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Gonzaga Is The Dominant Story — And The Smart Pick

When circumstances suggest anything is possible in this NCAA tournament, including COVID-19 forfeitures, it’s wise to go with the chalk — the Zags and their quest for perfection.

Jay Mariotti

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It wasn’t long ago, remember, when America was clanking both free throws. Was the upstart pronounced Gon-ZAH-ga or Gon-ZAG-uh? From Spo-KANE or Spo-KAN? And who were these interlopers, not far removed from sharing a practice court with intramural leagues and volleyball teams while renting a band to play at games?

Could they really escape a mid-major existence somewhere in the Great Northwest, where the team bus used to break down on the same hill at the start of road trips? Hell, didn’t the Gonzaga administration almost downsize the program in the late-1990s, recommending a Division III reset amid severe enrollment declines and near-bankruptcy? When Mark Few was promoted from assistant to head coach, didn’t the school president at the time, Father Robert Spitzer, ask athletic director Mike Roth, “OK, good … which one is he?”

Marcy Laca, Mark Few's Wife: 5 Fast Facts You Need to Know | Heavy.com

Looking back, as the university’s resources and reputation thrive amid new national prestige and Nike fortunes, it’s not a stretch to draw two conclusions in 2021: Just as big-time college basketball saved Gonzaga, Gonzaga might save big-time college basketball. This inspiring tale, a made-for-Rinaldi epic if there ever was one, cannot be told enough. In a sport where bluebloods have lorded like an organized crime family, Gonzaga — firm emphasis on the ZAG, as in Zags — gradually blazed a Lewis-and-Clark trail through privileged hoops territories. While behemoth programs cheated and cut deals with corruption snakes, Gonzaga was assembling a culture rooted in values and methods. While broadcast networks embraced traditional power conferences, Gonzaga was comfortable growing its brand in relative obscurity, mixing non-league litmus tests with West Coast Conference games in Moraga and Malibu, where cozy gyms have brick walls behind the baskets.

And the one-and-done NBA hopscotchers? They generally weren’t all that welcome in Spokane, as in CAN.

What began as a charming oddity just in time for a new millennium, with the Zags’ first NCAA tournament berth and a shocking Elite Eight run, became an annual March Madness storyline. Familiarity led to expectations, the same that accompany Duke, Kansas, Kentucky and North Carolina. Suddenly, Gonzaga was a self-made, tried-and-true blueblood. And now, two decades after the program’s introduction to the sporting masses, Few has taken his masterpiece to a place few have reached — as only the fifth team in 45 years to enter the tournament with an unbeaten record, six wins from the first perfect national championship season since 1976.

Some coaches would run from the hype, especially when continued spring failure will begin to hinder everything that has been accomplished. Few, after a title game loss in 2017 and other near-misses, is only happy to embrace the commotion ahead, six years after an unbeaten Kentucky team departed March a loser. “We just talked about it in there. We finally, finally acknowledged, like, look, this is a big deal,” Few said after Gonzaga clinched its 23rd consecutive NCAA berth. “It puts us in some incredible company. That Kentucky team … it’s a heck of an accomplishment. And it’s really a heck of accomplishment in lieu of these atmospheres that have been so stale.”

I’m glad he pointed that out. At 26-0, Gonzaga not only is the best team and predominant story but the wisest pick to win, in a pandemic scenario fraught with unpredictability and potential bracket chaos. The champion will be the team that navigates COVID-19 responsibly, meaning we all should be taking notes on which groups have avoided disruptions this season and which have succumbed to COVID-iocy. Duke, for all its royalty, will be remembered for the positive test that ended the Blue Devils’ season, proving Mike Krzyzewski is no Dr. K. Kansas and Virginia had to bow out of conference tournaments because of positive tests. Baylor, once considered prime championship material, hasn’t been the same since a February outbreak that infected nine players. Who knows which programs are next in the coming days and weeks?

Gonzaga learned quickly from a late November issue — a player and staff member testing positive — and, remarkably, zagged through the landmines in an unlikely march toward perfection. Never has a flawless run been so quiet, without cheering worshippers at home and hostile crowds on the road; yet, the lack of hullabaloo didn’t slow the mission or blunt the joy. Internally, the team’s performance director kept close watch on the mental health of young men in their early 20s and teens. With the 34-member travel party ensconsed in the tournament’s Indiana bubble, after producing a required seven negative tests over seven straight days, it’s possible the most vulnerable period will pass quickly for a mature team that has been conscientious and focused for months. The Zags know the lowdown, as do anxious gamblers and bracket holders: Once the tournament starts, any team hit by an outbreak will forfeit and go home if at least five players can’t suit up. If RPI once was a quantity used in the selection and seed process, now it stands for Responsible Pandemic Index.

And as we gather for this new form of Madness, we must weigh RPI savvy and accountability within a bubble environment — young people isolated for weeks until a winner is declared April 5 — as much as basketball skill and coaching acumen. Illinois is primed for a lengthy run and possible title game showdown with Gonzaga, behind Ayo Dosunmu and 7-footer Kofi Cockburn, but this must be asked: With campus an easy drive from Indianapolis, will players be conveniently tempted to meet on the sly with family and friends? Gonzaga doesn’t have those issues, setting up shop 2,000 miles from home. Everyone is raving about Cade Cunningham, the world’s next great playmaker, but is he really ready to bunker down and contend with Oklahoma State when NBA franchises already are playing Fade For Cade and multiple millions await him?

Also, look at the competition in the West Regional. See any? Creighton might have been a chore, but the program is embroiled in a racial scandal involving coach Greg McDermott, he of the “plantation” references, and the players looked weary in their weekend no-show against Georgetown. Virginia, the last national champion, has its COVID issues and might not survive the Ohio University Bobcats and Jason Preston. Kansas has its COVID issues and might not survive USC and 7-footer Evan Mobley. The likely opponent in the regional final is Iowa, featuring the nation’s top player, Luka Garza.

Unfortunately for the Hawkeyes, Gonzaga is the first team ever to have four players named as Naismith Award finalists.

Then consider the chaos, non-COVID-related, that is sure to clog all logic. Please explain how Georgetown — after coach Patrick Ewing was hassled by security in the building he trademarked, Madison Square Garden — won the Big East tournament. And how Oregon State won the Pac-12. And how Georgia Tech won the ACC. And how 68-year-old Rick Pitino, left for dead in a European pro league after too many scandals to count, made Iona the fifth team he’s led to the tournament in an unimaginably madcap career. Call him what you’d like — he has heard it all — but do not say he can’t coach. For that reason, Iona’s matchup against Alabama is among the best of the first round.

“If we don’t go to a Final Four, I’m quitting, and I’ll be very disappointed and going back to Greece,” Pitino cracked.

Now more than ever, we’re looking for sensibility. Chalk, in this case, works two ways. Gonzaga is the smartest basketball prediction. And Gonzaga is the smartest pandemic prediction. If the Zags pass two additional PCR testing rounds before resuming practice in the heartland, America safely can begin to ask if we’re watching one of the special stories in college sports history. Few took note of Duke’s situation and paused in dread, telling radio host Dan Patrick after hearing the news that the unknown still scares him.

“That’s what we all fear,” Few said. “The tough thing is, we’re all doing our protocols and sitting away from each other and spacing in meetings. Literally, we’ve been doing it all year. It’s tough when one player tests positive and that the whole group goes out. That’s our worst nightmare. I just wait to get the text from the trainer that everybody is OK and we passed the tests.

“We’re doing everything that we possibly can.”

Unlike Duke. Krzyzewski handled matters poorly last week, preferring to endure 100-mile round-trip commutes to the ACC tournament so his team could stay overnight on campus when — gulp — the student population was having an outbreak uptick. Not that the Blue Devils were worthy of a bid, having gone 11-11 in the regular season, but had we envisioned leaders who might be airtight in a crisis, Coach K would have come to mind. “We are disappointed we cannot keep fighting together,” he said. “This season was a challenge for every team across the country and as we have seen over and over, this global pandemic is very cruel — and is not yet over. As many safeguards as we implemented, no one is immune to this terrible virus.”

Duke basketball withdraws from ACC tournament due to COVID | Raleigh News &  Observer

All of which feels like a sea change, a passing of the standard-bearer torch. If Krzyzewski once kickstarted a dead-horse program and created a dynasty, now that visionary is Few. All he lacks is the first championship. The son of a Presbyterian pastor from a small Oregon town, he’s the poised antithesis of the bully coach who once owned the state where Gonzaga is attempting to make history — the scowling, chair-throwing, player-choking Bob Knight, who led 32-0 Indiana to the last unbeaten championship season. Sports fans don’t know much about Few, but corporate CEOs do, venturing to the private Jesuit school to poke his brain for success secrets.

If the evolution of Gonzaga basketball was fascinating, the finished product is no miracle. This is a powerhouse that only can be described as progressive and state-of-the-art, a double-digit-victory machine featuring an NBA-style offense that averages 92 points a game and shoots 55 percent from the field. If Jalen Suggs can find Spokane, any five-star recruit can. Now, everybody knows who Gonzaga is, where Gonzaga is and what Gonzaga is. And there’s no reason one title, if it finally happens, can’t becomes two or three. Think about it. While elite programs beat up each other in the Big Ten, Big 12, ACC and SEC, the Zags can keep cruising through a breezy WCC, polishing their annual pedigree for March while most of their starters stick around for three, even four years. College basketball, if you haven’t noticed, is in some deep doo-doo, with one-and-done mania soon to be crushed by a monumental NBA policy change — the best high school players will be allowed to jump directly to the league as teens. The likes of Krzyzewski and Kentucky’s John Calipari, who just finished a miserable season, will have to consider The Gonzaga Way.

A perfect season would only magnify what already is clear.

“It’s hard not to think about it,” Suggs said. “But I think we’ve all done a good job of staying focused. At some point, you kind of have to acknowledge how special of a thing and how special of a ride we’re on right now. I think the best part about it is that we’re all excited. We’re all excited to keep it going.”

Some think this is the year when a newbie emerges from the periphery to reach the Final Four while throwing an elbow at COVID. Alabama or Texas, anyone? Houston or Arkansas? “Regardless of what you’re doing, you’ve got to be a little lucky,” Florida State coach Leonard Hamilton said. “Regardless of how much you’re washing your hands, wearing masks, practicing all the safety measures and regulations that we’ve been practicing all year long — and then you come up here at the end and something unfortunately happens. You really don’t even know where it came from and how it happened. That’s just the nature of what we’re dealing with.”

This is what I know: The pandemic champions of sports have a common component. Seasoned by years of obstacles, they’ve had a better idea of how to approach an unprecedented challenge. LeBron James, Tom Brady, Nick Saban, the Dodgers, the Lightning, Dustin Johnson and Bryson DeChambeau, Naomi Osaka and Novak Djokovic — the best prevailed.

So why deny the obvious now?

“It’s time,” said guard Andrew Nembhard, per Sports Illustrated.

Back to School: N.C.A.A. Tournament Bracket Won't Be Built as Usual - The  New York Times

Besides, wasn’t Aloysius Gonzaga known as the patron saint who helped Romans through the plagues of the late 1500s? In a global pandemic, we’re really going to pick against a team named for a saint honored by a Spokane statue — of Aloysius carrying a sick man to a hospital? If we consider how the students have made a connection to modern-day basketball prominence — they call him “Alo-swish-us” — well, this is more than symbolism.

It’s chalk.

BSM Writers

Twitter Blue Debacle Showcases Company’s Ongoing Concerns

“If you start giving away blue badges to everyone, then it has no value. It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”

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For years, a blue “verified” check mark on Twitter has long been considered a symbol of status. Anyone — entrepreneurs, journalists, business executives — could potentially end up in the same exclusive space as celebrities like Taylor Swift and Tom Brady. 

Perhaps the one quality that the blue check mark represented that had been overlooked was its authenticity stamp. The badge has been used all across social media platforms to signal an account’s authenticity — a verification that recently has proven to be of significant importance to not only people, but brands as well. 

Shortly after Elon Musk’s $44-billion takeover of Twitter, the billionaire swiftly made his mark which, among many things, included a democratization of the app’s verification system. With a $7.99 monthly subscription to Twitter Blue, which launched last year as the company’s first subscription service, users could now possess what had long evaded them: a blue check mark.

“Theoretically, this would have made it easier for some brands or influencers to get verified than it has been in the past,” Galen Clavio, director of undergraduate studies for the Media School at Indiana University Bloomington, wrote in an email about the possible benefits of Twitter Blue’s verification accessibility. 

“From an algorithmic perspective, that would have made sense to pursue under the Twitter setup that everyone had come to know,” he added. 

While perhaps not a surprise to Musk or Twitter executives, everyday people were paying for the newly revamped Twitter Blue to boast their social media clout. Whether Twitter leadership knew it or not, though, those same subscribers took the opportunity to verify themselves using the alias of actual people. 

Very quickly, Twitter Blue created an abundance of impersonators masquerading as verified celebrities and companies. Misinformation was hard to identify, making it tougher to find information in an era already plagued by discrepancies between fact and fiction.

“If you start giving away blue badges to everyone, then it has no value,” Alessandro Bogliari, CEO of the Influencer Marketing Factory, an influencer marketing agency, wrote in an email. “It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”

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A screenshot of a fake account created to appear as pharmaceutical company Eli Lily shows the dangers of allowing anyone to be verified on Twitter.

Shortly after the Twitter Blue re-launch, a tweet was sent from an account using the same logo and name of Eli Lilly, a pharmaceutical company. It read, “We are excited to announce insulin is free now.” The tweet seemed legit — the branding seemed real, as did the company name. It also boasted a blue-check mark, so it had to be true. 

As just one of many misrepresentations that succeeded it, the Eli Lilly tweet was a fake. Even when Twitter finally removed the tweet, more than six hours later, the fraudulent account had more than 1,500 retweets and 10,000 likes. The pharma company’s stock also plummeted $368 a share to $346 a share, reportedly erasing billions in market cap, according to several economic reports. Eli Lilly’s stock price currently sits at roughly $352 as of Nov. 16th.

“I can only imagine the damage a tweet like that made for the company, its employees, stakeholders, shareholders and anyone really related to their offering,” Bogliari said. “Some were able to tweet from their official accounts and restore it a bit. Others, I imagine, used PR and reputation firms to get to a solution fast. But it’s not that easy for all of them… for others it could be potentially a damage so big they won’t be able to survive, not just in terms of market cap/stock value, but also in terms of reputation and customers love.”

The verification mishap affected not only Eli Lilly’s reputability and profitability, but could also spell trouble for Twitter’s revenue stream.

“It’s making it really easy for advertisers to say: ‘You know what, I don’t need to be here anymore,’ and walk away,” Jenna Golden, who previously ran Twitter’s political and advocacy ad sales team, said in an interview with The Washington Post. “People are not just providing inaccurate information but damaging information, with the ability to look legitimate. That is just not a stable place for a brand to invest.”

Sports personalities were also hurt by the preponderance of fake users across Twitter. Basketball star LeBron James trended on the platform after a tweet from someone with the user handle, @KINGJamez, claimed that the 37-year-old was leaving the Los Angeles Lakers to join his former club, the Cleveland Cavaliers. 

Adam Schefter, a notable football analyst at ESPN, also trended after someone with the user handle, @AdamSchefterNOT, revealed that Las Vegas Raiders head coach Josh McDaniels lost his job. While the user handle clearly indicates that it didn’t come from the actual Adam Schefter, the fact that it was quote tweeted could have led many people to assume it was really Schefter, since many were unlikely to take the time to click and confirm the tweet — and tweeter’s — validity.

These are just a few specific instances where, while a more open verification system could have helped Twitter users, the idea did not lead to a successful implementation.

“Being verified would have given those brands more credibility and be marked as the official brand — impersonation happens also for smaller brands and not just for Fortune 100 companies,” Bogliari said. “So the idea was theoretically good — I would say only for brands and certain individuals and not just for everyone… documents and proof (are still) required but the execution showed us all the flaws.”

Verification issues aside, Twitter faces an uncertain future under Musk’s leadership. As much as 50% of the company’s 7,500 employees predating Musk’s ownership have been laid off under his tenure. The billionaire also revealed that Twitter’s cost-cutting methods are a result of the company losing upwards of $4 million daily. He’s even announced potential bankruptcy if Twitter doesn’t correct its financial woes. 

“I see the Twitter Blue controversy as one of several items that are likely to just make brands and creators look elsewhere in the social media landscape,” Clavio said. “Twitter offers minimal exposure for creators and brands to the public when compared to other networks, and a much higher risk of doing or saying something that can cause a crisis.”

As more people grow skeptical about Twitter, alternatives have started to emerge. More people are visiting platforms like Discord, Reddit, even Tumblr. Others are joining Mastodon, a free and open-source microblogging site that has drawn comparisons to Twitter for its timeline of short updates arranged chronologically rather than algorithmically. 

As recently as Nov. 12th, Mastodon boasted approximately 6.63 million accounts, a 17% increase from the 5.65 million users it had on October 28th. 

From internal struggles to increased competition, Musk inherited a Twitter that, for better or worse, might be on a continual spiral to irrelevancy. 

“It’s clear that the Twitter platform is pretty fractured right now,” Clavio said. “At the end of it all, I think a lot of brands will just opt out of having a presence on Twitter, paid or otherwise. It’s just not big enough of a platform to justify the potential negative exposure.”

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BSM Writers

Christian Arcand Returns To Where It All Started At WEEI

“Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”

Derek Futterman

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Since the turn of the century alone, Boston has hosted 12 ticker tape parades to celebrate championships. Christian Arcand has had the opportunity to experience that success firsthand, initially as a diehard Boston sports fan and then as a voice of the fan. Now as he begins his second stint at the WEEI — this time as a producer and weekend host — he aims to ensure a seamless transition for both the Merloni, Fauria, & Mego afternoon drive show and his career in sports media.

Returning to a station where his Boston radio career began, Arcand enters the same building where he started his last sports media job with 98.5 The Sports Hub. Once the station moved to Dorchester, Massachusetts, WEEI moved its studios to the location – and it is where its shows are broadcast from today. Arcand’s time at 98.5 The Sports Hub ended in being laid off last month; despite that though, going to work evokes feelings of nostalgia and déjà vu.

“Walking back in there for the first time was pretty wild,” Arcand said, who returned to WEEI earlier this week. “I was laid off from The Sports Hub and it was a big surprise to me and to, I think, everybody that [it] happened.”

After graduating from the University of Colorado, Arcand moved back east to work for WDIS AM 1170 in Norfolk, Massachusetts, which he says isn’t really an option for those entering the business today.

“These little stations are all gone,” Arcand expressed. “Those were pipelines to places like WEEI and WFAN and other places in the area. You’d work in Connecticut or you’d work in Rhode Island or whatever and these places all just disappeared.”

Just over a year later, Arcand made the move to ESPN New Hampshire, initially co-hosting Christian and King with Tom King, a sportswriter for the Nashua Telegraph covering the New England Patriots, Boston Bruins and other college and high school sports. The show was broadcast during the midday time slot from noon to 3 p.m. and sought to entertain the audience while informing them about the day’s action.

After nearly four years on the air, Arcand transitioned to work with Pete Sheppard, a former member of the heralded WEEI program The Big Show hosted by Glenn Ordway, on Arcand and Sheppard. Additionally, Arcand was named as the show’s executive producer, meaning that while the show was going on, he was often focused on many different tasks. Once Christian and King was brought back, he continued working in this dual role before the show ended in January 2017, six months before the format flipped from ESPN-branded sports to oldies.

“It was a lot – cutting up all the audio you want to play, then playing it during the show, then cutting the commercial [and] trying to answer the phone,” Arcand said. “It was this whole thing, but I really loved it; we had a lot of fun up there.”

While Arcand currently works at WEEI, it is his second stint with the station – and this time, he is working in a brand new role. He initially joined the station in 2013 as a sports anchor and co-host of the evening program Planet Mikey featuring Mike Adams. Shortly thereafter, he helped launch WEEI Late Night, airing from 10 p.m. to 2 a.m. where he became known in the Boston marketplace going on the air after the conclusion of Boston Red Sox live game broadcasts.

Unlike his time in New Hampshire though, he was solely hosting and not producing – requiring him to adjust to not having as much oversight regarding the inner workings of each program.

“I’m not a control freak, but I remember [thinking], ‘Wow, this is different. I’m not running the board anymore. I’m not playing my own stuff,’” Arcand said. “….That was kind of jarring at first [but] I ended up working with a lot of great producers and I still am today.”

Mike Thomas, who currently serves as the senior vice president and market manager for Audacy Boston, was integral in building 98.5 The Sports Hub from its launch in August 2009. He was responsible for signing Arcand away from WEEI to join the brand as co-host of The Adam Jones Show airing weeknights.

Working alongside show producer Jeremy Conley, he gained an in-depth understanding of what it entails to produce a sports talk radio show in a major market, helping broaden his knowledge of the craft and position him for his current job with WEEI.

“I really had a good opportunity to learn from some of, I think, the best [producers] in the business,” Arcand said. “….It’s cool being a fan of these guys and then getting to work with them and learn from them and all that other stuff…. It’s really a job that requires a lot, and the guys who are really good at it, I think, are just top-notch.”

Over the last several years, 98.5 The Sports Hub has earned massive wins across the Nielsen ratings, recently finishing number one in the summer book across all dayparts in the men 25-54 demographic. Days later though, the station’s parent company Beasley Media Group made budget cuts, resulting in Arcand and Toucher and Rich producer Mike Lockhart’s employment being terminated.

While Lockhart has since been re-hired after Fred Toucher and Rich Shertenlieb lobbied for the decision to be reversed, Arcand was in the job market quickly mulling over his future in the industry. In fact, it was reported that Arcand was on the verge of signing a three-year contract that would have kept him at the station before the termination of his employment.

“I was so shocked that it had happened and it was sort of hard to deal with it,” Arcand expressed. “Then I was angry about it and then I sort of channeled that into, ‘Okay, what am I going to do next here?’ You start thinking, ‘Is this it? Is this the end of the career? Are you going to even continue doing this?,’ and that was a thought I had a couple of times.”

Arcand’s abrupt departure from 98.5 The Sports Hub and Boston sports radio was short-lived though, as there was a substantial market for his services. In the end, he communicated with Thomas and WEEI operations manager Ken Laird, utilizing industry connections and his own versatility to return to the place where he began working professionally in Boston.

“Seeing that WEEI was in the market for someone on-air and to produce [the afternoon] show, I was right there and willing to try out something I hadn’t done in a while,” Arcand said. “It was a no-brainer, really. Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”

As someone once again “new” to the station, Arcand is looking to foster a working chemistry with afternoon hosts Lou Merloni, Christian Fauria and Meghan Ottolini, along with radio producer Ryan Garvin. Arcand enters the role replacing show executive producer Tyler Devitte who left the station to pursue other opportunities and feels that the composition of the show is unique in the sports radio landscape. In short, it gives them an opportunity to further differentiate themselves from other afternoon programs across multiple platforms of dissemination.

“It’s an interesting show because Lou and Christian are both ex-jocks,” Arcand explained. “It’s rare that you sort of see shows where it’s just two guys like that and it was just them for a while but then with [Glenn] Ordway and then they brought in Meghan [Ottolini].”

Arcand had been listening to the afternoon drive program long before the offer to return to WEEI was made to him and now looks to offer his insight and expertise when necessary. He does not want to enter his new role with insolence or by coming off as dogmatic when expressing his opinions about the show.

“I’m sort of taking the approach of observing more than maybe I would in a couple of weeks from now or something,” he said. “I want to sort of make sure I get the rhythm of the show and the clock and everything like that. Those are all things that you have to be more aware of when you’re behind the glass as opposed to on the air.”

Arcand will be hosting a solo radio program on WEEI every Saturday afternoon, reminiscent of Sunday Service, a weekend show he used to host on 98.5 The Sports Hub. He is excited to be able to return to the Boston airwaves and connect with his audience once a week to bring them the latest sports news and entertaining talk – all while bringing his trademarks of sarcasm and congeniality.

“I’m really comfortable just sitting in the room, cracking the mic and talking with the callers or putting out my points and getting to certain things that I want to touch on,” Arcand said. “….I think my style is one that you just sort of tune in and you’re hanging out with me for a couple of hours.”

Ultimately, Christian Arcand has made the move back to what he refers to as his radio home. As he concludes his first week back at WEEI, he is focused on producing the afternoon drive program and complimenting that with his solo show on Saturdays, the first of which will take place tomorrow from noon to 2 p.m. Through all of his endeavors, he will talk about Boston sports with his listeners no matter the season, giving them a platform to engage with the hyperlocal coverage.

“Being back at WEEI is something that I’m really happy about,” Arcand expressed. “I was excited to get started, [and] now that I’m there, I’m excited to see where we can take this show.”

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BSM Writers

What Twitter Alternatives Exist For Sports Media?

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information.

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The reality of Twitter dying as a platform was looked at as a bit hyperbolic when Elon Musk first took over the social media network. Now though, it is slowly coming closer and closer to potential reality.

Musk has been on a quest to salvage Twitter’s economic stability but has done so in an irrational and unplanned fashion. The actions he has taken include publicly criticizing his employees and firing them after pushback and firing essential engineers who literally keep the platform from crashing. Developers have even warned Twitter users with two factor authentication to either remove the feature or to remain logged in because the function that handles that process no longer works.

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information. It has helped establish the careers of insiders such as Adrian Wojnarowski, Shams Charania and Adam Schefter. In case Twitter does actually come to an end, what should reporters who rely so much on the platform do?

Establish an email list through Substack

With permission from their employers, I would suggest starting a newsletter list that they would be able to carry with them in case they decided to leave their employer at some point (all three of the mentioned journos recently signed extensions). Posting on Substack through a mobile device is just as easy as posting on Twitter and it gives users an almost similar experience to what they had with using Twitter in the sense that they could have their email notifications turned on and they could interact with other basketball lovers through Substack’s comments section.

Create a live blog that always exists on your employer’s page

A running page of information that was sponsored and existed on ESPN or Stadium’s page would make digestible, quick hit commentary monetizable for the networks that employ Shams, Woj and Schefter. It brings people back to their employer’s page and establishes even more of a bond between consumers and apps/websites – a connection that has been taken away from many due to the existence of social media.

Establish a Mastodon server

With over a million users, Mastodon has become the closest thing to a Twitter alternative that’s available. Even though signing up for an account is a little confusing and the ability to search for unique users and takes isn’t fully established in comparison to Twitter – Mastodon has a similar look and feel to Elon’s platform and it gives employers more control over who is and isn’t interacting with their employees and what they are able to see. It would make it easier on ESPN or Stadium’s part to constantly promote links to their pages for viewers and readers to consume.

It’s the closest thing that is available to establishing your own social media network without the startup costs, hiring of engineers and figuring out tech issues. An advertising mechanism hasn’t been established yet but ESPN or Stadium could be in the forefront (because of the credibility they bring to the table) of establishing the revenue side of things alongside Mastodon.

Stick it out with Elon

NBC Universal’s advertising head recently told AdAge that NBC is sticking it out with Twitter. Twitter’s ad program has faced setback since Elon’s takeover but it is still much more established and streamlined that anything else available out there that is similar to Twitter. She also said that Twitter is the biggest host of NBC content on the internet (besides NBC owned platforms of course).

If a major company like NBC is standing with Twitter and if most major advertisers haven’t left yet, maybe sports reporters should also stay put for now. Twitter is not a startup. Despite the disarray we read about everyday, it’s still an established company that is up and running. We are all using Twitter itself to talk smack about its mismanagement but the reality is we are all still using Twitter. Even those who have gone away from the platform still come back more often than not to check in on what is happening directly on Twitter.

Maybe the grass will eventually be greener on the other side and Elon will have Twitter on more established ground. Maybe Elon files for bankruptcy and sells it to bankers who create an environment of stability for the company.

The reality is there is no other platform as good at real time reaction than Twitter so maybe sticking it out and keeping status quo is the best thing for everyone to do. See you later on Twitter (follow me @JMKTVShow).

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