Yankees fans now have even more ways to interact with their hometown team on the go. YES Network announced they are adding interactive in-stream content for fans to access during game broadcasts on their app starting this week.
Graphics pop up on the screen with polls, facts, and other interactive tools to engage fans. The network is integrating the technology into other sports streams later this year. This is another way that YES has experimented with holding on-the-go consumers engaged since they took over streaming duties from Fox Sports Go.
App developer Clearbridge built the “Edge” product alongside Ease Live. The former worked with the NBA and Turner on the NBA League Pass interactive feature set. The YES app’s unique per-game viewership has shot up 236% over last year’s numbers on Fox Sports Go.
“This is the first time we’ve been able to control our own destiny as it relates to digital,” YES managing editor and director of digital media, Kevin Sullivan told Sportico in an interview. “We really want to be technology leaders.”
YES Network has dominated ratings for much of the century, ranking as the most-watched regional sports network in the country 16 of the past 18 years.
“What we see this app going towards is building a way within this ecosystem where fans can talk to each other,” YES senior director of strategy and business development Matt Duarte said to Sportico. “We really want to build this as a way to engage with as many fans as possible on as many platforms as possible.”
Everyone in media is trying to keep hold of their slice of the pie in a fracturing landscape. YES isn’t sitting on their hands in this environment, showing a clear initiative to innovate with their most important platforms. The more fans feel like they are a part of the action, the more they’ll engage with the product.
Broadcasters Can’t Stop Laughing At Knee Scooter Fighter
Nebraska’s Trey McGowens rode over to the altercation with his knee scooter in a video that has been going viral overnight.
There was a hilarious moment in the four overtime thriller between North Carolina State and Nebraska that had broadcasters Mike Couzens and Cory Alexander in stitches.
In the second half of the game, there was an altercation where benches cleared for both sides, and one of the players went over to the skirmish in an unconventional way.
Nebraska’s Trey McGowens, who is out with a broken metatarsal in his foot, rode over to the altercation with his knee scooter in a video that has been going viral overnight.
You can hear Alexander trying to break down the altercation and what is happening on the court while Couzens is losing it, overwhelmed by laughter in a moment that fans at home surely enjoyed.
It didn’t look like McGowens was going over to get involved in the altercation, but regardless you have to respect the effort to ride all the way to the other side of the court to potentially put yourself in harm’s way with a broken foot.
The broadcasters pointed out that McGowens brother, Bryce McGowens, a freshman who also plays on Nebraska was involved in the altercation, so it looks like Trey McGowens was just looking out for his little brother.
The game was one of the best all season, with NC State taking the victory in the fourth overtime, but this moment could have been even better than the game.
Many took to social media after this moment happened to express how funny they thought this was in real time.
Jay Williams Calls Out ESPN For Tweeting His Quote Out Of Context
One of Williams’ quotes taken by the ESPN College Football social media team was taken out of context in a tweet that was deleted by ESPN.
Jay Williams, a part of the trio that makes up Keyshawn, JWill & Max, is not happy with ESPN’s social media team.
The topic of Brian Kelly leaving Notre Dame to become the LSU Tigers new head coach was discussed on the show, and apparently, one of Williams’ quotes taken by the ESPN College Football social media team was taken out of context in a tweet that was deleted by ESPN.
Here is a screenshot of the tweet that was deleted by the ESPN social media team.
Williams responded on social media saying ” Damn @ESPNCFB .. don’t cut my quote short & make it sound this way. I have no problem with him leaving for more money.. this is what I said though: “I think that’s cowardly to not finish the season with your team especially if they make the CFP. You owe the young men that”.
Williams does have a point here. The network could have just as easily made Williams statement in its entirety a post as it is. They could have included a link to the show where he says the statement and posted that on their social media for full context.
This is not an uncommon trend for ESPN as of late. They have been keeping their posts short and sweet without much context. Tom Brady recently took a shot at ESPN on social media for not including a link to the show that he was on.
Erin Dolan Returns To ESPN As Sports Betting Analyst
Dolan will contribute sports betting content across a variety of programs and platforms.
Disney CEO Bob Chapek recently said that the company has found there is a broader acceptance of sports betting among the general public, and now they are ramping up their sports betting personalities at the company with a familiar face.
ESPN has reached a multi-year contract with sports betting analyst Erin Dolan. Dolan had a previous stint with the company in 2017, and is set to return as a sports betting analyst for her former employer.
Erin Dolan took to social media to express her excitement for her second stint at the company.
She will contribute sports betting content across a variety of programs and platforms. She will be a regular on daily sports betting news and information programs, Daily Wager, ESPN Bet and the Daily Wager podcast, among others. She is set to make her debut this week on Daily Wager.
Prior to rejoining ESPN, Erin Dolan was on-air talent at FanDuel and PointsBet, creating sports betting content across their social channels and various programming.
She also co-hosted a weekly YouTube and Twitch show, “Girls Who Bet,” was part of B/R Betting’s, “The Group Chat,” and hosted “The Early Line” weekdays from 7-9 a.m. ET on SiriusXM.
“During the time I was in college and an active ESPN intern, sports betting was not a career path a broadcast professional would even think of pursuing. It was just too niche,” Erin Dolan said.
“Fast forward more than four years later, sports betting content is exploding and I am entering the doors of ESPN once again, but this time as a sports betting analyst. I am thrilled that I get the opportunity to grow my career at ESPN and I am so grateful they are betting on me.”
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