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No Issue is Off Limits For WABC’s Sid Rosenberg

“Imus was a brilliant radio guy, who tutored guys like me and Bernie, yet when you bring him up now all you hear about is Rutgers.”

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For more than a decade, Sid Rosenberg has been a reliable and powerful voice in New York radio. Not one to pigeonhole himself, the sports broadcaster at WFAN and WNEW’s “The Sports Guys”would eventually become co-host of the 77 WABC morning show. There, politics has taken center stage, culminating with former president Donald Trump calling in to Sid and Bernard McGuirk, days after switching from middays in 2018.

“He was glib. He was funny,” Rosenberg told BNM. “He was very good to me and Bernie. He’s known us both for a long time.”

That longstanding relationship played into their questioning as they opted to hurl softballs at the sitting president.

“Were we easy on him? Sure, because he’s a friend,” Rosenberg said.

Such a major get would have seemed unthinkable years earlier, but the natural transition began in Florida a decade earlier. He worked at three all-sports stations in South Florida but started to ease politics into the mix. The pendulum swung away from sports in 2012 when Rosenberg covered the Obama/Romney debate at Lynn University in Boca Raton. 

It was at his last gig—WMEN 640 AM in Palm Beach— Rosenberg created a politics/sports hybrid show, “much to the chagrin of my program directors and the GM.”

Rosenberg was at a crossroads professionally, enjoying sports, but equally passionate about the future of the country. A more wide-ranging show was born using the Don Imus and Howard Stern blueprint.

Of course, talking politics took an expected turn during the Trump years. It all came to a boiling point for broadcasting companies after the January 6, 2021 deadly insurrection at the Capitol.  A mandate was ordered, included at Rosenberg’s Red Apple Media that owns WABC. Hosts were told to no longer spread lies or misinformation on air.

“They didn’t have to do that with me,” Rosenberg said. “I was critical of Donald Trump from the very beginning. A guy like Bernie did need the edict.”

Overall, media have come under scrutiny for its coverage of Trump. When it came to the Capitol rioting and its aftermath, outlets didn’t lose sleep over the violence according to Rosenberg.

Left-leaning cable networks “loved it,” said Rosenberg. “They spent the better part of three and a half years finding new ways to criticize, if not malign, Donald Trump.”  

As for the top conservative voices, such as Sean Hannity, “They didn’t care. They were so angry with the way President Trump was treated and covered,” Rosenberg said. 

While the opinionated Rosenberg admits it was a bad day for Trump, he said, allowing it to define his presidency is akin to what happened to Don Imus.

“He was a brilliant radio guy, who tutored guys like me and Bernie, yet when you bring up Imus now all you talk about is Rutgers,” Rosenberg said.

The Brooklynite, who could be unapologetic on the mic, grew up listening to Stern as a teenager. Rosenberg kept following Stern’s show as he got older and had a family.

He would work with the I-Man years later, on and off, for close to 20 years at WFAN and WABC.

“Both of those guys have influenced me a tremendous amount,” Rosenberg said. “The one thing Imus did teach me was authenticity. He just wanted to make sure each day he was provocative, entertaining, compelling and gave you who he was. That’s what Bernie and I try to do every day. It used to be Howard, but less and less these days, because he’s become very Hollywood.”

As for Imus, who died in the final days of 2020 at age 79, he was also known as a curmudgeon later in life. 

“He was in a bad mood every f***ing day,” Rosenberg recalled. “You couldn’t discern if that was an act or not, but it wasn’t.”

Aside from that drama, little changed to the “Bernie and Sid” show, save for the move to mornings. Behind the scenes, though, was another matter, as Rosenberg had a front-row seat to ownership upheaval.

Cumulus sold WABC in 2020, when John Catsimatidis, the billionaire tycoon, bought the legendary radio station for $12.5 million. The new owner, who runs the Gristedes supermarket chain, made his first foray into media with the vaunted 50,000 watts at 770 on the AM dial. Catsimatidis, though, had been doing a radio show on rival 970 AM WNYM.

The changes from ownership are “night and day,” Rosenberg explained. “They care, let’s start with that.”

Rosenberg, who turned 54 on April 19, contends Cumulus was more focused on “making a couple of bucks,” and he said Mary Berner [President and CEO] was trying to make it worth something it’s not.

Berner would sell off a station “without any hesitation.”

By contrast, Sid speaks to Catsimatidis every day, a relationship that eluded him with Cumulus. Not long after the ink dried on the Red Apple Media takeover of WABC, they put forth a new contract, this time with their morning show. Rosenberg received a multi-year extension.

Aside from securing Rosenberg for the long term, Catsimatidis has used his love of New York City radio to explore a vintage weekend look.

“Cumulus didn’t give a shit. They sold it out—doctor this, lawyer that,” Rosenberg said. 

Bruce Morrow (Cousin Brucie) is back on WABC for a Saturday night oldies show. The station, thereafter, added Tony Orlando for his own spin on the classic hits from decades ago. It’s believed to be his first radio show.

Catsimatidis and company didn’t stop there.

They brought Joe Piscopo on board from 970 AM for a Sunday night Frank Sinatra program. Despite Piscopo’s morning show hosting duties for the Hackensack, NJ, station, Rosenberg has no concern for his job security.

“I don’t give a f**k if you’re Howard Stern, Don Imus, Craig Carton or Mike Francesa,” Rosenberg admitted. “I never look over my shoulder. I don’t think anybody is nearly as good. Joe is a solid talent. He’s good on the air. There’s no question about it. But he ain’t better than me.”

Under Red Apple’s auspices, Dave Labrozzi is the program director. He moved across the hall when WABC was still located above Madison Square Garden in 2019 after Cumulus’ WPLJ was sold. He replaced Craig Schwalb, now director of content integration and operations at WTOP in Washington.

“Dave and I have bashed heads more than I ever did with Craig,” Rosenberg said. “Schwalb was a little easier to convince than Dave. I would say Dave is a little more old school in the way he operates the station, what he expects from his talent.” 

WABC is keeping a close eye on iHeart’s WOR 710 AM, home to Sean Hannity (who originally was part of the TalkRadio 77 WABC team). As of March 2021, WABC trailed WOR, 2.3-1.9, in the Nielsen ratings. While WABC stayed virtually unchanged in the previous six months, a disturbing trend emerged at WOR, which slipped from 3.6 in November to 2.4 at the close of winter holiday book.

But Rosenberg claims his show has “beaten the shit out of WOR lately” with Len Berman and Michael Riedel.

While Rosenberg may not be going anywhere, the station did make an odd programming choice this year by cutting the morning show by 30 minutes. “The Early Show with Juliet Huddy and Frank Morano” was extended from 5 to 6:30 a.m. Sid, though, is part of the lead-in, providing sports and commentary.

“Three and a half hours is a long show anyway,” Rosenberg said.

Plus, cutting into “Bernie and Sid” for the greater good of WABC is fine with him.  

Staying connected to his “first love,” sports, Rosenberg was given a weekend show –Sid Sunday Sports – although it’s been off the air in recent months.

“The summer is here, and I don’t want to spend two hours on a Sunday afternoon while my wife and kids are going to the beach, sitting in a studio on Third Avenue talking baseball,” Rosenberg said.

He expects to resume this show in the fall for football season, “I believe.”

Rosenberg may not be talking baseball, but he did help WABC hire Ed Randall, his former WFAN colleague for his longtime branded ‘Talking Baseball’ Sunday afternoons.

From Randall to Morrow, weekends give listeners and station brass a chance to catch their breath from the heavier topics and news. However, politics is not eliminated from the weekend programming with Jeannie Pirro, Dick Morris, the owner himself, Catsimatidis and Rudy Giuliani, who also hosts a weekday program.

Giuliani made news on April 28 when feds searched and seized evidence from his Manhattan office as part of their investigation. Which begs the question, is it time for WABC to pull the plug on the former mayor?

“I don’t think so,” Rosenberg contended. “Anybody [who] knew, was involved with, let alone, close to Donald Trump, they’re looking to humiliate, embarrass, if not find a way to put him in jail. There’s nothing here. This goes right back again to the Russian hoax, the Ukraine hoax… You take Rudy Giuliani off the air, you’re basically saying he’s guilty, and he’s not.”

Until proof is shown that Giuliani did something illegal, “you don’t take the man off the air. Once you do that you’re saying, ‘he’s toxic.’”

Rosenberg is proud that WABC bosses are “not going to destroy a man’s career over a lie.”

However, Rosenberg does anticipate his former colleague Curtis Sliwa, who left WABC during a mayoral run this year, will be back on the air. Since leaving, Sliwa’s noon-3 p.m. slot has been co-opted by syndicated Charlie Kirk followed by Newsmax early evening star Greg Kelly with a two-hour local show. Kelly is known to New Yorkers for his several years spent on Fox 5’s “Good Day New York.”

Rosenberg, who is making appearances for the Republican candidate, expects Sliwa will win his party’s nomination in the June 22 primary, but “he’ll have difficulty beating Eric Adams [Brooklyn borough president]” in the general election.

Catsimatidis, who briefly talked about his own mayoral run and a possible gubernatorial campaign next year to oppose Governor Andrew Cuomo, maintains a close bond with Sliwa.

“So, I think these guys are kind of keeping it warm,” Rosenberg said.

Where the Guardian Angels founder will find himself for an eventual WABC return remains uncertain, but “that choice, while not solely up to him, will probably be somewhat up to him. If I had to guess,” Rosenberg said.

Harder to fill is the spot previously held by the legendary Rush Limbaugh, who died in February. Dan Bongino, though, could be the “heir-apparent” for conservatives, as Westwood One’s new midday host. However, Premiere Networks hasn’t named a replacement for Limbaugh’s slot, as they air “best of” clips.

“Rush was magnificent. I don’t care if you liked his politics or not,” Rosenberg said. “The guy knew how to do a radio show and that’s the bottom line.”

With the changes on the New York radio landscape, and at WABC itself, Rosenberg remains a constant, spanning more than 20 years on air. He uses that clout to create the best content.

“[Catsimatidis], along with Chad Lopez [Red Apple Media/WABC president] and Dave Labrozzi have given me a tremendous amount of freedom to do the morning show the way I always wanted to.”

BNM Writers

Possible Reversal of The 1973 Roe vs. Wade Decision Dominates Network TV Coverage

“Surprisingly, the overall cable news landscape remained relatively steady in prime time on May 2.”

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News of Justice Samuel Alito’s initial draft majority opinion that would have the Supreme Court overturn the landmark 1973 Roe v. Wade decision — which guaranteed federal constitutional protections of abortion rights — immediately spread like wildfire on the evening of May 2nd.

The development, first reported by the website Politico starting within the 9 p.m. ET hour, holds monumental implications for the nation if the Court officially does overturn the law.

Yet, surprisingly, the overall cable news landscape remained relatively steady in prime time on May 2. Compared to the three prior Monday nights (averaging Apr. 11, 18 & 25), MSNBC’s flagship program “Rachel Maddow Show” slipped 4 percent to 1.94 million total viewers, according to Nielsen Media Research. Its lead-out “Last Word with Lawrence O’Donnell” (1.45 million) was down 7 percent. 826,000 then tuned in to “The 11th Hour” up 3 percent.

Over at CNN, the 9 p.m. hour of “Anderson Cooper 360” (660,000 viewers) ticked up one percent. “Don Lemon Tonight” grew ten percent in the 10 p.m. hour (689,000 viewers) but fell two percent in the 11 p.m. hour (517,000 viewers).

Fox News Channel’s coverage focused on how the leak from the Supreme Court occurred. “Hannity” (2.79 million) stayed even, while the subsequent two lead-out programs on the night jumped up the most (of all cable telecasts) in raw figures — each increased by two million viewers: “The Ingraham Angle” (2.4 million; +9 percent from the 2.2 million average of Apr. 11, 18, 25) and “Gutfeld!” (2.15 million; +10 percent from the 1.95 million average of Apr. 11, 18, 25).

Cable news averages for May 2-8, 2022:

Total Day (May 2-8 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.484 million viewers; 241,000 adults 25-54
  • MSNBC: 0.631 million viewers; 69,000 adults 25-54
  • CNN: 0.478 million viewers; 102,000 adults 25-54
  • HLN: 0.183 million viewers; 52,000 adults 25-54
  • CNBC: 0.132 million viewers; 32,000 adults 25-54
  • Newsmax: 0.132 million viewers; 18,000 adults 25-54
  • Fox Business Network: 0.112 million viewers; 12,000 adults 25-54
  • The Weather Channel: 0.111 million viewers; 22,000 adults 25-54

Prime Time (May 2-7 @ 8-11 p.m.; May 8 @ 7-11 p.m.)

  • Fox News Channel: 2.286 million viewers; 352,000 adults 25-54
  • MSNBC: 0.996 million viewers; 107,000 adults 25-54
  • CNN: 0.605 million viewers; 131,000 adults 25-54
  • Newsmax: 0.223 million viewers; 26,000 adults 25-54
  • HLN: 0.206 million viewers; 57,000 adults 25-54
  • CNBC: 0.149 million viewers; 54,000 adults 25-54
  • The Weather Channel: 0.142 million viewers; 25,000 adults 25-54
  • Fox Business Network: 0.059 million viewers; 8,000 adults 25-54
  • NewsNation: 0.052 million viewers; 10,000 adults 25-54

Top 10 most-watched cable news programs (and the top MSNBC and CNN programs with their respective associated ranks) in total viewers:

1. Tucker Carlson Tonight (FOXNC, Tue. 5/3/2022 8:00 PM, 60 min.) 3.449 million viewers

2. The Five (FOXNC, Tue. 5/3/2022 5:00 PM, 60 min.) 3.431 million viewers

3. The Five (FOXNC, Mon. 5/2/2022 5:00 PM, 60 min.) 3.371 million viewers

4. Tucker Carlson Tonight (FOXNC, Wed. 5/4/2022 8:00 PM, 60 min.) 3.284 million viewers

5. The Five (FOXNC, Thu. 5/5/2022 5:00 PM, 60 min.) 3.220 million viewers

6. Tucker Carlson Tonight (FOXNC, Mon. 5/2/2022 8:00 PM, 60 min.) 3.188 million viewers

7. The Five (FOXNC, Wed. 5/4/2022 5:00 PM, 60 min.) 3.182 million viewers

8. The Five (FOXNC, Fri. 5/6/2022 5:00 PM, 60 min.) 3.151 million viewers

9. Tucker Carlson Tonight (FOXNC, Thu. 5/5/2022 8:00 PM, 60 min.) 3.047 million viewers

10. Hannity (FOXNC, Wed. 5/4/2022 9:00 PM, 60 min.) 2.876 million viewers

36. Rachel Maddow Show (MSNBC, Mon. 5/2/2022 9:00 PM, 60 min.) 1.941 million viewers

159. Real Time With Bill Maher “Episode 599” (HBO, Fri. 5/6/2022 10:01 PM, 55 min.) 0.870 million viewers

161. Stanley Tucci “Piedmont” (CNN, Sun. 5/8/2022 9:00 PM, 60 min.) 0.859 million viewers

290. Last Week Tonight (HBO, Sun. 5/8/2022 11:01 PM, 42 min.) 0.567 million viewers

356. The Daily Show (CMDY, Wed. 5/4/2022 11:00 PM, 31 min.) 0.434 million viewers

Top 10 cable news programs (and the top  CNN, MSNBC, HBO and HLN programs with their respective associated ranks) among adults 25-54

1. Tucker Carlson Tonight (FOXNC, Tue. 5/3/2022 8:00 PM, 60 min.) 0.623 million adults 25-54

2. Tucker Carlson Tonight (FOXNC, Mon. 5/2/2022 8:00 PM, 60 min.) 0.553 million adults 25-54

3. The Five (FOXNC, Tue. 5/3/2022 5:00 PM, 60 min.) 0.533 million adults 25-54

4. Tucker Carlson Tonight (FOXNC, Thu. 5/5/2022 8:00 PM, 60 min.) 0.503 million adults 25-54

5. Tucker Carlson Tonight (FOXNC, Wed. 5/4/2022 8:00 PM, 60 min.) 0.480 million adults 25-54

6. Hannity (FOXNC, Tue. 5/3/2022 9:00 PM, 60 min.) 0.475 million adults 25-54

7. The Five (FOXNC, Wed. 5/4/2022 5:00 PM, 60 min.) 0.474 million adults 25-54

8. The Five (FOXNC, Mon. 5/2/2022 5:00 PM, 60 min.) 0.445 million adults 25-54

9. The Ingraham Angle (FOXNC, Tue. 5/3/2022 10:00 PM, 60 min.) 0.444 million adults 25-54

10. The Five (FOXNC, Thu. 5/5/2022 5:00 PM, 60 min.) 0.441 million adults 25-54

76. Last Week Tonight (HBO, Sun. 5/8/2022 11:01 PM, 42 min.) 0.231 million adults 25-54

81. Rachel Maddow Show (MSNBC, Mon. 5/2/2022 9:00 PM, 60 min.) 0.228 million adults 25-54

96. Don Lemon Tonight (CNN, Mon. 5/2/2022 10:00 PM, 60 min.) 0.211 million adults 25-54

129. The Daily Show (CMDY, Tue. 5/3/2022 11:00 PM, 31 min.) 0.167 million adults 25-54

152. Real Time With Bill Maher “Episode 599” (HBO, Fri. 5/6/2022 10:01 PM, 55 min.) 0.154 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

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BNM Writers

What Would a Jeff Warshaw Consortium Takeover of Cumulus Mean?

When the news of Warshaw’s consortium became public, some of us looking for a knight on a white horse wondered if this was what we had been waiting for. The announcement led to the question: would a Jeff Warshaw-led Cumulus be an improvement over the current management?

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On April 14, 2022, reports became public that a consortium led by Connoisseur Media CEO Jeff Warshaw made an unsolicited, $1.2 billion bid (including debt) to acquire Cumulus Media.

Reuters reported that Warshaw planned to take the company private with a bid of $15 to $17 per share. As a result, Cumulus shares which traded in the $10 – $11 range over the past year, jumped to $14.21, a 40% increase and a level not seen since July 2021.

Cumulus management responded to the reports by acknowledging the indication of interest and stated it was “reviewing the letter.”

During Cumulus’s Q1 22 earnings call on May 4, President/CEO Mary Berner announced a $50 million stock buyback program and rejected the Warshaw consortium acquisition bid.

Radio companies have lagged the overall financial markets for over a decade. I have participated in conversations with groups that already own radio stations and others currently outside the industry who have considered buying radio groups.

In 2013 music streaming service Pandora bought an FM station in Rapid City, South Dakota. Upon first hearing that news, some of us thought perhaps they realized how undervalued FM signals were and would invest in the medium. Alas, Pandora thought they had found a backdoor means to lower its music royalty costs but otherwise had little interest in broadcast radio.

As somebody who has been involved in every facet of the radio industry for nearly 40 years, I was interested in far more than just the investment implications of the proposed buyout.

When the news of Warshaw’s consortium became public, some of us looking for a knight on a white horse wondered if this was what we had been waiting for. The announcement led to the question: would a Jeff Warshaw-led Cumulus be an improvement over the current management?

To answer that question, I used reviews from the website Glassdoor. Reviewers can rate the company on a one to five bases, with five the best and one the worst.

These reviews have to be taken with a grain of salt as former employees may have an ax to grind, but this caveat holds equally true for all employers.

The company Jeff Warshaw currently runs, Connoisseur Media, receives an average of 2.9 stars (out of five) on Glassdoor. This rating is based on just 32 reviews, so the low sample size is a factor to consider.

Cumulus currently has an average of 3.2 stars on Glassdoor based on over 800 reviews.

These Glassdoor reviews suggest that a new Cumulus led by Warshaw wouldn’t be an improvement over the current management. If it takes a knight on a white horse to make Cumulus a better company to work for, it will have to wait for another day.

To be fair, I don’t know Jeff Warshaw. I have never spoken with him. I would appreciate the opportunity to talk to him at the appropriate time (assuming that his attempted takeover remains ongoing). I also welcome employees of Connoisseur or Cumulus who feel the average reflected on Glassdoor is unfair to contact me (andy@andybloom.com). I will accept comments and input anonymously regardless of whether it is more positive or negative than Glassdoor poses for use in a future column.

While we’re looking at the reviews for Connoisseur and Cumulus, it’s a worthwhile exercise to see how the other major radio broadcast groups fare:

iHeart also rates a 3.2 with over 2,200 reviews.

Audacy receives a 3.5, which is misleading as it’s based on 23 reviews. Entercom had 691 reviews and rates a 3.1.

The best I can find in the industry among the majors is Cox with 4.1. Again, this may be deceiving. Apollo Global Management scores a more modest 3.1.

Hubbard has no reviews. I’m not sure why.

SiriusXM appears to have the highest current score at 3.6.

You’ll find common themes, positive and the negatives are dizzyingly familiar across the companies throughout these reviews.

The main reoccurring negative themes include:

· Low pay

· Long hours

· No chance for advancement

· Doing the work of too many people

· Management pays lip service to feedback but doesn’t do anything

The main reoccurring positive themes include:

· The people

· Fun place to work

· Perks – such as free tickets

· Glad to be working in the industry

I was curious about the differences between the companies employees rated higher and lower to work for. Listening to a couple of recent earnings calls revealed some of the variations. In next week’s column, we will examine some of the differences.

Are the pros and cons listed above familiar to you? I welcome your input and anonymous comments for next week’s follow-up column. Please reach out to me at andy@andybloom.com.

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BNM Writers

Dave LaBrozzi Knew What He Wanted From Day One

LaBrozzi has nearly four decades of experience in radio, most recently as Vice President of Programming for WABC Radio in New York City.

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Dave LaBrozzi was very high on my interview ‘wish list,’ second only to the guy who does the insurance commercials with the nasty emu. There seems to be little LaBrozzi has not accomplished in his career (with the exception of doing an insurance commercial with an obnoxious emu.)

He’s got that voice that hits you like a freight train. That radio voice, even if he doesn’t sit in front of the microphone these days. One of those booming set of pipes you’re just born with.

LaBrozzi is one of those guys who knew what he wanted from day one. Or at least when he was ten years old. Truth be told, he said he was one of those kids who sat at his mother’s kitchen table talking into a wooden spoon as though it were a microphone. 

“I wanted to be the next Pirates play-by-play voice,” LaBrozzi said. “Working as a disc jockey was right up there too. The spoken word has always been a passion for me.”

Future moves in his life were made with one eye focused on a career in radio. It’s the only career he’s ever been involved with. Today he’s with KDKA Radio News, the world’s first commercial broadcasting station. “It’s an honor to be here with these legendary call letters,” LaBrozzi said. “It’s become a second home and a thrill to be sitting in this office.”

LaBrozzi has nearly four decades of experience in radio, most recently as Vice President of Programming for WABC Radio in New York City. Prior to WABC, he was Program Director of WPLJ-FM. In addition to his work in New York, Dave spent 14 years as Vice President of Programming for Audacy’s Baltimore stations and has also spent time programming in Nashville, Austin, San Antonio, and Pittsburgh.

LaBrozzi was appointed brand manager for KDKA, overseeing the content strategy, talent, operations, and branding. 

KDKA was launched in 1920. It started as an opportunity to instantaneously provide news and information about the presidential election returns in the race between Warren G. Harding and James M. Cox. 

LaBrozzi said he’s extremely proud of his current on-air lineup. “Larry Richert has been here for 25 years. Kevin Battle has come back. In all, we have a really solid staff that’s deeply entrenched in the community.”

When LaBrozzi drops into his chair behind his desk in the morning, he checks the stories to make sure they’re talking about what matters to people on any given day. “We’re working hard to get back with the community, checking in with people one-on-one.” 

LaBrozzi said they grade stories after they’ve aired, deciding whether they hit their mark and if they mattered. He said it’s important to talk with people and visit neighborhoods.

“I hope local papers hang on; they play such a vital role in the community.

I started in a small station in upstate Pennsylvania with 2,000 people. It was an oldie’s station. The first record I played was ‘Here Comes that Rainy Day Feeling Again,’ by The Fortunes.” 

That song must be like a first love for LaBrozzi. If he’d played a Lawrence Welk song, he might not be where he is today.

His father was a high school administrator and was able to identify his son’s strengths and weaknesses from the get-go. 

“He knew my academic career wasn’t going to send me to Harvard,” LaBrozzi said. “He also knew I had the passion and drive to succeed.”

LaBrozzi tells his on-air folks to connect with listeners one-on-one. “It’s all about being authentic,” he said. “I want them to share their life experiences. Audiences can tell when a person is disingenuous. You can have a different sound on the air, but you have to be real.” He went on to say his staff is very passionate and believes in what they’re doing.

He was born in Emporium, Pennsylvania. Today the town boasts a population of close to 2,000 people. Compared to Andy Griffith’s Mayberry, that’s a metropolis. He went to Mansfield State College, but the radio bug called, tugged, and pulled. “I tell people I got thrown out of college because of what I didn’t do,” LaBrozzi jokes. He said he’d intended to get a business degree, but the math requirements sent him running for the exit.

Why radio? “I think it’s a passion, drive, not that different from being an athlete. It’s something deeply within our souls. “My wife was in the business but gave it up to home-school the kids.”

When he’s not busy being a radio executive, LaBrozzi likes to indulge in books. “I’m reading Ernest Hemingway right now,” he said. “I’ve watched some of the Winning Time series on HBO. It’s entertaining if not factual.”

Then came the dreaded question. Where do you think radio is going?

“I think social media is doing so much to help our industry,” LaBrozzi said. “We need to embrace all it offers. There’s always a need for more information on a local level.”

With LaBrozzi ‘in the can,’ now I have to track down that Emu guy.

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