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Amazon To Become The Exclusive Home For NFL ‘Thursday Night Football’

“The NFL has chosen Amazon Prime Video to become the new exclusive home for Thursday Night Football.”

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Amazon is ready for prime time. At least that’s the NFL’s belief. The league has chosen Amazon Prime Video to become the new exclusive home for Thursday Night Football. It represents the biggest sports rights deal the league has done to date with a streaming service. 

According to reports, Amazon is paying roughly $1 billion dollars per year to partner with the NFL. The deal is expected to officially begin in 2023 and will be in place for 10 years.

There are various layers to the agreement, but the key takeaway is that the NFL recognized the importance of expanding the online availability of its games, while still protecting its long standing and successful traditional media partnerships with FOX Sports and ESPN.

This isn’t Amazon’s first rodeo with the NFL. The company has been streaming NFL games for the past four years. An interesting part of the arrangement calls for over-the-air broadcast networks to air Amazon’s Thursday Night Football games in the cities of the participating teams. To clear up any confusion, this means that if you want to watch your local team play on a Thursday night and you’re not an Amazon Prime or Prime Video subscriber, you’ll still be able to watch the game either with a paid TV service such as cable or a digital antenna.

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Women Downloading Sports Betting Apps Faster Than Men

“Mobile sports betting apps saw a massive increase of over 4.6 million new female users in 2021. That represents a 115% increase, year-over-year.”

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The sports betting space saw a surge of new participants come into the realm last year. The fastest growing population? Women.

According to data compiled by Global Wireless Solutions, a mobile insights consulting firm, new female participation in the online sports betting market is nearly doubling the pace of their male counterparts. In their findings, mobile sports betting apps saw a massive increase of over 4.6 million new female users in 2021. That represents a 115% increase, year-over-year. New male users were up too from 2020, coming in at a 63% increase in 2021.

These very large spikes start to make the $4.3 billion made in sports betting revenue in 2021 seem like just the beginning.

Some of the numbers can be explained by the sheer volume of new available legal bettors. In 2021, five states launched online sports betting (Arizona, Connecticut, Michigan, Virginia and Wyoming).

This year stands to see even more of an increase with several more states implementing online sports betting (New York came online in January) and adding to their already legal retail offerings or at least deep into negotiations attempting such a feat as soon as possible.

Global Wireless Solutions also found the most effective sportsbook to bring new female users into the fold was by far and away FanDuel. That company signed up 1.7 million new female users while DraftKings attracted an estimated 900,000 new female customers. Men, according to GWS, still outpace women by 250% as a consumer base.

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Mike Francesa: Chris Russo Will Be On My Podcast

“When things rev up in the fall, I would definitely have Dog over as a guest and do a whole show with him. I would say you count on that.”

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WFAN legend Mike Francesa is settling into his new podcast opportunity with BetRivers, and has left the door open for a reunion with his longtime colleague and friend Chris “Mad Dog” Russo.

Francesa was responding to questions on his show, with the newest episode out Monday, when he said he would be able to book Russo for an appearance down the road.

“Listen, I’ve gone on Dog’s shows a couple of times. I could definitely get Dog as a guest one time,” Francesa said.

The last time the two shared a stage and microphone was back in March at the BSM Summit. Francesa said he will make sure whenever Russo does come on, it will be at a time that makes the most sense.

“We will do that at an opportune time,” he said. “Maybe right before the football season or maybe late in the baseball season. When things rev up in the fall, I would definitely have Dog over as a guest and do a whole show with him. I would say you count on that.”

Whenever the reunion happens, best believe it will be a must-listen. It will mark the first time the two have been on a podcast together.

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Andy King To Lead Buchwald Agency’s Podcast Division

“The hiring of King is expected to bolster Buchwald Sports, the division of the company that represents athletes, coaches, and broadcasters.”

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Veteran sports programmer Andy King is entering the podcasting world. He has joined the Buchwald Agency. He will help clients develop and sell podcast ideas.

King comes from SiriusXM, where he had been since 2015. He was the director of sports programming and helped create podcasts for the company featuring high profile talent including Let’s Go with Tom Brady and Larry Fitzgerald and Digging Up the Past with Christopher “Mad Dog” Russo.

Prior to joining SiriusXM, Andy King spent 15 years in Miami. Before leaving, he had risen to program director at 560 WQAM.

The Buchwald Agency largely deals with clients from the entertainment world. The hiring of King is expected to bolster Buchwald Sports, the division of the company that represents athletes, coaches, and broadcasters.

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