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Bakersfield, Albuquerque Buck Trend, Add Limbaugh Program

Multiple “guide hosts” are handling duties since Limbaugh’s passing

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While most radio stations are looking for shows to replace the late Rush Limbaugh, two stations in California and New Mexico are adding the show to their lineups. 

KERN Radio News Talk 1180 in Bakersfield and KIVA 1600 AM in Albuquerque announced that they are taking on the show which many in the industry feel has run its course. 

Limbaugh’s syndicator, Premiere Networks, has been airing the show using guest hosts and soundbites from previous shows ever since Limbaugh passed away on Feb. 17.

The Rush Limbaugh Show has always been the gold standard of talk radio,” said KERN regional director of operations & programming Robert Lewis. “Having the opportunity to add Rush’s wise words to our broadcast day was a very easy choice for KERN Radio.”

Limbaugh’s show is currently being hosted by Todd Herman, Ken Matthews, Jason Lewis and Brett Winterble.

“I understand the tremendous value of the Rush Limbaugh brand for our audience as the legacy of the greatest radio host in American history continues,” said KIVA program director and Rock of Talk LLC CEO Eddy Aragon. “The Rush Limbaugh Show is the perfect complement to our impressive talk lineup. May the second century of radio live on with what we have been blessed to have known!” 

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NPR Appoints Sal LoCurto as Senior Director for Program Strategy

LoCurto has spent the past five years heading KPCC’s programming.

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NPR has found its newest Senior Director For Broadcast Programming Strategy as the company has hired 89.3 KPCC Pasadena/Los Angeles Program Director Sal LoCurto.

LoCurto has spent the past five years heading KPCC’s programming. In his new position, he will supervise the strategic focus of NPR’s non-newsmagazine broadcast programming and manage relationships with outer program producers.

“Among the valuable skills and experience Sal brings to NPR are a deep knowledge of broadcast best practices and the needs of our member stations,” the statement said relayed by Radio Insight.

“Under his leadership, KPCC experienced its highest-rated nine months in the station’s history. Sal also managed and coached key on-air talent, including A Martinez – who has since joined NPR – during his tenure at the station.”

The soon-to-be-former program director will join NPR on June 6th and is more than excited at the chance to work for the public radio station. 

“This is a fantastic opportunity to work with our exceptional programming colleagues around the country and NPR’s production partners as we seek new ways to best serve audiences and fulfill our shared mission. I’m truly honored to join NPR’s team,” LoCurto said. 

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WGN Radio Launches Documentary to Celebrate its 100th Anniversary

The 45-minute documentary produced by WGN Radio tells how the station launched 100 years ago on Thursday.

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WGN Radio is ready to kick off the celebrations for the radio station’s 100th anniversary as it will debut a feature, “100 Years of WGN Radio: A Retrospective,” Thursday, May 19 at 7 pm on WGN-TV.

The 45-minute documentary produced by WGN Radio tells how the station launched 100 years ago on Thursday. The story started in 1922 when Chicagoans Thorne Donnelley and Elliott Jenkins founded it as WDAP and highlighted moments throughout its century of history up to the present day.

“Celebrate WGN Radio’s 100th anniversary with a deep dive into the station’s origins and its journey to 2022. Experience the unforgettable events and emotional moments alongside familiar faces, both past, and present,” WGN said. 

Viewers will see the faces of familiar voices during the documentary, such as Bob Sirott, John Williams, Lou Manfredini, Steve King, Johnnie Putman, Dave Eanet, Mary Van De Velde, Dave Plier, and others. 

They will all be reflecting on their ventures at the station and sharing memorable moments. Furthermore, there will be a rebroadcast of the documentary for those who miss the initial airing on Sunday, May 22, at 2 pm CT.

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Report Says AM-FM Listening Is Up Over the Last 6 Months

According to the study, the greatest increase is among adults ages 25-44. The research also finds some people are cutting back on subscription audio or video services.

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A new study published Monday indicates that AM-FM radio listening has increased considerably over the last six months.

In a release obtained by Barrett News Media, communications researcher FMR Associates and audience engagement company Eastlan, said weekly AM-FM listening is up 31% as the pandemic comes to an end and many of the restrictions that kept people working from home have been lifted.

According to the study, the greatest increase is among adults ages 25-44. The research also finds some people are cutting back on subscription audio or video services.

Current weekly AM-FM Radio Listening is at 86% in the 25 to 64 age group. Cume listening, is classified as the estimated number of different people who listened to a station for a minimum of five minutes in a quarter-hour within a reported daypart,. is strong and consistent regardless of age, sex, or market rank. 

The study concludes that the pandemic took a bite out of the radio audience, but researchers said they are encouraged with the numbers that they are seeing as radio remains the predominant audio medium. 

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