From Twitter Spaces to Clubhouse, live audio apps have gained a foothold in the media world over the past 12 months. Spotify became the largest media giant to join the fray by acquiring the sports talk app Locker Room.
The deal with Betty Labs, Locker Room’s parent company, values the app at roughly $50 million. Locker Room is a mobile-focused app that allows users to create specific “rooms” to discuss sports like the NBA, NFL, and MLB. Hosts can interact and allow listeners into the discussion to ask questions and debate.
Prominent athletes like Seth Curry, Andre Igoudala, and B.J. Armstrong have appeared on the app. Igoudala was an early investor in Locker Room alongside current and former NBA players like Kevin Durant and Baron Davis. Spotify plans to broaden the app’s branding to welcome pop culture and music alongside sports.
Spotify is making a splash in a growth period for the live audio medium. Twitter Spaces has been gaining steam while the live-audio app Clubhouse received a $1 billion valuation in January. Facebook is also planning a live-audio app.
Twitter Seriously Looking At Sports Betting Options
“The company is learning that fans want to talk about sports on Twitter and not necessarily watch games there.”
Twitter is experiencing growth in sports, and it’s sparked considerations on the sports betting front as well. According to Front Office Sports, tweets sent on the social media platform during NFL games are up 11% this year and unique college football tweeters are up 35%.
The company is learning that fans want to talk about sports on Twitter and not necessarily watch games there.
“We’ve learned significantly over the years of what is the best use case for live on Twitter for our users,” Twitter U.S. Sports Partnerships manager David Herman told FOS. “It’s not like ‘live’ doesn’t exist with our partnerships, it’s just not necessarily the full game like it was in many of those early executions. That’s from learning both what our users like and what advertisers are interested in.”
One example Herman brought up is Twitter’s airing of the first five minutes from FOX’s Big Noon Kickoff. The stream features a fan poll that picks which camera that broadcast is shown on.
Another large growth area for engagement has been sports betting. Twitter told FOS that sports-betting-related tweets are up 22% this season.
“Every single day, there’s more and more conversation and more and more happening in the sports betting world,” Herman said. “We think Twitter is a platform that plays well into gambling-related conversations. We’re live. We’re real-time. That’s what betting is. Betting and gambling have long been a core component of sports conversations on Twitter. Now things are legalized, more sports betting brands can be advertisers on Twitter than in the past, and as leagues are partners with official betting operators, it’s getting more visibility and exposure on a daily basis.”
Don’t be surprised if the social media platform experiments with its own sportsbook technology.
“We are consistently looking for new ways to enhance the user experience, and at some point, as it relates to betting, that could be great,” Herman said. “There are a lot of complicated components for us. There are only certain states where it’s legal so far, so we are still evaluating the space as a whole.”
Read the full story from FOS here.
Scottie Pippen Writes That Michael Jordan Ruined Basketball
“I may go as far to say Mike ruined basketball.”
Scottie Pippen has had a lot of ridiculous things to say about former teammate and NBA legend Michael Jordan, and it seems that he is not done yet.
Pippen recently released his memoir, Unguarded which challenges a lot of what Pippen believes was wrong in The Last Dance documentary, which Michael Jordan had editorial control over.
You have to buy the book though to read Scottie Pippen’s most shocking critique of Michael Jordan.
“I may go as far to say Mike ruined basketball,” Pippen writes. “In the 80s on the playgrounds, you’d have everyone moving the ball around — passing to help the team. That stopped in the 90s. Kids wanted to be ‘Like Mike.’ Well, Mike didn’t want to pass, didn’t want to rebound, or defend the best player. He wanted everything done for him.”
This sounds like the same type of people who say Stephen Curry ruined the game of basketball with how many three-point attempts he makes every game. On the contrary, both of them transformed the game of basketball into a game where guards are much more of a focal point than before.
And that is just on the court. Off of it, Jordan transcended the game of basketball and brought it into the spotlight. Without him, it is extremely possible that we wouldn’t view the game the same way in the national media as we do today.
Scottie Pippen also said that he was a far better teammate than Michael Jordan, which is just as hard to believe as his first statement considering Scottie wouldn’t take the court in the final seconds of a playoff game against the Knicks because the winning play was drawn up for Tony Kukoc and not him in the year Jordan retired.
Plenty of sports media commentators have said that Scottie seems very jealous in the passages of Unguarded that have been released.
Barstool CEO Erika Nardini Offers Career Advice On Instagram
“Nardini has been the CEO at Barstool Sport for a little over five years after the company relocated from Boston to New York City.”
Barstool Sports CEO Erika Nardini has a wide range of experience in the business world and offered some advice over that time to curious Token CEO podcast listeners on Instagram.
Nardini has been the CEO at Barstool Sport for a little over five years after the company relocated from Boston to New York City. Here are a few of the advice nuggets she handed out on the AMA.
“Never!!” Nardini said when asked how late is too late for career switching in the corporate world. “Do your thing; just have reasonable expectations about how hard it’s going to be & how long it will take. Also, have expectations for learning/growing and having fun. Change is good.”
Nardini graduated from Colby College in 1998 with a B.S. in sociology and philosophy and immediately jumped into a career at Fidelity Investments after interning at the company.
“Definitely!” Nardini’s said when asked if it’s ok to DM someone at a company after applying. “Only once tho or they’ll think you’re creepy.”
Barstool Sports founder Dave Portnoy named Nardini the company’s first CEO in 2016 while appointing himself chief of content.
“Be experimental,” the Barstool Sports CEO said when asked about general tips for moving up in a career. “Be highly communicative, listen, make a plan, and execute.”
Nardini left Fidelity in 2001 and has since worked the majority of her time in the tech field before joining Barstool Sports. She has had stints with Microsoft, Yahoo!, and AOL.
“I struggle with this,” Nardini said when asked how to set and reach milestones. “It’s hard to create structure when you’re growing so fast. I’m trying to improve here. A small number of goals and clear metrics seems to work best; we’ll see…”
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