As the stigma surrounding sports betting is subsiding faster than salt in water, sports betting companies are capitalizing on making the market as accessible as possible. Sportradar is partnering with LiveLike to create emBET, technology that will integrate live betting lines into broadcasts similar to the way stats and standings are displayed on the screen.
“With audience consumption habits shifting dramatically, it’s more important than ever to create a dynamic viewing experience built on rich data and featuring compelling content,” Sportradar US CEO, Arne Rees told Gambling Insider.
Sportradar is rapidly growing, and gives analysis on over 720,000 events across 75 sports, per Front Office Sports. With the new partnerships between several American professional sports leagues, rises in sports betting legalization on state levels, and the likes of FanDuel and Draft Kings gaining media influence and power, an integration like LiveLike could be the beginning of a revolution into how sports are viewed.
Jon Miller To Call MLB Sunday Leadoff Game On Peacock
“According to a press release, Jason Benetti has a scheduling conflict.”
Legendary play-by-play man Jon Miller will be returning to the national broadcast booth on Sunday. He will call the San Francisco Giants vs. Cincinnati Reds game for Peacock. He’ll be joined in the booth by Barry Larkin and Shawn Estes.
According to a press release, Jason Benetti has a scheduling conflict. Benetti, the regular play-by-play voice of Peacock’s MLB Sunday Leadoff, is also the television voice of the Chicago White Sox. NBC Sports Chicago has prioritized this weekend’s series between the White Sox and Cubs, making Benetti unavailable to the national broadcast.
Miller has been calling Giants games since 1997 and previously shared the Sunday Night Baseball booth on ESPN with hall of famer Joe Morgan.
The broadcast, called MLB Sunday Leadoff, will begin at 11 a.m. with pregame coverage hosted by Ahmed Fareed. The game broadcast begins at 11:30 a.m.
The game will take place in an exclusive two-hour broadcast window prior to the start of the rest of the league’s day of games.
Amazon Eyeing Pat McAfee For Thursday Night Football Megacast
“No deal is done yet. A source tells McCarthy that it hinges on McAfee’s very busy schedule, but a Megacast is appealing to the former punter.’
First it was the Mannings. Now it’s McAfee. Michael McCarthy of Front Office Sports reports that Pat McAfee could be at the center of an alternate broadcast of Thursday Night Football on Amazon in the 2022 season.
No deal is done yet. A source tells McCarthy that it hinges on McAfee’s very busy schedule, but a Megacast is appealing to the former punter.
Rumors of Amazon’s interest in McAfee began to bubble up last month. While he never directly addressed them, he did make mention on his show that he was “up to something” and insinuated that Amazon wasn’t the only company he was talking to.
McAfee has said on his show in the past that he wants to be part of an NFL broadcast. However, he is firm in that it would not be in the broadcast booth.
“I can’t call games. Not yet,” McAfee said on a show in February. “Have to be done with this show to call games. Because that’s like a 3-day, 4-day thing.”
In addition to his daily show, McAfee is also committed to the WWE. He is on the road for Smackdown every Friday.
There is no word on exactly what a Pat McAfee-centered broadcast would look like. When reports first came out regarding discussions with McAfee, Ryan Glasspiegel of The New York Post reported that moving The Pat McAfee Show to Amazon was on the table. If that happens, it would make sense to use his entire crew on the Thursday Night Football presentation.
ESPN Announces Opening Weekend Slate On Conference Networks
The season is approaching and ESPN took the occasion to announce the opening weeks schedules for their the ACC Network, ACC Network and Longhorn Network.
College football begins in less than 100 days so to celebrate, ESPN announced programming for the beginning of the season for their conference-affiliated networks and the Longhorn Network.
The SEC Network is set to begin it’s ninth season on the air. Just as the network did one year ago, the network will start in Knoxville, Tennessee. Ball State is Tennessee’s opponent on September 1st and the game features a 7 p.m. ET kickoff in Neyland Stadium. The SEC Network also announced a trio of tripleheaders to kickoff 2022. Alabama (v. Utah State), LSU (v. Southern) and Florida (v. South Florida) are the respective host teams in those week’s primetime games.
The ACC Network’s season begins even sooner. Starting on Saturday August 27th, the network will feature Week 0 games for the first time. Florida State will welcome Duquesne at 5 p.m. ET in the first game of an ACC Network doubleheader, followed by Florida A&M travelling to North Carolina which is scheduled to kickoff at 8:15 p.m. ET. The ACC Network will air 14 live football games over the first four weeks of the season. In Week 1, the ACC Network will begin it’s schedule of tripleheaders of 2022 culminating with Louisville and Syracuse battling in the season’s first installment of ACC Network Primetime Football at 8 p.m. on September 3rd.
ESPN’s Longhorn Network announced that Texas will open it’s season on Saturday, September 3rd against Louisiana-Monroe exclusively on LHN at 7 p.m. CT. In addition to the season-opener, the Longhorn Network will be the home of the September 17th game at home against Texas-San Antonio. LHN also mentioned Texas GameDay presented by St. David’s HealthCare will have pre and postgame coverage throughout the season beginning with the season-opener.
This could be the final season for the Longhorn Network as it is currently constructed. Texas’ move to the SEC could mean a large change to their media rights allocation. Texas has reportedly been open to the idea of scrapping the network if necessary.