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Get Ready To ‘Meet The Market Managers’

“There are so many questions to be answered as we try to move our industry forward while battling stiffer competition, changes in technology, and difficulties created by Covid-19, and who better to ask than those tasked with navigating our brands thru a sea of uncertainty.”

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Since 2016, one of the highlights each year on this website has been our BSM Top 20. This year was no exception. The seven day series is our largest traffic driver of the year because it shines the light on 240 sports radio brands, personalities, program directors and podcasts who are making an impact in the sports audio business. Helping the credibility for the series is the fact that the results are determined by industry programmers and executives.

But after the Top 20 series ends, I like to step back and evaluate what we did well, and where we can improve. I appreciate that so many pay attention to the series, but I know this business is big and there are many others who contribute to the success of a radio station or talk show. It’s why we’ve created other content over the years such as The Producers Podcast, 5 Podcasts in 5 Days, Managing The Crisis, and have had imaging and voice talents like Justin Dove and Mark Rider write guest columns. If we can help industry pros learn how to do one or two things better, it makes the work we’re doing even more meaningful.

One position though that hasn’t received much attention over the years has been the Market Manager. These are the leaders of America’s best radio groups and without their guidance, knowledge, and support for the programmer and on-air staff, the sports stations you enjoy listening to most could be drastically different. These professionals are expected to manage multiple brands inside of a cluster, and be skilled in programming, sales, promotions, digital, research, engineering, etc.. Others in a building may take credit or blame for a station’s results, but corporate groups expect the Market Manager to be accountable for ratings and revenue, while simultaneously growing and/or maintaining a brand’s relevance, reputation, and relationships.

Understanding how pivotal this position is to each market’s success, and recognizing how many involved in the content space don’t know the stories behind the men and women in these roles or how they’ve created impact in their respective markets, I wanted to develop a series which would shine the light on our industry’s top leaders. There are so many questions to be answered as we try to move our industry forward while battling stiffer competition, changes in technology, and difficulties created by Covid-19, and who better to ask than those tasked with navigating our brands thru a sea of uncertainty.

I’m pleased to announce that starting tomorrow on the BSM website, we will kick off a 15-week series titled ‘Meet The Market Managers‘. Demetri Ravanos and I will write the series, and we’re excited to chat with and feature many of the industry’s best. Our first feature will be on Good Karma Brands VP and Partner, and the man charged with guiding ESPN Cleveland 850 WKNR, Sam Pines. Details on other market managers we’ll be featuring in the series will be made available prior to each Wednesday’s release.

I want to take a moment to thank and recognize Tim Bronsil and the team at Point to Point Marketing. When I mentioned the idea of creating this series to highlight Market Managers and treat our readers to their insights on the industry, Point To Point didn’t hesitate to support it. Already an established force in audience development marketing working with the majority of radio operators, Point to Point has been a friend to many of our industry’s best brands and leaders, and they were the perfect partner for this project. If your station is looking for ways to create robust audience growth and long-term retention, I encourage you to check them out by clicking here.

We have a preliminary schedule set for the 15-week series, but if there’s someone in the industry who you think is exceptional as a market manager, and is worthy of being featured, please email JBarrett@sportsradiopd.com. We hope you enjoy learning a little bit about the industry’s top market managers and welcome your feedback along the way.

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2022 BSM Summit Adds Pablo Torre, Joe Fortenbaugh, Kazeem Famuyide & John Jastremski

“By the time March’s conference rolls around, we’ll have somewhere between 50-60 people announced to participate at the two day Summit.”

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The announcements continue for the 2022 BSM Summit. After recently sharing the news that former ESPN Radio executive Traug Keller would join us in the big apple to accept the Jeff Smulyan Award, and previously revealing the first fourteen participants scheduled to appear, it’s time to inform you of a few key talent who will participate in sessions at March’s show.

I’m thrilled to welcome ESPN’s Pablo Torre to the 2022 BSM Summit. Pablo’s been with the worldwide leader since 2012. During that time he’s served as a senior writer for ESPN.com, the host of the ESPN Daily podcast, and has appeared on shows such as Around The Horn, Highly Questionable, and The Dan Le Batard Show. He also previously co-hosted High Noon with Bomani Jones. Prior to joining ESPN he spent five years writing for Sports Illustrated. Having worked with a mixture of talent from various backgrounds, I’m looking forward to having him share his insight and opinions on the value of it at the show.

Pablo isn’t the only ESPN personality joining us in New York for the conference. I’m excited to welcome back a great friend and one of the smartest sports betting analysts on television, Joe Fortenbaugh. Joe is regularly featured on ESPN’s sports betting program Daily Wager. He also appears on other ESPN programs and segments on television, radio and digital platforms. Prior to joining the network he hosted 95.7 The Game’s morning show in San Francisco, and hosted “The Sharp 600″ sports betting podcast. He’ll moderate a conversation with sports betting executives at the show.

Given that this two-day sports media conference is taking place in the heart of New York City, it’d be silly to not include someone who’s passion, energy, sound, and content embody what New York is all about. The Ringer’s John Jastremski will make his BSM Summit debut in 2022. The ‘New York, New York’ host is known to many for his years of contributions on WFAN. It’ll be fun picking JJ’s brain on the differences between performing on a traditional platform and the digital stage.

Jastremski isn’t the only one with a connection to The Ringer who will participate at our 2022 event. My next guest is someone who I’ve followed on YouTube and Twitter for years, has infectious energy and likeability, and has taken his life experiences and sports passions and turned them into opportunities with MSG Network, SNY, The Ringer, Bleacher Report, WWE, The Source and various other outlets. Kazeem Famuyide will join us to shed light on his journey and offer his perspective on the value of traditional vs. non-traditional paths.

By the time March’s conference rolls around, we’ll have somewhere between 50-60 people announced to participate at the two day event. I’ll be announcing the addition of a very special executive in mid-October, as well as a few high profile speakers and awards recipients in the weeks and months ahead. I’m appreciative of so many expressing interest in speaking at the conference, and as much as I’d like to include everyone on stage, I can’t. Keeping the Summit informative, fresh and focused on the right issues is important, and to do that, I’ve got to introduce different people, perspectives and subjects so our attendees gain value to further improve the industry.

A reminder, the 2022 BSM Summit is strictly for members of the sports media industry and college students aspiring to work in the business. It brings together people from more than thirty different media companies and focuses on issues of relevance and importance to media industry professionals. The show takes place March 2-3, 2022 in New York at the Anne Bernstein Theater on West 50th Street. Tickets and hotel rooms can be secured by visiting BSMSummit.com. For those unable to attend in person, the Summit will also be available to view online. Virtual tickets can be purchased by clicking here. Hope you’ll join us!

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Traug Keller Named 2022 Recipient of the Jeff Smulyan Award

“Former SVP of ESPN Audio and President of ABC Networks Traug Keller has been chosen as our 2022 recipient of the Jeff Smulyan Award.”

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Photo Credit: ESPN Images

Sometimes decisions are difficult. Other times they’re not. This was one of the easiest ones I’ve made since launching the BSM Summit in 2018.

If you haven’t attended the Summit before, one of the cool parts of the conference each year is that we take time to honor people who have left a permanent mark on the industry we love. Awards ceremonies are held both days to recognize difference makers who have made positive contributions to the sports radio business. At our 2022 BSM Summit, I am pleased to share that a great man will be celebrated for his life’s work.

It is my honor to announce that former SVP of ESPN Audio and President of ABC Networks Traug Keller has been chosen as our 2022 recipient of the Jeff Smulyan Award. Keller becomes the third industry executive to earn the honor. Kraig Kitchin and Dan Mason were the first two to be recognized at the 2019 and 2020 BSM Summit’s.

Upon learning that Traug had been selected as the next Jeff Smulyan Award winner, Emmis Communications CEO Jeff Smulyan said, “Traug Keller has left an indelible imprint on not only sports radio, but on all of broadcasting through his remarkable career. I’m proud to call him my friend, but I’m just one of the legions of people who have loved every minute of their time with him. He’s a broadcaster’s broadcaster, but more than that he’s one of the best people I’ve ever known.”

“I am humbled for sure but thrilled to be receiving an award with the name of my good friend on it, Jeff Smulyan,” added Traug Keller, now the EVP and COO of American Media. “Jeff did what all too few leaders in business do, he took risk and action against all kinds of headwinds and the rest of us in the great business of Sports Audio were the beneficiaries of it. Thanks to BSM for this great honor and I look forward to seeing a bunch of old friends in March!”

Anyone who has crossed paths with Traug over the past three decades knows how important he was to the success of ESPN Radio. He’s been a friend to many, a great partner to hundreds of radio affiliates, and a champion for talent. His support for BSM has also meant a lot.

Perhaps even more impressive was Traug’s ability to connect with his affiliates, clients and colleagues, offering steady leadership and on-air stability for ESPN Radio. No executive leaves with a perfect record, but Keller had a knack for landing on the right side of many decisions. None as impressive though as retiring from sports radio in February 2020, one month before the sports world came to a screeching halt and a global pandemic rocked the entire advertising industry. Talk about timing Traug, haha.

In all seriousness, having Traug and Jeff together on the same stage in front of the industry to give folks an opportunity to show their appreciation for their accomplishments is a real treat. So many enjoy professional success today due to bold and smart decisions made by each of these men, and I couldn’t be happier to spend time with both in New York City this March.

For tickets, hotel and additional details regarding the 2022 BSM Summit visit BSMSummit.com.

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Barrett Blogs

14 Participants Announced For The 2022 BSM Summit

“The industry is rapidly evolving, so as a professional, it’s vital to learn new skills, build relationships, discover what clients want in order to generate more revenue, understand audience behavior, and pick the brains of your peers to create new ideas.”

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To most people, six months is far enough away to not think much about it. But when you’re building a conference, it feels way too close to get everything done in time that’s required to execute a high caliber event.

By now you’ve likely heard that the 2022 BSM Summit is returning to New York City on March 2-3, 2022. I shared that news on July 19th, but didn’t provide many details other than the date and venue (Anne Bernstein Theater). Tickets weren’t even put on sale because I wanted to make sure a few other items were nailed down first before we started accepting payments.

Before I discuss some of those details, I want to remind folks that for the first time ever, the Summit will be available to attend both in-person and virtually. A big thanks to Nuvoodoo for partnering with us to make the Summit available online. If you’ve been to this event before, then you know the live experience is extremely valuable. That said, due to the ongoing issues in our country with Covid-19, some may prefer not to travel and watch it online instead. We’ve gone to great lengths to make this valuable for industry professionals, including pricing tickets differently on BSMSummit.com to account for the live vs. online advantages. If you’re planning to attend, you can now purchase tickets on the website.

As far as other key items are concerned, finding the right hotel partner was important. I’m pleased to share that Hotel Edison will serve as the official hotel of the 2022 BSM Summit. I know that keeping travel costs low is vital yet industry professionals also want to stay in a nice location close to the event. I think we’ve pulled that off again. Hotel Edison is only a 3-block walk to the Anne Bernstein Theater and they’ve provided an excellent rate for attendees. Rooms will go fast though, so click here to reserve your room asap to avoid missing out.

The next part of this process involved gathering sponsors. As an independent operator who focuses more on content and consulting than sales, this part isn’t always easy. I don’t have a sales team working for me nor do I have 40-hours a week to focus solely on Summit sponsors. Fortunately, I’ve built a few great partnerships over the years, so I’d like to thank ESPN Radio, Compass Media Networks, and Stone Voiceovers for offering their support once again. I know other clients will return too, but there are many other broadcasting companies and businesses with products targeted to industry professionals who haven’t been part of this event before. So here’s an opportunity to change that. Check out our Advertising page, and if you see something that appeals to your group, get in touch so we can discuss how we might be able to work together. Your support allows us to continue doing this event for the industry.

Now that we’ve taken care of the business, let’s talk about the thing that everyone cares about most, the speakers. I usually start off by announcing some of the high profile personalities who will be part of the show. This year though, I’m going to start by focusing on some of the top programming minds in the industry. It’s an honor once again to welcome Emmis CEO Jeff Smulyan, Premiere Radio Networks SVP of Sports Don Martin, Westwood One and Cumulus Media SVP of Sports Bruce Gilbert, SiriusXM SVP of Sports Steve Cohen, Audacy New York Market Manager Chris Oliviero, former WFAN Program Director Mark Chernoff, current WFAN Program Director Spike Eskin, 670 The Score and 1250 The Fan Program Director Mitch Rosen, and Hubbard’s Director of Digital Content Phil Mackey to the BSM Summit.

As great as it is to have those nine gentlemen part of the event, I’m equally excited to welcome a few new faces. Joining us for the first time will be Blue Wire Podcasts CEO Kevin Jones, The Volume’s Head of Content Logan Swaim, Nuvoodoo Media’s CEO Carolyn Gilbert and EVP of Research Analysis Leigh Jacobs, and WFNZ Program Director and the creator of 92.9 The Game in Atlanta and 93.7 The Fan in Pittsburgh, Terry Foxx.

If you’ve followed how we promote this event over the years, you know that I don’t share all the details at once. The credentials of these fourteen individuals are well documented, and having them involved is important to me. By the time March rolls around though, we’ll add 30-40 others with similar qualifications. I won’t tell you who else has committed to join us for the show, but there’s some serious firepower to be announced in the coming weeks and months. I’m especially excited to spend time on stage with one well respected executive during one of the Summit’s featured sessions.

What I value most about the Summit is that it brings the industry together and allows us to examine many different layers of the industry over a sixteen hour period with a lot of smart and successful people. In doing so, folks are able to return home with valuable knowledge and action steps to help themselves and their brands. This conference started with a focus on radio but has since expanded to cover podcasting, social media, sports betting, marketing, video, print, etc.. The industry is rapidly evolving, so as a professional, it’s vital to learn new skills, build relationships, discover what clients want in order to generate more revenue, understand audience behavior, and pick the brains of your peers to create new ideas. The more informed you are, the better your chances of being successful, and the education provided at the BSM Summit will absolutely help you grow as a professional.

Look for our next announcement early next week. There’s a lot to dive into in New York and I’m eager to spend time with the industry’s best and brightest, as we work on making 2022 a huge bounce back year for the sports media business.

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