An IPSOS national audience study has revealed that there is plenty for Westwood One to celebrate. More than 19 million people tuned in for the network’s coverage of the NCAA Men’s Basketball Tournament.
Games across all rounds generated 19.2 million listeners, with strong demographic distribution. Most listeners came from the 35 to 64 demographic, but the network has to be pleased with the lower end of the age range too. Listeners ages 18 to 34 accounted for 31% of their audience.
“We are thrilled that audio audiences for our NCAA March Madness audio coverage returned so strongly” Suzanne Grimes, President of Westwood One said in a press release. “College basketball fans were excited to experience NCAA Men’s basketball and listened across our streaming, smart speaker and broadcast platforms.“
Listeners could hear the tournament in a variety of ways. Westwood One had more than 400 radio affiliates broadcast their games. The network’s elite broadcast team could also be heard thru smart speakers and online via TuneIn.
Shan & RJ: ‘Inside The NBA Was Trying To Prevent A Riot Last Night’
“I think he knew the wrestling role, but I don’t think the other guys did,” Choppy said.
Don La Greca: ‘Howie Rose Was The Only Sports Talk Host As Passionate About Hockey As Me’
WFAN, WCBS Become New Flagship For Rutgers Football, Men’s Basketball
“The multi-year deal begins with the 2022-23 season.”
Rutgers University and Audacy have announced an agreement that will make WFAN and WCBS the flagship stations for the school’s football and men’s basketball teams.
The multi-year deal begins with the 2022-23 season.
“Rutgers athletics is on the rise under Greg Schiano and Steve Pikiell in the Big Ten, bringing excitement and anticipation to Tri-State area fans,” said Chris Oliviero, Market President, Audacy New York. “WFAN and WCBS 880 will provide listeners with unmatched coverage of the Scarlet Knights and we are honored to add Rutgers to Audacy’s market-leading play-by-play portfolio.”
A 30-minute pregame and postgame show will air on WFAN for all Rutgers football games, while basketball games on WCBS will get a 15-minute pregame and postgame show.
Games will be able to be streamed locally on the Audacy app, and the company said both stations will promote the partnership on-air and digitally, in addition to on-campus events throughout the school year.