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Danny Parkins’s Radiothon Raises More Than $660,000 On 670 The Score

“That total came from over 4000 unique donors, Parkins said. He tipped his hat to Score listeners and anonymous donors who made individual donations in the thousands of dollars range.”

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Listeners to 670 the Score came together for a good cause on Wednesday. The What About Chicago Radiothon was the brainchild of Danny Parkins and saw the station’s afternoon host on air for 24 consecutive hours in an effort to raise money for Athletes for Justice and Austin Harvest. According to program director Mitch Rosen, as of Thursday morning, the event raised more than $660,000.

“I would say it was a tremendous amount of talking 24 hours,” Parkins told BSM when asked how he felt at the end of the marathon broadcast. “But but we did it. So it was it was all worth it.”

That total came from over 4000 unique donors, Parkins said. He tipped his hat to Score listeners and anonymous donors who made individual donations in the thousands of dollars range.

Parkins says he was also impressed with the sports media’s willingness to embrace the fundraiser. He credits his longtime friend Nick Wright of FS1 for leading the charge and drawing $500 donations from colleagues like Booger McFarland and PFT Commenter. But Danny Parkins has plenty of friends in the sports media. It wasn’t just people connected to Nick Wright that got involved.

“My buddy Jeff Passan donated a thousand bucks, and for the memo that he put on a little donation line online was like ‘anything to get Parkins to shut up’ or something like that,” Parkins said.

Other celebrities that gave to the cause included Theo Epstein and Olin Kruetz.

“What an incredible 24 hours,” Rosen told BSM. “The Score asked and the audience delivered for Austin Harvest to build a permanent Food Mart! I can’t thank our dedicated listeners, our Score team, Danny Parkins who led all of us, and Sam Acho enough. What a 24 hours of raising money for a great cause!  Thank you, Chicago!”

“This radiothon was a dream come true,” shared Sam Acho, Founder and President, Athletes for Justice. “Over 4,000 individuals gave, over $600,000 raised, and we’re just getting started. I love y’all. This is just the beginning.”

In a company press release, Rachel Williamson, Regional President and Market Manager of Audacy Chicago added “I’m so incredibly proud of our team for rallying together and using our platform to support a great cause with Athletes for Justice. We are also so appreciative to our partners’ generous donations and our selfless listeners who rose to the occasion to support the mission.”

Parkins named the radiothon “What About Chicago” as a tongue-in-cheek jab at people that use the phrase in an insincere and derogatory way to score political points at the city’s expense. He told Barrett Sports Media that the he isn’t sure if the city totally took the phrase back thanks to the radiothon. He just hopes that anytime it is said on cable news or social media people can point out that “What About Chicago” was used to do some good.

“Am I tremendously proud of the fact that that some weird, defiant name that not everybody understood when I pitched it to them as the name of the radiothon resonated in a big way, both locally and nationally? Second to the actual accomplishment, the funding of the construction of the grocery store, it is the thing I am most proud of.”

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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