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Steve Berman: Sports Radio Will Still Be Here in 20 Years, Maybe Not In 30

Berman had positive and negative thoughts on the future of sports talk radio.

Russ Heltman

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Courtesy: Wallpapersdsc.net

Is sports talk radio going to be around in 20 years? That was a question the Athletic’s Steve Berman answered at length this week in his mailbag. Berman is a Bay Area media and sports reporter for the site. 

“My first instinct would be that it will exist for at least 20 more years in its current form,” Berman said. “There are some obvious reasons to be skeptical. Sports talk radio needs traffic, i.e. people stuck in their cars. The move toward remote work caused by the pandemic absolutely crushed the local sports talk stations (in San Francisco), which rely on people spending hours on the highways. People are starting to go back to the office, however, so we’ll probably see some bumps in the local ratings as the year progresses.”

The journalist covered local sports for Bay Area News Group from 2004-2008 and co-founded Bay Area Sports Guy, which became the top independent site covering sports in the region. Berman noted how the shift to remote work isn’t the only roadblock for sports talk radio.

“Remote work is here to stay for some,” Berman explained. “The time spent away from daily commutes has changed some habits. That’s one reason for concern. Another is the technology available in our cars. At this point, a decent number of drivers still don’t have satellite radio, a USB port, or Wi-Fi in their vehicles. But in 20 years, we can probably assume that just about everyone will be connected in a variety of ways when they drive, so they’ll be able to easily access listening options that feature far fewer ads.”

Berman concluded his thoughts by noting some of the advantages sports talk still has on other mediums like hyperlocalized content and instant reaction ability but there are still issues to figure out.

“Sports talk radio has a few things going for it that are unique … for now. My guess is that it’ll still be around in 20 years. Maybe not 30, though.”

Earlier this year, Demetri Ravanos and Jason Barrett spoke to several market managers as part of BSM’s Meet the Market Managers series. Several marveled at their station’s digital performance during the pandemic, including Dan Bennett of Cumulus in Dallas. He noted that half of The Ticket’s audience comes from its web stream. Even if traditional broadcast signals suffered set backs during the pandemic, it is clear that local sports talk brands were still being sought out by listeners.

Sports Radio News

Nick Wilson: Deshaun Watson Press Conference ‘Insulting’ To Local Media

“You — neither Deshaun, his lawyers, or anybody involved in this — get to dictate what those reporters get to say, ask, or think.”

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Cleveland Browns quarterback Deshaun Watson met with the media for the first time yesterday since being reinstated by the NFL after the league ruled he was guilty of violating the Personal Conduct Policy due to improper sexual advances towards more than two dozen massage therapists. 92.3 The Fan afternoon host Nick Wilson called Watson’s press conference “trash” and “insulting” to local media.

Watson told reporters he would only answer football related questions from the assembled media members, which Wilson took issue with.

“You can’t bury this story simply by saying ‘I won’t talk about it’,” Wilson said. “It is insulting to the media who covers this team. This is not about Nick Wilson, I promise. This is about the beat reporters who cover this team. It is insulting — intentionally or not — to say ‘You know what, guys? I love y’all, but I’m going to dictate what you ask me’.

“You don’t do that. You dictate when you speak, your opening statement, or how you respond. You — neither Deshaun, his lawyers, or anybody involved in this — get to dictate what those reporters — who work very hard day in, day out covering this organization, covering Deshaun Watson, covering this town — get to say, ask, or think. That was trash.”

Co-host Dustin Fox added the whole job of the media is to bring information to fans, and Watson wouldn’t allow reporters to do that Thursday, and may never do that.

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Sports Radio News

Gregg Giannotti: Biggest Issue With Craig Carton, Jon Jastremski Feud Is “Mole” At WFAN

“The thing that bothers me the most about this is the leak from within the building. Someone here is sending this audio out to a former listener…to cause problems.”

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Gregg Giannotti

A feud has sprung up between WFAN afternoon host Craig Carton and former WFAN host John Jastremski. Boomer & Gio discussed the spat on Friday morning’s show, with Gregg Giannotti being troubled by a revelation.

During his New York New York podcast, a voicemail left for Jastremski asked about Carton’s comments, but the caller said a WFAN employee sent him the clip of Carton’s criticism.

“So that means we have a mole,” Boomer Esiason said.

“That right there is a problem,” Gregg Giannotti added. “‘We both have a mutual friend that still works over there’ and that person shared a link of Craig talking about JJ (Jastremski). So, clearly, that person is on JJ’s side and they’re still working here. That’s a mole! That’s someone going against the team! And I think know who that is!”

Esiason then asked if he knew the person, to which Giannotti said he did. He then asked if he would be upset by who it was, which Giannotti affirmed as well.

The show then played the final portion of Jastremski’s rant, which included him saying to Carton “I’m not listening to a crook. So you know what? Go take a f—ing hike.”

“Jesus!” Esiason exclaimed. “Good for JJ, though. Standing up for himself.”

“I like both of these guys. I do. I got respect for both of them,” said Giannotti. “Everybody doesn’t have to go to the jail, crook thing with Craig every single time. Do they? It’s low-hanging fruit. Everybody goes there. There’s no way he can defend himself in that way because everybody saying ‘You went to jail’ didn’t go to jail, and it’s not apples and oranges. But the business stuff is apples-to-apples.

“So when I hear that, I’m just like ‘Ok, you went there. Be a little more creative than that’. As far as I listen to legend things, please, nobody has given me worse advice in my life than Mike Francesa did. Nobody. I would still be out in the newsroom cutting Islander highlights if I listened to that guy. And the only reason why Mike liked JJ was because he didn’t feel he was a threat. The only people Mike likes is the people he feels non-threatened by. And that’s where that comes from.”

After concluding Jastremski’s rant was a “little over the top”, Giannotti then turned his attention to the “mole” inside the station.

“The thing that bothers me the most about this is the leak from within the building. Someone here is sending this audio out to a former listener…to cause problems. That — to me — is an issue. The guy on the voicemail said ‘We may or may not have a mutual friend that still works at the radio station’ and this guy just slammed the radio station. And he’s friends with the guy who slammed the radio station and then slammed Craig and this guy’s on their side?! And this guy that works here is on their side?! That to me is a major, major problem.”

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Sports Radio News

Dan Dakich: Craig Carton is ‘The Way Talk Radio Should Be’

“If you’re being critical because you want to be the guy that’s always critical I don’t think you can do that either. I think you gotta be honest. And criticism comes with it.”

Jordan Bondurant

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Craig Carton has prided himself on being one of those hosts who tells it like it is, especially when talking about New York’s pro sports teams.

That willingness to call a spade a spade and levy criticism on teams like the Jets and Giants, especially when things are not going well on the field, is something Dan Dakich has always seen as a recipe for success in the industry.

Interviewing Carton on Thursday on his Outkick show Don’t @ Me, Dakich praised the WFAN afternoon host for essentially creating a blueprint for how sports talk should be done.

“In Indianapolis I’m the bad guy right, because I say look the Colts stink, this regime is 46-49-1 – why are you telling me the GM is the best in the country – why are you telling me Frank Reich can really coach?” Dakich said. “New York’s different, though, right? I mean, New York they expect you to say look if you ain’t any good then you ain’t any good. Yu don’t sugarcoat nothing, and I think that’s the way talk radio should be.”

Carton noted that what’s key in how you critique a team or a front office, executive or owner is finding a balance. He said you can’t as a host be the ultimate homer and blow smoke up everyone’s behind.

“You have to be able to be critical when it’s warranted,” Carton said. “If you’re being critical because you want to be the guy that’s always critical I don’t think you can do that either. I think you gotta be honest. And criticism comes with it.”

Carton pointed out that the fan bases in both New York and in Indianapolis are ultimately the same, because at the end of the day it’s all about making sure you have competent people calling the right shots. He added that the organizations are the same too because of how sensitive they can be to criticism, which he said if they don’t like it, “too bad.”

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