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Sportradar to Implement Sports Betting in Broadcasts

Sportradar is partnering with LiveLike to create emBet which will put live betting odds and lines on sports broadcasts.

MIchael Quirk

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As the stigma surrounding sports betting is subsiding faster than salt in water, sports betting companies are capitalizing on making the market as accessible as possible. Sportradar is partnering with LiveLike to create emBET, technology that will integrate live betting lines into broadcasts similar to the way stats and standings are displayed on the screen.

“With audience consumption habits shifting dramatically, it’s more important than ever to create a dynamic viewing experience built on rich data and featuring compelling content,” Sportradar US CEO, Arne Rees told Gambling Insider.

Sportradar is rapidly growing, and gives analysis on over 720,000 events across 75 sports, per Front Office Sports. With the new partnerships between several American professional sports leagues, rises in sports betting legalization on state levels, and the likes of FanDuel and Draft Kings gaining media influence and power, an integration like LiveLike could be the beginning of a revolution into how sports are viewed.

Sports TV News

Ray Didinger Thought NFL Films Aas Joking When Approached About Upcoming Special

“I’ve always contended that NFL Films could make anything interesting, and they actually managed to do that with me. So that’s the ultimate proof of it.”

Jordan Bondurant

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Philadelphia media icon Ray Didinger has a career story worth telling, and that’s why NFL Films will be focusing on it for an upcoming edition of NFL Films Presents…

Didinger, who worked for more than two decades at NFL Films working his way up to the role of senior producer, told Dom Giordano on 1210 WPHT on Tuesday that he was actually surprised when producer Chris Barlow approached him with the idea.

“When NFL Films told me they wanted to do this, I thought they were joking,” Didinger said. “When (Barlow) sent me the email and said we want to do a show about you (and Tommy McDonald), I thought he was just pulling my leg.”

Didinger stated that he was fortunate to have the chance to have his story told. He’s looking forward to fans being able to check out the show, which airs at 12:30 a.m. on Friday on FS1.

“It really turned out well,” he said. “I saw the rough cut of it, and it’s really neat.”

“NFL Films, they are the state of the art in sports cinematography there’s no question about that,” he added. “I’ve always contended that NFL Films could make anything interesting, and they actually managed to do that with me. So that’s the ultimate proof of it.”

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Sports TV News

Kay Adams: Pat McAfee Has Built ‘The Dream’

“it’s interesting because he’s built himself to such a place that he does not need anyone and that is the dream.”

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Many in sports media respect what former NFL punter Pat McAfee has accomplished in his media endeavors. You can add FanDuel TV host Kay Adams to that list.

“I’m just blown away by the success and by the leverage he has,” Adams said on the My Other Passion podcast. “It is uncanny, it is aspirational, and it is self-made, so it is a beautiful thing. I — of course — watch what he does. I don’t want to be just like him but I do think he is so disruptive.

“He has such a chip on his shoulder. It drives him but I almost wish I could see it relieved a little bit. He’s thriving, he’s happy, and I think the thing that sticks out to me about him is that he’s truly grateful. Truly is grateful for everything he has, his opportunities. He’s worked his ass off for it.”

Adams pointed to McAfee’s recent spat with the NFL over use of the league’s logos as an indicator of not only his success but his influence in the sports landscape.

“He is true to himself but he mostly leads with gratitude, which I think is the epitome of success. But he’s out there show you what can be done. He’s the first, but will he be the last to have that sort of platform? That sort of swing? What he does with the NFL the other week, I’m paying attention to that.

“Because I want to see: is the NFL going to bend the knee to Pat McAfee? Does the NFL care what he says? But it’s interesting because he’s built himself to such a place that he does not need anyone and that is the dream.”

The NFL did eventually “bend the knee” and reversed course on limiting McAfee’s use of league trademarks.

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Sports TV News

John Skipper: Bob Iger’s Return Won’t Effect ESPN

“If you’re going to win the streaming wars, you’re going to have to have sports.”

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There have been many questions about what Bob Iger’s return to Disney will mean for ESPN, but former ESPN President John Skipper believes it won’t change much.

Skipper pointed to Iger’s relationships with powerbrokers in the sports world as a positive, and also believes that the “streaming wars” will be won by those who hold the rights to live sports.

“As a moat, to get the pay-TV fees and to get people to pay more money to subscribe,” Skipper pointed to Sportico as the reason for ESPN to still have an agreement with the NBA for linear TV. He later added “If you’re going to win the streaming wars, you’re going to have to have sports.”

Skipper also said the network used to invest in constant studio programming but said that’s no longer a necessity.

“We did that type of programming because the economics were different at the time,” Skipper said.

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