We have seen crazy moments happen at sporting events. We have seen wilder, more inexplicable moments. It is hard to think of something more frightening than what happened on the pitch in Copenhagen on Saturday afternoon.
During the 43rd minute of Denmark’s opening match of the Euro 2020 tournament, the national team’s star midfielder Christian Eriksen collapsed on the field. It wasn’t a contact injury. It wasn’t one of soccer’s theatrical ploys to get a penalty called. He just staggered forward and collapsed on the field. The referees were called over to check on Eriksen. They then called out the medical staff and for the next twenty plus minutes, we held our breaths.
You can search out the video of the collapse for yourself. It is strange at first glance. It is disturbing when you know what the next few minutes held.
The match was eventually suspended and that put ESPN in an inconvenient situation. The network had to fill more than an hour with studio programming it hadn’t planned for and really couldn’t look to any road map to follow. The end product wasn’t perfect, but it was perfect for the moment, striking the right balance of human emotion and reaction to what Eriksen’s predicament meant in both the present moment and moving forward for the tournament.
ESPN’s coverage was divided into two teams. Sebastian Salazar lead the team of former Austrian defender Christian Fuchs and former Scottish midfielder Craig Burley at the desk. There was also a less formal set where host Kelly Cates was joined by English soccer legend Steve McManaman, American forward Taylor Twellman and referee Mark Clattenburg gathered in recliners to discuss the action. Both groups did an excellent job of not only reacting, but holding my attention. It was the desk crew, led bu Burley’s utter disbelief at what was happening, that was the real standout though.
Craig Burley absolutely earned my respect as a broadcaster and analyst. He was the antithesis of the stereotype of a “Scottish soccer hooligan,” giving detailed and emotional explanations of how the moment effected him. He said plainly that this was the most disturbing thing he had ever seen happen at the Euro tournament. He openly struggled with how to make sense of Christian Eriksen, laying motionless and receiving CPR and hits from defibrillator paddles while all his girlfriend could do was stand on the Danish sideline and watch.
Probably his most skilled and astute moment came when he was asked what UEFA, European soccer’s governing body, should do about the match between Russia and Belgium that was supposed to start after the conclusion of Denmark vs. Finland. There wasn’t an ounce of doubt in Burley’s response. The only correct answer in his opinion was to cancel that match. After all, five players scheduled to take the pitch in that match were current or former teammates of Eriksen’s in his club career.
“It’s difficult around here,” he said, making it clear that the thought of starting a second match was absolutely absurd. “Human beings are involved. People are not robots.”
McManaman said something similar from his recliner. He also could not believe we were talking about trying to play another match today. Instead of speaking on the emotions of the players involved, “Maca” tried to give the viewers an idea of the difficulty this situation puts on managers and UEFA officials. He found the balance of human emotion and explanation of the strategy involved in trying to get a team ready for action in an emotional atmosphere like this one.
Raw but professional. That is how I would describe what I saw. Twellman, a rising star at ESPN beyond just the network’s soccer coverage, came under fire from some fans for what they perceived as Twellman speculating about Eriksen’s diagnosis. Twellman made it clear that he was telling the audience what he heard from a doctor watching the events unfold. In my mind, that isn’t very different from any network turning to their medical correspondent or injury expert. The only difference is the information was being filtered through a third party.
He also caught heat for what some thought was criticizing the reaction of the paramedic staff on hand, taking nearly two minutes to begin administering CPR. That one is a little harder to defend, but my argument would be that we were all scared for Christian Eriksen and trying to make sense of what we had just witnessed. Taylor Twellman just had the misfortune of going through those emotions and reacting on live television. Can’t he and ESPN be forgiven for a misstep in the moment?
Over at the desk, Sebastian Salazar did a masterful job of leading the conversation and making sure the viewers that were flipping over to ESPN after learning about what happened to Christian Eriksen had all of the most up to date information. He was the one that first revealed the photo of Eriksen sitting up, seemingly responsive as paramedics took him off the field. His state had initially been in question, because medical professionals and Eriksen’s Danish teammates formed a barricade and used curtains to keep cameras from seeing everything that was going on.
Salazar was also the first to read the statement from UEFA that told fans Christian Eriksen was at the hospital. The Danish star had been stabilized. It was no longer the life or death situation that had us all on the edge of our seats.
“That is the best outcome we could have seen today,” Burley said. He was talking about Eriksen’s healthy. Surely, that deserves all of the focus and excitement here, but it is also fair to say that “the best outcome we could have seen today” is the only fair description for ESPN’s effort in difficult and upsetting circumstances.
Being Wrong On-Air Isn’t A Bad Thing
…if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign.
In the press conference after the Warriors won their fourth NBA title in eight years, Steph Curry referenced a very specific gesture from a very specific episode of Get Up that aired in August 2021.
“Clearly remember some experts and talking heads putting up the big zero,” Curry said, then holding up a hollowed fist to one eye, looking through it as if it were a telescope.
“How many championships we would have going forward because of everything we went through.”
Yep, Kendrick Perkins and Domonique Foxworth each predicted the Warriors wouldn’t win a single title over the course of the four-year extension Curry had just signed. The Warriors won the NBA title and guess what? Curry gets to gloat.
The funny part to me was the people who felt Perkins or Foxworth should be mad or embarrassed. Why? Because they were wrong?
That’s part of the game. If you’re a host or analyst who is never wrong in a prediction, it’s more likely that you’re excruciatingly boring than exceedingly smart. Being wrong is not necessarily fun, but it’s not a bad thing in this business.
You shouldn’t try to be wrong, but you shouldn’t be afraid of it, either. And if you are wrong, own it. Hold your L as I’ve heard the kids say. Don’t try to minimize it or explain it or try to point out how many other people are wrong, too. Do what Kendrick Perkins did on Get Up the day after the Warriors won the title.
“When they go on to win it, guess what?” He said, sitting next to Mike Greenberg. “You have to eat that.”
Do not do what Perkins did later that morning on First Take.
Perkins: “I come on here and it’s cool, right? Y’all can pull up Perk receipts and things to that nature. And then you give other people a pass like J-Will.”
Jason Williams: “I don’t get passes on this show.”
Perkins: “You had to, you had a receipt, too, because me and you both picked the Memphis Grizzlies to beat the Golden State Warriors, but I’m OK with that. I’m OK with that. Go ahead Stephen A. I know you’re about to have fun and do your thing. Go ahead.”
Stephen A. Smith: “First of all, I’m going to get serious for a second with the both of you, especially you, Perk, and I want to tell you something right now. Let me throw myself on Front Street, we can sit up there and make fun of me. You know how many damn Finals predictions I got wrong? I don’t give a damn. I mean, I got a whole bunch of them wrong. Ain’t no reason to come on the air and defend yourself. Perk, listen man. You were wrong. And we making fun, and Steph Curry making fun of you. You laugh at that my brother. He got you today. That’s all. He got you today.”
It’s absolutely great advice, and if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign. It means they’re not just listening, but holding on to what you say. You matter. Don’t ruin that by getting defensive and testy.
WORTH EVERY PENNY
I did a double-take when I saw Chris Russo’s list of the greatest QB-TE combinations ever on Wednesday and this was before I ever got to Tom Brady-to-Rob Gronkowski listed at No. 5. It was actually No. 4 that stopped me cold: Starr-Kramer.
My first thought: Jerry Kramer didn’t play tight end.
My second thought: I must be unaware of this really good tight end from the Lombardi-era Packers.
After further review, I don’t think that’s necessarily true, either. Ron Kramer did play for the Lombardi-era Packers, and he was a good player. He caught 14 scoring passes in a three-year stretch where he really mattered, but he failed to catch a single touchdown pass in six of the 10 NFL seasons he played. He was named first-team All-Pro once and finished his career with 229 receptions.
Now this is not the only reason that this is an absolutely terrible list. It is the most egregious, however. Bart Starr and Kramer are not among the 25 top QB-TE combinations in NFL history let alone the top five. And if you’re to believe Russo’s list, eighty percent of the top tandems played in the NFL in the 30-year window from 1958 to 1987 with only one tandem from the past 30 years meriting inclusion when this is the era in which tight end production has steadily climbed.
Then I found out that Russo is making $10,000 per appearance on “First Take.”
My first thought: You don’t have to pay that much to get a 60-something white guy to grossly exaggerate how great stuff used to be.
My second thought: That might be the best $10,000 ESPN has ever spent.
Once a week, Russo comes on and draws a reaction out of a younger demographic by playing a good-natured version of Dana Carvey’s Grumpy Old Man. Russo groans to JJ Redick about the lack of fundamental basketball skills in today’s game or he proclaims the majesty of a tight end-quarterback pairing that was among the top five in its decade, but doesn’t sniff the top five of all-time.
And guess what? It works. Redick rolls his eyes, asks Russo which game he’s watching, and on Wednesday he got me to spend a good 25 minutes looking up statistics for some Packers tight end I’d never heard of. Not satisfied with that, I then moved on to determine Russo’s biggest omission from the list, which I’ve concluded is Philip Rivers and Antonio Gates, who connected for 89 touchdowns over 15 seasons, which is only 73 more touchdowns than Kramer scored in his career. John Elway and Shannon Sharpe should be on there, too.
Money Isn’t The Key Reason Why Sellers Sell Sports Radio
I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.
A radio salesperson’s value being purely tied to money is overrated to me. Our managers all believe that our main motivation for selling radio is to make more money. They see no problem in asking us to sell more in various ways because it increases our paycheck. We are offered more money to sell digital, NTR, to sell another station in the cluster, weekend remotes, new direct business, or via the phone in 8 hours.
But is that why you sell sports radio?
In 2022, the Top 10 highest paying sales jobs are all in technology. Not a media company among them. You could argue that if it were all about making money, we should quit and work in tech. Famous bank robber Willie Sutton was asked why he robbed twenty banks over twenty years. He reportedly said,” that’s where the money is”. Sutton is the classic example of a person who wanted what money could provide and was willing to do whatever it took to get it, BUT he also admitted he liked robbing banks and felt alive. So, Sutton didn’t do it just for the money.
A salesperson’s relationship with money and prestige is also at the center of the play Death of a Salesman. Willy Loman is an aging and failing salesman who decides he is worth more dead than alive and kills himself in an auto accident giving his family the death benefit from his life insurance policy. Loman wasn’t working for the money. He wanted the prestige of what money could buy for himself and his family.
Recently, I met a woman who spent twelve years selling radio from 1999-2011. I asked her why she left her senior sales job. She said she didn’t like the changes in the industry. Consolidation was at its peak, and most salespeople were asked to do more with less help. She described her radio sales job as one with “golden handcuffs”. The station paid her too much money to quit even though she hated the job. She finally quit. The job wasn’t worth the money to her.
I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions. I never wanted to sell anything else and specifically enjoyed selling programming centered around reaching fans of Boise State University football. That’s it. Very similar to what Mark Glynn and his KJR staff experience when selling Kraken hockey and Huskies football.
I never thought selling sports radio was the best way to make money. I just enjoyed the way I could make money. I focused on the process and what I enjoyed about the position—the freedom to come and go and set my schedule for the most part. I concentrated on annual contracts and clients who wanted to run radio commercials over the air to get more traffic and build their brand.
Most of my clients were local direct and listened to the station. Some other sales initiatives had steep learning curves, were one-day events or contracted out shaky support staff. In other words, the money didn’t motivate me enough. How I spent my time was more important.
So, if you are in management, maybe consider why your sales staff is working at the station. Because to me, they’d be robbing banks if it were all about making lots of money.
Media Noise: BSM Podcast Network Round Table
Demetri Ravanos welcomes the two newest members of the BSM Podcast Network to the show. Brady Farkas and Stephen Strom join for a roundtable discussion that includes the new media, Sage Steele and Roger Goodell telling Congress that Dave Portnoy isn’t banned from NFL events.