Connect with us

Sports Online

Maven Purchases The Spun To Pair With Sports Illustrated

Maven has raised over $40 million in capital since they hired a new CEO last fall.

Published

on

Courtesy: The Spun

Maven is continuing its growth in the digital sports media space. The Sports Illustrated publisher has reached a deal to buy “The Spun,” according to Forbes. The New Jersey-based sports news website is the latest addition to Maven’s arsenal of online brands.

The plan is for “The Spun” to continue operating as normal while eventually being integrated into Sports Illustrated’s online portfolio.

“They’re a really dynamic, independent sports company, and they’ve grown mightily over the last seven years or so,” Maven CEO Ross Levinsohn told Forbes. “A really smart, young, aggressive team, with really terrific leadership, and we couldn’t be more excited. Their numbers are terrific, and it’s a great complement to Sports Illustrated for us.”

Levinsohn and Maven have spent the majority of their time raising $40 million in capital since he was installed as CEO last fall. Now they are ready to spend, with “The Spun” acting as their first target.

“We have some pretty big ambitions,” Levinsohn said. “And this is sort of our first at-bat at growth since I took over the company about nine months ago.”

“The Spun” is retaining their 11-employee team, along with a new role for co-founder Matt Lombardi as Vice President/General Manager of Growth for Sports at Maven. Lombardi started the site in 2012 and has grown it into a prominent home for the intersection of sports and social media.

“We really look for assets that can fit into and expand an existing vertical for us, or start a new one,” Levinsohn said. “In ‘The Spun’ we saw something that would be additive and incremental to our sports vertical, which is anchored by the halo brand of Sports Illustrated. It’s the most trusted brand name in sports, it’s revered, it’s got an incredible history, and its audience is amazingly loyal — with still north of 1.7 million paying print subscribers today.”

Maven asserted themselves as a serious player in the industry when they acquired Sports Illustrated. Now they are carrying that momentum onto another step in the growth ladder.

Sports Online

Women Downloading Sports Betting Apps Faster Than Men

“Mobile sports betting apps saw a massive increase of over 4.6 million new female users in 2021. That represents a 115% increase, year-over-year.”

Published

on

The sports betting space saw a surge of new participants come into the realm last year. The fastest growing population? Women.

According to data compiled by Global Wireless Solutions, a mobile insights consulting firm, new female participation in the online sports betting market is nearly doubling the pace of their male counterparts. In their findings, mobile sports betting apps saw a massive increase of over 4.6 million new female users in 2021. That represents a 115% increase, year-over-year. New male users were up too from 2020, coming in at a 63% increase in 2021.

These very large spikes start to make the $4.3 billion made in sports betting revenue in 2021 seem like just the beginning.

Some of the numbers can be explained by the sheer volume of new available legal bettors. In 2021, five states launched online sports betting (Arizona, Connecticut, Michigan, Virginia and Wyoming).

This year stands to see even more of an increase with several more states implementing online sports betting (New York came online in January) and adding to their already legal retail offerings or at least deep into negotiations attempting such a feat as soon as possible.

Global Wireless Solutions also found the most effective sportsbook to bring new female users into the fold was by far and away FanDuel. That company signed up 1.7 million new female users while DraftKings attracted an estimated 900,000 new female customers. Men, according to GWS, still outpace women by 250% as a consumer base.

Continue Reading

Sports Online

Mike Francesa: Chris Russo Will Be On My Podcast

“When things rev up in the fall, I would definitely have Dog over as a guest and do a whole show with him. I would say you count on that.”

Published

on

WFAN legend Mike Francesa is settling into his new podcast opportunity with BetRivers, and has left the door open for a reunion with his longtime colleague and friend Chris “Mad Dog” Russo.

Francesa was responding to questions on his show, with the newest episode out Monday, when he said he would be able to book Russo for an appearance down the road.

“Listen, I’ve gone on Dog’s shows a couple of times. I could definitely get Dog as a guest one time,” Francesa said.

The last time the two shared a stage and microphone was back in March at the BSM Summit. Francesa said he will make sure whenever Russo does come on, it will be at a time that makes the most sense.

“We will do that at an opportune time,” he said. “Maybe right before the football season or maybe late in the baseball season. When things rev up in the fall, I would definitely have Dog over as a guest and do a whole show with him. I would say you count on that.”

Whenever the reunion happens, best believe it will be a must-listen. It will mark the first time the two have been on a podcast together.

Continue Reading

Sports Online

Andy King To Lead Buchwald Agency’s Podcast Division

“The hiring of King is expected to bolster Buchwald Sports, the division of the company that represents athletes, coaches, and broadcasters.”

Published

on

Veteran sports programmer Andy King is entering the podcasting world. He has joined the Buchwald Agency. He will help clients develop and sell podcast ideas.

King comes from SiriusXM, where he had been since 2015. He was the director of sports programming and helped create podcasts for the company featuring high profile talent including Let’s Go with Tom Brady and Larry Fitzgerald and Digging Up the Past with Christopher “Mad Dog” Russo.

Prior to joining SiriusXM, Andy King spent 15 years in Miami. Before leaving, he had risen to program director at 560 WQAM.

The Buchwald Agency largely deals with clients from the entertainment world. The hiring of King is expected to bolster Buchwald Sports, the division of the company that represents athletes, coaches, and broadcasters.

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.