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Chicago Got Silvy Strong And Marc Silverman Got Back To Work

Throughout his entire treatment process, Silvy was honest with fans and listeners about where his health was at. In return, he received an overwhelming flood of support. It was a response he never could have anticipated and certainly wasn’t one he was looking for, yet he was blown away by the amount of encouragement and inspiration it brought him.

Kate Constable

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Chicago Tribune

When COVID-19 caused the world to shut down in March of 2020, there was no playbook as to what the next year would look like.

Add a cancer diagnosis to that, and life just got a whole lot scarier.

As the entire country blindly navigated how to work from home, socialize over Zoom, and rely on each other for support, Marc “Silvy” Silverman, co-host of the Waddle and Silvy Show on ESPN Chicago, was sitting in a doctor’s office awaiting news that would change his life.

Feder: ESPN 1000's Marc Silverman reveals cancer diagnosis
Daily Herald

On April 3, 2020, Silvy was told the three words no one ever wants to hear: You have cancer. Thirteen days later, he received word that the exact type of cancer he would be batting was non-Hodgkin’s lymphoma.

Having been with ESPN Chicago for more than 20 years, it was ironic that the first person he told at the station was the person he knew the least. New market manager Mike Thomas had only been at the station for six months when Silvy came to him with the news.

“Mike knew right away, and it was an interesting way to sort of, you know handle some things with a new boss,” said Silvy.

“From the very start he was like ‘I’m going to beat this. I’m going to figure out what I need to do, how I need to do it, and, you know, this thing is not going to get me,’” said Thomas. “He just had an amazing attitude from the very start of it.”

While much of the nation had already shut down and people began to work from home, Silvy was one of the few ESPN Chicago employees who continued to work out of the State Street headquarters. However, upon his diagnosis came a newly compromised immune system which forced him to set up a makeshift studio inside his basement. It would become his new workspace.

For most of us, spending 2020 confined to our homes was a difficult adjustment to say the least. For Silvy, being forced to stay home throughout the pandemic might have saved his life.

“The silver lining was that the entire country was working from home and if it wasn’t during a pandemic, I would have pushed myself and my body to go up and back downtown,” said Silvy, who lives approximately 30 miles from downtown Chicago. “I probably would have commuted. I probably would have been in the office. I probably would have taxed my body more, just from not being in my own home.

“But because of the pandemic, because it was normal for even radio hosts to work from home, that helped me in the big picture to get through this and keep my body probably from getting too rundown.”

Despite multiple rounds of chemotherapy and an immunotherapy clinical trial, Silvy never showed signs of being rundown. The only days he didn’t work throughout the whole process were the days surrounding his treatment.

Headstrong: Marc Silverman Beating Cancer During A Pandemic | RSN
NBC Sports Chicago

“The dude showed up for work every single freaking day,” said Silvy’s co-host and former Chicago Bear Tom Waddle. “I have had my ass whipped by a lot of big people in the NFL and I consider myself a fairly tough individual. I don’t think I could have handled it the way he handled it both mentally and physically.”

Working from home provided Silvy a sense of normalcy and allowed him to focus his energy on something other than the fact that he had cancer. What also made his circumstances seem more normal was his decision to share his diagnosis on air.

“His openness and his willingness to let everybody in has always been one of his characteristics,” said Waddle. “He doesn’t keep this private life over here and his public persona over there. They’re one and the same with regard to how he approaches his job and I think that in a lot of ways that made this fight a little bit easier for him because there was no change.”

While Silvy has always been very candid with his audience regarding his personal life, his decision to share his cancer diagnosis stemmed from much more.

“I know it was really important for him to kind of give back because guys like Eddie Olczyk, and we’ve had others in the office, who have had experiences or family members that have gone through difficult situations,” said Waddle.

In 2017, Eddie Olczyk, who calls Blackhawks games on NBC Sports Chicago, announced to viewers that he was diagnosed with colon cancer. According to Silvy, he remembers paying close attention as Olczyk shared updates throughout his cancer journey.

“I don’t know whether there was a sixth sense like I paid extra attention to it, and I always marveled to myself, ‘this dude is so candid, this dude is so strong,’” said Silvy. “And I couldn’t believe how much he was sharing, and I always remember that, and it always stood out to me.”

His decision to be candid with his audience also came from the longstanding support the station has shown for the V Foundation. Each year during Jimmy V Week, Waddle and Silvy spend time on-air talking about the V Foundation and raising money for cancer research. During this time, they opened up phone lines for people to call into the show and tell their story of how they’ve been affected by the disease.

“A lot of people have always said to us, ‘those are some of the most amazing shows because they’re raw, they’re emotional, and it’s real-life,’” said Silvy. “And I couldn’t sit there going through what I was going through after asking people on my show to share their experiences on how they’ve dealt with cancer.”

Throughout his entire treatment process, Silvy was honest with fans and listeners about where his health was at. In return, he received an overwhelming flood of support. It was a response he never could have anticipated and certainly wasn’t one he was looking for, yet he was blown away by the amount of encouragement and inspiration it brought him.

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ESPN Images

“The one line I always remember from someone who was a survivor who said to me ‘You don’t know this until you go through this, but you have a village behind you,’” said Silvy. “And you’ve always heard that term ‘it takes a village,’ but you don’t realize that until you’ve gone through it, because then you’re like holy s—t, this is a village behind me.”

That village came in many different forms.

Local apparel company, Obvious Shirts, came to Silvy with the idea of creating and selling shirts to raise money for him. While he loved the idea, Silvy told them he didn’t want the money going to him but instead wanted to donate it all to the V Foundation.

“I was on not only the chemo but immunotherapy as well because of advancements in medicine, and because of all the money raised for different cancer charities, I was a beneficiary of this sort of stuff,” said Silvy. “I want to make sure that other people are even greater beneficiaries down the road.”

There were two different shirt designs with “Silvy Strong” plastered across the front of each. The most popular featured a drawing by Silvy’s son Mason who was five at the time.

“He gained a lot of support and inspiration from so many people that were willing to reach out,” said Waddle. “And I think sharing his experience, you know, he drew from all those people that were wearing the Silvy Strong shirts or people that would just send a text.”

Fans began using the hashtag #SilvyStrong on Twitter and ESPN Chicago started a social media campaign to help promote the sale of the shirts. Followers who traveled during the summer were asked to take a picture in their Silvy Strong shirts and post it on social media.

“We got [pictures] from all over the place,” said Thomas. “People were at the Grand Canyon, on an island and everywhere else wearing their Silvy Strong shirts. It was pretty amazing.”

To date, the sale of “Silvy Strong” shirts has raised approximately $43,000 for the V Foundation.

According to Silvy, he has always been a huge advocate for mental health, and going through this process made him even more aware of how important that aspect was to recovery. He sought guidance from a few different places. One being from Imerman Angels, a company that randomly matches you with a mentor who went through your exact same type of cancer. He also went to the Cancer Wellness Center in Northbrook.

But much of what made it possible to keep a positive attitude throughout the scariest time of his life was the support of the community.

“You know people sort of fueled me; I’ve never been more grateful,” said Silvy. “That was the word that I used the most. The appreciation for people, some of the stuff that you read, it lifts your spirits and you understand that your show means something to somebody and that they’re rooting for you and helping you get through your day.

“It’s just an incredible feeling and without the support that I had from my teammates, or the fans or my bosses in management, I never could have gone through this.”

On September 25, Silvy was given the news he had long waited for. He was officially in full remission.

His return to the studio was halted by COVID-19 restrictions, yet his April 12, 2021, State Street homecoming was worth the wait.

The small number of colleagues who were back in the office lined the halls as Silvy entered on a fake red carpet surrounded by balloons and decorations.

“It was a celebration,” said Thomas. “We were happy and it was hard to hold back the tears and all of the things that you would expect, still a little bit different just because of COVID, but that was an awesome day to have him back here.”

“It was really an important moment for him to be able to come back to work,” said Waddle. “I know he felt the support of the entire Good Karma Brand. I know he felt the strength coming from everybody, and I think it kind of was a milestone for him and it was an achievement.”

Silvy’s return brought a new perspective to everyone at ESPN Chicago.

“It becomes a reminder for all of us to enjoy ourselves,” said Waddle. “It’s great to be all worked up about what the Cubs or Sox are doing and shouldn’t take you away from being emotional about that, but at the end of the day when the work is over, it’s been a nice reminder that there are more important things in life than who’s going to hit leadoff for the White Sox.”

For Silvy, it signified a fresh start and the release of a huge mental burden he had been carrying.

“I felt like I was a freshman starting high school, or a freshman so happy to be on a college campus for the first time,” said Silvy. “It was like that back-to-school day where you have the butterflies.”

Most importantly, it was an opportunity to return to normal. To return to radio the way it should be, being able to look Waddle in the eye while complaininging about the Cubs and Sox. And to return to the place where he first connected with all the listeners who gave him the strength to get through the most difficult year of his life.

BSM Writers

John Mamola Didn’t Overthink New WDAE Lineup

“I don’t go book-to-book my talent, I just don’t. I think the more and more you dive into ratings, the more and more you overthink things.”

Brady Farkas

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Just over one month ago, WDAE in Tampa Bay reshuffled its daily line-up. The iHeartMedia station, programmed by John Mamola, moved the Ronnie and TKras program from mornings to afternoons and moved the midday Pat and Aaron show into mornings, while creating a new midday show centered around Jay Recher and producer-turned-host Zac Blobner.

The station let previous host Ian Beckles go as part of the reshuffling.

Barrett Sports Media caught up with Mamola this week to talk about the new line-up, the Tampa Bay market, the importance of developing from within and much more.

(Some of the answers have been edited for brevity and clarity)

BSM: It’s been just over a month since these changes took hold, what would you say is the overall response to them?

JM: Overall, really positive. We lost a really important piece and a pillar of the station in Ian Beckles, but with the moves that we did make, it was overall a pretty positive response from the listeners.

BSM: This wasn’t just creating one new show and calling it a day, this was moving multiple shows into new dayparts. How do you as a programmer get multiple hosts on board with re-arranging their schedules in that manner?

JM: My morning show went into afternoons so they didn’t have to wake up early, so they were very open and welcome to that. As for the original midday show, I knew they were early risers, so moving to mornings didn’t really affect their sleep schedules. And then my midday show, which is the new one, putting those two together is just a combination of some very young, hungry guys that always want new opportunity and are always looking to capitalize on opportunity.

So I wouldn’t say necessarily the convincing was the hard part because it just made a lot of sense for the people involved. The guys in the morning didn’t have to wake up early. The guys in the mornings are early risers anyway, and you get two young, hungry guys to take care of that opportunity so the convincing part was quite easy.

BSM: I got to know Zac Blobner a little bit on the Producers Podcast. He was highlighted a few episodes back and I thought really highly of him. Why was this the right time to get him into a full-time on-air role?

JM: Zac’s been doing some on-air stuff for on the weekends for a number of years. He had his own show and then we tried him out with a couple people on staff on Saturday mornings. That just didn’t necessarily work out but he has hosted a fantasy football show, which we actually air Orlando and in Miami as well as Tampa, live for the last five years.

So his on-air persona – he was a huge part of the morning show and the success of the Ronnie and TKras Show for their run in mornings. So if we were to elevate someone from inside, it just seemed like he was the right guy to elevate, and to pair with Jay Recher. It’s two young, hungry guys and they play well off each other. Some of the best highlights of my day are just sitting in their pre-show meetings with them and their producer Jon Dugas and just listening to how they collaborate together as a threesome on how to attack content, what sound to use, and what guests to book.

Really, it’s three producers in one room all talking about how to collaborate and do a show. Zac has earned the opportunity, just like Pat Donovan who was a producer first. Aaron Jacobson was a producer at first. It was Zac’s time and he’s done a tremendous job with it so far, albeit it’s only a month, but I totally expect it to be a very high ceiling for that show and for Zac in particular.

BSM: Some programmers believe on developing and promoting from within and some programmers believe in always looking for a splashy hire from the outside. Why is developing talent and promoting from within important to you and WDAE?

JM: I think it’s vital for every brand to have a good bench and to continue to find different ways to utilize that bench. Maybe not on the Monday through Friday, but definitely on the weekends in some capacity. And if not there, then on the digital product. You bring in certain guys to push everyone else. Zac was one of those guys. Jay Recher was one of those guys. Pat Donovan was one of those guys. Ronnie and TKras were two of those guys. I like to bring in guys that have a goal and want to push everyone to be better, not just themselves, but push everyone to be better. We have a tremendous team atmosphere on WDAE and we’ve had it for a number of years.

And when you do a lot of change, like we did about a month ago, you don’t want to keep it too foreign. You want to keep it with somebody that the audience knows and the audience has grown to know. Because the minute you start bringing in out of town people that nobody’s ever heard of or you start going to syndication instead of staying live and local, you start to lose your cume, and you start to lose that branding.

We like to put out as much as we can with whatever we have and I think having good, driven people in the hiring process, albeit I’ve hired a little young over my time here, it’s continued to push the narrative that we are continually growing from within and this was just the latest step of that. I don’t think that’s going to change anytime soon.

BSM: When you have new shows and shows in different dayparts, are you mentioning things like ratings and revenue to them? Or do you just tell them to build the shows and worry about it later?

JM: I don’t go book-to-book my talent, I just don’t. I think the more and more you dive into ratings, the more and more you overthink things. It’s important, but it’s not the biggest thing. For me, it’s the sound of the show. If the show sounds like it’s got energy, if it sounds like it’s progressing, if it sounds like we’re creating more attention by what we’re saying and we’re developing as talents and as a station, you feel it. You don’t need to see the numbers. The numbers are the numbers.

The system is great when it’s great but when it’s terrible, it’s still flawed. You know? I mean, Neilson ratings only get you so far but If I start seeing stream numbers go up, which I’ve seen, that’s a positive.  If I see digital traffic or social media growth or something like that, that’s a metric I can track. Today I went to the gas station and they had our sports station on. If I can hear that, that means we’re doing something right. I don’t look book-to-book. I think PDs that dive into numbers and analytics and, and clocks…. Look, if you put out entertaining stuff, they’ll stick with you. And it starts with giving that confidence to your talent. And that’s how I program.

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BSM Writers

Brock Huard Believes The Third Time’s The Charm For Brock and Salk

“If I was a radio consultant, there’s two muscles you have to build constantly. A is listening and B is curiosity.”

Tyler McComas

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It just felt right for Brock Huard when he stepped back behind the mic at Seattle Sports 710. On September 6th, he returned to the airwaves with longtime partner Mike Salk in morning drive. It’s been almost three months since Huard returned to radio, but it still feels as right as it did that early September morning. That’s because the business is in his blood. 

“Once radio is in your blood, it doesn’t leave,” said Huard.

If you talk sports radio with Huard for any length of time, you won’t question his love or intelligence about the industry. He truly loves and understands the business. When you have a former player that has an incredible amount of passion for sports radio, you really have something. Seattle Sports 710 really has something with Huard and his return to the airwaves made locals in the Pacific Northwest very happy. 

Brock & Salk haven’t had to deal with the challenges that new shows experience in the first few months. They’re not trying to establish a chemistry and flow together. They’ve had it after doing a show together twice before, plus a podcast the two hosted together.

“He and I had still done the podcast together for the last couple of years, and had a number of conversations over that time about how fun that hour and a half was, each and every week,” said Huard. “We never really missed a podcast and we both thoroughly enjoyed it. Had we not done that podcast for two years, I don’t know if we would have come back for a third iteration. The third time has been the charm on this iteration.”

What makes the show isn’t just Huard being a former athlete or Salk being a very dynamic and experienced host. The two share an incredible chemistry that shines through on the air. However, Huard thinks there’s one reason in particular that the two mesh so well on air. 

“Because we listen,” said Huard. “That’s number one. I will listen to so many radio shows when I’m on the road and I’m like, this is bad radio. And you can tell hosts aren’t listening to one another, they’re just waiting for their time to talk and they fill and it’s terrible.

“If I was a radio consultant, there’s two muscles you have to build constantly. A is listening and B is curiosity. I think for 14 years he’s still genuinely curious about me and how my mind works, world views, ideology and sports views. After 14 years, I’m equally interested in how he thinks and it’s very different than me.

“It was hard to be able to listen and respect one another, because we come from two totally different world views, in many ways. But at the same time, when you do, and you’re curious to listen to the other side and what they have to say, you create unique content.

“He and I used to have to build these big show sheets when we started and we still have structure and everyday there’s still show sheets, but a consultant by the name of Rick Scott told me this early on, he said you know your show will be good, when you don’t get to half of the stuff on your show sheet. And he was absolutely right 14 years ago.”

Co-hosting morning drive at Seattle Sports 710 isn’t the only gig Huard has in sports media. He’s also a college football analyst for FOX. He’ll be on the call Friday night for the Pac-12 Championship game between USC and Utah. But everything ties back to radio for Huard and a recent experience on an airplane made him realize it again. 

“I was sitting next to this very smart gentleman the other day on my trip home from college football, and he was crushing crossword puzzles like I’ve never seen before,” said Huard. “He’s a very successful attorney and you could see for him, that was such a tool to keep his mind sharp. For me, radio is the same thing. It’s been the best training ground for everything I do with media, especially television.

“If you can do live radio and equip your mind to listen and strengthen that listening muscle, while also creating content, it’s a pretty good active tool. It keeps my mind sharp and plays to my mind’s strengths, I think, with just how wackado I can be between my ears at times. If you have a tremendous partner that helps shape you, like Salk is to me, then it’s just addictive and gets in your blood and doesn’t leave.”

As it relates to radio, being a college football analyst has its perks, because of the access it gives Huard. Every week before calling a game, he gets production meetings with head coaches, which gives him insight that others may not have. It also awards Huard the opportunity to create relationships with coaches. But how much of what’s said does he feel like he can use on the game broadcast or his radio show?

“99.9 percent is used on the air, on the show and sometimes I gain insight and share it with coaches that I know to encourage them,” said Huard. “It baffles me how many times I will hear from my peers, oh, I hate these coaches meetings. I don’t get anything out of them. And I’m like, God bless you. I will have a career for the rest of my life if that’s the way you approach it. It’s the most valuable real estate we have. It’s a forum that nobody else has.

“Yeah, they have press conferences, but if you build true trust and relationship and confidence, they want to tell you their story. They want to share their team. I can’t tell you how many times content from those meetings comes to life in my sit downs with Pete Carroll or Jerry Dipoto, GM of the Mariners or Scott Servais, or on the air or off the air.”

Huard has an insight to college football that few in the Pacific Northwest has, but that doesn’t mean he and Salk will jam pack content from that sport into the show. The duo knows that Seattle cares about. Sure, there’s an interest for college football, but not anywhere near the hunger from Seahawks and Mariners content. 

For example, Huard called the TCU vs. Baylor game two weeks ago, which featured one of the best endings in college football this year, when the Horned Frogs nailed a field goal as time expired. The call of the moment was spectacular and could be the shining moment of the season for a TCU team that looks destined for the College Football Playoff. On the Monday after, Huard and Salk made it a part of the show, but never had the intention of making it the majority of the show. 

“Our audience is dominated by the Seahawks and Mariners,” said Huard. “That dominates 80 to 90 percent of our conversation. I would say lifestyle is probably the rest. For example, we played that highlight today four times over the course of the show. We rank things at the end of every show and it was my Top 5 games of my broadcast life in 14 years on the road and that was number 1.

“I often use conversations and things I learned from those games and players and relate them to the Seahawks and Mariners. Dave Aranda talked about living with expectations and how hard that is in our meeting on Friday. He said, you watch, TCU is going to have to live in an entirely different world, where you’re on the mountain top instead of climbing it. And then you relate that toward the Seahawks or the Rams this year.

“Inevitably, yes, those moments create content, either emotionally or football 101. Radio is all encompassing in that way. I never understand radio hosts who try to play it straight. I just don’t. I think it’s bad radio. You have to be willing to live your life and put your life out there, whether it’s good, bad or ugly. The more you do that, the more you attach yourself and connect with your audience.”

It feels like the third time is truly the charm for Huard and Salk. They listen, they have chemistry and the content is a refreshing mix of sports and lifestyle. 

“He and I are not comedians,” said Huard. “We don’t play fake laugh tracks like others do. He and I will land way more on the analytical information side than maybe a consultant would tell us what morning radio people want. But I think where it cuts through is he and I put our lives out there. Our parenting success and failures. Relationship struggles, kids, sports, youth sports, that’s probably where we connect in a way that’s more lifestyle. That’s the word I would use.”

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BSM Writers

Chuck Swirsky Embodies ‘Always A Pleasure’

“I love working with Bill Wennington and each and every day I have the same enthusiasm of calling a Bulls game like I did as a five-year-old child calling games off a TV.”

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It’s hard to imagine there are any more positive thinking people in the world than Chuck Swirsky. If you don’t believe me, just check out his daily tweets. Swirsky has a lot to be upbeat about, he’s doing what he’s always wanted to, and now he’s written a book.

Always a Pleasure” is his creation, putting thoughts on paper, or iPad or whatever, about stories and people he’s encountered over the more than 40-years he’s been in the business.

The title is aptly accurate. Chuck is always a pleasure to be around and is one of the most supportive people I’ve ever met. He encourages those that need it. Swirsky always has time for people in the business and those trying to get into this crazy racket. I’ve seen and experienced it for myself, so trust me when I tell you, it’s the truth.

There are those that have worked multiple decades in play-by-play, and I’ll bet each and every one of them has been asked at some point, ‘hey, why don’t you write a book?’. Sounds easy enough, I’m sure. But when you really think about it, how can a person be expected to fit 40 plus years of work into a book that wouldn’t be the size of a dictionary?

More on that in a moment. I was wondering what makes someone in Swirsky’s position to write a book. So, I asked him. He outlined the main reason he decided to put pen to paper and tell some of his favorite stories and recall good memories.

“Over the past several years I was approached by several publishers and writers who were interested in detailing my journey in sports broadcasting, featuring my stops calling major college athletics and NBA basketball in addition to sports talk.” Swirsky told me. “I was reluctant to do so but a year ago I had a change of heart knowing 2022-23 Bulls season would be my 25th in the NBA, including my 2-thousandth NBA play-by-play game.”

Swirsky didn’t use a sportswriter or an author to tell his tale. “For years I have saved notes and decided to write the book myself, in my own words. I love my job. I have no desire to retire. I want to continue broadcasting Bulls game for many more years as long as my health and clarity allow me to do so.” he said.

“I love working with Bill Wennington and each and every day I have the same enthusiasm of calling a Bulls game like I did as a five-year-old child calling games off a TV. I have the utmost respect for the Reinsdorf  family and our entire organization.  I just felt this was the right time to write a book.”

I have followed Swirsky’s career closely and gotten to know him over the years. Growing up in Chicago, I was fortunate enough to hear him in his early days here, at the old WCFL (now ESPN 1000), where he became one of the pioneers of sports talk radio. He’s called games on radio and television.

For DePaul, Michigan, select White Sox games, the Raptors and now over the last nearly 2 decades, the Bulls. That’s a lot of experience and a lot of experiences for one person. It made ‘editing’ the book a little difficult.

“I could have easily written another 100 pages featuring additional sports personalities and stories.” Swirsky said. “But I elected to highlight specifics of a timeline allowing the reader to understand that my quest to reach a childhood goal of broadcasting NBA basketball was met with challenges, setbacks and ultimately persevering through hard work, focus, passion and positivity.”

Writing books can be a way to look back on a career. Swirsky if far from done. He never really reflected on things, because he was always looking forward. But the retrospective allowed him to realize a few things along the way.

“I would say this. I am my own worst critic.  I very seldom look back on my career. While I was writing “Always A Pleasure” I had to stop and truly reflect how blessed I  am to be in the position where  I am today. I never take it for granted. Never have. Never will.” Swirsky said.  “Nothing is easy. It’s hard. This business can be exhilarating yet so difficult. I never get too high nor too low although I’m very sensitive and my insecurities get the best of me which is probably not a good thing , especially in radio-television.”

In looking back there’s bound to be a few lessons learned from the past. Swirsky did find a few things in writing the book that he remembered, educated him along the way. “I learned that anyone who applies themselves, making  a commitment to work on their  skill set, and their weaknesses through hard work, dedication, passion and purpose, can be successful.” he said. 

“For example, not every professional athlete is going to hit .330. Let’s say another player is hitting .240. What is keeping him in the big leagues? Is it his  glove,  his ability to play multiple positions?  His  character in the locker-room? The same principle is in effect in our industry. Maximize your strengths and do it with a great attitude, humility and kindness.”

Swirsky’s book details his interactions with some very familiar people in the business and the sports world. “I have plenty of stories featuring some of the biggest names in sports ranging from Hall of Fame baseball star Willie Mays who many consider perhaps the greatest player of all time to Kobe Bryant who left our world way too soon.” he says. “When you’ve been a professional broadcaster for 46 years, one  meets many, many players, coaches, executives, media and sports personalities along the way.” 

The one thing you can say about Swrisky, is he is real. There’s no pretense or facade. A genuine human being that is interested in what people have to say. Athletes, coaches, broadcasters and yes, even fans. His book has been reviewed by some of the greats. Mike Breen, Chris Bosh and even Steph Curry. Here’s the 2-time NBA MVP’s take on Swirsky and the book.

Having known Chuck since my days as a still-developing youth player in Toronto, where my dad was a member of the Raptors, I can attest to the fact that his passion for people and basketball is deep and sincere.

Chuck’s unique desire to mentor young people, especially minorities and those of different cultures and backgrounds, will help inspire those who share the same dreams, dreams that enabled him to persevere to the top of his profession.

I’m proud of Chuck, and excited that others can become enlightened by his exciting broadcasting journey, which includes nearly 25 years in the NBA and, of course, a trio of Curry family members shooting from the stars, just like him.

A book written by someone as accomplished in this industry as Swirsky draws interest because of who he is. But the Bulls’ play-by-play man is always thinking of others and trying to help where he can, just like Curry said. Along with stories, he lends his knowledge and relates it to those who are already in broadcasting and those trying to get in.

“I’m hoping those in our industry who read the book even those outside the radio-tv, new media field will come away knowing that perseverance is a powerful resource to help withstand the emotional heartache of rejection, disappointment and loneliness.” said Swirsky. He adds, “I have experienced everything. The good. The bad. The ugly. I’m talking all levels.  My message is to stay true to your core values. In this case,  my foundation is  built on respect,  kindness, honesty, sincerity and selflessness.”  

Given the opportunity to beam about the finished product, Swirsky in typical fashion, deflected any praise. Simply saying, “I am very humbled and appreciative of  the professionalism of the book’s publisher, Eckhartz Press. They allowed me to be me. That’s all I wanted. Mission accomplished. I am grateful.”

The entire industry should be grateful for people like Swirsky. There are so few in the business who are as kind and caring as he is. There are just as few people that take interest in others, and help mentor the next generation like Chuck. Inspiring stories, a career chronicle and life lessons, “Always a Pleasure” is going to be on my must-read list for the holidays. Congrats “Swirsk” keep up the great work.

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