MSNBC has been cable’s most-watched network in total viewers since the inauguration of President Joe Biden. That was again evidenced during the week of Feb. 8 for the second impeachment trial of Donald Trump.
During the height of the trial from 12pm-8pm, MSNBC averaged 3.1 million total viewers (Feb. 9-13) – finishing ahead of all cable networks (#2 CNN 2.9 million and #3 Fox News 1.8 million). Even when including the broadcast networks like CBS and ABC, MSNBC was also No. 1 for the same five-day period during daytime coverage (12pm-5pm).
“The Rachel Maddow Show” was the week’s most-watched cable program, averaging 4.08 million viewers per night. “Morning Joe” extended its total viewer-win streak in weekday mornings to 30 days; for Feb. 8-12, it averaged 1.4 million while Fox News’ “Fox & Friends” (1.1 million) and CNN’s “New Day” (0.802 million) lagged behind.
For the final closing arguments and vote on Saturday, Feb. 13 (12pm-5pm), MSNBC (3.5 million) edged past CNN (3.4 million) to be the No. 1 network for trial coverage. Fox News averaged 1.8 million.
Overall, MSNBC averaged 2.4 million viewers for the entire period of the trial (Feb. 9-13, from 6 a.m. to 2 a.m.), easily topping all cable networks, including CNN (2 million) and Fox News (1.6 million). CNN still managed to deliver a cable news-best adults 25-54 performance, with approximately 386,000 viewers within the demo for Feb. 8-14 from 6 a.m. to 5:59 a.m.
Top 10 most-watched cable news programs (and the top Fox News program and its associated rank) in total viewers:
1. Rachel Maddow Show “Second Impeachment Of Donald Trump” (MSNBC, Wed. 2/10/2021 9:00 PM, 60 min.) 4.453 million viewers
2. Impeachment Of Donald Trump “Raskin/Plaskett/Swalwell” (MSNBC, Wed. 2/10/2021 4:11 PM, 74 min.) 4.403 million viewers
3. Rachel Maddow Show “Second Impeachment Of Donald Trump” (MSNBC, Tue. 2/9/2021 9:00 PM, 60 min.) 4.307 million viewers
4. Deadline: White House “Second Impeachment Of Donald Trump” (MSNBC, Wed. 2/10/2021 5:25 PM, 63 min.) 4.240 million viewers
5. Impeachment Of Donaldtrmp “Raskin/Cicilline/Castro” (MSNBC, Wed. 2/10/2021 6:28 PM, 67 min.) 4.228 million viewers
6. The Reidout “Second Impeachment Of Donald Trump” (MSNBC, Wed. 2/10/2021 7:35 PM, 25 min.) 4.180 million viewers
7. Rachel Maddow Show “Second Impeachment Of Donald Trump” (MSNBC, Fri. 2/12/2021 9:00 PM, 60 min.) 4.147 million viewers
8. CNN Special Coverage “Senate Impeachment Trial” (CNN, Wed. 2/10/2021 5:00 PM, 26 min.) 4.052 million viewers
9. CNN Special Coverage “Senate Impeachment Trial” (CNN, Wed. 2/10/2021 7:00 PM, 60 min.) 4.049 million viewers
10. Rachel Maddow Show “Second Impeachment Of Donald Trump” (MSNBC, Thu. 2/11/2021 9:00 PM, 60 min.) 3.921 million viewers
23. Tucker Carlson Tonight (FOXNC, Mon. 2/8/2021 8:00 PM, 60 min.) 3.503 million viewers
Top 10 cable news programs (and the top Fox News program and its associated rank) among adults 25-54:
1. CNN Special Coverage “Senate Impeachment Trial” (CNN, Wed. 2/10/2021 7:00 PM, 60 min.) 1.081 million adults 25-54
2. CNN Special Coverage “Senate Impeachment Trial” (CNN, Wed. 2/10/2021 6:28 PM, 32 min.) 1.071 million adults 25-54
3. Situation Room (CNN, Wed. 2/10/2021 6:00 PM, 28 min.) 0.986 million adults 25-54
4. CNN Special Coverage “Senate Impeachment Trial” (CNN, Wed. 2/10/2021 5:00 PM, 26 min.) 0.936 million adults 25-54
5. Situation Room (CNN, Wed. 2/10/2021 5:26 PM, 34 min.) 0.931 million adults 25-54
6. Anderson Cooper 360 (CNN, Wed. 2/10/2021 8:00 PM, 60 min.) 0.899 million adults 25-54
7. CNN Special Coverage “Senate Impeachment Trial” (CNN, Sat. 2/13/2021 4:00 PM, 60 min.) 0.898 million adults 25-54
8. CNN Special Coverage “Senate Impeachment Trial” (CNN, Wed. 2/10/2021 4:09 PM, 51 min.) 0.873 million adults 25-54
9. Rachel Maddow Show “Second Impeachment Of Donald Trump” (MSNBC, Wed. 2/10/2021 9:00 PM, 60 min.) 0.843 million adults 25-54
10. CNN Special Coverage “Senate Impeachment Trial” (CNN, Sat. 2/13/2021 3:00 PM, 60 min.) 0.829 million adults 25-54
86. Tucker Carlson Tonight (FOXNC, Thu. 2/11/2021 8:00 PM, 60 min.) 0.512 million adults 25-54
Source: Live+Same Day data, Nielsen Media Research
Douglas Pucci is a Bronx native and NYU graduate analyzing news television ratings for Barrett News Media. He did an internship at VH1’s “Pop Up Video” in 1997. After college, Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He has worked alongside media industry observer Marc Berman for over a decade reporting on all things television, first at Cross MediaWorks from 2011-15 then at Programming Insider since 2016. Pucci also contributed to the sports website Awful Announcing. Read more: https://programminginsider.com/author/douglas/
Should The News Be Minimized on The Holidays?
“I do wonder who is watching or listening or reading and what the return on efforting news programming on holidays really is.”
This is not by any means a new topic of discussion but I do enjoy bringing it up and batting it around because I think it’s worthy of regular consideration and deliberation. Perhaps it deserves even just a fresh batch of whining and complaining by those of us stuck in a newsroom, in front of a camera or microphone or standing out somewhere in the cold.
There’s no debate that what we do has a level of importance that fluctuates from time to time. There are countless professions that we cannot do without for even a portion of a single day. That said, working the holidays is not unfamiliar or even a question for many people out there.
I, myself have spent most of my adult life in professions where working on Thanksgiving, Christmas, the High Holidays, Independence Day among others was just part of the job. It still amazes me how many people would react in astonishment when I declined an invitation or mentioned in conversation that I was working that day.
Like they couldn’t comprehend the possibility. Must be nice.
Now, let’s be clear about this; covering a parade or a holiday festival or religious services on a particular day is not what I’m focusing on here. Imagine the Macy’s Thanksgiving Day Parade or New Year’s Eve or the 4th of July fireworks without reporters and crew coverage.
More people would actually have to go to these things.
No, I’m talking about regularly scheduled newscasts and field reports on these mornings, afternoons and evenings.
I don’t see it.
More specifically, who is measuring the need for this programming? I cannot identify sitting behind a desk (probably inside an office…what’s that like?) and concluding that there must be 4:00pm-6:30pm newscasts on Thanksgiving Day.
5am news on New Year’s Day is out and out sadism.
“Good morning and Happy New Year…here’s what’s happened in the twenty-three minutes since you went to bed.”
Yes, by all means, let’s open our presents with the soothing tones of morning drive news in the background or lounge in the living room after the two-ton turkey dinner and watch the daily rundown of criminal activity lovingly framed in holiday graphics.
Do people want to drive to Grandma’s house while listening to the latest in Tuesday’s home invasion- assault investigation, this morning’s hit and run fatality or the city council vote on funding a halfway house near the elementary school?
Actually, the inspiration for this semi-rant comes from a conversation I had with a woman I was speaking with about holiday getaway travel. She very innocently asked me why there is news on the holidays. “Who is watching…who is listening on a day like that?” I told her I really couldn’t say. Of course, this was someone who told me she didn’t even pick up a newspaper or peruse social media for a news update on any given holiday.
“On Christmas”, she said, “no news is good news.”
To a significant degree, I’m on board with that. I do wonder who is watching or listening or reading and what the return on efforting news programming on holidays really is.
This is not about those having to work although employee consideration should be part of the equation. There will always be the need to have someone in the newsroom but minimizing that requirement could never be a bad thing.
Many operations do work with reduced staff during the holidays and that’s great. Twenty-years ago the radio station group I worked for dropped most programming during the year-end holidays, simulcasting holiday music across all the stations only cutting in with station IDs, tracked greetings from staff and news updates only if necessary.
I suppose one could argue that people need to know what’s going on all the time so we are providing a necessary service but really, everything we do is on-demand whether we like it or not. Nobody is listening or watching or reading unless they make a conscious effort to do so. They have to turn the TV on and hit the channel, dial the car radio and click on the website. We have no say.
For me, somebody somewhere has to show me that there’s a need and a want for what we do on those special days and at those special times. Convince me.
In the meantime, move the turkey and stuffing closer to my side of the table and keep the cranberry sauce and yams over on your end.
And I’ll be up bright and early talking to the Black Friday shopping crowd.
Don’t get me started.
Bill Zito has devoted most of his work efforts to broadcast news since 1999. He made the career switch after serving a dozen years as a police officer on both coasts. Splitting the time between Radio and TV, he’s worked for ABC News and Fox News, News 12 New York , The Weather Channel and KIRO and KOMO in Seattle. He writes, edits and anchors for Audacy’s WTIC-AM in Hartford and lives in New England. You can find him on Twitter @BillZitoNEWS.
Seth Leibsohn Expected to Move to Phoenix, Didn’t Expect Radio Show
“There wasn’t a huge demand for a white male teaching Aristotle’s teachings. I kind of like the idea I can still teach on the air.
We’re all made up of a unique genetic recipe. Take a graduate student of political philosophy, add a pinch of love of contemporary politics, a dash of popular culture, maybe a trumpet, and you have Seth Leibsohn.
“I was a good trumpet player in high school,” Leibsohn said. Still, that alone wasn’t enough for him to pursue it as a career, even though his parents were fine with him chasing something he enjoyed, even supportive. “Some parents try to push you into a career, but my parents never did. I thought I might be able to play the trumpet as a career, but ultimately decided I wasn’t as good as my trumpet heroes. I’ve heard golfers have hung it up in a similar way.”
Quoting Del Griffith in Planes, Trains and Automobiles, ‘The finest line a man’ll walk is between success at work and success at home.’ To be truly happy you’ve got to have both. Seth Leibsohn couldn’t agree more.
“I don’t know many people who are thrilled with what they do for a living,” Leibsohn continued. “I believe you work to pay bills, not for life satisfaction. Billy Joel said there is no magic secret and everybody has happiness within themselves. If you’re truly happy with what you do, you have it all beat.”
The Seth Leibsohn Show airs live on KKNT 960 The Patriot in Phoenix from 3:00-6:00 PM weekdays. Then the show is replayed as a podcast. “The podcast is essentially the show I do,” Leibsohn said. “It’s fun. I never thought I’d be on the radio. I started in D.C. with a national show with Bill Bennett, The Bill Bennett Show, as co-host and guest host.”
You may recall Bennett was appointed the drug czar in 1989 under President George H.W. Bush. Bennett still does a podcast and Leibsohn appears as a guest about once a month. He was Bennett’s chief of staff for many years.
Leibsohn decided to move back to Phoenix in 2011 to take care of his parents.
“After I arrived I was approached to host my own show,” he said. “I like that it doesn’t have to be relegated to a local audience. I get calls from Texas, Chicago, Ukraine. Leibsohn describes himself as a ‘different’ radio host, “I started in academia,” he explained. “There wasn’t a huge demand for a white male teaching Aristotle’s teachings. I kind of like the idea I can still teach on the air. The show is a vital seminar, with a bigger classroom.”
Leibsohn works hard on the show as he doesn’t have a producer. “I have to find my own guests, which I average about one each day. Television show hosts don’t have to track down and book their own guests. I start reading from the moment I wake up, searching for something interesting, a guest that can provide some insight to a topic.”
He’s long been a staunch advocate against the legalization of marijuana. He headed the group ‘Arizonans for Responsible Drug Policy’, which was instrumental in preventing the legalization of marijuana in Arizona. He has co-authored several articles with Bennett regarding the dangers of marijuana, which was picked up by numerous newspapers including the Los Angeles Times and The Tampa Tribune.
Doing whatever he can to rid the streets of drugs and the pollution of our children is essentially what make’s Libsohn tick. It may be more accurate to say it drives him.
When talking about ridding streets of drugs throughout the country, I was impressed that Leibsohn wasn’t hypocritical. He said he wasn’t above having a good time with friends in college, but recognized there was a time to stop.
“I partied with the best of them,” he said. “Then I saw four of my best friends, who were both far smarter than me academically, ultimately fail in their lives. They just couldn’t give up the partying and substances and succumbed to a lot of drug use.”
Another bolt of realization about the destruction of drugs for Leibsohn stems from his sister struggling with substances her entire life. “I guess I had more of a vector about what it could do to you. Drugs cause so many problems in our society. It’s an ongoing battle to protect our children.”
Working on reducing substance abuse in America has long been a passion for Leibsohn. Working with Bennett helped fuel that desire. Leibsohn spent time working for the Higher America initiative with Jeane Kirkpatrick.
Never a fan of Hilary Clinton, Leibsohn said he agrees with the former First Lady on one thing.
“Hilary said Mexico is a problem regarding illegal drugs, but if the citizens of America didn’t want the drugs, it would be a problem. People want this crud. Since we lost the anti-drug messaging system in America, the problems have spiraled out of control.”
Remember the old ad, ‘This is your brains on drugs?’ That’s the messaging Leibsohn is talking about. Leibsohn said when Bennett was drug czar, 10,000 Americans were dying each year. Since then the death toll has increased 1,000 percent.
“We reduced drug use by 65 percent in 1992,” Leibsohn said. “I attribute that to the messaging. It was hugely important. We embedded the anti-drug message at the movies, in schools, there was a Hollywood sobriety chic. We did for drugs what mothers did for drunk driving.”
Leibsohn cites Dr. Martin Luther King Jr. when he wrote, ‘Human desires increase with their means of gratification.’
“The narration in the television show Narco opens with the narrator talking about cocaine. He said they had a supply problem keeping up with the demand for the drug in Miami.”
Leibsohn intended to run for Congress in 2018, but his staff screwed-the-pooch.
“My campaign management didn’t get enough signatures,” Leibsohn said. “I made sure everyone who contributed to my campaign got their money back.” He said he has no biting need to run for office again.
Our conversation swerved into another contentious topic–immigration from Mexico. Leibsohn said our immigration problem is currently out of control.
“There are a lot of reasons for the problem,” he said. “I don’t think there’s one single answer or solution. I do know we’re giving billions of dollars annually to illegal immigrants. When the monthly numbers come out regarding the prison population in Arizona, the illegal immigrants count for a huge portion of those criminals.”
He said there have been good examples of cleaning up cities, like New York. “There are things that work,” Leibsohn explained. “We have to replicate those efforts and dump the things that don’t work. Indianapolis is another city that turned things around. There are theories that work when applied.”
Leibsohn spoke of disparate impact, when policies and rules have a disproportionate impact on a particular group.
“I think a lot of Left-wing prosecutors abhor statistics of racial minorities. In effect they turn a blind eye, a deaf ear when it comes to crime. I had hoped by now we could get beyond race, see policies enacted in my lifetime.”
We also talked about what constitutes American conservatism, which is delineated by low taxes, free markets, deregulation, privatization, and reduced government spending and government debt. Leibsohn thinks the definition of American Conservatism is more nebulous than that.
“I think American Conservatism has never had a good definition,” he said. “Perhaps the most prominent recent conservative was William F. Buckley Jr. He never wrote a book on American Conservatism as he said it was too diverse.”
Regarding pinpointing what American Conservatism actually is, Leibsohn said it’s really clay in the hands of those you ask. “Some say it’s a group that believes in limited government,” he explained. “There are some who will fold religious beliefs into that, some may add sociology.”
He said throughout his life, he’s always been in search of discovering the meaning.
“In Buckleys’ National Review Magazine, he debated this all the time,” Leibsohn explained. “He had always been in search of the meaning. In his magazine, Buckley debated this all the time. In my own view it should be a movement based on America’s founding fathers ethos–equity and liberty. There’s not a lot of agreement on these things today.”
Jim Cryns writes features for Barrett News Media. He has spent time in radio as a reporter for WTMJ, and has also served as an author and former writer for the Milwaukee Brewers. To touch base or pick up a copy of his book: On Story Parkway: Remembering Milwaukee County Stadium, available on Amazon, email email@example.com.
Producers Podcast: Andrew Marsh, 101 ESPN
Andrew Marsh of 101 ESPN in St. Louis details the unorthodox background that has helped him thrive in the producer’s chair for The Fast Lane.
Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at firstname.lastname@example.org.