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Thursday Night Football Holding Up NFL Media Rights Announcements

“Young writes that the NFL wants the rights situation taken care of before March, so teams know exactly what the salary cap is going to be.”



Before the NFL can set the official salary cap heading into the 2021 season and free agency, one of the things they need to know is what their TV rights deals are going to look like in the future. The last thing the NFL needs to clear up before those deals are officially announced is what network will get Thursday Night Football

According to Jabari Young of CNBC, the Sunday deals are expected to remain the same in terms of who has the rights. However, does FOX still want to keep Thursday Night Football, especially if it is not helping their bottom line? 

“Networks are not showing any interest in it [Thursday Night Football]. They had it. It’s not exclusive. They are not making a profit off of it and at that price point, it is not really worth it,” said Young on CNBC’s Closing Bell. 

Back in 2018, FOX paid $650 million a year for a 5-year deal to be the network that had Thursday Night Football, which is also currently streamed on Amazon. The question is if FOX does not want the broadcast, could it shift over to ESPN? 

Young reported that there might be interest for ESPN to take on the TNF package and pair it with ESPN+, even though it could potentially help out another streaming service in the process.

“There’s speculation a streaming service such as Amazon could bid on the package. But with Fox, CBS and NBC no longer interested in simulcasting the game on a third-party streaming service, Amazon would have to find another partner to produce the game.

“There is a possibility that ESPN could take on the Thursday Night Football game and air the game on ABC. But that would mean helping a rival streaming service as it tries to grow its own ESPN+ offering.” 

However, how skeptical is Disney about paying the lucrative rights fee? In an article written by Cynthia Littleton over at Variety, Disney CEO Bob Chapek talked about how far the company would be willing to go to keep football on ESPN.

“We’ve had a long relationship with the NFL. If there’s a deal that will be accretive to shareholder value will certainly entertain that and look at that,” Chapek said during Disney’s quarterly earnings call. “Our first (priority) will be to look and say ‘Does it make sense for shareholder value going forward?’”

In short order, there will be more clarity on the situation as the NFL shifts to a 17-game schedule in 2021. Young writes that the NFL wants the rights situation taken care of before March, so teams know exactly what the salary cap is going to be. 

As Andrew Marchand of the New York Post reported in December, the combined rights fees from CBS, FOX, NBC ABC/ESPN, and Amazon could reach over $100 billion. The contract for Monday Night Football runs out after next season and the other networks have their deals run out after 2022-2023. 

While most of the new rights fees are ready to go, Thursday Night Football is reportedly holding everything back. Which network will get that package once everything is done? We will soon find out. 

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Peter King: ‘Tom Brady Needs To Study Cris Collinsworth’

“He’ll know that to be good, he has to get out of his comfort zone of all niceties and tell it like it is.”



Peter King dedicated a not-insignificant portion of his “Football Morning in America” column this week to advice for Tom Brady. FOX announced last week that the Buccaneers’ quarterback will become the network’s lead NFL analyst upon his retirement.

Brady’s decision and his reported salary have been the source of much speculation and prediction amongst his soon-to-be colleagues.

King is optimistic that Tom Brady will be entertaining and informative when he makes his FOX debut. He did offer the GOAT a little bit of advice about what he should be doing in the months leading up to calling it quits on his playing days and starting his new career.

“I think what I’d do if I were Brady is study Cris Collinsworth—and honest to goodness, I don’t say that because I work for NBC,” he wrote. “I say it because Collinsworth knows how to talk X’s-and-O’s conversationally, he’s an easy listen, and he can criticize when the time comes.”

Interestingly, last week, Collinsworth says he hears from most former players that are getting ready to make the jump to broadcasting. He was surprised he never heard from Tom Brady before FOX announced their deal.

King had two other suggestions. The first was that Brady watch multiple games from start to finish so that he can hear what the give-and-take between a broadcaster and analyst sounds like. The other is that he has to commit to being interesting and not censoring himself. King has faith that Brady will be able to do that.

“He’ll know that to be good, he has to get out of his comfort zone of all niceties and tell it like it is. On that LeBron James show last year, Brady said, ‘Ninety percent of what I say is not what I’m thinking. There’s a part of me that doesn’t like conflict, so in the end I always just try to play it super-flat.’ That has to end once he’s on TV if he wants to be any good.”

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Nick Wright Critical Of ABC Crew As Giannis Antetokounmpo Struggles In Game 7

“He reminded his followers on Twitter that the two-time MVP has put together some amazing performances in this series.”



Giannis Antetokounmpo started hot in Game 7 on Sunday. By the time the game ended though, the Boston Celtics were on their way to Miami for Game 1 of the Eastern Conference Finals and the defending champions were headed back to Milwaukee.

The Celtics’ defense gave the Milwaukee Bucks fits in the second half. The ABC broadcast put a special spotlight on Antetokounmpo, who got multiple drives to the basket that he could not finish.

“The best has got to show up when the best is needed, and Giannis has been disappointing,” said Mark Jackson over a package of highlights of Giannis missing shots. “As great of a player as he is, given credit to the Celtics’ defense, but he has struggled offensively time and time again.”

Nick Wright of FS1 noticed and he didn’t appreciate it. He reminded his followers on Twitter that the two-time MVP has put together some amazing performances in this series.

Mike Been, Mark Jackson, and Jeff Van Gundy were not particularly hard on Giannis. The trio made the typical comments we hear when things aren’t going a great player’s way.

Wright did not harp on the issue beyond the single tweet. The outcome was not in doubt as the clock winded down. He gave credit to the Celtics rather than tweet about the Bucks or Giannis.

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Stephanie McMahon: WWE Is A Better Advertising Investment Than Sports

“We can script the buzzer-beater moments, we can script the Hail Marys.”



Everyone knows that professional wrestling is scripted. The storylines, the outcomes of matches, all of it is predetermined. But in the eyes of WWE, that’s what makes their product so different, and better than traditional sports.

WWE Chief Brand Officer Stephanie McMahon told Deadline that when it comes to pitching advertisers, sports entertainment allows room for a range of different approaches to make something work.

“We can script the buzzer-beater moments, we can script the Hail Marys,” she said. “We have a leg up on sports. … You may object to what we do, but you’re never going to be bored.”

McMahon added that WWE has a much easier process in dealing with sponsors. Everything is handled in-house.

“We own all of the IP,” she said. “When brands deal with us, they just deal with us. We create something together.”

WWE is coming off a positive Q1 earnings report, which had the company up 27% in total revenue. Its two weekly primetime shows, Monday Night RAW and Friday Night SmackDown, continue to do well in ratings, and all special and pay-per-view events, in addition to its streaming platform WWE Network, are all housed on Peacock.

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