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Cumulus to Flip “The Bridge” in Memphis to News/Talk

WKIM will also become the new home for University of Memphis athletics

Ryan Hedrick

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Cumulus Media in Memphis, Tennessee is rebranding 98.9 FM WKIM to a news/talk station that will build its image around the University of Memphis Tigers athletic program.

The new station will launch on Independence Day, July 4. 

The company did not publicly reveal what the talk programming schedule may look like. Several Cumulus stations around the country have included the new Dan Bongino show in their day-to-day lineups. The former Secret Service agent’s show debuted on Monday.

“At Cumulus, we believe strongly that ‘what’s good for Memphis is good for us,’ and that commitment to our community drives all that we do,” said Cumulus Memphis VP and market manager Morgan Bohannon. “One of our most important priorities and responsibilities as a local broadcaster is to help make Memphis a better place. Becoming the flagship radio partner of Memphis Tiger Athletics, an entity that is so beloved by our city and its residents, is the opportunity of a lifetime.”

A quick snapshot of the Memphis markets shows room for a solid, local news/talk station to establish itself. iHeartMedia WREC NewsTalk 92.1 FM and 600 AM runs primarily syndicated programming. 

“Cumulus Memphis has the largest live, local and homegrown team in the radio industry – all of whom are incredibly excited about becoming the radio home of the Memphis Tigers,” said Bohannon. “We are thrilled to put the full power of four 100,000-watt stations behind the partnership. KIX-106, 98.1 The Max, 103.5 WRBO and the all-new ‘News Talk 98.9 The Roar of Memphis’ will work in concert to raise the level of awareness and celebrate all that is Memphis Tiger Athletics.”

News Radio

Howard Stern Reveals MSNBC Go-To Source for News

Stern told “Morning Joe” in an extensive interview that MSNBC is the network for him regarding cable news consumption.

Eduardo Razo

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SiriusXM radio host Howard Stern told “Morning Joe’s” Joe Scarborough and Willie Geist in an extensive interview that MSNBC is the network for him regarding cable news consumption. 

Stern stated that he’s a major fan of “Morning Joe” and went the extra mile to say that he and co-host Joe Scarborough share the same political idealogy.

“I watch you guys every morning,” Stern said (h/t Mediaite). “I really enjoy the show. Oddly, I agree politically with almost everything Joe says. I don’t think there’s much difference there.”

The radio host thanked MSNBC for providing him with what he loves: 24/7 news. Additionally, Stern offered a shoutout to network host Symone Sanders and stated he’s no fan of Dateline repeats.

“By the way, I want to give a shoutout to MSNBC,” Stern added. “Thank God you don’t play the old Datelines anymore on the weekends. I like news. I watch this channel exclusively for news. I tune out on the weekend. 

“It’s like all news stuff. I’m watching old Datelines. I like when you guys are onI like news 24/7, and now I find I’m getting it. I get Symone on the weekend. Big fan of hers. Symone coming on strong. What can I tell you? I know the whole lineup.”

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News Radio

Trespassing Charges Against John DePetro Dismissed

DePetro have been dismissed as he faced a trespassing charge related to an incident over the summer during a Monday court hearing.

Eduardo Razo

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Charges against John DePetro have been dismissed as the radio host faced a trespassing charge related to an incident over the summer during a Monday court hearing.

DePetro was arrested in mid-August outside a home on Staples Avenue in Warwick.

Police searched the house several months earlier as part of an investigation into the disappearance of Charlotte Lester, who has been missing for six months.

“I respect our justice system and respect law enforcement, specifically the Warwick PD,” DePetro said on Twitter. “The search for Charlotte Lester continues as I resume efforts searching for answers into her disappearance and holding Mark Perkins accountable for his actions against myself and Ladybug.”

The man who lives there, Mark Perkins, was also arrested the following day after he allegedly charged at DePetro with a lawnmower while DePetro was live-streaming. 

Unlike DePetro, who had his charges dismissed, Perkins still faces an assault charge, according to court records.

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News Radio

Oklahoma’s The Eagle 96.9 Rebrands as Freedom 96.9

KZLS started simulcasting on KQOB at the beginning of this year after the 96.9 signal was leased to Citadel and Cumulus Media for nineteen years. 

Eduardo Razo

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Champlin Broadcasting Conservative Talk The Eagle 96.9 KQOB Enid/Oklahoma City and 1640 KZLS Enid will look a little different for its listeners as the station has rebranded.

Rather than calling itself The Eagle 96.9, the radio station will now be known as Freedom 96.9 (h/t Radio Insight). KZLS started simulcasting on KQOB at the beginning of this year after the 96.9 signal was leased to Citadel and Cumulus Media for nineteen years. 

The station features a syndicated lineup, including Hugh Hewitt, Brian Kilmeade, Dan Bongino, Mike Gallagher, Joe Pags, and Bill O’Reilly. Furthermore, with the rebrand possibly comes a new addition.

Freedom 96.9 is teasing the addition of Dana Loesch to the lineup as well to enhance the rebrand further as the station begins a new chapter as it provides news/talk to the residents. 

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