Let’s not misinterpret why Serena Williams was crying. It wasn’t because reporters were pushing her toward retirement with cold questions as she sat glumly, four years since her last Grand Slam title, wearing a diamond necklace that recognized her as “QUEEN.”
No, she was breaking down and abruptly leaving the news conference in Melbourne because she no longer can be QUEEN.
It’s only a winnable game, this business of going out on one’s own terms, if obstacles aren’t clogging the legacy train. Tom Brady still hasn’t encountered an impediment to winning Super Bowls, but Williams, nearing 40, is trapped in an unfulfilling end game dominated by a younger and, somehow, potentially better version of herself. The new badass of women’s tennis, Naomi Osaka, already is 4-for-4 in major finals at just 23 after winning the Australian Open — which happens to be the number of Slam titles that Williams has been stuck on forever, one shy of the sport’s all-time record. Eerily, 23 also was the uniform number of Michael Jordan, another legend who didn’t realize it was time to go before it was too late.
“If I ever say farewell,” she said, “I wouldn’t tell anyone.”
She won’t have to say a word. It’s already clear how this story ends, the succession to her throne already established.
We needn’t prosecute Williams if she wants to march on in her one-legged catsuit, in awkward pursuit of one or two more trophies. It’s her life, not ours. But the tears provide evidence of her pain, a burden that is harder to watch as Osaka assumes control with an impenetrable perspective for one so young. Have you listened to her speak? She exudes traces of Zen, having overcome her own tears when she crumbled emotionally two years ago at Wimbledon, no longer having fun after ascending to No. 1 in the world. Tennis is known for breaking phenoms, and Osaka could have cracked following the moment that changed the sport forever, when she won her first U.S. Open amid boos as Williams infamously melted down in warfare with a chair ump doing his job. Born in Japan to a Japanese mother and Haitian father, Osaka grew up on Long Island and in Florida, yet she was treated like an outsider that day by boorish New Yorkers. Who was she to disrupt Queen Serena?
“Honestly, for me, when everything happened in New York, I got really scared, because I felt like it put me into this light that I’ve never been in before,” she said.
Instead of fading away, Osaka found peace — and, after two coaching changes and 12 subsequent losses, a keeper in Wim Fissette, who devised a plan that refined her pulverizing serve and groundstrokes. She also matured into womanhood and embraced the lessons of 2020, the horrors of COVID-19 mixed with racial unrest, wearing seven different masks with names of Black police brutality victims during her U.S. Open matches. When she arrived in Australia and had to quarantine in a hotel with other contestants, she didn’t complain like the planet’s top male player, the insufferable Novak Djokovic. She simply stayed in her room and tried not to binge-eat while plotting how to use the pandemic to her advantage.
The greats have done precisely that.
Brady. LeBron. Naomi.
“I think the thing that I’m most proud of is now how mentally strong I’ve become,” Osaka said. “I used to be really up and down. For me, I had a lot of doubts in myself. But I think the quarantine process and seeing everything that’s going on in the world — for me, it put a lot into perspective. I used to weigh my entire existence on if I won or lost a tennis match. That’s just not how I feel anymore.”
She sounds like she’s on a couch with a therapist. Except, Osaka is winning the inner conflict with her soul. “What I’ve learned on and off the court is it’s OK to not be sure about yourself,” she said. “For me, I feel like I’ve always forced myself to, like, be `strong’ or whatever. I think if you’re not feeling OK, it’s OK to not feel OK. You have to sort of go within yourself and figure things out in a way.”
But as long as she’s out there on a court — whipping forehands and making endorsement fortunes like no one since, well, Serena — Osaka sees no point in wasting time. “I have this mentality that people don’t remember the runners-up,” she said. “You might, but the winner’s name is the one that’s engraved.” If that approach sounds familiar, she reminded us of her muse by wearing a Kobe Bryant jersey to a news conference, as she does in other defining moments. “I truly think it gives me strength,” she said.
So how is Williams supposed to overcome this hurricane? She can’t. Despite claims of being lighter on her feet after an offseason of training, she simply couldn’t move at times as Osaka’s strokemaking ran her from side to side. With her unforced errors climbing toward 24, she lost focus and faith, screaming after a missed forehand, “Make a shot!” We forget, in witnessing her machine-like grip on her craft for two decades, that Williams experienced what she called life-threatening complications during her 2017 pregnancy, and that she left the tour to gather herself. When she returned, there was Osaka, who had idolized Serena and aspired to become the same force.
Now, it’s a matter of when Williams realizes she can’t get to 24 as Osaka is collecting all the Slams. She is a human being who has suffered injuries for three years — knees, a left Achilles, a pectoral muscle, circulation issues in her legs and feet — and while Osaka has slipped up on the Wimbledon grass and Roland Garros clay, there’s a sense Serena no longer can seize a flaw. Having achieved so much, she understandably prefers not to end her career just shy of a goal. Djokovic, who now has 18 Slam titles and is chasing his own history (the 20 of Roger Federer and Rafael Nadal), put it best when he said of himself and Williams, “When you’re chasing big things that are related to the history of the sport, obviously it has a lot of weight, a lot of pressure. And regardless of the amount of years you have played on the tour and the experience that you have, you still feel it on your shoulders.”
Yet isn’t 24 just a number when Williams long has been validated as the greatest ever in her sport? The holder of the record, Margaret Court, won the Australian Open 11 times in her native country back when elite players didn’t venture Down Under for the event. Her place atop the leaderboard is diluted, further muddled by her public anti-LGBTQ opinions — “the work of the devil,” Court has said — that have made her a detestable figure in some tennis circles. Is it possible Williams, as an advocate of gender equality, is driven to topple Court for social reasons?
Her coach, Patrick Mouratoglou, says Williams doesn’t think she needs 24 as career validation. Just the other day, Serena herself said, “My life is way more than a trophy.” But another recent glimpse shows her in Miami, giving a video tour of her new home to Architectural Digest. When she reaches the trophy room, she spots a piece of runner-up hardware and says, “We’ll put that one in the trash. We don’t keep second place.”
In Melbourne, Williams didn’t even finish second. Another young American, Jennifer Brady, lost the final to Osaka in straight sets. So much was made of how Williams greeted Osaka at the end of their semifinal, with her hand over her heart, as if saying goodbye to Australia and hello to her successor’s reign. Osaka has made it clear she doesn’t want to see Williams go, owing so much to the legacy of Serena and older sister Venus, two Black girls from Compton who shunned the sport’s White establishment and were home-schooled to glory by their father. Osaka, among 12 Black women in the 2020 U.S. Open singles draw, wrote in a recent column in The Telegraph (yes, she writes her own columns): “My young aspirations owe so much to Serena and Venus. Without those trailblazers, there would be no Naomi, no Coco (Gauff), no Sloane (Stephens), no Madison (Keys). Everything we did was inspired by them.”
When asked about Serena’s future last week, Osaka grew wistful. “It’s kind of sad when you say it like that, because for me, I want her to play forever. That’s the little kid in me,” she said. “As long as Serena’s here, I think she’s the face of women’s tennis.” And make no mistake, Osaka still can be a little kid, such as when she signed a TV camera lens immediately after beating Williams. “Mari, stop sending weird images in the group chat,” she wrote, directing a message to her older sister.
But Naomi is the predominant one-name icon now, capable of winning majors as long as she wants to keep playing. Said Jen Brady: “She’s such an inspiration to us all, and what she’s doing for the game is amazing in getting the sport out there. I hope young girls at home are watching and inspired by what she’s doing.” Osaka likely won’t want to play until she’s 39, but that doesn’t mean she won’t be remembered — like Tiger Woods juxtaposed against Jack Nicklaus — as having played the best tennis ever in the female ranks.
Perhaps that realization already has tapped Williams on the brain. On Instagram, just before leaving Australia for possibly the last time as a player, she thanked local fans in a note. “I am so honored to be able to play in front of you all,” she wrote. “Your support — your cheers, I only wish I could have done better for you today. I am forever in debt and grateful to each and every single one of you. I love you. I love you. I love you. I adore you.”
Hours later, after ruling the final with a serve that reached 122 mph, Osaka was saying after her 21st straight victory, “For me, I feel like every opportunity to play a Slam is an opportunity to win a Slam. So I think maybe I put that pressure on myself, but honestly, it’s working out in my favor right now.”
She was handed a pour of champagne. Not a drinker, she reluctantly took a sip and made a sour face, having been told growing up that alcohol is a no-no. “Like it’s ruining your body or your liver,” she said. “I just want to give myself an advantage for as long as I can.”
And how long might that be? “I feel like the biggest thing I want to achieve is — this is gonna sound really odd — hopefully I play long enough to play a girl that said that I was once her favorite player or something. For me, I think that’s the coolest thing that could ever happen to me. … I just think that that’s how the sport moves forward.”
Spoken like the new QUEEN, with no interest in abdicating until she says so. Let the dethroned shed the tears.
Jay Mariotti, called “the most impacting Chicago sportswriter of the past quarter-century,’’ writes a weekly media column for Barrett Sports Media and regular sports columns for Substack while appearing on some of the 1,678,498 podcasts in production today. He’s an accomplished columnist, TV panelist and radio talk host. Living in Los Angeles, he gravitated by osmosis to film projects. Compensation for this column is donated to the Chicago Sun-Times Charity Trust.
Marty Smith Loves The ‘Pinch Me’ Moments
“I don’t look at it as a talent-based platform. I don’t look at it as a results-based platform. I look at it as a platform that was built and sustained through the way I treat other people, through the work ethic that I believe that I have and through the passion that I know I have.”
I tell this story all the time. It is told for laughs, but it is absolutely true. Marty Smith once gave me a giant box of beef jerky.
I was in Charlotte visiting him and Ryan McGee on the set of Marty & McGee as part of a larger feature I was doing on the SEC Network. We spent probably 3 hours together that day. It was a lot of fun. The last thing I watched the duo shoot was a promo for Old Trapper Beef Jerky, the presenting sponsor of their show.
As they finished, I shook their hands and told them I had to get on the road. That is when Smith presented me with a box of twelve bags of Old Trapper and told me, in as sincere a voice as you can imagine, that he wanted me to have it.
“I mean, listen, if you give a man beef jerky, by God, you like him,” Smith said to me when I reminded him of that story earlier this week. “That’s redneck currency right there, bud.”
There just aren’t a lot of people in this business like Marty Smith. ESPN definitely knows it too. That is why the network finds every opportunity it can to use him to tell the stories of the events and people it covers.
Last week, he spent Monday and Tuesday with the Georgia Bulldogs in Athens. He got a day back home in Charlotte before he headed to Atlanta for the SEC Network’s coverage of the SEC Championship Game on Thursday. Saturday, after his duties for SEC Nation and College GameDay were done, he hit the road for Tuscaloosa to interview Nick Saban and be ready for ESPN’s coverage of the reveal of the final College Football Playoff rankings.
As if that isn’t enough, this week he heads to New York. It will be the second time ESPN will use him to conduct interviews and tell stories during the telecast of the Heisman Trophy presentation. It’s an assignment that Marty Smith still cannot believe is his.
“I’ve had a ton of pinch-me moments, but in the last five, six years, seven years, there are two that kind of stand out above the rest. One was when Mike McQuaid asked me to be part of his team to cover The Masters. The other was last year when my dear longtime friend Kate Jackson, who is the coordinating producer over the Heisman broadcast, asked me to be a part of her Heisman broadcast team and interview the coaches, players and families of the finalists,” Smith says. “You know, brother, I’ve been watching the Heisman Trophy my whole life.”
We talk about what the broadcast around the Heisman Trophy presentation is and how it differs from being on the sideline for a game. He is quick to point out that on a game day, the old adage “brevity is king” is a reality. In New York though, he will have more time to work with. He plans not to just fill it, but to use it.
Marty’s interest in his subjects’ backgrounds and their emotions is sincere. It is part of a larger philosophy. He respects that everyone has a story to tell and appreciates the opportunity to be the one that gets to tell it, so he is going to do all he can to make sure the people he is talking to know it and know that they matter to him. That means putting in the time to be respectful of his subject’s time.
“When I’m interviewing these players or coaches before a game, I want to interview them, and I’m saying not on camera, but when I’m doing the record. I want to get as thorough as I can get. Then you take all of that and you try to pare it down into a very small window. It’s not easy. I mean, look, most of the time you come home with reams of notes that never even sniff air.”
Marty Smith has always been a unique presence. As his profile has grown and he shows up on TV more often and in more places, more people question who this guy really is.
That is par for the course though, right? Someone with a unique presence sees their star rise and out come the naysayers ready to question how authentic the new object of our affections really is.
For me, there is a moment that defines Marty Smith, at least in this aspect. I cannot remember the year or the situation, but he was on The Dan Le Batard Show, back when it was on ESPN Radio. Smith was telling Dan about friends of his that are stars in the country music world and Dan asked what it is like when they are hanging out backstage before one of these guys goes out to perform.
I cannot remember Smith’s exact answer, but a word he used stood out to me. He said it was just buddies having a cold beer and “fellowshippin'”.
I told Marty about this memory of him and said that I am not accusing him of being inauthentic or his persona on television being an act, but I was curious if he was concious of the words he chooses. Even if the version we get of Marty Smith on TV is the same one we would get if we were part of the fellowshippin’, does he think about how he wants people to think about him?
He is quick to note that is isn’t an act at all. What you see when you see Marty Smith isn’t a persona he cooked up when he decided he was going into television. That is just his personality.
“It is a lifelong field from where I’m from to where I am,” he says of what we see on TV. “It is relationships made that pinched my clay and remolded who I was to who I am and reshaped me as a person.”
Anyone from The South can tell you that there is no one monolithic “South”. The gregarious, larger-than-life personalities in Louisiana may not always feel real to people from the more reserved and anglo-influenced South Carolina. The Southern accent I got from growing up in Alabama sounds nothing like the Southern accents I live near now in North Carolina.
Marty Smith is from Pearisburg, Virginia just outside of Blacksburg. Surely that informs who he is, but he is also shaped by the wealth of conversations he has had and the characters he has met from his professional life.
“At our company, you have to work really hard to not only make it, but to sustain it. I try hard to do that every day,” he says. “I’m sure I’ve said it before, man. I don’t look at it as a talent-based platform. I don’t look at it as a results-based platform. I look at it as a platform that was built and sustained through the way I treat other people, through the work ethic that I believe that I have and through the passion that I know I have. You piece all of those different things together, and along with opportunity you can do something special, and I’m trying to do that every day.”
The Marty Smith you see on TV is the guy that will hand you a box of beef jerky just because you had a great conversation. He is the guy you see in that viral video from a few years back giving a young reporter advice and encouragement.
You can be confused by Marty Smith. You can have your questions about him and his motivations. They aren’t going to change him though. It took too long for him to become who he is to start second-guessing it now.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at DemetriTheGreek@gmail.com.
Another World Cup Run Ends And There’s Still No Soccer Fever In The USA
“We get fired up once every four years, sing the anthem, wear American flag t-shirts, then go back to our daily lives, forgetting about the sport that was attached to the patriotism.”
Soccer fever? Hardly. Not in the United States at least. The US Men’s National Team lost in the round of 16 against the Netherlands 3-1 last Saturday. The ratings are in. And the ratings are revealing.
An average of 12.97 million viewers tuned in to see the Netherlands-United States World Cup match on FOX. Before you say, “Hey, not bad,” consider the fact that the ratings are down from eight years ago when 13.44 million viewers watched the USMNT lose to Belgium in the knockout stage on ESPN.
Even more damning are the ratings of the USMNT’s initial match in the 2022 World Cup against Wales, an unhealthy 8.31 million viewers.
Let me get this straight; fans waited, waited, and waited some more to finally see the USMNT in World Cup action, and the first game in eight years drew 8.31 million viewers? Really?
There were 5.5 million viewers across TV and digital that watched the NFL Network’s telecast of the New York Giants-Green Bay Packers game in London. That was a Week 5 game in the NFL compared to the World freaking Cup. Network television (FOX) compared to cable TV (NFL Network). And the ratings are comparable? Come on, US Soccer. Y’all gotta do better than this.
*Mini rant alert — it drives me crazy when soccer in this country is consistently compared to soccer in this country. The promoters of the sport paint an obnoxiously rosy picture of the growing popularity by comparing US soccer now to US soccer then. It’s a joke.
It would be like comparing Nebraska’s 4-8 record in college football this year, to Nebraska’s 3-9 record last year. “Hey, things are looking up!” Never mind the fact that the Cornhuskers are significantly trailing several teams in its conference and many other teams across the country. That’s US soccer in a nutshell. Don’t compare it to other leagues and sports that are crushing it, just say we’re up 10% from last year. Ridiculous.
*Mini rant continuing alert — the Michigan-Ohio State game drew 17 million viewers last month. The New York Giants-Dallas Cowboys game on Thanksgiving drew 42 million viewers. Those are regular-season matchups compared to the biggest stage soccer has to offer. But go ahead and just compare US soccer to itself.
And no, the edge you might feel in my words isn’t born out of fear that soccer will somehow surpass the popularity of football. That would be like Mike Tyson being scared that the Stanford Tree mascot could beat him up. US soccer isn’t a threat, it’s a light breeze. I just hate a bad argument. And many soccer apologists have been making bad arguments on the behalf of US soccer for years. *Mini rant over
The World Cup didn’t prove that American fans are invested in soccer. It proved that we love a big event. It’s the same recipe every four years with the Olympics.
During the 2016 summer games in Rio, when swimmer Michael Phelps was in the pool for what turned out to be his final outing in an Olympic competition, the ratings peaked at 32.7 million viewers. Phelps helped Team USA win gold in the men’s 100-meter relay and then rode off into the sunset.
We don’t really care about swimming. When’s the last time you asked a friend, “You heading out tonight?” and the response was, “Are you crazy? The Pan Pacific Championships are on.”
Whether it’s the Olympics or World Cup, Americans care about the overall event much more than the individual sport. We get fired up once every four years, sing the anthem, wear American flag t-shirts, then go back to our daily lives, forgetting about the sport that was attached to the patriotism.
Ask yourself this, at the height of US swimming’s popularity, would you have paid $14.99 per month to watch non-Olympic events? Me either. US soccer isn’t exactly on fire following its showing in the 2022 World Cup, so the timing isn’t awesome to introduce a paywall for the sport’s top league in this country.
Apple and Major League Soccer have announced that MLS Season Pass will launch soon. I know you’re excited, but try to stay composed. Yes, MLS Season Pass will launch on February 1, 2023. It’s a 10-year partnership between MLS and Apple that features every live MLS regular-season match, the playoffs, and the League’s Cup.
Have I died and gone to heaven?
It’ll run you $14.99 per month or $99 per season on the Apple TV app. For Apple TV+ subscribers — make sure you’re sitting down for this, you lucky people — it’s $12.99 per month or $79 per season. If you don’t have US soccer fever right now, I doubt you’re running out to throw down cash on a product you aren’t passionate about.
Now if the USMNT won the 2022 World Cup, cha-ching. The popularity of US soccer would definitely grow in a major way. Even if they had a strong showing while reaching the quarterfinals, the momentum would be much greater. But a 3-1 loss to the Netherlands in the group of 16? Nope. This isn’t it. I don’t expect much more than some tumbleweed rolling by instead of cash registers heating up for MLS Season Pass.
Colorado Hiring Deion Sanders Will Be Constant Gift for College Football Media
“If Coach Prime achieves the same sort of success that he did with the Tigers, he will be far more than a curiosity. Sanders will be a disruptor.”
Deion Sanders quickly made it clear why the University of Colorado chose him to be its next head football coach.
Coming off a weekend in which the four College Football Playoff teams were announced and all of the other bowl-eligible teams accepted their invitations, Colorado — which went 1-11 this past season — made news for hiring Sanders, the former NFL star who was phenomenally successful at Jackson State.
The media that covers college football and sports as a whole should be thrilled that the Buffaloes program decided to take a big leap for attention and notoriety. Sanders is a bold, risky hire. But he’s also been successful in virtually every venture he’s taken. “Primetime” had a Hall of Fame NFL career and also played Major League Baseball. And he’s a master at drawing attention to himself.
During his first meeting with his new team, Sanders made sure to mention that he has Louis Vuitton luggage to make the point that some of his Jackson State players are coming with him to Boulder — including his son, quarterback Shadeur Sanders. Nick Saban and Kirby Smart probably don’t cite luxury fashion when explaining to their players that they’ll have to compete for starting positions.
Coach Prime will not be boring to cover. (That self-appointed “Coach Prime” title, which was on his name plate at his introductory press conference, is a big clue there.) He never has been. This is a man who said during the 1989 NFL Draft, after being selected No. 5 overall by the Atlanta Falcons, that if the Detroit Lions had selected him at No. 3, he “would’ve asked for so much money, they’d have had to put me on layaway.”
Even if he doesn’t win as much as Colorado hopes, Sanders will pursue top talent — players who want to perform on a larger stage than the FCS-level Jackson State allows — and impact athletes will be attracted to him. He got the No. 1 recruit in the nation, cornerback and wide receiver Travis Hunter, to play for him. (Hunter is following his coach to Boulder.) Now that Sanders is at an FBS school in a Power 5 conference, more stars will surely come.
But if Coach Prime achieves the same sort of success that he did with the Tigers — going 27-5 in three seasons, including a 12-0 campaign in 2022 — he will be far more than a curiosity. Sanders will be a disruptor. And he’ll get the attention that such figures typically draw from media and fans. According to the Denver Post‘s Sean Keeler, at least 400 people attended what felt more like a celebration than a press conference.
Coach Prime wasn’t going to just win the press conference, which is what any school and fanbase want when a new coach is introduced.
If Colorado wanted someone to sit at a podium, and give platitudes like “We want to win the Pac-12 and get to the College Football Playoff,” “We’re going to build a program with young men you’ll be proud of,” or “It’s time to restore Colorado to the football glory we remember,” Sanders isn’t the guy for that.
“Do I look like a man that worries about anything? Did you see the way I walked in here? Did you see the swagger that was with me?” Sanders said during his introductory presser. “Worry? Baby, I am too blessed to be stressed. I have never been one for peer pressure. I put pressure on peers. I never wanted to worry, I make people worry. I don’t get down like that. I am too darn confident. That is my natural odor.”
To no surprise, Sanders announced his presence in Boulder with authority. He had cameras following him as he met with Colorado players for the first time. How many other coaches would have recorded what many would see as a private moment for posterity and post it online?
Sanders caused a stir by putting his players on notice. He warned them he was coming, telling them they’ll be pushed so hard they might quit. He told them to enter the transfer portal and go someplace else if they don’t like what he and his staff are going to do.
That candor, that brutal honesty surprised many fans and media when they saw it Monday morning. For some, that message might have felt too familiar. How many in media — or many other industries — have worried about their job status when a new boss takes over? What may have seemed secure days earlier is now uncertain.
But how do we know other coaches haven’t said something similar when taking over at a new job and addressing their team? We just hadn’t seen it before. But Sanders has been in the media. He knows social media. He understands controlling his own message and telling his story.
Sanders also knows what kind of value he brings to any venture he takes on. How many people would have left an NFL Network gig for Barstool Sports? But Sanders went to where his star would shine, where he was the main show, where he could be Deion Sanders. Maybe he’ll have to turn that down just a bit at Colorado. But athletic director Rick George knows who he hired.
Colorado could have made a safer choice, including previous head coaches Tom Herman, Bronco Mendenhall, or Gary Patterson. A top assistant from one of this year’s Playoff contenders — such as Georgia’s Todd Monken, USC’s Alex Grinch, Alabama’s Bill O’Brien, or Michigan’s Sherrone Moore — could also have been an option.
But what fun would that have been? What kind of tremor would Colorado have created in the college football news cycle? How much attention would a more conventional hire have received? Yes, Sanders has to recruit and win. However, if the objective was to make Colorado football a talking point again, that’s been accomplished.
There could be some friction too. Sanders has already been criticized for being a champion of HBCUs, only to bolt for a mainstream Power 5 program when the opportunity opened. (To be fair, other columnists have defended the move.)
At Jackson State, Sanders tried to control local media when he didn’t like how reporters were addressing him or covering a story. Last year during Southwestern Athletic Conference Media Day, he balked at a Clarion-Ledger reporter addressing him as “Deion,” not “Coach,” insisting that Nick Saban would’ve been shown that respect. Earlier this season, Sanders admonished a school broadcaster (and assistant athletic director) for speaking to him more formally on camera than he did off-camera.
Will that fly among Boulder and Denver media, or the national college football press? It’s difficult to imagine. Maybe Sanders will ease back on his efforts to control reporters within a larger university environment, metropolitan area, and media market. But we’re also talking about Deion Sanders here. He doesn’t bend to outside forces. He makes them bend to him.
Sanders’ stint in Boulder — whether it lasts the five years of his contract and beyond, or less than that — will not be dull. There could be no better gift for the media covering Colorado football. Or college football, a sport already full of bold personalities, eccentric to unhinged fanbases, and outsized expectations. Coach Prime will fit right in.
Ian Casselberry is a sports media columnist for BSM. He has previously written and edited for Awful Announcing, The Comeback, Sports Illustrated, Yahoo Sports, MLive, Bleacher Report, and SB Nation. You can find him on Twitter @iancass or reach him by email at email@example.com.