The sports betting industry is growing at a rapid rate and shows no sign of slowing down anytime soon. As a result, the demand for quality content continues to grow alongside it.
Networks have made huge investments into their gambling-related programming, incorporating “betcasts” into game broadcasts, creating entire betting-related shows, and expanding gambling conversations into radio lineups across the country.
When it comes to the radio industry, Audacy has been the leader in setting the tone for how to best incorporate betting content into daily radio lineups, recently expanding their BetQL network to seven new cities.
Depending on which states have legalized sports betting, some local stations may have had related content on their airways for a while, but for those who are just starting to introduce gambling programming the challenge is finding a way to appeal to both the causal sports bettor and the advanced sports bettor.
“If we don’t speak to both groups, myself and “You Better You Bet” will have missed a major opportunity, and we aren’t in the business of missing opportunities,” said Nick Kostos, host of “You Better You Bet” which airs weekdays from 3p-7p ET.
Kostos, an industry leader in sports gambling, has coined the term “wagertainment,” which he says speaks to the goal of talking about sports betting in an entertaining and informative way that’s accessible to any type of gambler.
Expanding on the term, Kostos used the example of breaking down a line or player prop – something that an advanced bettor would be interested in – and pairing it with information that provides game analysts – something that appeals to the average sports fan.
“Futures bets are another good example of this, too, because we answer the question all fans ask themselves — who’s going to win, and can we profit off that thought?” said Kostas. “That’s what betting largely is. Who’s going to win and by how many?
“All sports fans think about these things on a daily basis. Literally, everything the casual sports fan is interested in intersects with something a bettor might bet on.”
While most topics have a natural intersection between bettors and casual fans, there is a lot that traditional radio shows touch on that gambling hosts like Kostos don’t cover.
“We never want to insult the intelligence of our audience with hot takes,” said Kostos. “We’re not debating legacies or asking manufactured questions that have nothing to do with what’s actually happening during the game. We’re not discussing lame topics like “LeBron or Jordan?” while there are NBA and NHL playoff games to go along with golf, soccer and baseball.”
While putting aside some of the hot take-style content – something that Kostos has loved about betting programming – separates traditional sports talk shows from gambling shows, the way he prepares for a betting show similar to a regular sports talk show.
“When we break down last night’s game, we don’t just do treetop topics, but we analyze specific player performances and how the teams strategized and how that might lead to opportunity in both the next game and the futures market,” said Kostos. “It becomes one big running storyline that’s updated on a daily basis. And we do it in an entertaining way that’s accessible to all. Wagertainment.”
Audacy’s BetQL lineup expanding into several different cities might be foreshadowing for what the future of audio betting content looks like.
“If companies are smart, they’ll add more betting content,” said Kostos.
He also noted that sports-talk in general has gotten way too far away from the actual discussion about sports, using the example of spending days talking about Aaron Rodgers when most all of the information was speculation.
“I believe as sports betting continues to grow, the demand for actual sports talk will once again become insatiable,” said Kostos. “So yes, I do believe companies will get more involved in the space. And I’m thrilled to be working for one, Audacy, that totally gets it in this regard.”
Tiki & Tierney Leaving CBS Sports Radio For WFAN
“Adding Tiki and Tierney is just the latest in a series of changes for WFAN.”
Tiki & Tierney are based in New York. Now they will be broadcasting to New York. The show is leaving CBS Sports Radio’s afternoon drive slot. It will move into mid days on WFAN.
The duo should be a good fit for New York sports fans. Tiki Barber is one of the best-known New York Giants of the early 2000s. Brandon Tierney is a Brooklyn native now and familiar voice to New Yorkers, having worked for years at ESPN New York in addition to other stations in various markets across the country. The duo has been together since the launch of CBS Sports Radio, having spent time in both drive slots for the network.
“Tiki and Tierney have a perspective and sound that is tailor-made for New York City and their addition will further solidify WFAN’s iconic position as the area’s most influential sports platform,” said Chris Oliviero, Senior Vice President and Market Manager, Audacy New York. “Both are already very familiar to the FAN audience, so their voices joining “Boomer & Gio” and “Carton & Roberts” creates a powerful must listen to our weekday lineup for both listeners and advertisers.”
A new show means the old one has to go. Moose and Maggie had been holding down the mid day slot on WFAN. No official word is available on Maggie Gray’s or Marc Malusis’s future with WFAN or Audacy. Andrew Marchand reports that Gray is expected to have a different role within the company.
Gray did acknowledge on-air and online that Thursday was her last day as part of Moose and Maggie.
Adding Tiki and Tierney is just the latest in a series of changes for WFAN. In less than a month, the station has said goodbye to Steve Somers and added Keith McPherson in the nighttime hours. Sal Licata has also seen his overnight show extended.
1010XL/92.5 FM Radiothon Raises Over $243K For Tom Coughlin Jay Fund
The fundraising event was a huge success, raising $243,369, which is by far the most raised for the event in its history.
It is the time of year for many radio stations to give back, and this is a very special story coming from 1010 XL/92.5 FM in Jacksonville.
Yesterday, the station hosted its 14th annual radiothon. The event benefits the Tom Coughlin Jay Fund to help tackle childhood cancer, and the turnout was staggering.
The event was a huge success, raising $243,369, which is by far the most raised in its history. The station had set a goal of $150,000 and far exceeded it with hours still to go in the fundraiser.
They posted on social media Thursday morning following the fundraiser.
“It’s the favorite day of the on-air staff every year,” Steven Griffin, President & General Manager of the station, said in an email. “This year, they slayed it.”
Donations can still be made to the Tom Coughlin Jay Fund at any time on their website with multiple different ways to give back to children in need of help.
Big Jab Sports Radio Adds Mannix & Mannix In Mid Day
“There is just a unique perspective from both of us because we grew up under different circumstances.”
Maine’s Big Jab Sports Radio (WJJB) understands the importance of local sports radio, and is replacing syndicated programming with a new show in mid days.
Big Jab is adding Jeff and Taylor Mannix to their midday lineup to debut their new show “Middays with Mannix and Mannix” on weekdays from 10 AM to 2 PM.
The two have been at the station hosting a Saturday morning show for the past three years, but will now take over a new time slot. They will be replacing FOX Sports Radio’s Dan Patrick and CBS Sports Radio’s Jim Rome.
The afternoon “PM Jab” with Javier Gorriti will move from 3-7 to 2-6, shuffling around with the move.
General Manager for the station Jon Van Hoogenstyn said, “Our station leadership is proud and excited to add Middays with Mannix and Mannix to our weekday lineup. This is a significant differentiator for our station and aligns with our commitment to preserving and advancing the art of local talk radio programming.”
This move is a part of a bigger overall movement of all local programming at the station from 6 AM to 6 PM on weekdays.
“There is just a unique perspective from both of us because we grew up under different circumstances.” said co-host Jeff Mannix. ” There is an age difference between us, he is younger, I am older, so we just kind of mesh the two generations.” he added.
“We bring a little bit of different angles because our personalities are complete opposites.” said fellow co-host Taylor Mannix.
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