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Today’s News is So Cliche

If you are one of the lucky ones who never noticed the over-reliance on the following words, consider your days of naivete now permanently over.

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The news can cause your blood pressure to skyrocket, in more ways than one. Especially if you are someone who values and cherishes precise use of the English language.

Like fingernails across a chalkboard, avid news consumers have become accustomed to, and increasingly annoyed by, the same old, worn-out cliches.

There is no doubt that you have heard these phrases and words used over and over. Probably a hundred times in the past week. In fact, they are so prevalent that you may not even notice their non-stop overuse by television and radio talking heads, analysts and guests.

If you are one of the lucky ones who never noticed the over-reliance on the following words, consider your days of naivete now permanently over. 

Not that using these phrases and words make you a bad person, or even a subpar news broadcaster. It’s just that your audience has been irked by them for far too long. 

They may not be bothered enough to tune you out, although it now provides them a clarifying opportunity to separate the broadcasting wheat from the chaff.

So here is a list, albeit not a complete one, of some of the most bothersome, annoyingly-overused crutch words and cliches heard every day across the broadcast airwaves.

“Um”, “ah”, “you know” – These are the classic of all classic crutch words. Since the first time a mic was powered on, we’ve heard these words sprinkled into broadcasts, by talent across all levels. Non-discriminating and quick to jump out, these common culprits have stood the test of time.

“It was…um…quite a scene on 2nd Avenue today, when….ah….police cornered the armed suspect who, you know, was ready for a fight.”

Essentially – Seemingly a favorite of the new woke, millennial crowd, this flavor of the week appears everywhere a host, guest or analyst wishes to instill a sense of his or her intelligence. 

“Well Jim, essentially what this move does is put Tesla in a position of power. Essentially they are the leader in new technology, with Elon Musk essentially lighting the way across a new, essentially endless universe.”

Yeah, no – It’s difficult to know what this phrase actually means when it is used. Usually, a guest uses it to start a response to a question. The real question, though, is does in mean YES or does it mean NO? Or does it mean both? And if so, why combine both the positive and negative when simply one would do the trick?

“Isn’t it true that this government spending has to stop, Joe?”

Yeah, no, Sally, we’re mortgaging our kids’ future with every dollar we spend on social engineering garbage.”

So…. – This one is straight forward. For some reason, may guests feel obligated to start their answer to a question with “So”. It doesn’t really fit at the beginning of a sentence, but this has been a common way of beginning an answer to a question for about five years, when it emerged as a top crutch word for champions in all walks of life. Most notably, this has become a go-to in the corporate world, making appearances in lectures, earnings calls, media programs and corporate gatherings.

“What is your biggest product development going to be this year?”
So….we’ve got a truly deep and revolutionary pipeline…..”

Right – This self-affirming word has been popping up on the air for about a half a decade now, and it still doesn’t quite fit. It would be fitting to use this word as a questioning technique, at the end of a sentence. However, it is now interspersed in monologues, responses and commentary, seemingly adding nothing to the overall feel of the conversation. To many, the use of this word makes the speaker sound rather obnoxious.

“This is a big year for the party, right. They need to prove they can govern, right, rather than just be the opposition. Now is the time to put results or face the consequences, right.”

Literally – How many times do we hear this word used incorrectly? The word “literally” means to adhere to fact. So why, then, do we hear it used so often to hyperbolize a scenario? For example, “This will literally be the end of the Senate if the filibuster is abolished.” In actuality, and in terms of adhering to fact, the Senate will still exist. Putting the policy argument aside, the Senate would indeed continue to exist. To use literally would mean there would, in fact, no longer be a Senate if the filibuster is abolished.  

Super – This one added a little pizzazz to your commentary about a decade ago. If you said something was super-anything, it gave it a feel of extra intensity or importance. Now, however, the term is so overused, that it has gone the way of lazy cliche. You now stand out as unique and fresh only if you don’t use it.

“He is a super-smart leader, and I am super-excited to have him on our team.”

100 percent – At some point in the past bunch of years, this became a replacement for the word YES. Or a stand-in for the feeling of agreement. Regardless, it has become overused as a crutch word of choice.

“Isn’t it true that raising taxes is equal to stealing from good, hard-working Americans?”
100 percent Laura, that is exactly what it is.”

Sort of / Kind of – These phrases have become filler material, much like white rice or dinner rolls. They don’t give you anything of value, other than fill you up for the short term.

“The market is sort of like water or energy. Money kind of flows to the best projects, the best people and the best ideas. This is the way that we sort of define value and grow the economy based on kind of what actually helps our societies grow.”

Like – In many areas of the media, and certainly the alternative, non-traditional media, this word still holds a high place of esteem. But to the traditional, trained ear, it rings of teenage, valley-girl hanging out at the mall. Especially to an older audience, using this word often during the broadcast makes one come across immediately as less intelligent or sophisticated.

“It was, like, a great day to be in New York. The parade was, like, an important moment for the city and, like, very inspirational.”

Really – Another filler word, meant to imply a higher level of importance. It doesn’t add anything precise.

“The governor initially took a really strong stand, and since then he has really stood even stronger on principle. This is really his best moment in office.”

Look – This word is used when a guest, analyst or host begins to talk and his mouth hasn’t yet caught up with his mind. This crutch word is used to help put his thoughts in place and begin the substantive portion of his commentary. If he needs a second or two to compile the perfect sentence, this word can give him the time he needs.

“Look, I wanted to get you all together today to discuss our 3rd quarter initiatives…..”

So there is the list, right. It’s kind of frustrating to hear these really annoying crutch words in, like, literally every news broadcast. Look, it’s essentially a chore to listen to a broadcast where these words are sort of sprinkled everywhere. 100 percent.

Now get off my lawn, and enjoy the news!

BNM Writers

WGN’s John Williams Was Determined To Get Into Broadcasting at Any Level

Sending out tapes every six months was a part-time job for Williams and anyone else who wanted to venture out to a larger market.

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WGN broadcaster John Williams knows two things for sure; Coffee’s for closers, and someone out there has eaten the entire left side of a menu at a restaurant.

“There are movies that enable male bonding,” Williams said. “In Glengarry Glen Ross, it’s bonding in terror. In Diner, the bond is about growing up with friendships.” (You can correlate each of the opening intentions with the movies above.)

Williams said he believes these types of bonding opportunities make us better as human beings. “My dad was in the Air Force, and we predictably moved around quite a bit,” he said. “I always envied my friends who had a steady upbringing, who were able to feel the consistent ground under their feet. They’d known each other for years, shared inside jokes together.”

A 10-year-old John Williams found himself in fourth grade in Honolulu. “Once again, I was an outsider. We lived in Taiwan before that. Most of the kids were Japanese or Hawaiian, and I was one of the ‘haole,’ or white kids. I never had to spell the word, I just was the word.”

Williams was in second grade at the public school in Ewa Beach as one of two white kids in his class. “The racial difference wasn’t a factor but the fact that I was an outsider was.” He transferred to a Catholic School and, over the next three years, made friends and gained some confidence. Like most any of us, he just wanted to be accepted.

“I was a mild, meek kind of kid who never really got his bearing. I read a lot and was always curious enough. I asked the right questions. I’ve always been interested in everything. I wasn’t a recreational reader then.”

When he was young, Williams said comedians helped shape his thought processes. “I grew up with comics and their albums. We memorized the bits from George Carlin; later, it was Richard Pryor, Steve Martin. They were insane. Before his reprehensible behavior was realized, Bill Cosby influenced a lot of comics.” Cosby taught a lot of us how to tell a story.”

Throughout his childhood, Williams said he always thought he’d be a writer. “Becoming a broadcaster was so presumptuous to me. When you wrote, you didn’t have a microphone in your face at a radio station. Who was I to think I could pull that off.”

He kept busy writing short stories, poems, always typing away at something. “One year, I got a typewriter for my birthday. A Corona. I even had the click-out eraser cartridge, the whiteout. I still have a lot of that stuff around. But I always could find a sheet of paper, right?”

Hhmmm…a nerd and a hoarder. 

He attended Joliet junior college and earned what he said was an ‘associates degree in nothing,’ leaving him unqualified to do anything. In defense of junior colleges, Williams also said he felt an associates degree can, in fact get you ready to do anything well. “It was excellent,” he said. “It primed me to talk about anything.”

“After that, I went to Southern University of Illinois in Carbondale. They had a good broadcasting school. I tried getting into Northwestern, but that didn’t happen. I transferred to SIU as a junior. I couldn’t partake in any real broadcasting classes until my senior year. Couldn’t get in front of a microphone until then.”

His ambition was to be able to get into broadcasting in any form, at any level. “During my senior year, I was so nervous. I couldn’t hold a piece of paper without shaking,” Williams said. “I’d have to put the paper down on the counter in front of the microphone so it wouldn’t shake, and I could read the copy.”

Sending out tapes every six months was a part-time job for Williams and anyone else who wanted to venture out to a larger market. “This was in the late 80s,” Williams said. “I’d enjoyed a good career at WMBD in Peoria from 1982-1992 but looked for more. I was doing well in the mornings.”

Demo tapes went to cities like Cincinnati, Des Moines, Minneapolis, and all the mid-major markets. All the ads read, No Phone Calls. In attempts to get around this roadblock, Williams felt he was kind of slick.

“I’d call and say, “Hey, I’m not calling about my tape; I just wanted to see if you got it.” You never knew how that would play out. More tapes went to Orlando and Miami, Florida.

“I called and did my ‘follow-up’ and was put through to the program director at WIOD in Miami. I couldn’t believe it. I got through. The voice on the other end asked, ‘Are you John?’ He knew my name! I answered a feeble ‘yes.’ ‘John,’ the program director continued, ‘Apparently you can’t read because the ad said, NO CALLS!’”

After swallowing a trough of pride, a big break was getting from Peoria, which was 188th in the market at the time, to Minneapolis, which was 15th. The salvation manifested in the form of WCCO. He worked there from 1993-1997. “To go from 188-15 was a leap in every sense of the word,” Williams said.

Then, a really big break. After the usual barrage of outbound tapes, he got a call from WGN and was told he was on their short-list. He couldn’t believe it. “To go from 15th market to number three was beyond my imagination. The place where Wally Phillips, Bob Collins worked was like hallowed ground.”

Williams arrived at WGN Radio in September 1997 as a midday host. 

Planning out a show can be like walking a tightrope. “I don’t see the upside of talking too much about push-button and red meat topics. WGN is not a silo-broadcasting company. Other stations take a narrow approach and then preach to that choir. They are safe in that silo. But we’re a big tent station. We want to accommodate as many people as we can. You can get your tough talk politics elsewhere. There’s no point in running listeners off when they disagree with you. And frankly, those who would agree with you are exhausted with politics right now, so we don’t really need to go there. At least not much.”

How does Williams approach his day? He said he gets up in the morning, does his ‘clicking’ for news. “I go to NewsNation, Fox News, The New York Times. I buckle down. If I don’t, my show suffers.” He has a whiteboard in his office, and he breaks it all down, breaks it into half hours. 

“I go for a mix on my show,” Williams said. “I don’t do all interviews. I don’t want to do all open lines. I better have some breathing area, a chance to get the lay of the land.” Williams says it’s all about relatability, not an overdose of what Putin’s strategies might be.

“I had a great interview recently. I spoke with Kyle Buchanan, who wrote Blood, Sweat & Chrome, The Wild and True Story of Mad Max: Fury Road. We talked about director George Miller and other things.”

After 41 years in the business, Williams feels he’s hit his stride. “I was miscast a couple of times,” he said. “There were times I didn’t feel I was doing well. I don’t worry about my longevity too much now, but you do think about it. My motto was and is to stay in the game. Be versatile. You say you need someone to cover Chinese hockey? Where do I go to learn Mandarin?”

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BNM Writers

Everyone is Welcome at Keven Cohen’s Table

“For the first eight months, The Point was hemorrhaging money,” Cohen explained. “Bleeding would be too tame of a word.”

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Somebody had better step up and take the blame.

Ostensibly, both his mother and father are responsible for the odd spelling of Keven Cohen’s first name—probably more his mother.

“I think she had too much of the epidural medicine,” Keven Cohen jokes.

He likes the uniqueness but said it has caused its share of problems.

Cohen was born in Detroit, but the family moved to Florida just before his 13th birthday. He later studied broadcast journalism at the University of Florida in Gainesville.

Where a lot of kids wanted to be a ballplayer, Cohen wanted to be Ernie Harwell, the legendary broadcaster for the Detroit Tigers.

“In our neighborhood, we didn’t ask when the Tigers played; we asked when Ernie was on.” That’s how revered the man was in Detroit. “To this day, I’m an obsessive Detroit fan. I like to say you can take Keven out of Detroit, but you can’t take Detroit out of Keven.”

Growing up, Cohen said he was inseparable from his older brother Marc. “We have been best friends since the day I was born,” Cohen said. Cohen was able to convince his mother and brother to move to Columbia so they could be around each other.

His sister was the lone holdout, but Cohen does speak to her every day, as a rule. Marc was a teacher but hung that up for corned beef, opening his Groucho’s Deli. His sister is a physical therapist. They’re like peas and carrots…and more peas.

Cohen started out in radio at WRUF in Gainesville. He spent five years at that station.

“After graduating college, they created a position for me as assistant sports director,” Cohen explained. “They were grooming me to take over for the sports director. The problem was that I realized that the sports director wasn’t going anywhere soon.”

In 1994, Cohen began searching for a new opportunity, but he still didn’t want to go too far from Gainesville. He’s truly a man dedicated to his family.

“My father died in a car accident when I was young, and I couldn’t bear the thought of moving too far from my mother in Florida,” Cohen said.

After enjoyable years at WRUF, Cohen began exploring new opportunities. He recalls landing his first dream job in Columbia, South Carolina. He knew he was as talented as the other 267 applicants for the sports job, but he had something else. Moxie.

“The guy that hired me in Columbia now does the radio play-by-play for the Atlanta Braves. Jim Powell,” Cohen said.

Cohen knew the competition would be tough, but he had his sights set firmly on the job. Interestingly, when many young radio people send out tapes, they send them everywhere around the country. This wasn’t the case for Cohen. Family is so important to him; he again didn’t want to go too far from home. The only tape he sent out was to Columbia. The distance between cities was doable.

“I called Jim Powell and pleaded with him to give me fifteen minutes with him,” Cohen said. “I told him I’d gladly drive the nearly six hours to Columbia, meet with him, then turn around and drive back to Gainesville. That’s how serious I was about the job.”

Powell was impressed with the young man’s spirit, and they talked for more than an hour and a half. A week and a half later, Powell called Cohen. Powell told Cohen there were candidates for the job with better demo tapes, but he liked Cohen’s tenacity and drive.

“I’ve got some good news and some bad news,” Powell told Cohen. The bad news was the station wouldn’t pay moving expenses. The good news was he had the job if he wanted it.

“When Jim Powell speaks to colleges and high school students, he still uses my tenacity as an example,” Cohen said.

After 18 years in a community, Cohen had developed some deep roots and friendships.

He was at WVOC in Columbia from 1994 until 2012, a good run in any radio market. Then management decided to go in a different direction and fired Cohen. This happened ten years ago, but you can still hear the pain in the recollection.

“I was devastated,” Cohen said. “I’d cut my chops on the radio there. I put in more than 18 years there. I was blindsided.” At the time of his firing, Cohen was hosting pre-game shows for the South Carolina Gamecocks, and it was the middle of the season. An election was just a short time away. Management figured that would be the perfect time to give him the ax.

For the ace-kicker, hours before his firing, Cohen had lunch with one of the salesmen and returned with a $64,000 sales package from a local business. They still fired him.

Isn’t that a fine how-do-you-do?

“My firing made the front page of The State newspaper,” Cohen explained. “There were protestors outside the building, upset that I’d been fired. Personally, I never felt any bitterness toward Clear Channel—publicly or privately for the firing.”

As they said in The Godfather, It was just business. Most people reading this are well aware of that sting. People in this business get stung so often that they don’t even bother putting baking soda on wounds.

WVOC gave him the talk all fired people know too well. They put him on the sidelines with a non-compete clause.

“I told them to keep their severance package; I just wanted to work.”

No dice. WVOC said that wasn’t going to happen.

“I’m the kind of guy who turned the firing into motivation,” Cohen said.

Cohen was offered a job in Jacksonville, Florida, but wanted to wait. He was promised a job by another station in Columbia when the non-compete expired.

“The call never came,” Cohen said. “I was so discouraged as I’d turned down the Jacksonville job. There were no other talk stations in Columbia. I either had to leave Columbia or leave radio.”

There were plenty of opportunities Cohen could have grabbed that required a briefcase. Banking or insurance companies would have begged to get him. He had earned a stellar reputation in the community, and many businesses felt he’d be good for their business if he worked for them.

Now it gets a little weird.

One night, Cohen couldn’t sleep, so he went down to the basement. He was able to fall asleep and was visited in a dream by a friend who’d died from cancer.

“In the dream, Rick told me everything was going to be alright, and I should start my own radio station.”

Thanks, Rick. Not like that’s a tall order or anything.

“It hit me that starting my own radio station was something I could and should do,” Cohen said. “I ran up to tell my wife about the dream and asked if she’d support me if I attempted to create my own station. She said if I let her go back to sleep, she’d support me.”

What a gal.

“I’d never considered this before,” Cohen said. “The only thing I’d ever done on radio was my show. I reached out to some people to get the ball rolling.”

Cohen said four banks were no help. “They knew me well and loved me, but realized I’d never run a radio station before, or anything even close to that. I don’t blame them.”

The dream (the one with Rick) paid dividends. Cohen was fired from WVOC in November 2012 and started his radio station in October 2013, less than a year later.

“For the first eight months, The Point was hemorrhaging money,” Cohen explained. “Bleeding would be too tame of a word.”

He said advertisers were initially wary, and he understood that as well. But they started to come around.

“Things were very lean at first,” Cohen said, “but when we hit the 10 ½ month mark, we broke even for the first time. Then, we started making money. Not a ton, but it was coming in.”

The Point, 100.7. FM, 1470 AM, has become a player in the market. “The community has been so supportive,” Cohen said.

The Point has evolved in its format. “I wanted an old-school talk radio station,” Cohen said. “I always wanted it to be community-driven. I’ve never pressured my hosts or news people to lean a certain way, politically or otherwise. They are on their own, as long as it’s ethical and moral.”

Cohen doesn’t like to micromanage. “I do all the traffic, schedule all the commercials, create all the sales. I’ve tried to create a family. We socialize together; I go out to lunch with hosts. They feel like they can talk with me about anything.”

On his morning show, Cohen doesn’t utilize a call screener; he just answers them as they come in. “There’s no way of picking and choosing which so many hosts like to do. Everyone is welcome at our table,” he said.

Which to me sounds a lot like, ‘We’ll leave the light on.’

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BNM Writers

The Biggest Story in America According to Bill O’Reilly

According to O’Reilly, the biggest development in the country in recent weeks is the disastrous situation at our nation’s southern border.

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Bill O’Reilly says the biggest story in America this month is mainly under-reported by politicians and the media. And its impact may extend much further than we can currently comprehend.

It’s not a Hollywood trial, exploding gas prices, economic pain, or a potential Supreme Court ruling.

According to O’Reilly, the biggest development in the country in recent weeks is the disastrous situation at our nation’s southern border. He joined the Glenn Beck Radio Program on Friday morning to discuss the country’s ongoing disaster and predicted that it will become the impetus for major developments in the next six to twelve months.

“Three million foreign nationals are estimated to cross just into Texas this year, this fiscal year,” O’Reilly began, chronicling the emerging siege of Texas’ border. “And a President doesn’t call the Governor of the state that has to deal with that one time? So everybody listening just says, oh, he’s just incompetent. It’s not that. And I keep telling everybody this, and few believe me. I think you do, Beck, but I’m not sure. The President of the United States does not know what he is doing. He is incapable of assimilating – word of the day – information. You can tell him something, and he’ll look at you, and maybe he’ll understand what you’re saying. But two minutes later, he will forget it.”

O’Reilly told Beck there are actual, devastating consequences for citizens when the President cannot seem to effectively react to or deal with this ballooning crisis.

“So Biden, who has not been to the border, another unbelievable occurrence, because if you add up the human toll of this, plus the narcotics traffic that’s killing hundreds of thousands of Americans every year, you add it up, this is a catastrophe,” O’Reilly said.

“I don’t believe the Constitution is a death pact. You know, it’s not a suicide pact.” Beck replied. “This is an invasion, and the government is doing nothing, and the government has the constitutional responsibility for the border, not the states. So that’s what’s kept the states out of it. But again, are we in a constitutional suicide pact?”

Responding to Beck, O’Reilly predicted that American citizens themselves are poised to react decisively.

“You elect a President; he comes into office. Americans have this idealistic view of that. Many times you elect someone who is destructive to the country. Alright, I mean many times. Not a few. Many. So what happens now?” O’Reilly asked rhetorically. “Well, everybody can whine and complain and talk about it, but what happens is this. In November, there is a course correction possible, whereby the American people would say, I recognize what a disaster Joe Biden is, and I’m sorry he’s the President. And if I voted for him, I made a mistake. So now I’m going to correct that mistake, and I’m going to give Congress the authority to deal with Biden. That’s our system. That’s how the Founders set it up.”

O’Reilly believes that this issue, among so many others going dreadfully wrong in America, such as punitive gas prices and unnecessary economic hardship, will galvanize voters to fight back in November.

“I fully expect that the Republicans will take both houses of Congress. I’ll be shocked if that doesn’t happen. Because of inflation, primarily, and the economy. That’s the driver of the vote. But second is the border,” O’Reilly predicted. “Now, once the Republicans take over, I can assure you articles of impeachment will be drawn up in January and February 2023 against Biden, on this issue. Dereliction of duty.”

And while the country endured the Democrat-fueled impeachment of our 45th president, O’Reilly thinks this time will be different. This time, he says, will be based on substance.

“He’s the commander in chief. This is dereliction of duty. Just like a corporal or a sergeant, if they were in the field with the military unit and they didn’t follow orders, that’s dereliction of duty. This is dereliction of duty,” O’Reilly said.

“Does everybody get this? Biden’s President, but he’s also the commander in chief of the armed forces. So you can impeach on those grounds. Now, will he be convicted in the Senate? Probably not. But it’ll be such a hammer blow to the country. The Trump impeachments were jokes. Everybody knew what that was. A setup by Pelosi on any grounds at all to embarrass Trump. This is much more serious because the numbers are there. The deaths are there. Verifiable. Not a phone call to Zelensky in Ukraine. This is people dying every day because their government will not stop the importation of deadly narcotics from Mexico. That’s what this is, and that is why this is the story of the week.”

Time will tell if Bill O’Reilly’s prognostication proves true and whether the lack of border security will continue to mushroom as a focal issue for voters.

If he is correct, what we are seeing in May will become an even bigger catalyst in January.

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