Listeners Love Larry Krueger, But They Don’t Need Him
“I think this is actually one of the positive attributes of being here is that people have sports in the proper perspective. They don’t need a tragedy or a pandemic or death in the family to remind them of that.”
Originally from San Francisco, Larry Krueger does afternoon drive in the town he grew up in. His grandfather was a cable car conductor way back after World War I. His dad worked for the city attorney’s office for 40 years. Larry’s Bay Area roots — and his love for the Giants, Niners, and Warriors — run deep. He also considers his familiarity with the area to be his home court advantage. Larry has always understood what the audience wants because it’s the place he’s always called home.
Larry stars alongside Tom Tolbert and Rod Brooks on the legendary radio station KNBR. We cover a lot of ground in this interview including the sensitivity level of certain local teams and how Bay Area fans have been mislabeled. One of Larry’s most interesting views is why the local audience wants sports radio but doesn’t need it. Larry also talks about his identity crisis, why it’s best to not talk to a friend often, and how family and football might factor into his future plans. Enjoy.
Brian Noe: What did you learn from your time working with Gary Radnich?
Larry Krueger: He treated people so well when we’d be out in public. I just learned to treat everybody great. Sports talk radio is the toy department of life so nobody wants somebody who’s dour, and down, and bummed, and bitter when they meet them publicly. They want somebody who’s up, and fun, and enthusiastic. He treated people so well. He was on TV and radio so he was recognized all the time everywhere we went. People would want five minutes of his time. He was just so generous with his time because I think he felt like his popularity was tied a lot to the public, so he treated them well. I always kind of knew that was the case, treat people well, but to see it carried out I think really hit home.
BN: What’s the biggest difference between working with Tom Tolbert and when you worked with Gary?
LK: They’re similar in that I don’t know which direction they’re going to go. They’re not formulaic guys. They’re independent thinkers. They’re different in just their mindsets. Tom played the game at a professional level. Gary played it at a collegiate level. I think there are some lessons to be learned when you play professionally that you don’t get if you don’t.
They’re very similar in a lot of ways, but Tom is much more micro and Gary was much more macro. Tom will go deeper into some of the actual nuts and bolts of strategy in the different sports. He likes to kind of break down things where Gary didn’t really like to break things down. He would push back with humor often. [Laughs] He didn’t want to break it down. He wanted to laugh and just joke and have a good time. They both want to have a good time, but I think Tommy is a little bit more into the strategy and the game within the game. Gary likes people and the impact of everything on people. He’s looking at it more from the fan’s perspective I think.
BN: What is the key ingredient that makes your show with Tom and Rod a success?
LK: I would just say that we don’t have a meeting before the show. We don’t leave the show in the pre-show meeting because there is no pre-show meeting. I think that’s a huge key. I know there are a lot of program directors that are like, ‘Get in here two hours ahead of time and you guys hammer it out. He’s going this way, and you’re going that way, and then he’ll counter with this.’ No. Jeremiah Crowe doesn’t believe in that. The program directors prior to that didn’t believe in that. This is big market radio. They point you to the studio and they hold you accountable for the ratings. You’ve got to figure it out from there. I think that’s good because it’s organic. We don’t know if we’re going to talk about funny stuff in the first segment, or a death, or something incredibly sensitive. Especially in the last year, it’s been a very trying year, and despite the fact that a lot of people want to be very planned out with their commentary, we don’t leave it in the pre-show because we don’t have that whole let’s do the show before the show.
BN: What are the differences between Jeremiah and previous programmers Bob Agnew and Lee Hammer?
LK: Every programmer I’ve had here has given us total autonomy to do the show how we see fit. I think Jeremiah let’s the shows breathe a little bit more. He’s not giving us daily feedback or segment-by-segment feedback. I think some of the guys before would try to give you daily feedback or some kind of weekly feedback. His feedback is more like hey I’ve been listening for the last four or five weeks, this is what I hear. I kind of like that because it takes the importance out of each show. Anything can be said once but this is what I’m hearing consistently. I think what you hear consistently is a better way to evaluate. I like the way he does that. He doesn’t micromanage at all.
BN: KNBR has been labeled as being overly positive toward Bay Area teams. Do you think that’s a fair assessment?
LK: That’s a great question. I think that is a fair assessment to be honest. I worked with Russo at Mad Dog Radio. I used to be an affiliate relations person for a network so I’ve listened to a lot of sports radio in other markets. I think there’s more of an antagonistic relationship in a lot of these markets. One time I commented to a guy who was doing sports updates for me on Mad Dog, I’m like dude, every score you just gave, the team lost to the other team. Nobody beat anybody. Everybody lost. The Celtics lost of the Nets tonight. The Knicks lost. I said just think about that for a second. Everybody lost. I think the atmosphere is hyper-negative in this industry coast to coast so I prefer a little bit more positivity.
I also think it’s tied to the business relationships. When you’re the flagship station — we had a competitor this year who after a 49er game just filmed himself saying, ‘I hate Nick Mullens,’ at the top of his lungs. That kind of I’m the voice of the fan, people here are a little bit more sophisticated. I don’t think that jives that well to be totally honest.
You also have to remember the Giants own a part of the station. Being the flagship station is a different deal than just being a station in the market. I think that’s the balance. When you’re a 50,000-watt station and you were the only show in town for a long time, you have to be entertaining, you have to get the fans going, but you also have to maintain relationships with your partners or you’re not going to be in it for the long haul. I do think we’re a little bit more favorable across the board toward the home teams here than what I’ve heard around the country. I don’t necessarily think it’s a bad thing, but I definitely think it’s the case.
BN: Sometimes teams are very sensitive about what the flagship station is saying about them. How would you rate the sensitivity level of the teams in the market?
LK: I do the 49er pre and postgame show with Dennis Brown and John Lund in addition to doing my Monday through Friday show. The 49ers are so big time it’s unbelievable. I’ve talked to the head of broadcast over there, the owner, general manager, head coach, I’ve talked to every major executive, I’ve never once had anybody even suggested to me, hey your tone, or your this or that. I’m known as somebody who gets it right as far as facts; I spend a lot of time to try to get it right. Part of that could be it. But also they’re just big time. It’s like New York or LA, they don’t have rabbit ears. It’s amazing.
I’d rank them number one. Then I would rank the Giants and the Warriors number two. Easily the most sensitive franchises have been the Raiders and the A’s. If you said something about the Raiders, you just wouldn’t get a Raider. That would be it. You had to decide what you wanted to do. Do you want players on your show or do you want to have freedom to say what you want to say?
I would say the 49ers are number one. You can absolutely say — they don’t want you to go crazy — but as long as you’re somewhat fair and somewhat on topic, there’s total latitude to say pretty much what you want, when you want. I like that. As somebody who does a postgame show, you know the way the NFL is, the NFL is passionate and every game means everything, and we’re taking phone calls. I’ve lived through the Chip Kelly and Jim Tomsula eras. There were times I had to say this is just not going to work anymore. I’ve been incredibly critical of the teams at times, and the 49ers I would say are the best I’ve ever been around as far as that. They just will not try to in any way impact what you’re going to say.
BN: How about the way fans have been labeled in that area as being passive or less caring; do you think that’s accurate at all?
LK: No, I don’t. People here have incredible passion for their teams. It’s just this is California. We’re not locked in our house and there are a lot of great things to do in California. The weather is fantastic. The ocean is there and the mountains are there. There’s skiing and surfing and you can do them in the same weekend. It’s practically all year long. The people here, they love sports radio but they don’t need it. They need in other parts of the country. Need it. Here they like it, they want it, they prefer it, but they don’t need it. So you better be good.
I think this is actually one of the positive attributes of being here is that people have sports in the proper perspective. They don’t need a tragedy or a pandemic or death in the family to remind them of that. The Warriors could have an NBA championship parade and there could be people literally calling up going why are there so many people gathering? That wouldn’t happen in other towns. Here there are people that are so in to what they’re in to, that they’re disengaged on that level. In other words you’re never going to get them, really. But I think that’s healthy because that’s society. Sports is an aspect of our society. It’s not society. I think the perspective that people have here is healthy to be honest. I really do.
BN: When you’re competing for ratings against Damon Bruce, has that had any impact on your friendship?
LK: He just called me the other day. He was my producer in 1995 when I worked for Ron Barr’s Sports Byline USA. We’ve been friends ever since. We don’t talk as much as we used to. [Laughs] I’ll say that. We’ve only talked like once or twice in the last year even though we’re still friends and we’re still represented by the same agent and we have a lot of history. I have nothing but good things to say about him as a person and I’m sure he’s got nothing but good things to say about me as a person. But he’s competitive and I’m competitive. I’m the kind of person that would say I kicked your butt more than you’ve kicked my butt, so it’s best just not to talk.
BN: Since 2011, you’ve had another station to compete against in The Game. How has it impacted your approach to the job with a rival station in the market?
LK: I think competition makes people better. I’m a believer in America. I’m a believer in capitalism and competition. Jim Harbaugh used to say iron sharpens iron. I just think competition makes us all better. I love that they’re there. It keeps everybody on their toes.
To be totally honest it’s probably the reason I got back on the air in 2011 because suddenly there was competition. There are two shows in town. Before that it was like, do you want me on your team or not? Then after that point it was like, do you want me on your team, or do you want me against you? [Laughs] I think competition is always a good thing. I think it makes everybody better. I think it’s been a real positive. It gives people more choices and it makes us be on top of our game. You don’t have the announcer that’s going on and on and on about the eleventh rated topic that he himself is super passionate about, but the audience couldn’t give a crap about. That doesn’t happen anymore because there’s somebody down the dial who’s probably playing the hits. So play the hits.
BN: What was it like for you during that time [between ’05 & ‘11] not being on the air in the Bay Area?
LK: It was like an identity crisis to be totally honest. It was like, was I a sports talk host who just wasn’t working, or was I doing what I was doing and not putting everything into it? It was a constant thing. I did really well away from radio. I made really good money but it also felt more like work.
To me it all comes down to how you feel on a Friday and a Sunday. When I’m doing sports radio, Sunday comes up and I don’t care. It’s like any other day of the week. Why? Because I love what I do. I don’t really care if tomorrow is Monday morning and I have a whole other workweek. I don’t look at it as work. When I didn’t do sports radio and I did other things for money, I cherished Friday afternoon. The weekends went by too fast and the weekdays went by too slow.
BN: What were you doing outside of sports radio?
LK: I did sales. I sold siding, like fiber cement siding that you put on buildings. It was great. I sold millions of dollars of that stuff but it just wasn’t — [Laughs]. The other thing I learned, anybody who does this for a living could do well at sales. It’s all about talking and holding the audience.
BN: Having previously worked for Mad Dog and ESPN Radio, what would you say are the biggest pros and cons of doing a national show?
LK: Well the pros are definitely that you have a greater variety of topics. And I love talking to people. There’s great passion around the country. There’s very little passion in this part of the country for college football, and yet there’s great passion around the country for college football. I like the national platform from that perspective; you have people that are super passionate all around the country. I think it’s really interesting when you start taking calls and you go to the different regions of the country, the different accents, their perspectives. It’s really refreshing.
As far as the constraints, I felt like you have to go with the NFL or NBA story. Baseball nationally doesn’t go. Baseball locally, if you’re in New York on the FAN, talk Yankees all day. But you get on Mad Dog Radio and you start talking tons of baseball, it’s like ugh, when are you going to talk basketball or the NFL? On the national platforms I think they’re too reliant on the NFL. NFL stories that aren’t even stories can get pushed for days sometimes with no legitimacy just because it’s the NFL and people want to go with the biggest national story. That’s the downside I think is that it’s a little bit overdone as far as the NFL and NBA breakdown. I’ll hear NBA breakdowns throughout August. It’s like bro, I don’t want to talk any more NBA. Let’s put it away.
BN: Looking to the future, are there any goals on your list that you’d like to accomplish?
LK: One of the things that we haven’t talked about at all is that I went to Sac State, and out of college I got a job scouting in the Canadian Football League with the Sacramento Gold Miners. I left the Gold Miners and went to the Arizona Cardinals and was doing personnel for them until I kind of decided that one of my real goals in life was to have kids and have a family. I’m one of four kids. I just saw football personnel evaluation as not conducive to building a family. That’s truly what I’m best at. At some point I feel like I’ve got two kids in college right now, I’ve got a couple more to go, but someday, somehow, someway I’m going to get back into football player personnel because that’s what I’m good at.
BN: Do you think that focusing on your family or other non-sports things makes you more interesting as a sports host?
LK: Absolutely. You can’t relate to somebody if you don’t have a mortgage, if you don’t have a kid, if you don’t have a wife, if you don’t have a girlfriend or boyfriend, whatever it is. You have to have life experiences. One of my favorite guys to listen to, he’s one of my good friends, is Jody Mac. He’s an older guy but he’s got life experiences and you can hear it. He brings it to the air. I love that. That’s what I love about Dog too. He’s got passion but he’s also has lived. That’s what I love about Radnich. He always used to have a saying; I’ve lived a little.
The one thing I learned from being involved in scouting in my 20s, and all the other scouts were in their 60s for the most part, is that old people know a lot and young people know very little. We should shut up and listen more to older people. I don’t know why we don’t honor older people in our society the way other societies do. That’s a bigger question probably for another time, but I just think older people have knowledge, and they have perspective, and they have wisdom, and we don’t take the time to listen enough.
What we’re doing is about relatability. The best hosts are the ones who relate. How do you relate if you haven’t lived? How do you relate if you have nothing to compare it to? Maybe you had a bankruptcy or had a foreclosure or had a divorce or have been fired. I think that’s why you see guys last a long time in this business because if you can maintain your passion and your desire to be a voracious reader and digest all the day-to-day minutia, well then you will have it all because you also have the perspective of having lived.
Brian Noe is a columnist for BSM and an on-air host heard nationwide on FOX Sports Radio’s Countdown To Kickoff. Previous roles include stops in Portland, OR, Albany, NY and Fresno, CA. You can follow him on Twitter @TheNoeShow or email him at email@example.com.
Amanda Brown Has Embraced The Bright Lights of Hollywood
“My whole goal was that I didn’t need people to like me; I needed people to respect me.”
The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.
It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.
During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.
“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”
The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.
“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”
Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.
“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”
Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.
Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.
“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”
When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.
“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”
Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.
“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”
Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.
Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.
“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”
No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.
At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.
“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”
According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.
Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.
Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.
“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”
As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.
“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”
Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.
Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.
“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”
The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).
Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.
“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he interns in video production with the New York Islanders and formerly worked as production manager for the team’s radio broadcasts. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Pat McAfee Has Thrown Our Business Into a Tailspin
Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.
When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee.
The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.
Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.
At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.
McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.
McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.
The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.
There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored.
It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.
It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.
Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.
And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.
If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.
Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.
If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable.
It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Tips For Networking At the BSM Summit
“Have a plan and don’t leave home without it.”
Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain.
Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:
- INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.
- GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
- LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either.
- SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email.
- WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at firstname.lastname@example.org or find him on Twitter @jeffcaves.
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