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Uncancellable: Pujols Deserves Last Shot With Needy Dodgers

Often cold and heartless, Major League Baseball must protect future Hall of Famers from late-career legacy damage — and a new opportunity with the World Series champions gives life to an aging slugger.



The bailout is shockingly proper, almost enough to restore our faith in the use-up, spit-out nature of a heartless industry. Albert Pujols has been rescued from cancel culture — and not just by any team, but the Los Angeles Dodgers, who offer him a chance not only to play in October but also flip a 31-mile-long middle finger at the team that cut him.

Some deals are inarguably raw in sports. Designating a first-ballot Hall of Famer for assignment, as if blaming him for a $240 million contract that led to zero playoff victories, was wrong of the Los Angeles Angels of Oblivion, or wherever they play these days. Though he sometimes looked every day of his 41 years, moved slower than Orange County traffic, swung like me at the local batting cage and wasn’t close to hitting his weight (a 245-pound slugger with a .198 average), Pujols deserved more deference and a better fate. He gets his shot just up the I-5 freeway, where Dodger Blue has become Dodger Boo-Boo amid a bombardment of injuries, including the broken bone in Corey Seager’s right hand.

Releasing Albert Pujols was Hall of Shame move by Angels - Los Angeles Times

Baseball owes parachute landings to its all-time legends as a way of protecting their legacies … and also to avoid looking like a cold, impersonal monolith. You expected Pujols’ loyal friend, Pedro Martinez, to describe his release as “shameful.” You expected David Ortiz, his boyhood chum from the Dominican Republic, to protest on an Instagram post: “I do not agree on the move that just happened. That was devastating for fans and player(s). I know this is a business, but I was expecting someone like you to walk away like you deserve. You have done so much for baseball that is hard to replace someone like you.” But the injustice was driven home by the normally apolitical Mike Trout, the sport’s greatest active player, who was jolted by the abrupt cruelty and said he STILL was learning lessons from Pujols every day.

“We were all surprised when it happened,” Trout said. “You know, it hit me a little bit. It hit me a lot. Ever since I’ve been up here, he’s been my guy. He mentored me throughout my career so far. Everything you can accomplish, on a baseball field, he’s done. I can go up to him and talk about anything. If I was struggling at the plate, he knows the perfect time to come up and throw something out. He has that feel. I can’t thank him enough. He was an unbelievable person and friend to me.”

What Pujols deserved was one final chance away from Anaheim. It’s a dead-end destination, where owner Arte Moreno can’t figure out how to maximize Trout, two-way phenom Shohei Ohtani and charismatic manager Joe Maddon — but did employ a public-relations director accused of supplying opioids that killed the late Angels pitcher, Tyler Skaggs. The explanation, from first-year general manager Perry Minasian, was that Ohtani is the designated hitter on days he isn’t pitching while emerging Jared Walsh is the regular first baseman, leaving Pujols without playing time. “He wants to play every day at first base,’’ team president John Carpino said. Shouldn’t all of this have been addressed in the offseason, when Pujols refused to declare 2021 as his final season even with his 10-year contract expiring? Why the communication lapse? Where was Moreno, who signed off on the onerous contract way back when? Since Pujols’ release, the Angels typically have sunk in the standings. And now, they’ll have to pay the rest of his $30 million salary.

This while the injury-plagued Dodgers, the show-biz franchise that long has reduced the Angels to a middling operation, pay him a prorated $420,000. That’s it. We know where this narrative is going, right? The Dodgers, who’ve melded tradition with resources and technology to build the model U.S. sports organization, want to prove they can revive Pujols when the Angels could not and others rejected the challenge. Struggling themselves in a World Series hangover that includes a growing list of health and inefficiency setbacks, the champs will plant Pujols into the clubhouse as a mentor. If Trout was learning from him, what about Cody Bellinger, Gavin Lux, even Mookie Betts? Clayton Kershaw and Justin Turner are the longstanding leaders, with Dave Roberts as the seen-it-all manager, but sometimes a fresh, grandmaster voice is needed to sidle up to Trevor Bauer and say, “Bro, was that tweet really necessary?’’

He won’t morph into Pujols Prime, the three-time National League MVP who ranks fifth in career home runs (667) and 13th in hits (3,253). Hell, when asked if he could beat Pujols in a foot race, Roberts said, “As a player that I respect greatly, can I beat him in a foot race? I would say yes.’’ The last three years, his slash line was abysmal, and his Wins Above Replacement was a cumulative negative-0.1. As his body and everyday skills broke down in his 30s, he was half the player in Anaheim that he was in St. Louis, where his offensive totals — .331/.426/.624 with 408 homers and 1,230 RBIs — were comparable to the most prolific decade of any slugger ever. But the changes in scenery and culture inevitably will trigger contributing sparks. Because, as Chase Utley and David Freese and other veterans have shown in their twilight, one final act in Chavez Ravine can be rejuvenating.

What’s crazy is, Pujols is amenable to not being an everyday first baseman at Dodger Stadium. In trading up for a premier franchise, he’s dialing down his expectations and demands. In talks last week, he was challenged by Dodgers baseball boss Andrew Friedman that he’d better produce to stay on the roster all season. Pujols took it as a threat, as he should have, because he cannot be a liability for a franchise bidding for a dynasty.

There’s no DH most days. Where does he play? On a roster dependent on versatility, maybe he’s occasionally at first base when Max Muncy slides to second, with Lux as the new shortstop while Seager misses at least a month. Maybe he’s an imposing pinch-hitter in a lineup that needs a right-handed bat, igniting crowds in later innings. Maybe weeks pass without a contribution before he hits a game-winning homer. Whatever, the Dodgers needed bodies and glue. Albert Pujols, walking through that door, certainly has everyone’s attention. That includes the national media, who have a compelling story line in what has been a snoozer of a season, with too many strikeouts, hitless lull periods, major injuries and ongoing COVID-19 cases even when players and coaches are fully vaccinated (see: nine members of the New York Yankees).

In the end, the Angels did him an unintended favor at an exorbitant price. Said Maddon, who denies a report that Pujols yelled at him and insulted his managing skills the day he was cut: “I would imagine being close to home would have some benefit there. I do wish him well. His family is right there, so it makes sense. If you get that opportunity closer to home, take it.’’ And the Dodgers have nothing to lose beyond $420,000, or what they make in Dodger Dog sales in a homestand. There will be doubters, but only weeks ago, I read a columnist reflect on the demise of Pujols and San Francisco’s Buster Posey, who signed a nine-year, $167 million deal in 2013. This year, Posey is hitting .382 with eight homers and a 1.151 OPS. So there is hope for Pujols, who didn’t entirely lose his batting stroke at the gates of Disneyland.

SF Giants' Buster Posey homers in first at-bat since 2019

The game’s oldest active player has new life, which is no small development as Major League Baseball braces for another labor fight and the expiration of a collective bargaining agreement. The Pujols contract is exactly the kind of long-term, diminishing-returns commitment that owners want to avoid. As the New York Post’s Joel Sherman researched, of the 23 players who’ve received mega-deals of at least $200 million, seven have been traded, two have been released and two (Alex Rodriguez and Robinson Cano) have served one-season suspensions for PED use. It’s the most expensive roulette game in sports.

But what’s a serious team to do — not pay Trout his $426.5 million in fear of his age-39 season? Or not pay Betts his $365 million extension in fear of his age-40 season? If you’re the New York Mets and haven’t won a World Series since 1986, you close your eyes and give Francisco Lindor his $341 million. If you’re the Yankees and haven’t won since 2009, you give Gerrit Cole his $324 million and hope he turns out like Max Scherzer, more than worth Washington’s $210 million pact that expires this season. San Diego ownership angered its old-lord brethren by giving Fernando Tatis Jr., at 22, a 14-year deal for $330 million. The Padres were telling their fans, in a city with no other pro sports team, that they’re committed to contending for the long term. Is that wrong? Isn’t the objective still to win a championship?

If you want the optimum chance to stage a World Series parade, you invest in superstars when you have the opportunity. If you want to play the limited-payroll underdog role — and occasionally get lucky, like the Tampa Bay Rays last autumn — you paint yourself as a small-revenue underdog and hope fans keep caring. It’s a system of haves and have-nots attached to a ticking bomb: the growing likelihood of a labor impasse before next season.

Short of the owners implementing a salary cap, which would lead to a strike that could cripple the game permanently, franchises must continue to gamble that elite players produce big numbers through most of a contract. How does it work out when teams opt not to take the plunge? The St. Louis Cardinals, who let the Angels outbid them in 2011 amid civic rebellion, haven’t won a World Series without Pujols after winning two with him. Tell New Englanders, even with the Red Sox off to a surprisingly hot start, that life without Betts won’t be a nightmare this decade.

Remember, the MLB financial system is a massive pie filled with the fruits of broadcast revenues. Every last crumb of the pie will be devoured; it’s a matter of which owners and players snatch the largest pieces. Moreno could afford Pujols at the time. He obviously didn’t go broke since then, having committed almost double the amount to Trout. The Angels gambled … and lost.

ANGELS: Problems are easy to see, but can a new GM provide solutions? –  Press Enterprise

And now, as if karma is biting back, they face double-jeopardy. With Trout apparently headed for another playoff-less season in an ongoing baseball tragedy, Pujols could become a story in the fall … and might even retire as a champion. The lesson, in sports and business: Somehow, though the route might be circuitous, make your way to the best-performing and most-well-run organizations, the ones that know how to create happier endings for even a broken-down old man.

BSM Writers

Ronnie Lane’s Career Evolved Right Along With His Market

“I was going to apply for the Kentucky State Police Academy and a buddy of mine came to me and said, ‘Hey, how would you like to make more money and not get shot at?’. I said, ‘OK, I’m listening.’”




Before it was Champa Bay, it was the punchline to a joke.

Before Tom Brady, before Jon Gruden and before both the Lightning and the Rays, it was a one-sport town that was only identifiable by the orange creamsicle uniforms the Bucs used to wear during seemingly endless losing seasons. Coincidently, that’s also the time Ronnie “Night Train” Lane arrived in the city.

Tampa looks a lot different today than it did when Lane arrived in the mid-80’s. There’s a passion for the local teams that didn’t exist until recently. That’s to be expected when the city just enjoyed three championships in a 10-month span, after the Lightning went back-to-back with the Stanley Cup and the Bucs took down the Chiefs in last year’s Super Bowl. But when locals think about sports talk in the city, Lane is one of the first hosts that come to mind. He’s seen the bad times, the good times and everything in between.

“The city was nothing like it looks like today,” said Lane. “It was primarily all about the Buccaneers, because the Rays and Lightning weren’t here yet.”

Lane isn’t a lifetime Floridian. He’s from a small town in Tennessee near his alma mater of Murray State University. In fact, even though he’s the co-host of Ronnie and TKras at 95.3 WDAE in morning drive, some locals would be surprised to hear his career in radio actually started on the music side. 

That’s where the infamous nickname of “Night Train” came from. Mason Dixon, a Tampa staple for decades at Q105, decided that Lane needed a nickname. When Lane was on the air at stations in Evansville, Indiana and Henderson, Kentucky, he had a nickname that sounded similar to Ronnie “The Dean of Rock N Roll” Lane. He can’t remember exactly what the nickname was, but “Night Train” stuck as soon as Dixon gave it to him. The thought behind the name was as simple as the fact Lane was doing the night shift at Q105 in Tampa. The nickname has stuck ever since. 

“Q105 was a monster station that did 12-plus shares,” Lane said. “That’s where things really started to take off for me.”

Lane stayed at the station through both an ownership and a format change. CBS bought the station and switched the format from Top 40 to country. A lot of transformation was about to take place in Lane’s career.

“When CBS bought Q105, they already had a country station, so they asked if I wanted to stay in music or try something else,” Lane said. “I said, well, I’ve always been a crazy sports fan, so I’d love to try sports.”

Fortunately, the company had a very similar idea. The broadcast rights to the Tampa Bay Buccaneers were owned by the same company, so they made him a nighttime DJ and gave him a job on the weekends with the Buccaneers Radio Network. Since then, he’s become synonymous with sports radio in Tampa, alongside his long-time co-host Tom Krasniqi. 

Interview with Ronnie Lane from Tampa Bay Sports Radio 620 – St. Petersburg  Foodies Podcast Episode 35

Today, he’s living his best life. WDAE is seeing its best years as a station, the local interest is as high as it’s ever been and the three local teams are all having success. Lane says it’s, without a doubt, the best time he’s ever had on sports radio.

“Oh it’s at the top of the list and it’s not close,” Lane said. “When I was doing music radio, I rarely listened to sports talk radio. I think we had some stations and they had a hard time because none of the clubs were consistently good. It was mainly just people griping and bitching about how awful the teams were.”

If you’re looking for a city that’s evolved as a sports town over the past decade, Tampa would be a strong contender. The doom and gloom that used to surround the sports fans in the city has been replaced with optimism and pride for the city, as well as the catchy nickname of Champa Bay.

“It’s a completely different sports town and it’s galvanized the community,” Lane said. “There’s a lot of support for the Lightning, tons of support for the Buccaneers and that’s important. 

When a city evolves as a sports town, that often means there’s more attention placed on the sports talk radio stations. Lane says there’s a mixture of feelings on if the listeners in Tampa have evolved over the years. 

“Some would say they’ve evolved quite well and others would say, like my partner Tom Krasniqi, he’s from the New York area, and he still thinks the fans here have a long way to go,” Lane said. “He’s probably correct in that assessment, as far as educating themselves about the particular sports. There are others that feel the fans are becoming more educated and more savvy when it comes to sports radio, because we’re trying to educate them on our show and I think we do a good job on our show of giving people information but also being entertaining.”

There’s so much interest in the Bucs, both locally and nationally, that the team always seems to be in the headlines. That’s great for Lane and his show on WDAE, seeing as the Bucs have been a constant stream of content that everyone is interested in. That was very evident when Antonio Brown walked off the field in the Bucs’ Week 16 game at the New York Jets. It consumed all of the major networks and Lane’s show was no different.

“Every moment of the show was Antonio Brown and how the Bucs were going to get through this, so much so to the point where some listeners were like, are you guys forgetting we also have a hockey and baseball team? But it was just because the football team has gotten so popular that everyone was fixated on how they were going to get past the Antonio Brown saga.

“We all gave our opinions because none of us on the show thought they should’ve signed Antonio Brown in the first place. We took a lot of heat from fans saying, ‘well, do you not like the Bucs?’. How could someone even say that? Our company carries the Bucs games and the station supports the Bucs as much as we possibly can. We can’t agree with everything they do.”

Champa Bay is riding a sports heater that the city has never seen, and quite possibly, may never see again. Lane is enjoying the ride as much as he possibly can. 

“I still run into people who are big sports fans that still remember me as a Top 40 DJ at Q105,” laughed Lane. “I guess I credit my education at Murray State University and also the guy that really got me into radio, because I was thinking about going into law enforcement. I was going to apply for the Kentucky State Police Academy and a buddy of mine came to me and said, ‘Hey, how would you like to make more money and not get shot at?’. I said, ‘OK, I’m listening.’”

There’s a lot to be proud of when Lane looks back at his career. He was successful in Top 40, he was successful in country music and now he’s a huge success at sports radio. It takes a certain talent to thrive over multiple formats. Few have done it to the level of Lane.

“I’m proud of what I did on the music side, particularly with country,” Lane said. “I’m just proud to be a communicator and someone that’s a voice for the fans.”

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BSM Writers

Sunday Night Baseball Is In The Right Hands With Karl Ravech

“In making the announcement of Ravech taking over, ESPN is saying that it trusts him to carry one of the network’s flagship broadcasts.”



ESPN Images

Thank you, ESPN, for the revamp of the Sunday Night Baseball booth. The change excites me in a few ways. First, I’m a fan of whatever will get Alex Rodriguez off my television on Sunday nights. But truly that statement does a disservice to Karl Ravech. He was named the new play-by-play guy and is certainly not the lesser of the two evils. Ravech is a solid pro that’s getting a great opportunity at the network he’s served for almost 30 years. 

Ravech is the primary host of ESPN’s MLB studio and pre-game show, Baseball Tonight and has been a regular part of the Monday Night Baseball team since the 2016 season. He has also been the voice of ESPN’s Home Run Derby telecast since 2017. He even did play-by-play for the KBO coverage during the 2020 season, while Major League Baseball was shut down. 

In making the announcement of Ravech taking over, ESPN is saying that it trusts him to carry one of the network’s flagship broadcasts. He’s become the face of baseball at ESPN and was really the best choice to replace the outgoing Matt Vasgersian. Ravech has built up the name recognition and the association with the sport at ESPN. 

“Karl Ravech, who has been our ‘Mr. Baseball’ for three decades, will lead the booth with the command and credibility that he’s displayed throughout his career.” said Norby Williamson, ESPN executive VP and executive editor of production.

His style is much more laid back than others that have held the role of Sunday Night Baseball’s main play-by-play guy. Listening to Karl Ravech call a game is nice because he isn’t shouting at you, he’s telling you what is going on. He also has the ability to make conversation about the game, which will be key in working with two former players in the same booth. 

Ravech is ready to get started. In a conference call with the media last week, he laid out why the combination of himself, Eduardo Perez and David Cone will work.

“Having watched Cone forever and now listening to him on a podcast, there’s a conversational nature about him,” said Ravech. “I basically have covered both of their careers, certainly Eddie’s in its entirety and Cone for a long, long time, so I got to know them a little bit, but you get to know a different side of them broadcasting.

“To me baseball is a game that takes three hours to play, there’s all sorts of opportunities to dive into topics that may not be related to the game, if it’s 7-1 in the second inning, and these two guys are, in my mind, as good as any that I could have imagined sitting next to, to have that conversation, and whether it’s about history, whether it’s about the future, whether it’s about analytics, sabermetrics, David Cone’s pitching style, why Eduardo was a better hitter than he was a fielder, all these different subjects, these two guys are going to make it very, very easy and very compelling for the viewer to listen to.”

Consider also, that Disney (the parent company of ESPN) and Major League Baseball reached an agreement on a seven-year rights deal. That made it very important for the sports network to get this selection right, and it did. 

That booth needed a fresh coat of paint. Vasgersian did his best to work with Alex Rodriguez, but the results were not always the best. Rodriguez seemed to drag Vasgersian down, along with the entire broadcast at times with some of the nonsense he would spew.

Hopefully Michael Kay will have a better go of it with A-Rod on the “Kay-Rod” Megacast planned for 8 games. I think Kay is a tremendous play-by-play guy. With his background as an accomplished sports talk host, he will be able to more easily reign in A-Rod and direct the flow of the broadcast better in that setting. 

Congrats to Karl Ravech and ESPN, for knocking this new booth out of the park. 

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BSM Writers

Radio Could Be The Backdoor To Sports Sponsorships

Not every business will have unlimited resources to be able to afford sponsorships directly with NFL, NBA, MLB or NHL teams themselves.



Sporting events have been entertainment for people since Roman times. Sports, especially in the USA, are closely linked to our society and American culture. As a business, sports are booming and growing at a rapid pace every year. 

Now, with the rise of online gambling and sportsbooks popping up in just about every state, sports sponsorships will continue to provide tremendous value for brands moving forward.  Don’t miss out on your chance to affiliate your brand with some of the most passionate, dedicated and loyal consumers you will ever have a chance to earn business from.  Sports fans are also incredibly emotional and love supporting businesses that support the teams they love to cheer for; use that EMOTION to your advantage and help your business thrive!

Sports sponsorships will often include other key critical advantages that can help your business in many many ways: Access to team/station functions for networking, tickets to the game(s) for client and/or employee entertainment, ability to potentially use team logos and last but certainly not least, can often lead to a player or coach endorsement of your business.  

TOP 5 ADVANTAGES Sports Radio & Sports Sponsorships can offer:  

#1 REACH & FREQUENCY – tags in daily/weekly promos

#2 Opportunity to grow the affiliation with a Player or Coach

#3 Little to NO duplication in the market for content and Sponsorships

#4 Endorsements/Brand Ambassadors for product/service 

#5 Team Affiliation  

Yes, many of these things are very hard to quantify or gage performance based on an ROI evaluation.  However, if done correctly, sports sponsorships can give your business a very unique and competitive edge over your competition in the marketplace because most are category-specific.  Find the right affiliation at the right price point for your budget and I promise you won’t regret it.   

Not every business will have unlimited resources to be able to afford sponsorships directly with NFL, NBA, MLB or NHL teams themselves.  Sports radio partnerships with the team can often offer your business similar, if not more impactful, way to affiliate your company with a sports brand at a much better price point.  Take advantage of this unique opportunity, get creative and find something that works for you.  Trust me, if you don’t your competition certainly will!

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