Ready or not, here we go. The field is set and the NCAA Tournament officially begins today. Obviously, this is not your normal “Big Dance”, the games are all being played in and around Indianapolis. There are strict COVID protocols and the biggest fear for some coaches is not their opponent, but the virus.
As it’s called “The Road to the Final Four” will come our way on the same platforms we’ve finally gotten used to. Catch games on CBS and the Turner Networks, which include TBS, TNT and TruTV.
Of course, then there are the broadcasters. In a change from previous tournaments, there will be a total of ten crews, rather than the normal eight. Only four of the crews will work past the first two rounds. I’ve decided to look into each of the broadcast teams. Instead of “ranking” them for a field of 10 so to speak, I’m going to categorize them in terms tournament fans will understand. There are some familiar faces and voices and some that are appearing in roles for the first time, including a groundbreaking debut.
These are the teams that will be moving on past the first round. Tried and true most have become very familiar to tournament watchers and are fan favorites.
TEAM: Jim Nantz, play-by-play; Bill Raftery, Grant Hill analysts; Tracy Wolfson, sidelines.
Nantz is the NCAA Tournament for many viewers. This is his 30th year as the lead announcer for the tournament. Nantz has been at the microphone for many of the tournament’s magic moments the past three decades. He is also the ultimate traffic cop, steering a broadcast back onto the road when conversations erupt between Hill and Raftery. This will be the sixth season of this trio working together alongside Wolfson. Raftery is always energetic. Sometimes that level rises to interesting heights. Personally, I love it when Raftery takes the broadcast to break, talking over a highlight package, using phrases and that high pitched “little kiss” voice. Classic.
Hill provides some soft-spoken credibility. There’s no way he can or should try to match Raftery’s level, so Hill is himself, in that kind of shy way he delivers his analysis. It works. Wolfson is locked in as a sideline reporter. She covers multiple sports and seems to get excellent information that is truly relevant to the game and broadcast. There’s a reason that this is the lead team, they work well together and it’s a smooth fun broadcast to watch.
TEAM: Brian Anderson, play-by-play; Jim Jackson, analyst; Allie LaForce, sidelines.
Anderson is already quite the accomplished baseball announcer, serving as the TV voice of the Milwaukee Brewers since 2007. It’s starting to feel like “if it’s a big game” Anderson is on the call. His profile has increased quite a bit with the Turner Networks, especially when it comes to the NBA. Anderson is a likeable, knowledgeable broadcaster that has wide appeal thanks to his style. He’ll work with Jackson during the tournament, someone who Anderson is very familiar with. They worked together for the first-time doing games for the Big Ten Network in 2009.
There is definitely chemistry here. Jackson isn’t afraid to tell it like it is. At the same time, the man has a great sense of humor and it comes through during a telecast. Especially with someone he’s comfortable with sitting next to him. LaForce is climbing the charts at Turner. She was recently the sideline reporter for the NBA All-Star game and did the on-court interview with the MVP. LaForce is a pro. Her questions are right to the point, not filled with fluff like some others. This team is on the rise.
TEAM: Ian Eagle, play-by-play; Jim Spanarkel, analyst; Jamie Erdahl, sidelines.
Eagle has been a mainstay at CBS since joining the network in 1998. He’s been calling both the NCAA Tournament and NFL for the same amount of time. Eagle has been the network’s “B” game announcer for the NFL and seemingly if Nantz were to move on, he would be in line for the call up. Eagle has worked with a number of analysts in the NBA and CBS pairs him with one of them for the tournament, Spanarkel. Up until this year they were partners on the YES Network’s coverage of the Nets. Spanarkel played at Duke and was the 16th overall pick in the 1979 NBA draft by the 76’ers. Unlike a lot of analysts these days, Spanarkel has no catch phrases, doesn’t shout or try to make himself the star. He is known for just talking basketball and teaching fans about the game. I love the understated way he works with his play-by-play announcers to make the game the main focus.
The third member of the team, Erdahl is the versatile sideline reporter. She’s so prepared for games that even a curveball thrown at her during an SEC Football game couldn’t trip her up. Erdahl had to cover for a couple of minutes while the booth’s audio was inoperable. Covering a football game from that angle is tough, it’s tougher to call play-by-play from for sure.
TEAM: Kevin Harlan, play-by-play; Dan Bonner, analyst; Dana Jacobson, sidelines.
There’s really nothing Harlan can’t call. His unbridled enthusiasm, his humor and passion for play-by-play always come through. Harlan is just a likeable guy behind the mic, he’ll crack a joke here and there, but never at the expense of the action. He always seems to be having a great time bringing you the game. He is accurate and descriptive with that authoritative voice. That combination makes Harlan an easy listen. Harlan will be paired with Bonner, the former Virginia player, who will be working his 35th NCAA Tournament. Bonner has worked with Harlan and Gus Johnson the most in his tournament career, meaning two high energy, live for the moment and make it count guys. Bonner rises to the occasion every time. He’s had some famous calls along the way and doesn’t ever seem intimidated by the guys that are working along side him. Bonner matches the passion with his play-by-play guy and you can tell how much he enjoys the tournament and the game of basketball. The guys at the table will be joined by Jacobson on the sidelines. She’s a familiar face on the broadcasts and one that never shies away from asking a tough question, to anyone. Jacobson is a pro, always composed even when a coach may shoot a glare at her for asking something he didn’t want to answer. She spent about a decade at ESPN before she joined CBS, so she is certainly seasoned.
Conference Tournament Champions
These crews gained the “automatic” bid to the tournament. Some of the old guard is represented as is some of the “newer” talent that’s on the cusp of breaking through to a top seed in the tournament.
TEAM: Andrew Catalon, play-by-play; Steve Lappas, analyst; AJ Ross, sidelines.
Catalon has been around CBS for just over a decade, popping up on NFL coverage, Golf and of course the NCAA Tournament. Catalon has become a fixture during the tournament calling games with Lappas. He has a very excitable delivery; the engine always seems revved and ready to go. It’s an intense style, but it doesn’t go over the top and matches the intensity of a lot of the college basketball games he’s calling.
The former Villanova coach Lappas is a great compliment to Catalon. Lappas is always high energy, bringing that “coach” perspective to the broadcast. If you watch coaches on the sideline you’ll know that perspective as “always into the game”. That’s Lappas and what makes him a good partner for Catalon. This team is becoming more popular with the fans as the tournaments go on. They’ll be joined on the sideline by Ross. She is a relative newcomer having joined CBS and CBS Sports Network in 2018. Ross has risen quickly, working the sidelines for NFL and NCAA Football/Basketball for the network. She has a confidence about her, along with a smooth delivery a great combination to have. Ross looks very comfortable on camera and seems like a perfect person to join this broadcast team.
TEAM: Spero Dedes, play-by-play; Brendan Haywood, analyst; Lauren Shehadi, sidelines.
Dedes has had a ton of success at a relatively young age. He’s already been the radio voice of the Lakers and the New York Knicks. Dedes joined CBS in time for the 2010 NCAA Tournament and has been on the call ever since. Dedes also handles NFL games for the network. His voice is unique, but still cuts through and resonates with the viewer. It’s more of a relaxed style than some of the others mentioned in this column, but that is not a bad thing. You want a variety of voices when viewing a long tournament like this. Dedes is knowledgeable and works well with whomever he’s paired with.
Speaking of which, it’s Haywood that will be working alongside. Haywood, the 7-footer, is full of personality. What you see is what you get from him as a broadcaster as well. He has great information, mixed with some sarcasm and laughter. Haywood brings it home like a fan. The third member of this team is Shehadi. The veteran of MLB Network was scheduled to make her first appearance on an NCAA Tournament broadcast last year, but of course it was cancelled. Shehadi has energy and a personality to go along with it. She’s covered the dugouts during the baseball playoffs, so this should be old hat for her. Shehadi is always smiling, seems like she really enjoys what she’s doing.
TEAM: Brad Nessler, play-by-play; Steve Lavin, analyst; Evan Washburn, sidelines.
Nessler is the ultimate pro when it comes to play-by-play. Not flashy, not over the top, just solid. Whether he’s doing CBS’ coverage of the SEC in football or here on a big stage with the NCAA Tournament. Smooth and always under control is Nessler. You always know you’re getting a good broadcast when he is on the call. Lavin has plenty of experience as an analyst, with time at ESPN, Fox, The Pac-12 Network and during the tournament for CBS. Lavin always seems prepared and has a good way of conveying complicated things in an easy-to-understand manner. He dips into his coaching experience to make points that he either had success with as a coach or failed at. He’s a plus on a telecast.
Washburn completes this broadcast. The rising sideline star at CBS has worked with the number one football broadcast on NFL Sundays. He also got a chance to work the Super Bowl. Washburn is a former Lacrosse player at Delaware and he really understands the athlete and his/her mindset. The information he gives out is well prepared and interesting. You can tell he does his homework.
Primed for the upset
You know what they say when you fill out a bracket. There are certain 12’s that deserve a better seed and play like it. Especially in those 12/5 matchups where in this list, there are three locks to move on in the tourney and get by a #5.
TEAM: Carter Blackburn, play-by-play; Debbie Antonelli, analyst.
Blackburn got his first taste of the NCAA Tournament in 2008, calling action in the West Region at the age of 31. He’s gotten a lot of work through the CBS Sports Network as well. He provides a little youthful exuberance on the mic. Blackburn has some catchy calls, but without getting too far into the weeds where he loses some in the audience. Definitely a guy the network thinks highly of and could be rising as these tournaments roll on.
Antonelli teams up with Blackburn again this season. The two have done some solid work together. Antonelli is well seasoned, having been with CBS Sports Network since its inception in 2003. In 2017 she was named a game analyst for the Men’s NCAA Tournament, making her the first female analyst to call men’s tournament games in 21 years. Antonelli has a ton of experience in the game, she’s worked as a TV analyst for the ACC, Big 12 and SEC. She also was a three-year starter for NC State’s basketball team.
TEAM: Lisa Byington, play-by-play; Steve Smith, analyst.
Byington is making history. She becomes the first woman to call a men’s NCAA Tournament. Forget about all of that for a moment and understand just how talented Byington is. She has worked for the Big Ten Network, Fox Sports, FS1, Pac-12 Network, ESPN and the SEC Network. Experience for sure. She also filled in last season on Chicago Bulls broadcasts on NBC Sports Chicago. Byington also handles play-by-play for the Chicago Sky of the WNBA. She’s already broken barriers by becoming the first woman to call a football game on BTN. She has the credentials, the talent and she deserves this shot and I have every reason to believe she’ll be great. Not just this year, but for many more years to come. Byington will be working with a familiar face. She and Smith have known each other since she was a reporter in Lansing, Michigan. Byington also was part of the broadcast team, as the sideline reporter, when Smith was the analyst for Dedes from 2017-2019.
TEAM: Tom McCarthy, play-by-play; Avery Johnson, analyst.
McCarthy is one of the new voices this season on the NCAA Tournament broadcasts, but he’s no newcomer. McCarthy’s resume is impressive on both radio and television. He’s broadcast Mets baseball and now Phillies baseball on television. McCarthy is part of the CBS Network rotation for NFL games, handling those since 2014. He also works for Westwood One Sports providing radio coverage of national NFL games. McCarthy is a talented broadcaster, there’s no phony flash or crazy over the top calls. He is solid, as solid as they come. It’s great to see that he’s getting this chance to show what he can do for a couple of big games in this year’s tournament. Johnson is also a newcomer to the scene as far as the tournament goes. He gets a bit of a head start, doing yesterday’s First Four games with the Nessler/Lavin/Washburn team. Johnson has previous television experience, working as an analyst on ESPN’s coverage of the NBA from 2008-10 and again from 2013-15. He’s coached two NBA teams, the Mavericks and Nets and most recently was the coach at Alabama. I’m interested to see how these two will work together. Johnson is full of personality and also provides great information.
This will certainly be a unique tournament. One like we’ve never seen before. All the games are being played in one geographical location and with safety protocols in place, the job of the announce team gets ultimately more difficult. I have no doubt that these fine pros will make it sound like they always do. Best of voice to you all and I can’t wait for the ball to be tipped.
Andy Masur is a columnist for BSM and works for WGN Radio as an anchor and play-by-play announcer. He also teaches broadcasting at the Illinois Media School. During his career he has called games for the Chicago Cubs, San Diego Padres and Chicago White Sox. He can be found on Twitter @Andy_Masur1 or you can reach him by email at Andy@Andy-Masur.com.
Mike Silver Has An NFL Backstage Pass
“When you go through a career transition like that, let alone during a pandemic, you find out a referendum on all your relationships.”
It was the 2010 NFL Draft and standout wide receiver Dez Bryant was eligible to be selected by a professional football team. As a journalist, Mike Silver has always looked to enterprise stories and wanted to be with Bryant when the moment he had been waiting for finally arrived.
Through a preexisting relationship with Pro Football Hall of Famer Deion Sanders, he got in touch with Bryant and received permission to attend his draft celebration. Before being selected in the first round by the Dallas Cowboys, Bryant revealed to him that then-Miami Dolphins General Manager Jeff Ireland had asked him during the pre-draft process if his mother was a prostitute.
Once that information was published in Silver’s column, Ireland had to publicly apologize and was subsequently put under investigation by the team’s majority owner Stephen Ross.
“People were like, ‘How did you get that?,’ but I was very proud because really the way I got it was because Deion Sanders respected me enough based on things that had happened decades earlier and the way that I conducted myself that I was able to ultimately get to Dez,” Silver expressed. “That to me is a validation. I’ve nurtured relationships for years and years that have led to zero reporting and thought, ‘It’s okay; it’s just part of the process. It is what it is.’”
From the start, Silver was a believer in journalism and the power the profession had in divulging stories in pursuit of the truth. Born in San Francisco, Calif. and raised in Los Angeles, he would read The Los Angeles Times sports section for a half hour per day, observing the proclivities and vernacular of other writers. As a high school student, he co-authored a sports column in the Palisades Charter High School Tideline with current Warriors head coach Steve Kerr, gaining practical experience in journalism and cultivating professional relationships.
“I was the only Warriors fan in our school because I was born in San Francisco so he used to clown me for being a Warriors and 49ers fan like everyone else in our school – so I ended up having the last laugh,” Silver said. “By old standards, you’d say, ‘You can’t cover Steve Kerr. That’s your friend.’ I think in 2022 if I have to cover Steve Kerr, I’ll just be like, ‘You know what? Everyone knows we’re friends. I’m just going to be up front about it.’”
Silver attended the University of California, Berkeley where he earned his bachelor’s degree in mass communication and media studies. The school was not known for profound levels of success within its football and basketball programs, according to Silver; however, the student newspaper was a place to gain repetitions in covering sports and having finished work published, printed and distributed.
Towards the end of his time in college, Silver wrote stories that were published in The Los Angeles Times, the newspaper he grew up reading and from which he drew inspiration to become a journalist.
“We would tell the players we covered, ‘Hey, we’re trying to go to the pros too, and we’re not going to get jobs in this industry if we don’t write the truth,’” Silver said. “We were trying to break in as legitimate journalists and we definitely ruffled some feathers along the way.”
Once he graduated from school, Silver began his professional career writing for The Sacramento Union where he covered the San Francisco 49ers. Silver grew up as a football fan and was familiar with the team but always tried to find original, untold angles to differentiate his stories from others. Shortly thereafter, he transitioned to join The Santa Clara Press Democrat as a beat writer and used the time to further develop his writing and reporting skills. Five years later, he was in talks to land his dream job as a writer in Sports Illustrated, a prolific sports magazine focused on producing original content.
Sports Illustrated was released on Wednesdays and operated under the belief of trying to omit any stories that may have been reported in the days prior. The goal was to tell stories that were under the radar and would be impactful and memorable for its readers.
During a typical week, Silver would visit both the home and road teams in their own cities with the hopes of connecting with players and team personnel. After a game, he would go to the locker room, yet he would try to avoid doing one-on-one interviews since the content would likely be published elsewhere before the magazine was released.
Then, his writing process commenced and often went through the night, as Sports Illustrated had a 9 a.m. EST deadline the following morning. By taking the approach of enterprising stories, Silver quickly became one of the most venerated and trusted sportswriters in the country, composing over 70 cover stories for the publication.
With the advent of the internet though, journalism and communication was forever changed allowing for the free flow of information and ideas in a timely manner.
“Now I can arrogantly write to whatever length I want and every precious word of mine could be broadcast to the masses, but [back then] you better have it the exact length because it’s going on a page,” Silver said. “You’re maybe reading over a story 15 times or more to get it just right before the seven layers of editing kick in. You’re also leaving theoretically half of your great stuff on the cutting room table never to surface again or seldom.”
Nurturing a relationship built on trust and professionalism is hardly facile in nature, and it required enduring persistence and resolute determination to achieve for Silver. Through these relationships, he has been able to create both distinctive and original types of content. As innovations in technology engendered shifts in consumption patterns though, he decided to do what he originally perceived as being unthinkable and left Sports Illustrated after nearly 13 years.
“When I went there, I felt like we had 30 of the 35 best sportswriters in America and it was murderer’s row,” Silver said of Sports Illustrated. “I had a great, great experience there the whole time so I never thought I’d leave.”
After meeting with Yahoo Sports Executive Editor Dave Morgan and being given an offer with flexibility in the job and a promise of a lucrative salary, Silver knew it was simply too good to pass up. He opted to still write a column on Sundays to counterprogram Peter King at Sports Illustrated, who authored his own weekly “Monday Morning Quarterback” column.
Additionally, Silver agreed to write two additional branded columns per week in a quest to adapt to the digital age of media.
“I was trying to stay current and connect to an internet generation and keep up with the way that people were consuming their content at that time,” Silver said. “….We just had a spirit at Yahoo that we weren’t owned by anyone, we didn’t have a deal with the league and we were going to report the news in a very unfiltered way.”
An advent of the digital age in media has been the practice of writers appearing on television to present their information en masse, requiring changes in their delivery. Unlike in a written piece, reporting on television requires efficiently making key points and speaking in shorter phrases to allow the viewer to easily follow the discussion. Moreover, writers are sometimes presented with questions that may provoke deeper thought or analysis, and occasionally challenge their lines of reporting.
Silver never thought he would work in television, but as a part of his contract with NFL Media, he was writing columns and serving as an analyst on select NFL Network programming. In working on television on a league-owned entity, it forced him to step out of his comfort zone and pursue mastery of a new skill set.
“I never wanted to do TV voice and be cheesy and look like someone who was trained for the medium so my strategy was more to try to be myself on camera and see how that translated,” Silver articulated. “It seemed to work to some degree – and then obviously I picked up a lot of tricks of the trade and techniques and got better reps. Essentially, I think reporting is reporting [and] information is information.”
Moving into television, a medium with sports coverage that is, at its core, nonlinear due to the potential for breaking news and unexpected occurrences, changed the manner in which the information was presented and/or prioritized on the air. In a column, Silver’s goal was to find original angles and obtain anecdotes and quotes to implement into the storytelling. Now on television, sources were still used largely on the condition of deep background, meaning no individual or group could be attributed to the information in any way.
“With TV, there was an element of, ‘Hey man, I’m just trying to sound smart when I talk about you guys,’ which is code for, ‘I don’t have to use your name when I say this stuff, but when I’m weighing on why you just traded for Trent Richardson, help me understand what’s really going on with the Indianapolis Colts at this moment,’” Silver explained. “That’s just a random example. I liked [television] more than I thought I would.”
Silver’s contract was not renewed at NFL Network in 2021, providing a stark change in his lifestyle and leaving him looking for a job in the midst of trying economic times. Through a relationship he had with sports radio host Colin Cowherd, he was given the opportunity to join his upstart podcast platform The Volume as a host. Cowherd eagerly recruited Silver to the platform following a lunch in which the topic came up naturally in conversation about future endeavors.
“When you go through a career transition like that, let alone during a pandemic, you find out a referendum on all your relationships and I have a lot of them from players, coaches, owners and GMs to media people and friends in other industries, etc.,” he explained. “Colin Cowherd is someone I’ll never, ever, ever forget or stop being grateful to…. We were kind of talking some stuff out and he was like, ‘Why don’t we do a show on my network?,’ and we started talking about what that would be. We left lunch… and about 10 minutes later he called me and said, ‘Okay, here’s what I think,’ and kind of continued it.”
Today, Silver is hosting an interview-based program called Open Mike featuring guests from the world of professional football. Recent guests on the program have included Detroit Lions quarterback Jared Goff, New York Jets head coach Robert Saleh and Jacksonville Jaguars wide receiver Marvin Jones. Prior to joining The Volume, Silver had hosted a podcast with his daughter called Pass It Down, which ultimately ran for over 50 episodes and gave him experience working within the medium.
“I’m sitting there spending an hour with [Las Vegas] Raiders GM Dave Ziegler or [Buffalo Bills] linebacker Von Miller or whoever we have on,” Silver said. “You’re not only getting to know that person; you’re watching the way I connect with that person and usually have a body of work with that person, and there’s a comfort level there too.”
John Marvel was Silver’s direct boss at NFL Media and a friend he kept in touch with for many years. Through various correspondences and the dynamic media landscape, they decided to start their own media venture called Backstage Media. The company has a first-look deal with Meadowlark Media – a company co-founded by John Skipper, who also serves as its chief executive officer. Skipper was formerly the president of ESPN and someone Silver wished he had worked for earlier in his career.
“I did not know John Skipper before I left NFL Network,” he said. “I didn’t particularly have a dream to [ever] work at ESPN. We’ve had conversations over the years – ESPN and I – and it never seemed like the perfect fit for me. Now that I know John Skipper, it’s like ‘I would have worked for that guy any time.’ He’s fantastic, [and] I’m just so pumped to be in business with him.”
The company, which focuses on producing documentaries and other unscripted programming through the intersection of sports, music and entertainment, has various projects in development. The idea was derived out of both of their penchants for storytelling and an attempt to utilize new platforms built for engagement within the modern-day media marketplace.
“We’re hoping that documentaries, docuseries [and] episodic podcasts – mostly unscripted – …will be kind of our wheelhouse,” Silver said. “….There’s about four big things that are [hopefully] close to being announced. One’s football; one’s boxing; one is basketball; and one is kind of a blend of some things. I feel like we have a pretty diverse set of interests.”
Joining The San Francisco Chronicle as a football reporter has been indicative of a full-circle moment for Silver, as he is once again around the San Francisco 49ers and writing columns about the team and other sports around the Bay Area at large. Today, he is working with Scott Ostler and Ann Kllion, and directly with Eric Branch on the outlet’s 49ers coverage. Through it all, he seeks to continue gaining access to places that the ordinary person would only be able to dream about in order to tell compelling and informative stories, no matter how they may be delivered or on what platform(s) to which it may be distributed.
“I’m old school in a lot of my mentality in terms of journalism and storytelling and all of that,” Silver said. “I think those things don’t go away. I think it’s journalism first; relationship first; access first; storytelling first; and you figure out the rest.”
As for the future of the profession which has ostensibly become less defined because of the evolution of social media and communication, relationships and storytelling have truly become the differentiators. Silver aims to continue practicing what has allowed him to gain exclusive scoops in the industry and tell stories that would otherwise, perhaps, fly under the radar, but do so in a way that does not jeopardize his sources.
“I’m going to try to develop relationships and cultivate relationships where people trust me and give me a sense of what’s going on,” he said. “I’m going to try to get into places that you, as the consumer, couldn’t otherwise go and take you there, and I’m going to err on the side of the relationship as opposed to finding out one thing that could cause a splash that day on Twitter.”
Some athletes are hosting podcasts or writing columns to directly communicate with their fans, including Cincinnati Bengals quarterback Joe Burrow and Golden State Warriors forward Draymond Green on The Volume, intensifying the quest for engagement and attraction. Yet Silver advises journalists looking to break into the industry not to get distracted in meeting certain metrics, instead adhering to best practices and reporting truthful information without ambiguity.
“Just don’t get undone by the noise,” Silver said. “Put your head down; hyperfocus; grind; tell good stories; do journalism and hopefully over the course of time, that will stand out. I’d still like to believe that.”
Covering professional sports, specifically football, generates a large amount of potential storylines on which journalists can report – and today, digital platforms give them the ability to cover them in different ways. While some scoops may requit a large article, others may be able to be told in 280 characters or less, such as a trade rumor or injury. The amount of information Silver and his colleagues uncovered working for a print publication and then had to omit because of space limitations underscores a key journalistic principle of efficient and truthful storytelling. In today’s media landscape, he hopes to be able to do that regardless of its means of dissemination.
“If you went back and just looked at our normal… feature or story off a game [and] the level we reported on a Wednesday and translated that to a Twitter generation, people would lose their minds about how much we found out and how much we reported with on-the-record quotes usually, and they’d be like, ‘He said what!?,” Silver said. “That’s all we knew and that’s [how] we did it…. I don’t think people understand how much the threshold has changed. It’s all good. The most important things hopefully haven’t changed.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he serves as the production manager for the New York Islanders Radio Network and lead sports producer at NY2C. He has also worked on live game broadcasts for the Long Island Nets and New York Riptide. He previously interned for Paramount within Showtime Networks and wrote for The Long Island Herald. To get in touch, find him on Twitter @derekfutterman.
Video Simulcasts Are Now A Must Have For Sports Radio
All of these shows have done an amazing job of constantly communicating with their audiences to make sure they’re aware of changes coming their way.
Video simulcasts of sports talk radio and podcasts have gone up extraordinarily in quality as of late. The craft started as a novelty that very few participated in. ESPN and YES Network dominated the genre with their simulcasts of Mike and Mike in the Morning and Mike and the Mad Dog respectively. Slowly but surely other sports networks and RSN’s picked up the genre over time and it has now become a major component within sports coverage in the streaming world.
The most popular and prominent shows in the medium right now include The Dan Patrick Show, The Dan LeBatard Show with Stugotz, The Pat McAfee Show, and The Rich Eisen Show. These four shows in particular have done an excellent job of independently producing and building out their video content to look visually appealing while also engage with the audience through graphics, pictures, stats on screen. In McAfee’s case, his company even entered into a rights agreement with the NFL for highlights.
Finding their shows can be difficult at times. Eisen’s show has moved from television to Peacock and to Roku Channel all within the span of a couple years. When LeBatard’s shipping container first began their live video voyage they didn’t have a consistent schedule. Patrick’s show has also leapt between RSNs, national networks, YouTube and its current home on Peacock. But all of these shows have done an amazing job of constantly communicating with their audiences to make sure they’re aware of changes coming their way.
The video simulcasts have become so lucrative for these shows that they’ve found sponsors to advertise against what they’re offering and they ensure that they pay attention to the look of the show. Commercials that feel like television play during Patrick and Eisen’s shows. Logos are displayed during LeBatard’s broadcast and NFL Films vignettes that you would find on NFL Network air in the middle of McAfee’s broadcast.
McAfee’s show recently moved into a new studio in Indianapolis specifically built for them by FanDuel and just yesterday LeBatard announced they would be moving into their own state of the art studio in Miami that will help expand their creativity. Patrick’s show doesn’t even have guests call into their show anymore – most join via Zoom. Eisen’s guests are more often than not in studio. All of these shows also upload highlights relatively quickly to YouTube. They’re still audio-first but video is no longer secondary. It is 1A in terms of importance.
As much as these simulcasts feel close to real TV, there are still some hijinks that fans have to get used to that aren’t the same as a regular TV broadcast. During LeBatard’s broadcast, a rolling loop of their own self produced album plays during breaks. While the songs are hilarious in nature, if you’re a weekly viewer of their simulcast it might get tiresome to hear every time there is a break.
A loop of some of the show’s greatest moments and some of the side projects Meadowlark Media produces might be more engaging and help reduce drop off rate. McAfee’s show also struggles with white balancing their cameras almost every telecast. At times in the middle of a conversation during the show, discoloration occurs before changing back to normal skin tones.
Patrick’s show has used the same set of graphics since it began simulcasting on NBC’s linear sports network years ago which could be a turnoff for younger viewers of the internet era who always want change in order to grab their attention. Eisen’s show has awkward interruptions happen in the middle of conversations because commercial breaks are different in length on terrestrial radio vs. streaming.
At the end of the day though, these shows are the epitome of what it means to have grit and guts to achieve your American dream. Although their productions are subsidized and/or licensed by big media platforms and sports books, their social media presence and the actual production of these shows was built on their own. During the first couple of weeks after LeBatard’s show left ESPN, the former columnist could often be heard teasing listeners that they were working on building a video enterprise and how difficult it was.
It’s hard to stand on your own in sports talk media without the backing of superpowers like ESPN, Fox, NBC, CBS and Turner who have been producing live broadcasts for decades. But these shows have found a way to do so in a new world that is tailored towards doing everything on your own.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Ideas For December Sales Success
How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea?
Now is the time to put your foot on the gas for a great start to 2023-not waiting til January. With Christmas Eve, Christmas Day, New Year’s Eve, and New Year’s Day all falling on weekends, you can’t count on who will be at work the Friday or Monday around those holidays in December.
So, looking forward from here, you only have 15 or so days that you can count on your clients and prospects to be at work before the end of 2022. And, if they are at work, consider their motivation or lack of it before approaching them. But here are five ways to attack December.
Cutting a year-end deal
Make sure you go back from the potential start date of the schedule and allow for production, proposal, and acceptance. That usually means you need a week from when you present a year-end idea to when the schedule starts. So, aim to have all appointments booked by 12/9, so you can sell 2-week packages that begin Monday, 12/19. That will give you a sense of urgency and gives you five solid business days to sell your ass off starting Monday.
Make all your pricing and payment terms expire by Friday, 12/9. You can always extend if need be once they give a partial commitment. You want anybody involved in the decision to sign off and let you cut this deal! The idea here is to create urgency and work ahead.
Beat the bushes
Do you want to wake up on 1/2/23 with an empty pipeline? How much better will you enjoy Christmas and New Year knowing you have some presentations to make to prospects who want to roll into 2023 with a new idea? Don’t try to qualify these prospects over the phone. Do it in January when both of you are fresh but get that commitment NOW. Look for your new client avatar.
From now til the end of the year is also an excellent time to meet with your sales assistant, traffic manager, production person, or anybody who helps you at the station. Sit down with them face to face and see what you can do better to make their job easier. Give them some ideas on how they can help you as well. Mend some fences or make new friends; the reason tis the season. Surprise them with a Cheetos popcorn tin for less than $10. Please do it. You will be surprised by what you hear because this is a popular time of year for layoffs, transfers, and people taking new jobs.
Practice a new pitch
December is also a great time to record yourself doing a webinar and start planning to let your content do the talking. Wouldn’t it be nice if your 10-minute talk on how to make live reads work, how to buy radio, or why your audience buys the most widgets produced some warm leads? Practice and get going!
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at firstname.lastname@example.org or find him on Twitter @jeffcaves.