Washington D.C. sports radio sister stations 106.7 The Fan and The Team 980 today announced updates to their afternoon programming, according to releases sent out by Entercom.
Sports media veterans Brian Mitchell and JP Finlay will be taking over as co-hosts for a new mid day show on 106.7 The Fan. Effective immediately, the two can be heard weekdays from 10:00 a.m. to 2:00 p.m. ET.
“Brian Mitchell and JP Finlay are two of the most high-profile, opinionated, and respected sports voices in the D.C. area,” said Ivy Savoy-Smith, Senior Vice President and Market Manager, Entercom Washington D.C. “True friends off the air, ‘BMitch’ and JP’s show will feature natural chemistry, great sports information and opinion, and a lot of fun.”
“I’m excited and ecstatic for this opportunity,” said Mitchell. “JP and I are friends on and off the air and I can’t wait to bring that chemistry to the DMV on 106.7 The Fan every day. Buckle up.”
Mitchell joins The Fan after leaving his role as host of the Brian Mitchell Show on now sister station 980 The Team. As a result of Mitchell’s departure, The Team has announced a new weekday programming lineup, with Kevin Sheehan’s morning show remaining the only constant.
“We’re thrilled to launch an exciting new lineup of compelling and dynamic voices on 980 The Team,” said Ivy Savoy-Smith, Senior Vice President and Market Manager, Entercom Washington D.C. “The station’s sound will reflect the passion and sound of the DMV sports fan and provide a full day of premier content, led by market veterans who know the city’s sports landscape as well as anyone.”
According to the release, as part of the updates, longtime Washington and Baltimore sports media veteran Travis Thomas will take over as midday show host. Most recently, Thomas hosted the Saturday afternoon radio show on sister station The Fan. He can now be heard weekdays from 9:00 a.m. to 12:00 p.m. ET on 980 The Team.
Reese Waters also joins the station to host weekdays from 12:00 p.m. to 3:00 p.m. ET. Prior to taking on this new role, Waters has been the host for Get Up DC for WUSA-9 since 2017.
Chris Russell, who has appeared in a variety of roles for 106.7 The Fan and 980 The Team since 2009, will team up with Pete Medhurst for Russell and Medhurst, weekdays from 3:00 p.m. to 7:00 p.m.
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.