The 2021 Summer Olympics in Tokyo are fast approaching, with more broadcast announcements being made each day. CNBC has announced that Shepard Smith and Meghan Triplett will be anchoring primetime coverage on their network during the games. Both are making their Olympic broadcasting debuts together.
Triplett has had a quick rise in the sports media world. Our own Tyler McComas profiled the multimedia host on her new venture with Grind City Media this year. Triplett is hosting a podcast called “Rise and Grind” with Jessica Benson, which focuses on the Memphis Grizzlies. Triplett had to adjust to podcasting after being an anchor for the Lacrosse Sports Network.
“It’s very different,” said Triplett. “Even with the dynamic on our show, which you can watch live on YouTube, learning how to describe things, whether it’s an injury or something else, there was an adjustment period. I did a podcast a few years ago so that was a great help, but I loved the idea of hosting a podcast because you can work on your voice and it makes you more comfortable. In TV there are a lot of other aspects that you have to be thinking about at the same time.”
There is one piece of advice that Triplett has taken to heart from her best friend in the business, ESPN’s Maria Taylor.
“One of the things she’s teaching me right is you can say no to certain things. You don’t have to say yes to everything, because sometimes we’re in the space where we think, one day they’re going to take this opportunity away from us. That’s an awful space to be in.”
Triplett was ready to say yes to making her Olympic TV debut after rising up the industry over the past few years.
Some more debuts are happening on the USA Network side of the coin. Katherine Tappen is making her debut on Olympics coverage as a studio presenter. Ahmed Fareed and Liam McHugh will also help lead USA Network coverage, but Tappen will be the only one of the trio on-site in Tokyo.
Greg Olsen To Partner With Kevin Burkhardt For Super Bowl LVII
“Last season was the first Burkhardt and Olsen worked together. They largely won rave reviews.”
The deal isn’t done yet, but Andrew Marchand of The New York Post reports that Greg Olsen is on his way to joining Kevin Burkhardt in the top NFL booth at FOX. Although Tom Brady will take over that role after he retires and leaves the Tampa Bay Buccaneers, Olsen will spend at least this season on FOX’s A-Team.
Last season was the first Burkhardt and Olsen worked together. They largely won rave reviews.
Earlier this year, the former Panther told The Mac Attack on WFNZ in Charlotte that he was disappointed he didn’t get to call a postseason game. He will more than make up for that in 2023. As Burkhardt’s partner, Olsen is in line to be the analyst for Super Bowl LVII.
Marchand writes that we could get a taste of what is to come in February. He speculates that if the Buccaneers are not in the Super Bowl, it is possible Tom Brady could make his FOX debut, either in the booth alongside Kevin Burkhardt and Greg Olsen or as part of the network’s studio show.
Now, FOX has to make a decision about it’s number 2 NFL booth. According to Marchand, Drew Brees is a candidate to be the analyst. Adam Amin and Joe Davis have emerged as candidates for the play-by-play role.
Poll Data Shows Tepid Response To Tom Brady Joining FOX
“A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.”
FOX Sports reportedly signed Tom Brady to a 10-year deal worth $375 million to make the seven-time Super Bowl champion the new lead analyst for its top NFL broadcast once his playing career is over.
A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.
The poll said 2 in 5 NFL fans have a better opinion of FOX Sports following the deal, with 41% of NFL fans being at least somewhat more likely to watch a game with Brady as an analyst.
Data shows one-third of NFL fans think the deal Brady reportedly agreed to is worth about the same as its reported value.
That reaction could probably be described as “tepid”. That may be exactly what FOX expects and maybe all it wants.
Last week, Domonique Foxworth of ESPN suggested that the paycheck is less about what the network thinks Tom Brady means to viewers and more about showing the NFL that the network values its product.
FOX Not Interested In Joining Streaming Sports Wars
“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take?”
The CEO of FOX doesn’t plan on forking over billions of dollars to be people’s last choice for paid streaming services.
Lachlan Murdoch said at a time when more than 80% of American homes already have some kind of paid streaming service, it’s not worthwhile to jump on that train.
Amazon, Netflix and Disney+ typically account for the average streaming presence in a household.
“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take,” Murdoch said at a tech conference earlier this year. “And so the billions of dollars that’s being spent by multiple aspirants is all for that last position. And so we are extraordinarily — I want to say that — we’re happy to be sort of sitting on the sidelines.”
Murdoch told Benjamin Swinburne that when it comes to the NFL, FOX’s media rights are the same as CBS, NBC and ESPN. The main focus for the company remains on keeping games on TV.
“We don’t believe it helps us to put those rights under a streaming service or free on over-the-air. We think it’s very important that those rights remain exclusive to the broadcast environment,” Murdoch said.
FOX does stream games through its app, but it is only the games it is also carrying on its broadcast network or FS1.