When I choose a new show to eavesdrop on for a month, I start by reminding myself I’m not the target audience. I have to prepare to listen to the context of the content more than the content itself because let’s face it, I don’t care much about Ryan Saunders getting fired by the Minnesota Timberwolves.
But every so often I stumble on a show in a local market that can attract listeners from anywhere. And KFAN’s The Power Trip does just that. They talk sports on a macro level, if at all. As much as this show serves their local audience in the Twin Cities, it also has the ability to break market lines.
Many sports radio executives preach the “topic tree,” but even when sports is the foundation of a segment for The Power Trip, prepare for unique turns. A conversation about frequent KFAN guest and former Vikings linebacker Chad Greenway can seamlessly, and quickly transition to a detailed breakdown of where to eat your drive thru fast food and who can watch.
It’s not a show that fits the future mold of sports radio as the industry breeds hosts to follow format. The Power Trip prioritizes entertainment over sports, and creativity over construct. It’s not a style that can be taught or even built, this type of chemistry has to be organic.
It’s similar to the chemistry heard from The Junkies on 106.7 The Fan in D.C., but they’ve been friends since grade school! How do you build a mix of talent that can sound cohesive and organic without battling for mic time?
That’s the impossible part for hosts to figure out, but here’s the hardest part for listeners. KFAN’s morning show has so many moving parts, it took me a while as a newcomer to recognize who the guests were and who the core hosts are. One month might not be a long enough time to fully grasp The Power Trip.
Chris Hawkey is the quarterback, with Cory Cove and Paul “Meatsauce” Lambert as the full-time co-hosts. Producers Zach Halverson and Brianne Burdette keep open mics while A.J. Mansour, Mark Parrish, Carly Zucker, John Kriesel and many others are frequent contributors. Every day there’s another personality joining the show, which is not uncommon in sports radio where interviews are prevalent. But guests of The Power Trip are not there for traditional Q&A segments.
There is no room for interviews on this show. Unless it’s a blatant needle mover who can contribute to a unique conversation, squeezing in a 10-minute traditional sports talk Q&A only derails what KFAN’s morning show offers.
When I listen to The Power Trip, I envision myself as part of the show. If it were a sitcom, I would be sitting with them at a roundtable having breakfast every morning. And when regulars like Mark Rosen or Tommy Olson walk in, they’re friends of the group. But if Adam Schefter or Ian Rapoport unexpectedly show up, my first reaction will be ‘who invited this guy, and why wasn’t I asked about it first?’
The Power Trip makes their audience feel like contributors. Other hosts might be exceptionally talented sports talkers, and their listeners might be entertained, but there’s a difference between being made a spectator vs a contributor.
Power Trip listener’s know the hosts and guests, they’re in on the bits and play along with the games. And they did a great job hosting their in-show game shows, Hawkey with In The Box and Cove on Initials. It’s something Howard Stern would respect, after he recently ranted about the need for TV game shows to hire radio people as their hosts. The Power Trip doesn’t hide its love for Stern, and it shows in their ability to build a community.
I don’t want to say sports is a detriment to The Power Trip, but they’re certainly better off having the freedom of an open forum. Unlike most sports radio shows, February is when The Power Trip is at its best. It does pose the question, how important is the sports part of sports radio?
I grew up knowing sports played a minimal role in WFAN’s morning show when Don Imus was at the helm, but that didn’t stop him from anchoring the format’s first radio station. Much of sports radio struggled when leagues were on hold during the pandemic, but it was because of industry limitations, not a reluctance from the audience to hear something different.
I didn’t listen, but The Power Trip must have thrived during the pandemic peak. No need to invent a bracket as a way of digging deep for content, KFAN’s morning show was able to do what they always do, have a conversation and make people laugh. And I got a taste of how they would sound broadcasting from different locations when Cove was stuck in the KFAN building elevator to begin a Friday show.
This was also the second time I’ve listened to a sports radio show where one host was stuck in an elevator at the station. The previous being Joe Benigno on WFAN, who was stuck on his way back from a commercial break cigarette which may or may not be the reason you could later catch traces of smoke in the newsroom when Steve Somers was in the building for his overnight.
I wish they broke down their podcasts more. Deciding whether or not to dive into a 150-minute-long podcast can be daunting. But a 15-minute option is less of an initial commitment and it can be used as a jumping off point for the full show. One benefit to being less sports-focused, it creates more podcastable content. You can listen to an episode of The Power Trip from last week or month and forget the date it was recorded because it’s not sports reactionary. I’ll stare at the 150-minute-long podcast knowing 80% of it is timeless content, but I still need a better roadmap or highlights nudging me to listen.
I enjoyed the show’s literal sound, and the obvious emphasis on selecting their rejoin music is a reason why. Using audio to please a radio audience seems like an elementary tip, but plenty of shows choose cheesy synth that fell out of a ‘90s porno over good bumper music. Audioslave, Rage Against The Machine, anytime you come back from break with a Tom Morello riff it’s a wakeup call, the commercials are over and the tone is set for the incoming segment.
Similarly, kicking off the show by playing a couple of quick stand-up bits takes the role of a hype man. It’s also pretty bold to use successful comedians like Tom Green or Jim Gaffigan as your lead-in, not everyone can follow elite performers each morning.
And for a show that sets out to be funny, a laugh track is necessary. It’s the benefit of having so many people in studio every day. Three hosts, two producers and a cast of characters stopping by, mics are filled with laughter, led by Brianne Burdette to let the listener know you’re never laughing in the car alone.
Keeping Premier League Games Shouldn’t Be A Hard Call For NBC
“Beyond its massive global fanbase, the Premier League offers NBC/Peacock a unique modern 21st-century sport for the short attention span of fans.”
NBC Sports is facing some tough, costly decisions that will define its sports brand for the rest of this decade. A chance to connect with viewers in a changing climate and grow Peacock’s audience as well. However, making the right choice is paramount to not losing to apps like Paramount+ (pun intended).
NBC is currently in the business of negotiating to continue airing the Premier League as their current deal ends after this 2021-2022 season. NASCAR is contracted to NBC (and FOX) through the 2024 season.
NBC’s tentpole sports are the NFL and the Olympics.
Negotiations for the EPL are expected to go down to the wire. Rather than re-up with NBC, the league is meeting with other networks to drive up the price. NBC has to then make a decision if the rights go north of $2 billion.
Should NBC spend that much on a sport that is not played in the United States? It’s not my money, but that sport continues to grow in the US.
If NBC re-ups with the Premier League, will that leave any coins in the cupboard to re-up with NASCAR? Comcast CEO Brian Roberts hinted that there might be some penny pinching as the prices continue to soar. This may have been one of the reasons that NBC did not fight to keep the National Hockey League, whose rights will be with Disney and WarnerMedia through ESPN and TNT, respectively.
“These are really hard calls,” Roberts said. “You don’t always want to prevail, and sometimes you’re right and sometimes you’re wrong, but I think the sustainability of sports is a critical part of what our company does well.”
Roberts was speaking virtually at the recent Goldman Sachs 30th Annual Communacopia Conference. He told the audience that between NBC and European network Sky, that Comcast has allocated approximately $20 billion towards these sports properties.
Comcast CFO Michael Cavanagh spoke virtually at the Bank of America Securities 2021 Media, Communications and Entertainment Conference and echoed that the company is in a good position to make some strong choices in the sports realm.
“The bar is really high for us to pursue outright acquisitions of any material size,” Cavanagh added. “We got a great hand to play with what we have.”
While the European investments involve a partnership with American rival Viacom, the US market seems to have apparent limits.
Last Saturday’s NASCAR Cup Series at Bristol Motor Speedway was seen by around 2.19 million people. It was the most-watched motorsports event of the weekend. That same week eight different Premier League matches saw over 1 million viewers. More than half of those matches were on subscription-based Peacock.
Beyond its massive global fanbase, the Premier League offers NBC/Peacock a unique modern 21st-century sport for the short attention span of fans. A game of typical soccer fan is used to a sport that is less than two hours long. The investment in a team is one or two games a week.
My connection to the Premier League began before the pandemic. When I cut the cord in late 2017, I purchase Apple TV. Setting it up, it asks you to name your favorite teams. After clicking on the Syracuse Orange and the New Jersey Devils, I recalled that my wife has family based in London, England. They are season ticket holders for Arsenal, and that family redefined the word “die-hard” fans.
I’ve long been a believer that sports allegiances are best when handed down by family. I love hearing stories of people loving the New York Giants because their parents liked them, and they pass it down to their children.
I’ve successfully given my allegiance to the Devils to my young daughters.
By telling Apple TV that I liked Arsenal, I get alerts from three different apps when the “Gunners” are playing. The $4.99 is totally worth it to see Arsenal.
Whenever I told this story, I was amazed to see how many other American sports fans had a Premier League team. Students of mine at Seton Hall University rooted for Tottenham Hotspurs, while an old colleague cheers on Chelsea.
This is not meant to say that NBC should sign the EPL on my account. The key for any US-based soccer fan is that between Bundesliga, Serie A, and other leagues, there will be no shortage of soccer available on both linear television and streaming services.
Besides, Dani Rojas did say that “Football is life.” NBC, originator of the Ted Lasso character, should make keeping its Premier League US connection a priority.
Media Noise – Episode 45
Today, Demetri is joined by Tyler McComas and Russ Heltman. Tyler pops on to talk about the big start to the college football season on TV. Russ talks about Barstool’s upfront presentation and how the business community may not see any problems in working with the brand. Plus, Demetri is optimistic about FOX Sports Radio’s new morning show.
6 Ad Categories Hotter Than Gambling For Sports Radio
“Using sports radio as a back page service for gambling will have a limited shelf life.”
For years sports radio stations pushed sports gambling advertisers to early Saturday and Sunday morning. The 1-800 ads, shouting, and false claims were seedy, and some stations wouldn’t even accept the business at 5 am on Sunday.
Now, with all but ten states ready to go all in on sports gambling, sports radio stations can’t get enough of that green. Demetri Ravanos wrote about the money cannon that sports gambling has become for stations. Well, what if you are in one of those ten states where it isn’t likely to ever be legal like California or Texas? Where is your pot of gold?
Or, let’s face it, the more gambling ads you run, the more risk you take on that the ads will not all work as you cannibalize the audience and chase other listeners away who ARE NOT online gambling service users and never will be. So, what about you? Where is your pot of gold?
Well, let’s go Digging for Gold.
The RAB produces the MRI-Simmons Gold Digger PROSPECTING REPORT for several radio formats. In it, they index sports radio listeners’ habits against an average of 18+ Adult. The Gold Digger report looks at areas where the index is higher than the norm – meaning the sports radio audience is more likely to use the product or service than an average 18+ Adult who doesn’t listen to sports radio. The report, generated in 2020, indicates that sports radio listeners are 106% more likely to have used an online gambling site in the last thirty days. That’s impressive because the report only lists 32 activities or purchases a sports radio listener indexes higher than an average adult. I looked at those 32 higher indexes, and I think we can start looking for some gold.
Using sports radio as a back page service for gambling will have a limited shelf life. The gambling companies who commit significant money to get results will continue advertising and chase the others away. So, the future of sports radio needs to include other cash cows.
If it is evident to online sports gambling services that sports radio stations are a must-buy, who else should feel that way? I looked at the Top 32 and eliminated the media companies. ESPN, MLB/NHL/NFL networks, and others aren’t spending cash on sports radio stations they don’t own in general. But Joseph A Bank clothing, Fidelity, and Hotwire should! Here’s your PICK-6 list I pulled together that’s hotter than sports gambling:
- Sportscard collectors, Dapper Labs, Open Sea- read about Sports NFT $.
- Online brokerage firms-Fidelity, Charles Schwab, Robinhood, Webull, TD Ameritrade
- Golf courses, resorts, equipment, etc.- we play golf at home and vacation
- Hotwire.com, Booking.com, TripAdvisor, Airbnb, Carnival Corporation, and Priceline.com- we’ve used Hotwire in the last year.
- FedEx, UPS, U.S. Postal Service, Venmo, PayPal, Zelle-we wired or overnighted $
- Jos. A. Bank, shein.com, macys.com, nordstroms.com- we went to Jos. A. Bank in last three months
The sports card/NFT market is 32% hotter than the sports betting market for sports radio listeners. Everything on the PICK-6 is at least 100% more likely to purchase than an average 18+ Adult who doesn’t listen to sports radio. All listed are at or above indexing strength compared to sports betting. The individual companies I added are industry leaders. Bet on it! Email me for details.
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