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John Skipper: Meadowlark Will Eventually Have Scripted Shows

While production of the video content will rely on third-party companies and directors, Skipper’s company does not plan to create a streaming service of its own.

Kate Constable

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With the demand for content at an all-time high, Meadowlark CEO and co-founder, John Skipper, plans to target non-live sports programs, according to Sportico.

The report notes that Skipper believes there will be “north of $100 billion spent annually on content in the next few years”—including billions of dollars on non-live sports.

As BSM recently reported, Meadowlark added Kate Fagan and Tom Haberstroh to its talent roster. Fagan and Haberstroh join Dan Le Batard, Hank Azaria and Adnan Virk, making it fair to suggest that the company will focus much of its content on podcasting.

However, according to Sportico, Skipper noted, “The rest of [Meadowlark’s content] will be video. Documentaries. We want to do unscripted reality. We want to do shoulder programming for live events. We think over time we will enter the scripted world. And by the way, while we’re going to be sports-led early, we certainly think of sports as a lens to [eventually] look at other kinds of cultural [subjects].”

Meadowlark’s content plan looks similar to the “30 for 30” franchise that launched while John Skipper was at ESPN, as noted by Sportico. Skipper also said the company has big ideas and plans to go out and find super storytellers to tell them.

While production of the video content will rely on third-party companies and directors, Skipper’s company does not plan to create a streaming service of its own. Instead, Sportico notes it “intends to sell the content to distributors, at a profit, before production begins.”

“The existential thing going on [right now] is this battle for share among what is already hundreds of platforms,” John Skipper said. “The headwinds [to create a new B2C brand] are very strong, and if you create one, you have to feed it. Subscription services are hard [and costly], and not many of them are going to succeed.”

Sports Online

John Jastremski Fires Back After Craig Carton Criticism

“I’m not listening to a crook. So you know what? Go take a f—ing hike. How about that.”

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Earlier this week, WFAN afternoon host Craig Carton said John Jastremski — a former WFAN host now hosting a podcast for The Ringer — “shunned” his radio career advice.

During his New York New York podcast Thursday, Jastremski strongly condemned Carton’s remarks.

“I don’t like going here with this stuff, ’cause I know this plays right into what this guy likes to do,” Jastremski said. “This is his M.O. This is what he’s done his entire career. It’s what he’s done for his entire career and he’s had success doing it. He lives for this stuff. But it really set me off. It set me off because I gotta see it on Barrett Sports Media while I’m on vacation. Like I wanna be bothered with this shit, number one. Number two, it’s just tone-deaf, insulting, and flat-out rude every which way.

“Number one: going after people who work at McDonald’s? Who the hell are you to do that? Number two: You’re insulting a multi-billion dollar company where I work. I have a great job, a great platform, a great producer. I have two great jobs, I might add. And you’re insulting both of them. By the way, you’re on that network. Five days a week. And you’re insulting that network. How stupid are you? Taking shots at people of the network you’re on, I’m on. And I could tell you, it pays well. I do ok.

“As for career advice? Guess what? I listen to legends. Bill Simmons, you ever hear of him? Worth a lot more than you. Mike Francesa? My boy Adam Schein? I listen to those guys. I’m not listening to a crook. So you know what? Go take a f—ing hike. How about that.”

Calling Carton a crook harkens back to the WFAN afternoon host’s stint in federal prison for participating in a ponzi scheme that scammed investors out of $5.6 million that he in turn used to pay off gambling debts. Carton was sentenced to three-and-a-half years in prison before serving just over a year in prison before being released in 2020.

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Sports Online

The Dan Le Batard Show With Stugotz Moving To New Studio

The show continued to be recorded inside the studio at the Clevelander after it departed ESPN Radio’s national lineup in 2021.

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Dan Le Batard Show

The Dan Le Batard Show with Stugotz is leaving its home at the Clevelander hotel on South Beach in Miami and moving into a new studio next year, according to a report from The Big Lead.

The show continued to be recorded inside the studio at the Clevelander after it departed ESPN Radio’s national lineup in 2021. It has remained the home for the show since Le Batard and John Skipper formed Meadowlark Media.

After a $50 million distribution deal with DraftKings was secured, the Meadowlark podcast network has grown in both reach and talent, allowing for an expanded studio space.

No immediate details were given on where the new studio space would be located.

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Sports Online

NSMA Announces Finalists for Awards, Hall of Fame

Final voting for the statewide and national awards, as well as for the Hall of Fame, will take place throughout this month, and the winners and inductees will be announced on January 9.

Jordan Bondurant

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The National Sports Media Association revealed its finalists for its national sportscaster of the year and national sportswriter of the year, and there are plenty of heavy hitters in the industry up for consideration for the NSMA awards.

Among the nominees for National Sportscaster of the Year include Al Michaels, Ian Eagle, Jim Nantz, Joe Buck, Kevin Harlan, and Mike Tirico. The full list includes Adam Amin, Jason Benetti, Joe Davis, and Mina Kimes.

For National Sportswriter of the Year, Adrian Wojnarowski, Ken Rosenthal, Nicole Auerbach, Pete Thamel, Pat Forde and Tom Verducci are among the biggest names. Candace Buckner, Katie Strang, Marc Spears and Wright Thomson round out the list of nominees.

The NMSA also revealed its finalists for the sportscaster and sportswriter Hall of Fame. James Brown, Joe Buck, Lee Corso and Tim McCarver are part of the sportscaster list, while Bill Plaschke and Ray Didinger appear among the names for the sportswriter hall of fame.

Final voting for the statewide and national awards, as well as for the Hall of Fame, will take place throughout this month, and the winners and inductees will be announced on January 9.

Winners and Hall of Famers will be honored at the NSMA Awards Weekend & National Convention held in Winston-Salem, N.C. June 24-26.

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