.
Once game coverage has completed, VSiN will cap things off with a special edition of its popular morning show, Follow The Money, featuring Mitch Moss and Pauly Howard. The Las Vegas based duo air will provide a full wrap-up of every big play, bigger bets and all the props that cashed.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.