Entercom Communications announced on Tuesday morning that it’s rebranding and changing its name to Audacy. The change goes into effect immediately.
As noted in a press release sent out by Entercom announcing the name change, the company has evolved into a multi-platform audio content and entertainment organization over the past three years. It has become one of the country’s most successful radio broadcasting groups and a leader in a number of audio markets including sports and live experiences.
“We have transformed into a fundamentally different and dramatically enhanced organization and so it is time to embrace a new name and brand identity which better reflects who we have become and our vision for the future,” said David Field, Chairman, President and Chief Executive Officer, Audacy. “‘Audacy’ captures our dynamic creativity, outstanding content and innovative spirit as we aspire to build the country’s best audio content and entertainment platform.”
According to the release, the company’s evolution has been fueled by a number of significant moves, including enhancing its sports platforms, especially with the acquisition of QL Gaming Group and a partnership with FanDuel.
“This moment is not just a change of sign, but a sign of change. Our new brand encapsulates who we’ve become in audio and will guide our forward aspirations,” said Paul Suchman, Chief Marketing Officer, Audacy. “We are bringing it to life across all touchpoints inside and outside the organization and look forward to delivering on its promise every day.”
With Tuesday’s rebranding announcement comes additional content and product changes. Within the sports media landscape, a number of new original podcasts and other projects will air exclusively on Audacy’s digital platform. This includes new shows from Boomer Esiason and “The Rich Eisen Show.”
Within the sports betting and entertainment space, Audacy has announced a new multiyear strategic partnership with BetMGM, further cementing its position in the industry.