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Sunday Night Baseball Ratings Up 34% Over Last Year

ESPN’s Sunday Night Baseball and Sunday Night Countdown see dramatic rises in ratings in 2021.

MIchael Quirk

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ESPN’s Sunday Night Baseball‘s viewership is up 34 percent from 2020, according to Nielsen. The weekly Major League Baseball showcase operates in an exclusive time slot, and is averaging 1,651,000 viewers per broadcast, up over 400,000 from a year ago.

The increase in viewers manifests itself across various key demographics, including youth and women. They are up 47 percent in people 18-49, 37 percent in people 12-24, and 31 percent in women 18+. Sunday’s game featuring the Philadelphia Phillies and Atlanta Braves drew 1,724,000 viewers, up 40 percent from 2020.

Not only is the live action seeing an increase for the Worldwide Leader, but the pregame show Sunday Night Countdown is up, as well. Hosted by Karl Ravech and features commentary from analysts Eduardo Perez and Tim Kurkjian, Sunday Night Baseball is up 144 percent from a year ago at an average of 589,000 viewers.

Matt Vasgersian, Alex Rodriguez, and Buster Olney will make their regular appearance on the game broadcast this week when the St. Louis Cardinals take on the San Diego Padres on Sunday Night Baseball.

Sports TV News

MLB Network Airing 38 Hours of Winter Meetings Coverage

Coverage will begin on Sunday at 7 p.m. with MLB Tonight leading into the announcement of the Contemporary Baseball Era Committee’s election results for the Baseball Hall of Fame.

Jordan Bondurant

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The annual winter meetings for MLB are set to take place in-person for the first time since 2019 next week, and MLB Network is ready to bring viewers all the coverage possible from San Diego.

The network is devoting 38 hours of live programming on-site, with shows like MLB Tonight, Hot Stove, High Heat, MLB Now and Intentional Talk emanating from the Manchester Grand Hyatt Hotel.

Coverage will begin on Sunday at 7 p.m. with MLB Tonight leading into the announcement of the Contemporary Baseball Era Committee’s election results for the Baseball Hall of Fame.

Fans tuning in to MLB Network can expect to see Greg Amsinger, Fran Charles, Brian Kenny, Stephen Nelson, Alanna Rizzo, Chris “Mad Dog” Russo, Lauren Shehadi and Matt Vasgersian hosting their respective shows throughout the week. Sean Casey, Mark DeRosa, Al Leiter, Cameron Maybin, Kevin Millar, Dan O’Dowd, Steve Phillips and Harold Reynolds will contribute coverage as analysts.

MLB Network will also carry coverage of the inaugural draft lottery from the winter meetings on Tuesday, December 6 at 8:30 p.m.

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Sports TV News

Al Michaels: Condensed Prep Time For Thursday Night Football ‘A Downside’

“It’s not that they don’t want to be with us, but they’re condensed too, so there’s less time to give to us.”

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There were bound to be unexpected hiccups and unintended consequences as Al Michaels moved to Thursday Night Football with Amazon Prime Video.

He told The Boston Globe Thursday that one of the downsides of the week’s schedule is less prep time with the teams playing in the game.

“When we go to see the teams, it’s not that they don’t want to be with us, but they’re condensed too, so there’s less time to give to us,” Michaels said. “And all the time I’ve been doing this, I’ve built some great relationships with coaches and players and GMs and owners and you name it, and I don’t get that much time to spend with them anymore. That’s a downside part of it for me. Some of the best stories you get come from those relationships.”

Michaels has raised eyebrows this season while not being shy about his disdain for some poor matchups early in the schedule. However, he now understands that there are quality games as the season approaches its close.

“The schedule was a little leaky with the Carolina-Atlanta game and a couple of other games that we’ve had, but now we’re positioned for a nice run down the stretch,” said Michaels.

The 78-year-old was also asked how he remains energetic and passionate for the job he’s held for so long.

The games are exciting. I love sports. You don’t know what’s going to happen. There’s no script. And unscripted television is the greatest.”

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Sports TV News

Jimmy Pitaro: Reaching Younger Audience A Priority for ESPN

“The thing that keeps me up at night is how do we reach the younger audience. As an industry in general, we need to figure out how to be more relevant to younger people.”

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Many in the media industry have voice concern that millennials and Gen Z aren’t consuming traditional media outlets like previous generations. ESPN President Jimmy Pitaro said it’s a priority for the network.

“The thing that keeps me up at night is how do we reach the younger audience,” Pitaro said, quoted by Morning Consult sports business reporter Mark J. Burns. “As an industry in general, we need to figure out how to be more relevant to younger people.”

Pitaro made the comments at Sports Business Journal’s Media Innovators conference Wednesday. It is a continuation of comments he has made in recent years.

In 2018, Pitaro said at ESPN’s upfront “I think we are doing a fantastic job serving the sports fanatic,” said Pitaro. “What about the casual sports customer? Are we doing all we can to serve him or her?”.

In 2019, Pitaro said it was “all hands on deck” to reach a younger audience and women. “We have to be open and go to where our customers are,” he said in regards to reaching younger viewers on social media platforms like Instagram, Snapchat, and TikTok.

Earlier this year, Pitaro added that ESPN won’t be leaving linear television anytime soon.

“What I will tell you is that as I sit here right now, that business is still incredible,” Pitaro said. “We serve the sports fan anyway and at any time. I know there are a lot of people that still want ESPN in that traditional ecosystem.”

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