NBCUniversal might not be in it for the long haul with their regional sports networks. Sources told The Wall Street Journal that the company is “exploring” a move of their RSNs to Peacock or selling off the portfolio.
The teams playing on these networks could be the first bidders to pounce as NBC tries to figure out their next move.
Streaming was in the company’s plans starting this spring with NBC Sports Philadelphia scheduled to test out the strategy. They scrapped those plans before baseball season over fears that it would alter NBCUniversal’s company-wide streaming strategy.
The media giant has already confirmed it is shuttering its national NBC Sports Network at the end of this year. The shutdown is the latest move showing their hesitance around the future of RSNs. The avenue has been a money machine for a long time because of the high fees cable providers agreed to with networks. As more people cut the cord and splice their media purchasing, those fees get harder to justify.
According to S&P Global Market Intelligence, regional sports networks collectively had 145.8 million subscribers last year, down 23% from 190.2 million in 2014.
A potential buyer other than the teams playing on the networks is Sinclair Broadcast Group. They own the Bally Sports family of networks after signing a licensing deal with the gaming company this year. Sinclair plans on rolling out streaming-only subscriptions for 19 of their networks beginning in 2022.
The plan NBCUniversal was implementing involved airing games on both the RSNs and their entertainment streaming service Peacock. Phillies fans could’ve been able to watch games on Peacock and regular TV, now that plan is off the table. Sources tell The Wall Street Journal that NBC Sports Philadelphia may lose profitability as early as next year. The battle for media attention continues in a rapidly changing landscape.
Peter King: ‘Tom Brady Needs To Study Cris Collinsworth’
“He’ll know that to be good, he has to get out of his comfort zone of all niceties and tell it like it is.”
Peter King dedicated a not-insignificant portion of his “Football Morning in America” column this week to advice for Tom Brady. FOX announced last week that the Buccaneers’ quarterback will become the network’s lead NFL analyst upon his retirement.
Brady’s decision and his reported salary have been the source of much speculation and prediction amongst his soon-to-be colleagues.
King is optimistic that Tom Brady will be entertaining and informative when he makes his FOX debut. He did offer the GOAT a little bit of advice about what he should be doing in the months leading up to calling it quits on his playing days and starting his new career.
“I think what I’d do if I were Brady is study Cris Collinsworth—and honest to goodness, I don’t say that because I work for NBC,” he wrote. “I say it because Collinsworth knows how to talk X’s-and-O’s conversationally, he’s an easy listen, and he can criticize when the time comes.”
Interestingly, last week, Collinsworth says he hears from most former players that are getting ready to make the jump to broadcasting. He was surprised he never heard from Tom Brady before FOX announced their deal.
King had two other suggestions. The first was that Brady watch multiple games from start to finish so that he can hear what the give-and-take between a broadcaster and analyst sounds like. The other is that he has to commit to being interesting and not censoring himself. King has faith that Brady will be able to do that.
“He’ll know that to be good, he has to get out of his comfort zone of all niceties and tell it like it is. On that LeBron James show last year, Brady said, ‘Ninety percent of what I say is not what I’m thinking. There’s a part of me that doesn’t like conflict, so in the end I always just try to play it super-flat.’ That has to end once he’s on TV if he wants to be any good.”
Nick Wright Critical Of ABC Crew As Giannis Antetokounmpo Struggles In Game 7
“He reminded his followers on Twitter that the two-time MVP has put together some amazing performances in this series.”
Giannis Antetokounmpo started hot in Game 7 on Sunday. By the time the game ended though, the Boston Celtics were on their way to Miami for Game 1 of the Eastern Conference Finals and the defending champions were headed back to Milwaukee.
The Celtics’ defense gave the Milwaukee Bucks fits in the second half. The ABC broadcast put a special spotlight on Antetokounmpo, who got multiple drives to the basket that he could not finish.
“The best has got to show up when the best is needed, and Giannis has been disappointing,” said Mark Jackson over a package of highlights of Giannis missing shots. “As great of a player as he is, given credit to the Celtics’ defense, but he has struggled offensively time and time again.”
Nick Wright of FS1 noticed and he didn’t appreciate it. He reminded his followers on Twitter that the two-time MVP has put together some amazing performances in this series.
Mike Been, Mark Jackson, and Jeff Van Gundy were not particularly hard on Giannis. The trio made the typical comments we hear when things aren’t going a great player’s way.
Wright did not harp on the issue beyond the single tweet. The outcome was not in doubt as the clock winded down. He gave credit to the Celtics rather than tweet about the Bucks or Giannis.
Stephanie McMahon: WWE Is A Better Advertising Investment Than Sports
“We can script the buzzer-beater moments, we can script the Hail Marys.”
Everyone knows that professional wrestling is scripted. The storylines, the outcomes of matches, all of it is predetermined. But in the eyes of WWE, that’s what makes their product so different, and better than traditional sports.
WWE Chief Brand Officer Stephanie McMahon told Deadline that when it comes to pitching advertisers, sports entertainment allows room for a range of different approaches to make something work.
“We can script the buzzer-beater moments, we can script the Hail Marys,” she said. “We have a leg up on sports. … You may object to what we do, but you’re never going to be bored.”
McMahon added that WWE has a much easier process in dealing with sponsors. Everything is handled in-house.
“We own all of the IP,” she said. “When brands deal with us, they just deal with us. We create something together.”
WWE is coming off a positive Q1 earnings report, which had the company up 27% in total revenue. Its two weekly primetime shows, Monday Night RAW and Friday Night SmackDown, continue to do well in ratings, and all special and pay-per-view events, in addition to its streaming platform WWE Network, are all housed on Peacock.