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NHL Seeking More Revenue In New TV Deals

The NHL is in limbo and seeking out creative strategies to bolster another mammoth television contract for their respective league.

Will Galvez

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The NFL is negotiating television deals north of the $100 billion range.

The NHL is in limbo and seeking out creative strategies to bolster another mammoth television contract for their respective league.

Currently, the NHL receives $200 million per year in its 10-year, $2 billion deal from NBC. That deal is set to expire at the conclusion of this season. The league is seeking more than that in its next TV contract, which is expected to be split between NBC and either ESPN or FOX.

Andrew Marchand of The New York Post reported that “the [new TV] deal will likely need to carve out some exclusive game content for one of the new subscription direct-to-consumer platforms, such as ESPN+ or Peacock.”

It’s hard to imagine the parameters of that deal that would comprise eyeball-attracting national games and some postseason series.

Sports TV News

NFL Ratings on CBS Off to Best Start Since 2010

That number buoys the network to an average of 18.559 million viewers over the first four games of the season.

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Packers-Patriots
The Associated Press

The NFL of CBS is behemoth to start the 2022 season. This past weekend saw the more massive ratings for the network.

Sunday’s national game window, which was led the Patriots-Packers overtime game, averaged 24.647 million viewers which was the most-watched Week 4 window on CBS since 1998, when the NFL returned to CBS. It’s also a ratings increase of 8% from last season.

That number buoys the network to an average of 18.559 million viewers over the first four games of the season, CBS‘ best start to a season since 2010.

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Sports TV News

ESPN Asked NHL For More Games on Linear TV

“It’s something that ESPN pushed for. But to the extent that ESPN was looking to make an adjustment for Year 2, we’re pleased to have the ongoing exposure.”

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The 2021-2022 NHL season was the first of a new media rights deal that saw the league’s games air nationally on ESPN and TNT.

The 2022-2023 season will see more games on linear television, and NHL Commissioner Gary Bettman says that’s from ESPN’s insistence.

When asked by Sports Business Journal‘s Alex Silverman about a noticeably larger linear television schedule for the upcoming season, Bettman said “We’re happy to have it, but it’s something that ESPN pushed for. But to the extent that ESPN was looking to make an adjustment for Year 2, we’re pleased to have the ongoing exposure. Although, last year and the way things were balanced was a terrific year for us. Ratings were up, viewership was up, connectivity on all platforms for our fans was up. And ESPN and Turner have done an incredible job, and we’re grateful to be with them.”

Last season, ESPN and ABC only aired 28 games on linear television, 18 airing on ESPN or ESPN2 and 10 on ABC. 75 regular season games were exclusive to ESPN+ and Hulu.

This year, 52 games will air between the two networks with 37 games on ESPN or ESPN2 and 15 games on ABC. The Walt Disney Company has exclusive rights to 103 NHL broadcasts during the 2022-2023 season, including the opening night double header, the All-Star Skills Competition and All-Star Game, and the NHL Stadium Series.

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Sports TV News

FOX Ends MLB Regular Season Coverage With Highest Audience of Season

FOX reeled in 2,657,000 viewers for its two game slate (Rays-Astros or Mets-Braves).

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MLB on FOX

FOX’s regular season coverage of MLB ended so strongly that it featured the best Saturday night baseball telecast on the network all season.

FOX reeled in 2,657,000 viewers for its two game slate (Rays-Astros or Mets-Braves). The Mets-Braves series was a battle of two teams trying to win the National League East division.

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