Connect with us

Sports Online

FOX Acquires Outkick

“The FOX press release makes it sound as if it is Outkick’s gambling content that the company finds most attractive.”

Published

on

Clay Travis has sold Outkick to FOX. Financial terms of the deal were not disclosed, but the network issued a press release confirming the news.

Outkick’s multi-platform brand will continue to be operated as a stand-alone entity. Savage Ventures, Travis’s partners in Outkick, will continue having an operational role in the business.

The FOX press release makes it sound as if it is Outkick’s gambling content that the company finds most attractive. FOX has a partnership with FanDuel as does Outkick. The press release notes that Outkick has been a “significant source of sports wagering referrals” to the online sports book.

“As FOX further diversifies our growing digital portfolio and broadens our position in the sports wagering ecosystem, there could be no better acquisition than Outkick,” Lachlan Murdoch, Fox Corporation’s Executive Chairman and Chief Executive Officer, said in a press release. “Clay and his team have quickly made Outkick a content powerhouse with a very large, loyal and engaged audience. We expect the synergies presented across FOX’s existing portfolio of assets will turbocharge this exciting business.”

There are plenty of questions left to be answered, including what it may mean for the company’s future plans for Travis, who is part of the panel on FS1’s FOX Bet Live and has made multiple appearances on FOX News. Plenty in the radio industry will also wonder whether or not FOX plans to continue operating Outkick 360, a new radio and digital product featuring the former hosts of 104.5 the Zone’s Mid Day 180.

“Outkick has grown out of my passion for producing bold, well-informed, and entertaining content about sports, current events and, more recently, sports wagering. With the power of FOX behind us, we look forward to maintaining Outkick’s unwavering commitment to that mission, as well as further accelerating the growth of our audience, and continued leadership in the sports wagering affiliate category,” Travis said.

Sports Online

John Skipper: ‘Tom Brady is a Very Expensive Trophy for FOX’

“I think for Tom Brady’s pride, he had to be paid the most money because he is the greatest of all-time.”

Published

on

The NFL broadcasting world went through a series of massive changes this offseason. Outside of the No. 1 crew at CBS (Jim Nantz and Tony Romo), every other network will have new faces appear on our television screens during game days.

Out of the large amounts of money being thrown around at various networks in the industry, it was Tom Brady’s massive 10-year,  $375-million broadcasting deal with FOX that turned a lot of heads. Not only does the deal indicate that the seven-time Super Bowl champ will be retiring in the very near future, but some, including Dan Le Batard, wondered why such a fortune was being given to someone who has “never said anything interesting'” during his career in the NFL.

During the “local hour” of his popular show on Thursday, Le Batard welcomed former ESPN president and his Meadowlark Media partner, John Skipper. He expressed a similar.

“There’s very little economic value. He’s a very, very expensive trophy,” Skipper said on The Dan Le Batard Show with Stugotz. “I think he’ll probably be okay on the game. It doesn’t really matter that much other than for pride and I guess he’ll shake advertisers’ hands.”

To put into context how massive Brady’s deal is, the future Hall of Famer will not only be making more in 10-years than he has throughout his entire 20+ year NFL career ($302.96 million in total earnings) but he will also be leapfrogging broadcast vet Troy Aikman–getting paid twice the amount of the former Cowboys QBs’ new deal with ESPN.

 “I think for Tom Brady’s pride, he had to be paid the most money because he is the greatest of all-time,” Skipper said.

Skipper continues to add that the money FOX gave Brady could’ve been put to better use, making a more significant impact in other areas of the business, including securing live event rights.

He then brought up Mike Tirico, who called Monday Night Football at ESPN during Skipper’s tenure at the network. No matter how much faith he had in the play-by-play man, Skipper said he didn’t feel the need to overspend on a partner to help him shine.

“I put Mike Tirico in the booth and thought he did an outstanding job, but I would not have paid any ex-player $15, $20, or $25 million to sit next to him.”

Continue Reading

Sports Online

North Carolina Lawmakers Expect Mobile Sports Betting By Football Season

“North Carolina’s neighbors, including Tennessee, Virginia and West Virginia, have already legalized mobile sports betting.”

Published

on

It is already legal to place bets in North Carolina on sporting events. It is just incredibly difficult. Bets can only be made inside of 2 Cherokee casinos in the western part of the state. That could change before football season.

The State Senate, which is politically divided, passed SB 688 last year. If it makes it through the State House, it would become law and North Carolinians could then theoretically place bets online legally.

SB 88 was sponsored by Paul Lowe, a Democrat from Forsyth County. He told WRAL-TV in Raleigh that he is optimistic about what will happen in the House.

“We just want to make sure we have drummed up the votes, and I think we have,” he said. “I feel confident about it.”

North Carolina’s neighbors, including Tennessee, Virginia and West Virginia, have already legalized mobile sports betting.

Politically, North Carolina is considered a purple state. That is showing up in the effort to legalize mobile wagering. One of the bill’s biggest advocates in the House is Jason Saine, a Republican from Lincoln County.

“We’re ready to rock ‘n’ roll. I’ve not heard any new opposition,” he told WRAL. “I think we have a pretty smooth glide path once we do kind of start rolling into session.”

The state’s Lottery Commission would oversee sports gambling. If the SB 688 is passed, operators would pay $500,000 for a five-year license, which can be renewed for $100,000. They would also pay an 8% tax on adjusted gross revenue. Both of those numbers are low compared to other states.

“Once we pass this bill, there’s some tweaks we’re going to do,” Lowe said. “But right now we’re just trying to get it out of the chute.”

Continue Reading

Sports Online

Lachlan Murdoch: ‘FOX Bet Has Been Disappointing’

“In a recent interview, he told Axios that the app has around 6.5 million users since its launch.”

Published

on

FOX is the only network to have a stake in the sports betting industry. The network partnered with FanDuel to launch FOX Bet in 2019. So far, FOX CEO Lachlan Murdoch has not been pleased with the results.

In a recent interview, he told Axios that the app has around 6.5 million users since its launch. He called the performance thus far “disappointing.”

Sports betting is a crowded marketplace. It is possible that players are watching games on FOX and seeing advertisements for the betting app, but are choosing to trust their experience to companies like FanDuel, DraftKings, Caesars, and other companies that are more commonly associated with gambling.

Murdoch believes that a dispute with FanDuel owner Flutter has set FOX Bet back. The two companies have been involved in a standoff over who owns which aspects of FOX Bet and what price FOX is obligated to pay in order to acquire an 18.6% stake in FanDuel. Murdoch says everything “should be resolved by the summer.”

In March, Bloomberg reported that the app is struggling to find new players. FOX Bet is one of the betting partners of the NFL and can advertise its services during games in the fall, but its potential is hindered by only being available to bettors in four states.

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.